SEO 101: Finding Yourself – Mobilizing the Public 2017
•
1 like•2,046 views
This document provides an overview of search engine optimization (SEO) fundamentals. It discusses key SEO concepts like visibility, relevance, authority and how search engines work by crawling, indexing and ranking websites. It emphasizes focusing on topics rather than keywords for content and highlights best practices for on-page SEO elements like title tags, meta descriptions and images. Technical SEO factors are also covered such as site speed, image optimization, response codes and the importance of internal and external links. The document serves as a high-level introduction to SEO strategies and tactics.
Report
Share
Report
Share
Download to read offline
Recommended
SEO cheatsheet
The document provides tips for optimizing content, keywords, links, and images for search engine optimization. It recommends including research sources and statistics in content of at least 100 words. Keywords should be included in titles, URLs, headings, and body text. Outbound links should link to authoritative sites on topic, while inbound links should come from relevant pages. Images require descriptive file names, high resolution, alt text with keywords for accessibility.
SEO and PPC for translators: making yourself visible on the web with search e...
This document provides an overview of search engine optimization (SEO) and pay-per-click (PPC) advertising. It discusses how SEO works by having search engines crawl and index websites to rank them based on relevance and popularity, while PPC allows bidding to promote sponsored links. Key aspects of on-page SEO are covered like optimizing titles, descriptions, headings and images. Off-page SEO like link building is also mentioned. The importance of keyword research for SEO and PPC campaigns is stressed.
SEO Copywriting
SEO copywriting involves optimizing website content to increase traffic from search engines. Key aspects include targeting relevant keywords in pages and copy, researching keywords' competitiveness and potential traffic, and using keywords throughout copy, headers, internal links, and emphasized text. The goal is to write naturally while incorporating targeted keywords that are relevant to the page topic and searches.
pestaola.gr SEO
The document discusses various tips and strategies for search engine optimization (SEO). It emphasizes the importance of creating high-quality, unique content and formatting it properly for readers. It also stresses using descriptive text, titles, and alt tags for images to help search engines understand content. Additionally, it recommends building internal and external backlinks from high authority sites to enhance rankings. The overall message is that SEO involves experimenting with different techniques and focusing on producing great content rather than manipulative tactics.
doit marketing doitmarketing seo
This document provides information on search engine optimization (SEO) for small businesses, including an SEO checklist, online resources for SEO information, how to use Google's keyword tool, an example of good SEO techniques, and an offer for an upcoming 4-week teleclass on SEO basics and strategies.
Topher kohan-aima2011
This document discusses important elements for search engine optimization (SEO). It identifies three key things search engines need to do: find pages, crawl pages, and understand page content. It recommends using XML sitemaps and Google Webmaster Tools to help search engines find pages, and avoiding JavaScript and CSS to make crawling easier. Finally, it emphasizes the importance of including meaningful on-page elements like title tags, meta descriptions, canonical tags, H1 tags and alt attributes to help search engines understand the content.
Get Found in Google - Intro to SEO
Organic search results receive 90% of clicks but only 10% are paid search results. Key factors for ranking highly in organic search include having relevant and keyword optimized content, titles, descriptions and images; internal and external links with natural anchor text; resolving broken links and duplicate content issues. Effective link building strategies include manual and competitive link research, embedding relevant content, creating shareable linkbait, partnerships, and paid links only as a last resort. Recent algorithm changes penalize duplicate content more harshly and links from low quality or spammy sites.
SEO for the CEO - What C-level Executives Need to Know About Search
This document discusses key topics in search engine optimization (SEO) that are important for executives to understand, including how search engines work, ranking factors, keyword research, and content strategies. It provides an overview of technical SEO issues like crawling, indexing and link analysis, as well as non-technical topics such as identifying high value keywords and targeting influential websites to attract links. The goal is to give executives a high-level understanding of SEO and how it can help their business.
Recommended
SEO cheatsheet
The document provides tips for optimizing content, keywords, links, and images for search engine optimization. It recommends including research sources and statistics in content of at least 100 words. Keywords should be included in titles, URLs, headings, and body text. Outbound links should link to authoritative sites on topic, while inbound links should come from relevant pages. Images require descriptive file names, high resolution, alt text with keywords for accessibility.
SEO and PPC for translators: making yourself visible on the web with search e...
This document provides an overview of search engine optimization (SEO) and pay-per-click (PPC) advertising. It discusses how SEO works by having search engines crawl and index websites to rank them based on relevance and popularity, while PPC allows bidding to promote sponsored links. Key aspects of on-page SEO are covered like optimizing titles, descriptions, headings and images. Off-page SEO like link building is also mentioned. The importance of keyword research for SEO and PPC campaigns is stressed.
