This document provides an overview of Search Influence, an online marketing firm that specializes in search engine optimization (SEO). It discusses Search Influence's history and credentials in the SEO industry. It then covers some of the basic principles of SEO, including selecting keywords, optimizing on-site content, getting relevant backlinks, and understanding how Google's algorithm works by analyzing various ranking signals. The overall goal of SEO, according to the document, is to deliver high-quality, relevant content to users in order to improve search engine rankings and drive more traffic to websites.
Plan, Activate, and Measure Your Content StrategySearch Influence
Paula will discuss strategies to leverage social media and your website to improve your online presence and get your message out there. After a brief introduction of social media demographics and usage stats, you’ll learn how to communicate with and activate your constituents from planning out your content, prioritizing your messages depending on your audience and goals, and measuring your success.
For more information, go to www.searchinfluence.com.
Search Influence's mission is to help customers successfully market online, by developing tools, technology and the experts who support them.
Search Influence employees enjoy top-of-the-line health benefits, employer-matched retirement plan, holiday pay, and paid time off. If you enjoy a fast-paced environment in a growing company, check out our jobs and apply: http://www.searchinfluence.com/jobs/.
Search Influence
935 Gravier St STE 1300
New Orleans LA 70112-1608
(504) 208-3900
Learn how to leverage your client’s media exposure for increased search engine visibility. This includes insight on the importance of targeted keywords and website content, as well as how earned media influences search engine rankings.
Directories, Data Feeds, and Local Search OptimizationSearch Influence
The Local Search Ecosystem is a convoluted web of data that can be nearly impossible for a newcomer to navigate. With mobile search volume growing each day, being found in local search results is imperative to the small business owner’s success online. Join us to learn about local citations, directories, and data feeds and how these affect online visibility for clients.
Thriving and Surviving in Local Search at #stateofsearchSearch Influence
Paula Keller presented on how to survive and thrive in local search at DFWSEM's annual State of Search conference on November 18, 2013.
3 key steps to local search success...
- Get your Google+ Local situation straight
- Dig deep on your citations / local listings
- On-site optimization through proper landing pages
Google+ is Google’s own social network and hub of business information powering local search. The average local business might be missing an opportunity to increase their search engine visibility if not present and active on Google+. Join us to learn about proper setup, optimization and ongoing maintenance of Google+ for businesses and how we make the most of it for your clients.
Search influence University - 10 Ideas To Drive Traffic To Your Website Search Influence
In conjunction with New Orleans Tech Week 2016, Mary Silva presents "10 Ideas To Drive Traffic To Your Website." Ranging from on-site content and technical improvements to off-site social media and local search strategies, these ideas are great ways to improve your site's visibility to potential customers.
Search influence University - How To Boost Your Local Search RankingsSearch Influence
In conjunction with New Orleans Tech Week 2016, Paula Keller presents "How To Boost Your Local Search Rankings". Ranging from on-site local optimizations to off-site local listing and review strategies, these ideas are great ways to improve your business's visibility to potential customers.
Plan, Activate, and Measure Your Content StrategySearch Influence
Paula will discuss strategies to leverage social media and your website to improve your online presence and get your message out there. After a brief introduction of social media demographics and usage stats, you’ll learn how to communicate with and activate your constituents from planning out your content, prioritizing your messages depending on your audience and goals, and measuring your success.
For more information, go to www.searchinfluence.com.
Search Influence's mission is to help customers successfully market online, by developing tools, technology and the experts who support them.
Search Influence employees enjoy top-of-the-line health benefits, employer-matched retirement plan, holiday pay, and paid time off. If you enjoy a fast-paced environment in a growing company, check out our jobs and apply: http://www.searchinfluence.com/jobs/.
Search Influence
935 Gravier St STE 1300
New Orleans LA 70112-1608
(504) 208-3900
Learn how to leverage your client’s media exposure for increased search engine visibility. This includes insight on the importance of targeted keywords and website content, as well as how earned media influences search engine rankings.
Directories, Data Feeds, and Local Search OptimizationSearch Influence
The Local Search Ecosystem is a convoluted web of data that can be nearly impossible for a newcomer to navigate. With mobile search volume growing each day, being found in local search results is imperative to the small business owner’s success online. Join us to learn about local citations, directories, and data feeds and how these affect online visibility for clients.
Thriving and Surviving in Local Search at #stateofsearchSearch Influence
Paula Keller presented on how to survive and thrive in local search at DFWSEM's annual State of Search conference on November 18, 2013.
