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SEO


    Professor Jose Cintron, MBA-CPC
         http://mba4help.com
http://www.linkedin.com/in/josecintron
Local SEO for your SMB
Search Engine Optimization is becoming increasingly
more important for local small to medium sized
business owners. If you own a local business and want
to get more targeted traffic and revenues from your
local listings, then Local SEO is your best alternative.




                    www.mba4help.com
Search Engine Directory
           Submission
94% of all internet traffic is coming
from only this three search engines.




         www.mba4help.com
Benefits for you Business
Higher and better position in the search engine
rankings (Google) to crush your competitor.

High conversion rates by using the local keyword
phrase and attracting more and qualify local
customers.

More leads, more sales, more revenues at lower
cost using our local search engine optimization for
your local SMB. (ROI)

              www.mba4help.com
Your Website most be…
Appealing

Entertained

Interactive

Valuable

Content Rich
     www.mba4help.com
Effective Landing Page


Business Goals
Call to Action
Keywords
Content
Above the fold



        www.mba4help.com
SEO - What you need?
• Unique Visitors (Traffic)
• Relevant Back-links
• Keyword Rich Title
• Keyword Rich Description
• Keyword Meta Tag
• <H1> <H2> and Long Tail URLs
• Keyword Image Files Names
• Keyword Image Alt-Tags
• Internal Links / External Links
• Sitemap and call to action landing page
• A Relevant, Content & Keyword Rich Site
            www.mba4help.com
How to design you website?

• HTML (Preferred)
• WYSIWYG (FrontPage, Dreamweaver)
• Content Management System (CMS)
       Wordpress and Joomla
• Flash (Beware!)
• Photoshop
• Dynamic Web Design
• Template Sites
• Free Web Sites (Avoid!)

         www.mba4help.com
Google Love Great URL


• Primary URL
• Long Tail URL
• Blog URLs
• Press Release URLs




      www.mba4help.com
Social Media- SEO
• Social Network Posts Drive Traffic
• Social Bookmark Backlinks
       “Nofollow” vs. “Dofollow”
• Social Media Site Profiles
• Marking Your Spot on the Web
       The SM Web Fireworks
• Keyword Rich Profiles
• Tweet Your Website Content vs.
       Blog or Articles
• Article Marketing for Backlinks
       EzineArticles.com
         www.mba4help.com
Social Media for SEO

• YouTube
• Facebook and LinkedIn
        The Law of Large Numbers & Traffic
• Google Maps (Places)
• Images (Google Search)
• Social Bookmarks
        Delicious, Digg, Technorati
        Stumbleupon, others
• Local Directories
        Merchant Circle, Google, Yahoo Local, Bing Local,
Yelp, Manta and others


              www.mba4help.com
Social Media - SEO

• Social Media Press Releases
      PRLog.com, 24-7PressRelease.com
      As Fast as 7 Minutes
      (Demonstration)

• Blogs
      Faster Indexing
      Ping (Everything)



            www.mba4help.com
The Mechanics of SEO
       and Social Media
• Social Bookmarks, SB Backlinks, Ping

• Social Media Press Releases
      Instant Indexing

• Traffic & Backlinks Increase Rankings

• Monitoring SEO Results
     Google Alerts


          www.mba4help.com
SEO Keyword Reach Game Plan

• Optimize Your Web Site
       Change URL if Necessary
       Long-Tail URL
       Optimization Points
• Change Structure of Your Site
• Create 100 SB/SN “DoFollow” Profiles
• Create YouTube Channel
       Upload Videos
• Start a Blogger Blog-Keyword Rich
       Claim and Ping that Blog
• Social Media Marketing for your Business
           www.mba4help.com
Organic vs. Paid Search




   www.mba4help.com
Social Media for SEO




   www.mba4help.com
Local Directories For-SEO




      www.mba4help.com
SEO- Link Building




 www.mba4help.com
SEO- How can we help you?

Search Engine Optimization Strategy
SEO Keyword Research
SEO Keyword Selection
Content SEO Recommendations
URL- Title- Description-Meta Tags- Links
Additional On Site Optimization Changes
Implementation of SEO Changes

          www.mba4help.com
SEM- How can we help you?
•Weekly Social Bookmark for Back-links

•Weekly Article Marketing for Back-links

•Monthly Search Engine Directory Submission

•Monthly Local Business Listing: Google-Yahoo- Bing
(Videos, Coupon and Recommendation)

•Monthly Bookmark and Ping your webpage

•Weekly Blogs/RSS Marketing for Back-links

             www.mba4help.com
www.mba4help.com
Conclusion




www.mba4help.com

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