SEO Copywriting
SEO copywriting involves optimizing website content to increase traffic from search engines. Key aspects include targeting relevant keywords in pages and copy, researching keywords' competitiveness and potential traffic, and using keywords throughout copy, headers, internal links, and emphasized text. The goal is to write naturally while incorporating targeted keywords that are relevant to the page topic and searches.
pestaola.gr SEO
The document discusses various tips and strategies for search engine optimization (SEO). It emphasizes the importance of creating high-quality, unique content and formatting it properly for readers. It also stresses using descriptive text, titles, and alt tags for images to help search engines understand content. Additionally, it recommends building internal and external backlinks from high authority sites to enhance rankings. The overall message is that SEO involves experimenting with different techniques and focusing on producing great content rather than manipulative tactics.
doit marketing doitmarketing seo
This document provides information on search engine optimization (SEO) for small businesses, including an SEO checklist, online resources for SEO information, how to use Google's keyword tool, an example of good SEO techniques, and an offer for an upcoming 4-week teleclass on SEO basics and strategies.
Topher kohan-aima2011
This document discusses important elements for search engine optimization (SEO). It identifies three key things search engines need to do: find pages, crawl pages, and understand page content. It recommends using XML sitemaps and Google Webmaster Tools to help search engines find pages, and avoiding JavaScript and CSS to make crawling easier. Finally, it emphasizes the importance of including meaningful on-page elements like title tags, meta descriptions, canonical tags, H1 tags and alt attributes to help search engines understand the content.
Get Found in Google - Intro to SEO
Organic search results receive 90% of clicks but only 10% are paid search results. Key factors for ranking highly in organic search include having relevant and keyword optimized content, titles, descriptions and images; internal and external links with natural anchor text; resolving broken links and duplicate content issues. Effective link building strategies include manual and competitive link research, embedding relevant content, creating shareable linkbait, partnerships, and paid links only as a last resort. Recent algorithm changes penalize duplicate content more harshly and links from low quality or spammy sites.
SEO for the CEO - What C-level Executives Need to Know About Search
This document discusses key topics in search engine optimization (SEO) that are important for executives to understand, including how search engines work, ranking factors, keyword research, and content strategies. It provides an overview of technical SEO issues like crawling, indexing and link analysis, as well as non-technical topics such as identifying high value keywords and targeting influential websites to attract links. The goal is to give executives a high-level understanding of SEO and how it can help their business.
Tech Headline - SEO For Non-Technical Professionals
Quick presentation about SEO For Non-Technical Professionals with tips and tricks to clarify your understanding.
Search Engine Optimization: My Life With Spiders
This document discusses search engine optimization (SEO) and how content creators can attract web crawlers, or "spiders", to their websites. It provides tips for SEO, such as using proper titles, keywords, and URL structures; including relevant images and alt text; keeping content fresh; and analyzing website usage with analytics. The document also suggests potential SEO-related career paths and resources for further learning.
Everyday Seo by Tom Veltri
This document outlines a weekly SEO plan, with tasks for each day of the week. Day 1 involves checking the site for security issues. Day 2 focuses on keywords by reviewing titles, headers and meta descriptions. Day 3 is for analyzing analytics and webmaster tools reports. Day 4 is for updating website content. Day 5 suggests optimizing for local search by ensuring consistent business information. Day 6 recommends engaging on social media. Day 7 is for resting before starting the cycle again. Tools are also listed that can help with tasks like site audits, keyword research, link analysis and performance testing.
SEO 101 - Judith Lewis - i-Level
1) SEO is the practice of optimizing a website to increase traffic from search engines by improving both internal and external factors.
2) Key factors for SEO include keyword research, on-page text optimization, image optimization, internal linking, and external link building.
3) Tools like Google Analytics, keyword research tools, and link analysis tools can help with auditing websites and competitor analysis.
SEO Presentation - LA2M
This document provides an overview of search engine optimization (SEO). It defines SEO as an ongoing process of making websites more accessible, relevant and credible to search engines. The document outlines key on-page SEO factors like content, keywords, links and site structure. It also discusses off-page SEO like link building through social media, PR and high-quality link-worthy content. The presentation aims to help organizations understand SEO and determine if SEO services could help their website.
Super Simple SEO July 2015
The document provides action items for optimizing old blog posts, including checking search analytics in Google Webmaster Tools, adding SEO titles, meta descriptions, images and word count to posts, linking to related popular posts, selecting target keywords, and promoting curly hair content across the site. It also notes rankings for specific keywords like "Ouidad Haircut" and opportunities to rank for other similar keywords. The action items are aimed at improving search visibility and rankings for older blog posts.
Menachem rosenbaum long tail link building
Long tail link building focuses on less competitive keyword combinations and phrases with more than just the target phrase or brand name. These long tail keywords and phrases account for a large portion of search traffic and have lower competition. The document recommends link building tactics for long tail keywords like social bookmarks, press releases, guest blogging, and web 2.0 platforms. It also provides tips for finding long tail anchor text and emphasizes building links with long tail anchors to quality pages to improve search rankings.
SEO for Editors 2009
This document provides an overview of search engine optimization (SEO) strategies for editors. It discusses how people find websites through search engines and the importance of SEO. Key on-page optimization factors covered include title tags, content, meta descriptions, images, and site maps. Off-page factors discussed are link popularity, anchor text, and directories. The document emphasizes optimizing content for users and not tricking search engines. Effective SEO involves both on-page and off-page techniques to deliver relevant information to searchers.