3 key steps to local search success...
- Get your Google+ Local situation straight
- Dig deep on your citations / local listings
- On-site optimization through proper landing pages
Google+ is Google’s own social network and hub of business information powering local search. The average local business might be missing an opportunity to increase their search engine visibility if not present and active on Google+. Join us to learn about proper setup, optimization and ongoing maintenance of Google+ for businesses and how we make the most of it for your clients.
Search influence University - 10 Ideas To Drive Traffic To Your Website Search Influence
In conjunction with New Orleans Tech Week 2016, Mary Silva presents "10 Ideas To Drive Traffic To Your Website." Ranging from on-site content and technical improvements to off-site social media and local search strategies, these ideas are great ways to improve your site's visibility to potential customers.
Search influence University - How To Boost Your Local Search RankingsSearch Influence
In conjunction with New Orleans Tech Week 2016, Paula Keller presents "How To Boost Your Local Search Rankings". Ranging from on-site local optimizations to off-site local listing and review strategies, these ideas are great ways to improve your business's visibility to potential customers.
Geo modified keywords & their impact on local rankings Search Influence
Two factors that contribute to a strong Local SEO campaign are keywords and the physical location of the business. Join us to learn about beneficial and strategic keyword targets, the impact of selecting appropriate geo-modifiers, and more!
One more algo update for the Google dance track.
I was asked to talk about the Pigeon algorithm update at SEMPDXs annual #StateofSearch conference and the title just came out.
Apologies for the title, but the fact is that like so many things, thinking about SEO like a PR pro -- and, of course, Barnacle SEO -- can keep the leads flowing no matter what Google does.
As the screenshots show, whether Yelp, BBB, or RealSelf it pays to be where your customers are looking. And, as you'll see, the brand signals sent by Barnacle SEO will help your site rank, too.
Unpacking the Local Search Ranking Factors for 2021 & BeyondSeven Figure Agency
Darren Shaw is one of the TOP Experts in all things Local Search. Every year he publishes a deep dive report called “The Local Search Ranking Factors Survey”. You can check it out here – https://whitespark.ca/local-search-ranking-factors/
To get these factors, Darren & his team interview 50 of the top Local SEO Experts and went DEEP on what they felt were the most important factors that contributed to ranking in local search.
In this LIVE session, we’ll explain the findings, the key insights, and what you need to know to drive better local ranking results for your clients…
Access the full recording of this session here -> https://www.sevenfigureagency.com/unpacking-the-2020-local-search-ranking-factors/
Content Amplification Strategies for Local - LocalU New Orleans 2016Search Influence
Who stole the cookies from the cookie jar? Facebook stole the cookies, that's who. Used to be building and engaging an audience through content was as simple as hitting the "Share" button. These days, however, as the social networks look for ways to monetize, you've gotta pay to play. Paula and Will demonstrate some of the best tactics to leverage reputable brands to dominate your local market.
With hundreds of markets interested in SEO, how do you know what industry would have the most success? Join us as we take a look at key indicators for a client’s need for SEO, highlight successful campaigns and ROI.
SearchLove San Diego 2017 | Larry Kim | Content Marketing MoneyballDistilled
The content marketing bandwagon is ridiculously crowded and the vast majority of your efforts go nowhere - 99.9% of content gets fewer than a thousand shares and the average conversion rate from all this stuff is less than 1%. What’s a marketer to do in 2017 and beyond? Spoiler alert: the answer has virtually nothing to with the conventional wisdom of creating “quality content”. In this session on content marketing strategy, Larry will introduce new tactics for creating and cloning unicorns - the rare l content that does remarkably well on all channels, and even converts well, too.
Transforming Local Searchers into Customers - Will Scott - AZIMA Search Influence
Local SEO can be a daunting task for busy SMB owners in today’s ever-changing local search landscape. Will Scott presented to AZIMA members “Transforming Local Searchers into Customers.” From local citation consistency to on-site and off-site SEO, attendees learned best practices for local search optimization.
SEO for 2015, Getting on top in SERPs strategically.Divya Tandon
The presentation is on how you can apply some SEO strategies & achieve rankings in 2015, a strategy to follow.