Seo presentation revised(2)
This is a presentation by Malcolm Coles on SEO techniques. Probably one of the best and most down to earth ones I've seen.
SEO Presentation 2009
A presentation from BlueTraffic (www.bluetraffic.com) on search engine optimization from February, 2009. This was done in conjunction with the Iowa AMA and the Des Moines Partnership in West Des Moines, Iowa.
How to Own SEO
Search Engine Optimization is critical to your nonprofit’s marketing efforts. When done correctly, search can be your biggest referrer of traffic. In this session, we’re going to cover the various aspects of SEO, local SEO basics, how to increase your search ranking and more. Learn how to optimize your Website, digital ads, content and overall Web presence for SEO.
BlogPaws 2010 - SEO Tips: JaneA Kelley
The document provides practical SEO tips for optimizing a website, including adding keywords to the website title, using proper organization and information architecture, implementing an XML sitemap, using metatags wisely without overstuffing them, thinking twice about link exchanges, focusing on providing high-quality and frequent relevant content, and utilizing freely available online SEO resources.
Building an SEO Exponential Growth model by closing your content gaps
Content Gap Analysis, Keyword Research & Content Optimization for SEO is one of the most powerful techniques to achieve continuous SEO growth. It will allow you to discover new opportunities & optimize to achieve top rankings in Google for both existing & new content. BrightonSEO April 2019.
Re/Max Sales Rally
The document provides tips for real estate blogging, including: where to blog (ActiveRain, WordPress, LeadStreet, Compendium), planning blog subjects around keywords and readability, organizing posts using a calendar, keeping content short at 300-500 words with images and bullet points, writing catchy headlines before articles, and posting regularly with analytics to track performance.
High ROI Content Strategies for SEO
Let's move into the future with new, up-to-date SEO strategies to replace outdated techniques that Google ignores anyway.
Seo guide for web designers and developers
This is an SEO guide for designers who want to learn about making it easier for websites or blogs to be found by search engines. I'll explain the common mistakes made by designers and developers. Then I’ll provide some basic tips that you should be practicing to optimize your site for search engines
Perfect Pages: Content Strategy and SEO
Perfect Pages: How to Create Category-defining resources that rank highly for 1000s of keywords and variations. For Engage PDX Conference
Introduction to SEO
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Some note about seo
This document discusses key factors for search engine optimization (SEO), including keywords, credible inbound links, domain name, traffic, and content. It describes how major search engines like Google and Yahoo place importance on different factors like backlinks, page content, and keyword usage. The document also covers other SEO best practices like properly configuring the www and non-www versions of a domain, using a robots.txt file, optimizing image and link tags, including an XML sitemap, and customizing 404 error pages. Finally, it lists some useful SEO tools for tracking ranks, auditing websites, analyzing backlinks and keywords.
SearchLove London | 'Jono Alderson', Turbocharging your Wordpress Website'
A technical tour de force of tips, tricks and practical guides on how to squeeze every possible bit of performance from your WordPress site. Jono will myth-bust performance issues and security worries; demonstrate the ultimate performance combination of hosting configurations, plugin combinations and technical SEO; and give you the tools you need to outperform the competition
Getting started with SEO
In this introduction to SEO, we cover a few basic SEO concepts while giving very practical examples and tools.
Covered topics are:
- robots / spiders, PageRank and TrustRank ;
- keyword planification: how to choose good keywords for your SEO strategy ;
- On-site optimisation: how you should optimise your website, from a technical and content point of view to improve your ranking in the SERPs.
Seo Isn’t Dead - On The Edge NFP Conference 2015
This document summarizes an SEO presentation given by Andy Williams. The presentation covers various SEO topics such as backlink analysis and disavowal, on-page optimization including titles, meta descriptions and headings, technical SEO issues like site speed and mobile friendliness, and the work done with Guide Dogs to improve their SEO including addressing over 500 missing title tags. The presentation emphasizes that SEO requires an ongoing effort and highlights the long term rewards of optimization.
More Related Content
What's hot
Tech Headline - SEO For Non-Technical Professionals
Quick presentation about SEO For Non-Technical Professionals with tips and tricks to clarify your understanding.
Search Engine Optimization: My Life With Spiders
This document discusses search engine optimization (SEO) and how content creators can attract web crawlers, or "spiders", to their websites. It provides tips for SEO, such as using proper titles, keywords, and URL structures; including relevant images and alt text; keeping content fresh; and analyzing website usage with analytics. The document also suggests potential SEO-related career paths and resources for further learning.
Everyday Seo by Tom Veltri
This document outlines a weekly SEO plan, with tasks for each day of the week. Day 1 involves checking the site for security issues. Day 2 focuses on keywords by reviewing titles, headers and meta descriptions. Day 3 is for analyzing analytics and webmaster tools reports. Day 4 is for updating website content. Day 5 suggests optimizing for local search by ensuring consistent business information. Day 6 recommends engaging on social media. Day 7 is for resting before starting the cycle again. Tools are also listed that can help with tasks like site audits, keyword research, link analysis and performance testing.