Skype : divya-tandon
linkedin : https://in.linkedin.com/in/divya84
BigWing Interactive hosted a "Breakfast with Google" event on 1/29/15 at the Chesapeake Boathouse in OKC. The topics covered were: Google paid search, Social Media, SEO, and Content Marketing. The following slides were presented by Bill Martin (PPC), Sarah Hoffman (Social Media), Ruth Burr Reedy (SEO), and David Christopher (Content Marketing).
For questions visit our website bigwing.com or call 405.475.3015.
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
SEO and Your Online Brand - Staffing World 2015BigWing
BigWing's Senior SEO Manager, Ruth Burr Reedy, gave this talk at StaffingWorld 2015. In it, you'll learn some fundamentals of SEO as well as some ways recruiters and staffers can use content marketing to compete with industry juggernauts like Monster.
How to get local links (and why you need them) - Brighton SEO Pitchbox SummitClarissa Filius | Booming
This talk is about how to get local links and why you need them in the first place. I will show you how you can use linkbuilding to dominate the local search results. As you probably know local search is growing and is getting more important and this als means local links are getting more important if you want to show for your poducts or services, wether your a local business or much bigger player.
Anvil Mercy Corps NW Social Media 101 | January 2015 | Rachel SwaneyAnvil Media, Inc.
Social media offers a unique marketing channel that allows businesses to interact directly with consumers or channel partners. Companies can choose their level of interaction, whether it is simply listening or driving the conversation, but all companies should utilize the open communication that social media sites provide in order to generate new and happy customers. Join Rachel Swaney of Anvil Media for this engaging seminar and learn how to create and properly optimize social media profiles, target the right audiences on each network, develop a compelling content calendar and more. Swaney will cover all top-tier and select emerging platforms, including Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest and Instagram. From this seminar, you will be able to set up, optimize and utilize social media to move your business and marketing forward.
Super Practical Nuggets from Google's Quality Raters' Guidelines - Brighton S...Marie Haynes
In this talk we'll go over a few interesting things from Google's Quality Raters' Guidelines including:
-Reputation as a ranking factor
-Google LOVES User generated content
-Trust is a massive ranking factor
How to Optimise the SHIT out of Your Internal SearchLukeCarthy
Key reasons why optimising your internal web search is ESSENTIAL for SEO and a proven method to get it right, grow traffic, improve conversion and improve UX.
Presentation delivered as part of Search Leeds 2018 at the First Direct Arena.
Presentation hosted by Conventus outlining specific strategies for adapting to new quality-based payment plans to boost revenue and cash flow. Features Ron Sterling of Sterling Solutions
Geo modified keywords & their impact on local rankings Search Influence
Two factors that contribute to a strong Local SEO campaign are keywords and the physical location of the business. Join us to learn about beneficial and strategic keyword targets, the impact of selecting appropriate geo-modifiers, and more!
One more algo update for the Google dance track.
I was asked to talk about the Pigeon algorithm update at SEMPDXs annual #StateofSearch conference and the title just came out.
Apologies for the title, but the fact is that like so many things, thinking about SEO like a PR pro -- and, of course, Barnacle SEO -- can keep the leads flowing no matter what Google does.
As the screenshots show, whether Yelp, BBB, or RealSelf it pays to be where your customers are looking. And, as you'll see, the brand signals sent by Barnacle SEO will help your site rank, too.
Unpacking the Local Search Ranking Factors for 2021 & BeyondSeven Figure Agency
Darren Shaw is one of the TOP Experts in all things Local Search. Every year he publishes a deep dive report called “The Local Search Ranking Factors Survey”. You can check it out here – https://whitespark.ca/local-search-ranking-factors/
To get these factors, Darren & his team interview 50 of the top Local SEO Experts and went DEEP on what they felt were the most important factors that contributed to ranking in local search.
In this LIVE session, we’ll explain the findings, the key insights, and what you need to know to drive better local ranking results for your clients…
Access the full recording of this session here -> https://www.sevenfigureagency.com/unpacking-the-2020-local-search-ranking-factors/
Content Amplification Strategies for Local - LocalU New Orleans 2016Search Influence
Who stole the cookies from the cookie jar? Facebook stole the cookies, that's who. Used to be building and engaging an audience through content was as simple as hitting the "Share" button. These days, however, as the social networks look for ways to monetize, you've gotta pay to play. Paula and Will demonstrate some of the best tactics to leverage reputable brands to dominate your local market.
With hundreds of markets interested in SEO, how do you know what industry would have the most success? Join us as we take a look at key indicators for a client’s need for SEO, highlight successful campaigns and ROI.
SearchLove San Diego 2017 | Larry Kim | Content Marketing MoneyballDistilled
The content marketing bandwagon is ridiculously crowded and the vast majority of your efforts go nowhere - 99.9% of content gets fewer than a thousand shares and the average conversion rate from all this stuff is less than 1%. What’s a marketer to do in 2017 and beyond? Spoiler alert: the answer has virtually nothing to with the conventional wisdom of creating “quality content”. In this session on content marketing strategy, Larry will introduce new tactics for creating and cloning unicorns - the rare l content that does remarkably well on all channels, and even converts well, too.
Transforming Local Searchers into Customers - Will Scott - AZIMA Search Influence
Local SEO can be a daunting task for busy SMB owners in today’s ever-changing local search landscape. Will Scott presented to AZIMA members “Transforming Local Searchers into Customers.” From local citation consistency to on-site and off-site SEO, attendees learned best practices for local search optimization.
SEO for 2015, Getting on top in SERPs strategically.Divya Tandon
The presentation is on how you can apply some SEO strategies & achieve rankings in 2015, a strategy to follow.
Skype : divya-tandon
linkedin : https://in.linkedin.com/in/divya84
BigWing Interactive hosted a "Breakfast with Google" event on 1/29/15 at the Chesapeake Boathouse in OKC. The topics covered were: Google paid search, Social Media, SEO, and Content Marketing. The following slides were presented by Bill Martin (PPC), Sarah Hoffman (Social Media), Ruth Burr Reedy (SEO), and David Christopher (Content Marketing).
For questions visit our website bigwing.com or call 405.475.3015.
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
SEO and Your Online Brand - Staffing World 2015BigWing
BigWing's Senior SEO Manager, Ruth Burr Reedy, gave this talk at StaffingWorld 2015. In it, you'll learn some fundamentals of SEO as well as some ways recruiters and staffers can use content marketing to compete with industry juggernauts like Monster.
How to get local links (and why you need them) - Brighton SEO Pitchbox SummitClarissa Filius | Booming
This talk is about how to get local links and why you need them in the first place. I will show you how you can use linkbuilding to dominate the local search results. As you probably know local search is growing and is getting more important and this als means local links are getting more important if you want to show for your poducts or services, wether your a local business or much bigger player.
Anvil Mercy Corps NW Social Media 101 | January 2015 | Rachel SwaneyAnvil Media, Inc.
Social media offers a unique marketing channel that allows businesses to interact directly with consumers or channel partners. Companies can choose their level of interaction, whether it is simply listening or driving the conversation, but all companies should utilize the open communication that social media sites provide in order to generate new and happy customers. Join Rachel Swaney of Anvil Media for this engaging seminar and learn how to create and properly optimize social media profiles, target the right audiences on each network, develop a compelling content calendar and more. Swaney will cover all top-tier and select emerging platforms, including Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest and Instagram. From this seminar, you will be able to set up, optimize and utilize social media to move your business and marketing forward.
Super Practical Nuggets from Google's Quality Raters' Guidelines - Brighton S...Marie Haynes
In this talk we'll go over a few interesting things from Google's Quality Raters' Guidelines including:
-Reputation as a ranking factor
-Google LOVES User generated content
-Trust is a massive ranking factor
How to Optimise the SHIT out of Your Internal SearchLukeCarthy
Key reasons why optimising your internal web search is ESSENTIAL for SEO and a proven method to get it right, grow traffic, improve conversion and improve UX.
Presentation delivered as part of Search Leeds 2018 at the First Direct Arena.
Presentation hosted by Conventus outlining specific strategies for adapting to new quality-based payment plans to boost revenue and cash flow. Features Ron Sterling of Sterling Solutions
Descripción del mecanismo de acción de la colchina en el tratamiento de la fiebre mediterránea familiar, y de los nuevos medicamentos que se están empleando para tratar esta dolencia.
Metanomics is a weekly Web-based show on the serious uses of virtual worlds. This transcript is from a past show.
For this and other videos, visit us at http://metanomics.net.
How Google Got Binged, and other SEO StoriesSanky Inc.
Wondering about the world of search engine optimization? This presentation take you through how search engines work, a step-by-step of how to optimzie your site, and some of the recent changes in search engine demographics.
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
From Social Media University Milwaukee 2014...
Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.