SEO 101 - Judith Lewis - i-Level
1) SEO is the practice of optimizing a website to increase traffic from search engines by improving both internal and external factors.
2) Key factors for SEO include keyword research, on-page text optimization, image optimization, internal linking, and external link building.
3) Tools like Google Analytics, keyword research tools, and link analysis tools can help with auditing websites and competitor analysis.
SEO Presentation - LA2M
This document provides an overview of search engine optimization (SEO). It defines SEO as an ongoing process of making websites more accessible, relevant and credible to search engines. The document outlines key on-page SEO factors like content, keywords, links and site structure. It also discusses off-page SEO like link building through social media, PR and high-quality link-worthy content. The presentation aims to help organizations understand SEO and determine if SEO services could help their website.
Super Simple SEO July 2015
The document provides action items for optimizing old blog posts, including checking search analytics in Google Webmaster Tools, adding SEO titles, meta descriptions, images and word count to posts, linking to related popular posts, selecting target keywords, and promoting curly hair content across the site. It also notes rankings for specific keywords like "Ouidad Haircut" and opportunities to rank for other similar keywords. The action items are aimed at improving search visibility and rankings for older blog posts.
Menachem rosenbaum long tail link building
Long tail link building focuses on less competitive keyword combinations and phrases with more than just the target phrase or brand name. These long tail keywords and phrases account for a large portion of search traffic and have lower competition. The document recommends link building tactics for long tail keywords like social bookmarks, press releases, guest blogging, and web 2.0 platforms. It also provides tips for finding long tail anchor text and emphasizes building links with long tail anchors to quality pages to improve search rankings.
SEO for Editors 2009
This document provides an overview of search engine optimization (SEO) strategies for editors. It discusses how people find websites through search engines and the importance of SEO. Key on-page optimization factors covered include title tags, content, meta descriptions, images, and site maps. Off-page factors discussed are link popularity, anchor text, and directories. The document emphasizes optimizing content for users and not tricking search engines. Effective SEO involves both on-page and off-page techniques to deliver relevant information to searchers.
Seo presentation revised(2)
This is a presentation by Malcolm Coles on SEO techniques. Probably one of the best and most down to earth ones I've seen.
SEO Presentation 2009
A presentation from BlueTraffic (www.bluetraffic.com) on search engine optimization from February, 2009. This was done in conjunction with the Iowa AMA and the Des Moines Partnership in West Des Moines, Iowa.
How to Own SEO
Search Engine Optimization is critical to your nonprofit’s marketing efforts. When done correctly, search can be your biggest referrer of traffic. In this session, we’re going to cover the various aspects of SEO, local SEO basics, how to increase your search ranking and more. Learn how to optimize your Website, digital ads, content and overall Web presence for SEO.
BlogPaws 2010 - SEO Tips: JaneA Kelley
The document provides practical SEO tips for optimizing a website, including adding keywords to the website title, using proper organization and information architecture, implementing an XML sitemap, using metatags wisely without overstuffing them, thinking twice about link exchanges, focusing on providing high-quality and frequent relevant content, and utilizing freely available online SEO resources.
Building an SEO Exponential Growth model by closing your content gaps
Content Gap Analysis, Keyword Research & Content Optimization for SEO is one of the most powerful techniques to achieve continuous SEO growth. It will allow you to discover new opportunities & optimize to achieve top rankings in Google for both existing & new content. BrightonSEO April 2019.
Re/Max Sales Rally
The document provides tips for real estate blogging, including: where to blog (ActiveRain, WordPress, LeadStreet, Compendium), planning blog subjects around keywords and readability, organizing posts using a calendar, keeping content short at 300-500 words with images and bullet points, writing catchy headlines before articles, and posting regularly with analytics to track performance.
High ROI Content Strategies for SEO
Let's move into the future with new, up-to-date SEO strategies to replace outdated techniques that Google ignores anyway.
Seo guide for web designers and developers
This is an SEO guide for designers who want to learn about making it easier for websites or blogs to be found by search engines. I'll explain the common mistakes made by designers and developers. Then I’ll provide some basic tips that you should be practicing to optimize your site for search engines
Perfect Pages: Content Strategy and SEO
Perfect Pages: How to Create Category-defining resources that rank highly for 1000s of keywords and variations. For Engage PDX Conference
Introduction to SEO
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Some note about seo
This document discusses key factors for search engine optimization (SEO), including keywords, credible inbound links, domain name, traffic, and content. It describes how major search engines like Google and Yahoo place importance on different factors like backlinks, page content, and keyword usage. The document also covers other SEO best practices like properly configuring the www and non-www versions of a domain, using a robots.txt file, optimizing image and link tags, including an XML sitemap, and customizing 404 error pages. Finally, it lists some useful SEO tools for tracking ranks, auditing websites, analyzing backlinks and keywords.