Understanding Search Engine Optimization and Analytics for Law FirmsSteve Hennigs
The topics of SEO and Analytics can be daunting to legal marketers who have many jobs beyond their firm's presence on the web. This presentation aims to shed some light on the basics of each discipline to give legal marketers a fighting chance whether they decide to take on the task internally or look for some help outside the firm.
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
As the relationship between search and social continues to grow, it’s important for businesses to start taking one integrated approach to online strategy that considers how search and social media can work together to meet overall business objectives. This presentation gives an overview of how search and social media influence one another and also includes a few tactics to consider when taking an integrated approach to online strategy.
A slide presentation entitled "Search Engine Optimisation for humans, in plain English without the jargon", given to Liverpool Chamber of Commerce on 22nd March 2016 as part of the Tech Tuesday series.
Rider University SEO Presentation by Michael FleischnerMichael Fleischner
This presentation was designed for Rider University and delivered on November 13, 2013. The goal of the search engine optimization (SEO) presentation was to provide a basic understanding of organic search and fundamental explanation of organic ranking factors. During this presentation, students should learn: What organic search results are; factors that influence organic search results; the weight of organic ranking factors; techniques for optimizing websites and other digital assets.
8 Keys to Ranking Well in Google Search ResultsBrad Smith
Want to rank well in Google search results? Here are 8 steps that staffing and recruiting firms (and all businesses) can take to rank well in search results and generate more leads.
Aligning Brand with Student Experience to Reinvigorate Interest in Your School.
Presented by Alison Zeringue, Alicia Jasmin, Nico Rose, Sheila Flatz at the UPCEA MEMS conference in December 2022.
Presenting case studies of branding and marketing for higher education institutions, Tulane SoPA and UFOnline.
A branding or creative refresh is hard work. You’ve wrangled the stakeholders and the creative team and worked through the big egos likely at the table in the process. Now you have to figure out marketing deployment, a step often forgotten about while planning the rebranding effort itself.
If you’re already running digital advertising campaigns it can be a daunting task to roll out your new brand. You can’t afford downtime in your campaigns - stopping all marketing to update and re-launch.
And, you are concerned about how to measure leading indicators of success for the new brand, ideally BEFORE you see a negative impact on the enrollment pipeline.
In the last year, I led the digital deployment side of our client Tulane School of Professional Advancement’s rebranding effort.
In our recent collaborative session at UPCEA MEMS 2022 in New Orleans, I shared a 5 step process for how to bring your new creative to life in persistent digital marketing campaigns.
Read on for a step-by-step guide to bringing refreshed branding or creative to life and share your feedback in the comments or on social media.
5 Steps To Deploy New Creative In Persistent Digital Campaigns
At a high level, these are the 5 steps to successfully deploy your new creative. We’ll break down each of these steps in this blog below.
1. START WITH THE RIGHT EXPECTATIONS
2. MAKE A TRANSITION PLAN
3. SET SHORT AND LONG-TERM METRICS-BASED GOALS
4. CHECK AND ADJUST
5. ITERATE ON YOUR NEW CREATIVE
SEO Webinar for Progressive Insurance Agents: If you build it will they come?Search Influence
Gabrielle Benedetto, Sales & Partner Strategist, presented this educational SEO webinar to Progressive Insurance agents in January 2018. This webinar was so well attended, that had it been in a small theatre, it would have been a sold out show!
The goal of this webinar was to introduce insurance agents to the marketing value of strong search engine visibility, and things they can do to improve their search engine rankings.
Search Influence has been Progressive Insurance's preferred SEO and website agency since 2013. We regularly perform search engine audits and consultations for agents and have several ongoing SEO and website maintenance relationships with Progressive agents.
CEO & Co-founder Will Scott shares insight on how small and local businesses can create a sustainable brand that benefits their revenue, reputation, and rankings on search engines.
Connect with Google: Digital Marketing Workshop 2017 Search Influence
A digital marketing workshop geared toward small businesses and hosted by Google and Search Influence. Join Will Scott (CEO, Search Influence), Gabrielle Benedetto (Partner Relations, Search Influence) and Ann Payne (Agency Development, Google) as they discuss the most impactful ways to leverage digital marketing for your business.
Fake News, Audience Targeting and the Death of the 4th EstateSearch Influence
Search Influence’s CEO and Co-founder Will Scott unpacks the mystery of content marketing in the age of audience targeting. Knowing whom to target with what has already become the most important skill of political marketers, and you can do it, too!