SearchLove London | 'Jono Alderson', Turbocharging your Wordpress Website'
A technical tour de force of tips, tricks and practical guides on how to squeeze every possible bit of performance from your WordPress site. Jono will myth-bust performance issues and security worries; demonstrate the ultimate performance combination of hosting configurations, plugin combinations and technical SEO; and give you the tools you need to outperform the competition
What's hot (20)
Tech Headline - SEO For Non-Technical Professionals
Tech Headline - SEO For Non-Technical Professionals
Building an SEO Exponential Growth model by closing your content gaps
Building an SEO Exponential Growth model by closing your content gaps
SearchLove London | 'Jono Alderson', Turbocharging your Wordpress Website'
SearchLove London | 'Jono Alderson', Turbocharging your Wordpress Website'
Similar to SEO 101: Finding Yourself – Mobilizing the Public 2017
Getting started with SEO
In this introduction to SEO, we cover a few basic SEO concepts while giving very practical examples and tools.
Covered topics are:
- robots / spiders, PageRank and TrustRank ;
- keyword planification: how to choose good keywords for your SEO strategy ;
- On-site optimisation: how you should optimise your website, from a technical and content point of view to improve your ranking in the SERPs.
Seo Isn’t Dead - On The Edge NFP Conference 2015
This document summarizes an SEO presentation given by Andy Williams. The presentation covers various SEO topics such as backlink analysis and disavowal, on-page optimization including titles, meta descriptions and headings, technical SEO issues like site speed and mobile friendliness, and the work done with Guide Dogs to improve their SEO including addressing over 500 missing title tags. The presentation emphasizes that SEO requires an ongoing effort and highlights the long term rewards of optimization.
Andy Williams SEO: SEO isn’t dead – a Guide Dogs Case Study
Topic: SEO isn’t dead – a Guide Dogs Case Study
- Understanding SEO today
- Highlighting the areas you need to be paying attention to
- What Google expects from your site
- The importance of a tidy back link profile
- On Page basics
- Have you been left behind? Are you vulnerable?
- Do you know what Google expects from you?
Social Media Puzzle
SEO, or search engine optimization, is the process of improving a website to increase relevant traffic from organic search results. It involves editing content and code to be more relevant to keywords and remove barriers to search engines indexing the site. Key aspects of SEO include keywords, links, metadata, and frequent updates. Search engines use these factors to determine where to rank websites in their search results. The presentation provided an overview of how SEO works and tips for businesses on best practices like choosing an SEO provider committed to the long-term process.
SearchLove London | Dave Sottimano, 'Using Data to Win Arguments'
From past experiences with data, Dave knows relying on your gut can be a mistake. Instead, we need to take comfort in the validation of solid data to ensure we’re making profitable decisions. Sharing real client examples, Dave will run through the essential steps: how to decide on a hypothesis, create conditions, and gather data.
Beginners seo gs v3
This document provides an overview of search engine optimization (SEO). It discusses what SEO is, why it is important to optimize websites for search engines. Key factors that affect search engine rankings are covered, including on-page elements like titles, meta descriptions and keywords; and off-page elements like backlinks, social sharing and authority sites. Common SEO myths are debunked. Best practices for SEO are outlined, such as optimizing titles and content, building high-quality links, using keyword research tools, and submitting sitemaps to search engines.
What You Need to Know About SEO
This webinar demystifies the term, Search Engine Optimization (SEO). We'll analyze how search engines work, look at how people use search engines, and discuss how to build and market your site so that you can get good rankings for terms related to your product or service.
Presented by Kasi of Hall Web Services
Guaranteed Rankings and other SEO Myths
Xplore exposes the follies of the top 12 SEO Myths and how they could be hindering your ranking efforts.
Learn the basics of Search Engine Optimisation (SEO) and how to use white-hat SEO techniques to get your website the search engine ranking (and attention from searchers) it deserves!
The 5 Fingers of SEO: An Easy Keyword Placement Strategy
This document discusses search engine optimization (SEO) and provides strategies for effective on-page keyword placement. It introduces the five main elements of on-page SEO: page titles, URLs, headings, body content, and image file names. Keywords should be included in each of these areas to maximize search engine visibility. Specifically, the page title and H1 heading should each contain a primary keyword, the URL and body content should include keywords near the top, and image file names should have a descriptive keyword. Mastering on-page keyword placement in these five areas is an important first step for improving a site's search engine rankings.
The importance of SEO in Internet Marketing
Basic SEO training course prepared for Stjerneskibet coworking space (Odense, Denmark).
Schedule:
SEO BASICS
Specific knowledge points include:
Learning how Google works
What search engines are looking for
Building a monthly SEO action plan
KEYPHRASE RESEARCH
Specific knowledge points include:
Understanding the importance of keyphrase research
Learning the keyphrase research tools
How to develop a per-page keyphrase strategy
CONTENT DEVELOPMENT TRAINING
Specific knowledge points include:
Specific SEO writing best practices
Important places to include your main keywords
How to edit existing text for keyphrases
Getting found - Search Engine Optimizaton
Wright Frazier is a web team lead who provides communications consulting, web design, technical training, site architecture, statistical and traffic analysis, and guest lecturing. He discusses the basics of search engine optimization (SEO), including the importance of having relevant, well-written content and using titles, meta tags, images/videos, internal and external links properly. Following an SEO strategy that involves analyzing your site/competition, setting benchmarks, implementing techniques, monitoring progress, and continually improving is key to success. Purdue Ag & Extension sites that have implemented SEO best practices have seen increases in visitors, page views, return visitors, and time on site.