LinkedIn Bidding Strategies & Targeting for Sponsored UpdatesSearch Influence
Search Influence’s Director of Sales and Marketing Paula Keller French shows you how to leverage LinkedIn for sponsored content promotion to reach your target audience while they are in the "business mindset.”
Beyond Keyword Research: Optimize for Relevancy with Proof TermsSearch Influence
Google expects certain information to be found on pages about a given topic. Learn how to make great content for your customers & Google in Paula Keller French's 2017 MozCon Local / LocalU presentation.
Nothing more local than my pocket #pubcon 2016 Mobile PPCSearch Influence
Some reports say that 82% of smartphone owners search on the web every day. Mobile PPC can be your best option at targeting today’s consumer on-the-go.
Fake it till you make it: Brand Building for Local BusinessesSearch Influence
Explore a few real world examples of local businesses who have built themselves into local brands that both Google and potential customers recognize.
Presented by Paula Keller, our Director of Account Management, at MozCon Local 2016 in Seattle.
Tourism University (NOCVB) - Online Marketing in NOLA: Turning Visitors into ...Search Influence
Paula Keller, long-time Influencer, shares with New Orleans CVB members some ways they can start planning and thinking about their website content and online presence.
New Orleans CVB hosts Tourism University bi-monthly in order to provide services to their members to help leverage the visitors that the CVB and NOTMC drive into New Orleans each day.
Tech Talent South - 10 Basics of Building Search Engine Friendly WebsiteSearch Influence
Having a search engine friendly truly starts when you are building it with some generally basic principals and items that will allow you to set up your site for long term success and ease of adding optimized elements to your site over time.
Our Director of Account Management, Paula Keller, recently shared these 10 tips for building a search engine website with the members of Tech Talent South, who provides education on the foundation of code development for beginner developers.
Nearly two-thirds of Americans are now smartphone owners, and for many, their smartphones are a vital entry point to the online world, according to a survey released this month by the Pew Research Center. That means today’s savvy small businesses are looking for a winning mobile website strategy—a key trend in online marketing, according to Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast. Scott discussed this strategy as a featured speaker at the 2015 Local Search Association Conference in Los Angeles, Calif., Monday, April 20.
“Small businesses must pay attention to their mobile strategy in order to continue to attract customers,” Scott said.
The Power of Visual Content: 3 Types to Implement TodaySearch Influence
Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast, says auto dealers in particular can supercharge content marketing strategies using infographics, compelling photos and videos. Scott detailed real-world visual content marketing strategies as a featured speaker at the 18th Digital Dealer Conference & Exposition in Tampa, Fla., Thursday, April 23.
“With social media sites putting more and more emphasis on visual content, auto dealers have a real opportunity to stand out online using compelling car photos, video testimonials and data-rich graphics to tell their brand story,” he said. Scott has been helping small businesses succeed online since 1994, and now leads nearly 100 professionals at Search Influence who put results first and help businesses successfully market online.
In SEO, internal and external links help establish site authority and trust. The question is, are all links created equal? Join us as we explore the different types of offsite authority building and look at ways to strengthen internal pages of a site.
Understanding the Technicality and Structure of a Site Webinar!Search Influence
Besides understanding the importance of onsite optimized content and offsite authority building, the structure and functionality of a site is the gateway to a successful SEO campaign. Join us as we review the key elements for the search engines to find and crawl a site, and how these elements help the success of the campaign.
Looking to increase your local search presence? Claiming and optimizing Google+, Yahoo, and Bing listings are a must, but having a presence on other platforms will also help increase local search presence. Join us as we dive into our Local Presence package and explore the opportunities and ways to increase a client's local search presence.
Authorship and Publisher are two features available through Google that allow us to connect a website with a particular business, and a page of content (website page, blog post, etc.) with a single author. Join us to learn the basics, how these two features help clients, and how it is integrated in our SEO packages.
It’s what our clients care about most: results! Join us for an in-depth look at our SEO reporting dashboard and the key performance indicators (KPIs) of our SEO campaigns. We’ll review the report emailed monthly as well as each tab in the dashboard to grow your understanding and ability of search engine optimization results.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
SEO Presentation - Read
1.
2. About Search Influence
• Helping customers successfully market online since 2006.
• We work with more than 1,800 clients, directly and as an
outsourcing partner to major national marketing companies.
• Our customers successfully compete online.