SEO Fundamentals & KW Research
The document discusses how search engine optimization (SEO) works and provides tips for winning the algorithm. It explains that Google evaluates websites and chooses those deemed most valuable to appear in the top search results. To win the algorithm, it is not enough to have a great site - you need the right keywords and content strategy. The SEO process involves keyword research, on-page optimizations like including keywords in titles and headings, and focusing on user experience through site speed, mobile friendliness, and satisfying search intent.
Advanced SEO - BlogPaws 2015
An Advanced SEO presentation that was done for the 2015 BlogPaws conference. Touching on semantic SEO including Latent Semantic Indexing, Schema/Microdata, technical seo and more, all presented in a way that was geared towards bloggers.
SEO in an hour
Presentation at Grant Thornton UK LLP covering the changing landscape of SEO, five SEO basics (that are less prone to change) and three online keyword tools, plus a list of resources for ongoing learning.
Seo Presentation
This document provides tips on search engine optimization (SEO). It discusses focusing SEO efforts on major search engines like Google, Yahoo, and Bing. It highlights the importance of relevant and reputable content, authoritative backlinks, and targeting keywords. The document also debunks SEO myths and emphasizes writing naturally, creating original content, and using semantic markup and metadata to better describe pages to search engines.
Search engine optimization
This document provides information on search engine optimization (SEO). It discusses Google's 200 ranking factors and types of spam to avoid, such as off-site spam and in-page spam. It covers SEO terminology like crawling, indexing, and algorithm updates. On-page optimization techniques are presented, including metadata, titles, headings and keyword density. The importance of internal and external links is explained. Tools for various SEO tasks are listed, including Google Webmaster Tools, Google Analytics, and the Google Disavow tool. Quizzes are included to test knowledge.
#SEOChat Recap - Conducting SEO Site Audits - August 4, 2016
This SlideShare is a recap of the Twitter #SEOChat hosted by Captivate Search Marketing President Chris J. Everett on August 4th, 2016. The SEOChat discussed various questions on the topic of Conducting SEO Site Audits. Topics range from favorite SEO site auditing tools, leveraging Schema markup and Google AMPs, and common factors influencing both on-page and off-page SEO.
SEO for Ecommerce: A Comprehensive Guide
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
BlogPaws 2014 - Advanced SEO
This document contains tips and strategies for SEO, including that on-page basics are no longer enough and an overall strategy is needed. It emphasizes creating great, shareable content like recipes, infographics and category pages, and optimizing them with titles, URLs, headers and social sharing elements. Outreach is important through tools like RavenTools that allow auditing links and Twitter profiles. Fixing issues like orphaned links, thin content and removing spam links is also advised. The document provides many specific tools and resources to aid with SEO tasks.
SEO: The Basics and Beyond
Aaron Eaves shares valuable insight on SEO accompanied with helpful tips to put your blog on the path to Page 1!
Similar to SEO 101: Finding Yourself – Mobilizing the Public 2017 (20)
Andy Williams SEO: SEO isn’t dead – a Guide Dogs Case Study
Andy Williams SEO: SEO isn’t dead – a Guide Dogs Case Study
SearchLove London | Dave Sottimano, 'Using Data to Win Arguments'
SearchLove London | Dave Sottimano, 'Using Data to Win Arguments'
The 5 Fingers of SEO: An Easy Keyword Placement Strategy
The 5 Fingers of SEO: An Easy Keyword Placement Strategy
#SEOChat Recap - Conducting SEO Site Audits - August 4, 2016
#SEOChat Recap - Conducting SEO Site Audits - August 4, 2016
More from BrightEdge
Digital innovation-summit roi-of-ai-sept2017_v3
ROI of AI is a presentation that explores the intersections of emerging artificial intelligence features and technology with all facets of digital marketing: SEO, user experience, content development and marketing. A brief exploration of the how and what of AI provides foundation for the prescriptive guidance on how to best influence the technology for the optimal client outcomes.
PPC for the Manager who Manages Everything
This document contains information from various websites about random facts and statistics related to the internet and digital marketing. It discusses PPC advertising and how marketers are responsible for the overall marketing strategy of their business or organization. Some key points mentioned include the year-over-year growth of PPC between 2013 and 2014, how ads can coincide with real-time trends, and that visibility can be achieved even with poor quality scores for the right price.
International SEO Strategy Webinar
Online businesses have unique business needs, which makes a "one-size-fits-all" international SEO strategy about as common as a unicorn sighting. Make sure to get your company's international SEO strategy right by checking out this slide deck & the link bundle here: https://bitly.com/bundles/portentint/1b
Portent's SEO Strategist Kaitlin McMichael shares insights into how to set up and execute a successful international SEO strategy. Topics covered include which URL structure to choose for your site(s), tips & tricks for hreflang implementation, the new locale-adaptive Googlebot crawlers, and what to expect in terms of ROI for your international SEO strategy.
Personas with Personality
Creating personas can be a great way to segment your customer base into marketable audiences. Follow along as we lay out how to create a killer customer persona.
Sweeny smx-social-media-2014 with-notes
Delivered at SMX Social Media 2014, this presentation explores the user social sharing behavior and how to craft a user experience that capitalizes on user preference for social search.
4 GA Goals Everyone Needs to Track
A 101 level walkthrough of the basic goals everyone needs to track in Google Analytics, by Portent's Timothy Gillman
The 30 Minute SEO Audit
A free Portent webinar by Ken Colborn, learn how to review your website for common SEO issues in 30 minutes or less. We will be focusing on technical SEO, content, and off-site SEO factors.
PPC Attribution: A Portent & Hanapin Webinar
Michael Wiegand and Cassie Oumedian walk through choosing an attribution model for your business that'll give you greater insight into paid campaign performance. Last click attribution is dead. Bury it and move on to another model!
Facebook Ads Now: Getting Started Off Right
Building your customer base through paid social is an important piece of today’s marketing landscape, but with so many ad types and targeting options, advertising on Facebook can get confusing. Fight through the clutter in understanding Facebook's capabilities to bring success to your next paid campaign.
Smashing SIlos: UX is the New SEO
This presentation hopes to illuminate how Search, Content Strategy, Information Architecture, User Experience, Interaction Design can break down silos to take back relevance. Because, in the end, we, the people, should be the arbiters of experience, not machines and certainly not math.
Making Good SEO Reports Portent Webinar
While PPC can show off a direct ROI, your SEO efforts can be harder to quantify. Knowing how to report on SEO, and knowing how to communicate your efforts can make a difference whether you’re in-house, in an agency, or on your own.
Join Portent's Director of SEO, Josh Patrice, and learn what makes a good report that will impact your clients and set you up for success!
47 Conversion Rate Optimization Tips
This document summarizes a 101-tip presentation on conversion rate optimization (CRO) given by Josh Patrice. The presentation covers tips related to psychology, testing, user experience, and landing page and ecommerce optimization. Some key tips include leveraging fear and greed in users, using social proof and calls to action, and testing colors, buttons and messages. It also provides tips for crafting the user journey through the AIDA model, matching pages and ads to keywords and users, and reducing distractions and commitments on pages.
Save Time, Money and Bloodshed with Soft System Discovery
This document discusses using Soft Systems Methodology (SSM) to improve the client discovery process. SSM takes a more holistic approach that accounts for real-world complexities like unpredictable user behavior and multiple stakeholders. It is presented as an alternative to the traditional linear discovery process. SSM involves discovering each client's unique views and context through structured stages. This reveals interacting systems and defines the problems to be solved. Iterating SSM throughout the engagement allows adapting to changing conditions. The outcomes of SSM discovery include client-specific models of the key elements like customers, activities and environmental influences. It also produces purposeful activity models, milestone plans and action items to guide the project. Using SSM is proposed to save time and
7.5 Tips for Becoming a Brainstorming Genius
Katie Fetting's sermon on why what you say is rapidly becoming less important than how you say it. Learn to brainstorm content that's clearer, wittier, and cooler than your competition.
Everything Non-SEOs Need to Know about SEO
This document provides an overview of SEO best practices from the perspective of an SEO expert. It discusses common issues SEOs see like indexation problems, duplication of content, and canonicalization issues. It provides examples and explanations of each problem and recommends solutions like using canonical tags and 301 redirects. The presentation emphasizes planning early for SEO and implementing best practices from the start to avoid issues later. It also notes that responsive design helps with SEO and mobile users.
Advanced Keyword Research SMX Toronto March 2013
The document discusses several concepts for ranking search results, including:
- Documents containing more query terms are considered more relevant. Longer documents are discounted.
- Hilltop introduced the concept of "authority" to determine relevance based on the number of unaffiliated pages linking to a page on the same subject.
- Google artificially inflates Wikipedia results because it views Wikipedia as an authoritative resource. However, Wikipedia is not infallible.
SEO Copywriting Demystified: How to Get Started Writing for the Web
With so much focus on quality content for SEO, writing for the web can seem like a daunting task. This presentation gives an introduction to SEO copywriting and explains how search engines find and rank content, reviews the on-page elements important for copywriting, and provides some strategies for keyword research and discovering what your audience is searching for.
Nick Bernard is an SEO strategist for Portent, Inc. Read what he's written on the Portent blog at http://www.portent.com/author/nbernard/ or find him on Twitter at @niceisnick.
Why Customers Love Responsive Design (And You Should Too!)