• Search Influence:
• 30+ full-time employees
• 40+ contract writers
• Reputation:
• Among top 5 Local Search experts in the country
• Largest Online Marketing firm on the Gulf Coast
• National leader in Social Media for local business
3. Assumptions
• Websites are an affordable and important part of
your marketing mix.
• Everyone (every target market) is online.
• A website is worthless if no one can find it.
• People use search engines (Google) to find stuff
online.
4. Deconstructing Google
Paid Search
Results
Local Search
Results
Organic Search
Results
5. Why is SEO Important?
37 % of clicks go to
the #1 position
60% of clicks go to
the top 3
90% of clicks go to
sites on page 1
Source: Optify Study, December 2010
6. SEO and The Long Tail
• Local / Long Tail Searchers
are Buyers
• Zappos is the only one
winning with “Shoes”
11. Google Domination
Technology Consulting
Health Information
Plastic Surgeon
General Information site
Environmental Nonprofit
Hair Salon
Market Research
Luxury Car Dealer
Stock 3D gallery
Political Fan Site
2 Yellow Pages directories
12. Google Domination
Almost 1 million organic
visits over the course of a
year
13. The SEO Basics
• On-site optimizations
• Keyword selection
• Content
• Off-site optimizations
• Links
14. The SEO Basics - Keywords
How do people search the internet for your
business?
Considerations:
• Search volume
• Competition
• Tr u e m e a n i n g o f k e yw o r d s
15. The SEO Basics - Keywords
• S e a r c h Vo l u m e
• Use tools
h t t p s : / / a d w o r d s . g o o g l e . c o m / s e l e c t / K e y w o r d To o l E x t e r n a l
• Example: computer repair business
16. The SEO Basics - Keywords
How do people search the internet for your
business?
Considerations:
• Competition
21. The SEO Basics - Content
• AT A M I N I M U M , a n s w e r t h e f o l l o w i n g q u e s t i o n s
(and say it with keywords)!
• What is your name?
• What do you do?
• Where do you do it?
23. The SEO Basics - Content
• Make sure your keyword is not only in the
content, but tagged throughout your page.
• Ti tl e ta g
• H1 tags
• Meta description
• Image alt tags
D O N ’ T B E S PA M M Y
27. The SEO Basics - Links
• L i n k s a r e R E A L LY i m p o r t a n t .
• Page Rank is the original Google algorithm.
• The more links you have and the higher the
q u a l i t y o f t h o s e l i n k s , t h e b e t t e r.
28. The SEO Basics - Links
The best links…
• Are from the sites with the most links pointing to
them.
• Link the keyword you want to associate with that
page (anchor text link).
29. The SEO Basics - Links
EXAMPLE
Keyw ord: 24 hour restaurants new orleans
S i t e : h t t p : / / w w w. n o l a 2 4 7 . c o m /
30. The SEO Basics - Links
Keyw ord: 24 hour restaurants new orleans
S i t e : w w w. n o l a 2 4 7 . c o m
To t a l Rank –
Anchor Google
Te x t Organic
Links
31. The SEO Basics - Links
What effect did increasing my rank have on traffic?
32. The SEO Basics - Links
What effect did increasing my rank have on traffic?
Acquired anchor text links for the following:
new orleans 24/7 restaurants
24 hour restaurants new orleans
24 hour locations new orleans
24 hour food new orleans
new orleans 24 hour locations
33. The SEO Basics - Links
Visits Av e r a g e
From Position
Search In
Engines Google
34. The SEO Basics - Links
• HOW TO GET LINKS?
• Publish content that people want to link to.
• Publish content elsewhere, and link to your site.
• List your site in directories.
• Leverage your PR.
• D o a p r e s e n t a t i o n f o r D r. B l a c k a n d h o p e i t y i e l d s a
link from bus.lsu.edu, a powerful domain.
35. The SEO Basics
• Select the right keywords.
• Build relevant content.
• Get relevant links pointing towards that content.
• D o n ’ t b e s p a m m y.
36. Google’s Algorithm
• In the past, Page Rank was the algorithm.
• N o w, P a g e R a n k i s j u s t a c o m p o n e n t .
37. Google's Algorithm
“ To d a y w e u s e m o r e t h a n 2 0 0 s i g n a l s , i n c l u d i n g
PageRank, to order websites, and we update these
algorithms on a weekly basis” - Google
39. Google's Algorithm
Signals
• Inbound links
• Anchor text
• Content and metadata
• Domain name
• Social signals
• Usage data
• Local signals
• Content quality
40. Google Alg - Social
• # of (re)tweets and Facebook shares
• Authority of those sharing
How should SEOs make this happen for clients?
http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
41. Google Alg - Social
• # of (re)tweets and Facebook shares
• Authority of those sharing
How should SEOs make this happen for clients?