This document discusses the benefits of responsive web design. It notes that 90% of people use multiple devices to accomplish goals online and 38% of daily media interactions occur on smartphones. Responsive design allows a website to automatically adjust for viewing on any size screen. While separate mobile sites were once common, they have disadvantages like separate URLs and content duplication. Responsive design overcomes these issues by using fluid grids and media queries to dynamically change the layout. Studies show responsive design can significantly increase conversions, transactions and revenue for mobile visitors. Mobile commerce is growing and responsive design ensures a website is accessible and usable on any device.
How to SEO a Terrific - and Profitable - User Experience
Tune in for Portent SEO Marianne Sweeny’s January webinar: “How to SEO a Terrific – and Profitable – User Experience.” Learn how search engine algorithms are now incorporating IA, UX and content strategy, as well as methods for directing Google, Bing & Co. to perform better for your users.
SEO Tips for Small Businesses
For many small business owners, local SEO can be a confusing and overwhelming challenge on your website. In this edition Portent's monthly webinar series, you'll learn how to maximize your success as a small business against the competition in your area and industry.
Portent's Director of SEO, Josh Patrice, will walk through the role local directories play, how to use social media to your advantage, the on-site factors to pay attention to, and much more. Whether you run a brick-and-mortar shop or do business through an ecommerce website, this webinar is for you.
To watch the video and find other Portent webinars, visit the blog: http://www.portent.com/blog/seo/smb-seo-tips-video.htm
More from BrightEdge (20)
Save Time, Money and Bloodshed with Soft System Discovery
Save Time, Money and Bloodshed with Soft System Discovery
SEO Copywriting Demystified: How to Get Started Writing for the Web
SEO Copywriting Demystified: How to Get Started Writing for the Web
Why Customers Love Responsive Design (And You Should Too!)
Why Customers Love Responsive Design (And You Should Too!)
How to SEO a Terrific - and Profitable - User Experience
How to SEO a Terrific - and Profitable - User Experience
Recently uploaded
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsCrafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationHow to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameWhat Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandEmbark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Recently uploaded (20)
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
SEO 101: Finding Yourself – Mobilizing the Public 2017
- 1. SEO 101: Finding Yourself
- 2. What is SEO 01 Topics not keywords 02 Into the SERP and On Page SEO 03 Content 04 Technical SEO 05 06 07Q&A Links
- 3. What is SEO anyway?
- 4. Visibility
- 5. Relevance
- 6. Authority
- 8. Crawling
- 9. Indexing
- 10. Ranking
- 11. RankBrain (2016) Machine learning for relevance
- 12. Topics, not keywords Creating Content for Users
- 13. Old way My Dog My dog’s name is Alfred. He’s a great dog. Some small dogs are yappy. Not Alfred. He’s a total prince. Except when he pees everywhere. And chases the cats. And wakes me up at 3am. Actually, sometimes I seriously consider jamming him in the microwave. But that dog is so damned adorable I just can't wedge him in there.
- 14. New way My Dog My dog’s name is Alfred. He’s a great pup. Some small breeds are yappy. Not Alfred. He’s a total prince. Except when he pees everywhere. And chases the cats. And wakes me up at 3am. Actually, sometimes I seriously consider jamming the mutt in the microwave. But he's so damned adorable I just can't wedge him in there.
- 15. Into the SERP
- 16. Search Engine Results Page Or SERP Desktop Mobile
- 17. Ads Sold at auction PPC AdWords Bing Ads 25% of all clicks
- 18. Knowledge Graph Impossible to buy Google decides Organic
- 19. Local Pack Results Organic Requires Google My Business account
- 21. Organic rankings Impossible to buy 1000s of factors 75% of all clicks
- 23. On Page Elements
- 24. Title Tag 65 characters or less Contains the target keyword or question
- 25. Meta Description 156 characters or less Contains the target keyword or question Encourage clicks
- 26. Image ALT Tags
- 27. Tools: Portent SEO Page Review Plugin
- 28. Content
- 29. Blog posts Everything is Content Informational resources (whitepapers, studies, infographics, etc) Videos and images On page content (About Us, What We Do, etc)
- 30. Tools: Answer the Public
- 32. Panda (2011) “Thin” content devalued
- 33. Navigation and UX of Content Blank Sheet of Paper Test
- 36. Technical SEO
- 37. Site Speed
- 39. Optimize Images Use the right file format Use JPG for photographs and photographic images Use PNG for line art, logos, etc.
- 40. 12 kb 22 kb PNG JPG
- 41. Compress Images Tools: ImageOptim Compress before uploading
- 43. 1.4 MB
- 44. 266 KB
- 45. Response codes Three little digits that control your site
- 47. OK PagePage 301 Page Authority OK for now But decays I’m gone forever. Please move on.
- 48. Not OK PagePage 302 Page I’ll be back. Google passes no authority
- 50. A url that doesn’t exist Server response Tool: httpstatus.io
- 53. Links
- 54. Make use of what you have.
- 55. Google Search Console Crawl Error Report
- 56. Find Broken URLS… Get New Links!
- 57. Penguin (2012) Spammy links devalued
- 59. Q&A
- 60. thank you