• Encourage clients to manage their own social
accounts and publish interesting content.
http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
42. Google Alg – Usage Data
• Bounce rate
• Click-thru rate
43. Google Alg – Usage Data
• Bounce rate – How often does someone click on
your link, load the page, and immediately hit the
back button.
• Click-thru rate – How often your result was
actually clicked on a SERP (search engine results
page).
47. Google’s Ultimate Goal
To d e l i v e r t h e b e s t s e a r c h r e s u l t s .
How do we take advantage of this?
48. Google’s Ultimate Goal
To d e l i v e r t h e b e s t s e a r c h r e s u l t s .
How do we take advantage of this?
Deliver great content that is highly relevant.
49. Attract Links/Shares Naturally
This article was built
with the intention of
going viral, and it
did, which attracted links
organically and many
diggs/likes/shares, makin
g this page powerful to
link out from, and
contributing to the
authority of the domain.
http://www.internettollfree.com/arti
cles/would-your-mother-
approve.html
Here are things we assume you know and I’m not going to spend much time trying to convince you
What is SEO? Organic Vs. Paid Vs. Local Organic Results are found on the Left hand side of the PAgeLocal also known as Maps results Either 7 pack Integrated - hybrid of Local and Organic Paid Search, Results on the right side of the page and in the yellow box above Organic Through on site and off site techniques, we improve the rankings of your site.
Why is SEO Important? The organic results are more trusted by search engine users. The numbers prove this to be true:60 - 80% of searchers click on organic results90% do not leave page one Some studies show it as high as 97%
Chris Anderson, the Editor of Wired created thisYou can the green portion of this graph as the distribution of common searches like shoes and running shoes, a lot people search for these specific terms.The yellow region represents search phrases which have small search volume, but if you add them all up, it’s a huge chunk of money to be made. Without physical boundaries, the web enables this to be the case.
The consensus is that Google owns a major share of the market. 95% of the market belongs to 1 of 3 search engines. I’ve known the market share to be like this for a while, but when I look at client analytics reports, this is never confirmed.
For our clients, Google owns pretty much everything. In the month of September, this is what the Organic Search Market Share looks like according to 12 of our clients. This chart represents one million visits in one month, obviously a tiny slice of the population, but still a decent amount of data.
Marketers are use to thinking about how people talk about their business. That’s important for internet marketing too, but there are some additional considerations.
You can estimate how many times a given keyword will be searched for per month with the Google adwords toolLet’s say you have 2 branches of your computer repair business and they both are equally as profitable and provide an equal contribution to your business. Based on only the information above, which keywords would you try to rank for?
(if anyone asks, The competition isn’t a concrete number, it’s a minor indication of how competitive the adwords bidding is for that term.) also local searches is whichever country you selected (US), global is everywhere
This is what you see when you search for this term, without scrolling anywhere.There are only 3 real computer repair businesses listed on this page. It’s easy to assume that the computer repairman in lafayette are not doing very much to promote their business online, so you might have a good shot at competing.
The first 5 organic results have 3 competitors, but in Lafayette there were only 2 in the first 5. This looks like a much more competitive keyword.Not to mention that there are 3 distinct competitors paying for advertisements. It shows that businesses really want traffic from this keyword, any way they can get it.
No we revisit the search volume. It looks like trying to rank for the lafayette keyword is a better option.
When we say content we’re referring to whats on your site. The words, images, videos, audio on your site. The demand for the internet is partly a reflection of the demand to consume content. On sites like facebook people create their own content for others to consume. Elsewhere organizations create content for people to consume.Not only do people see your content, but search engines see your content.
Believe it or not, some businesses don’t answer these questions on their website.
6 months ago I wrote a blog post about businesses that don’t rank for their own name. Dat dog ranked #15 for this term at the time. They had few words on their home page and at the time the word New Orleans wasn’t even on the home page. To this day nothing about hot dogs is on there.
Talk about yourself and what you do in tags and content throughout your site. Search engines read this information and use it to make decisions about your content. As far as specifics are concerned there is a lot of information about this stuff online, including for an SEO guide produced by Google.Also, don’t be spammy. I think everyone here knows that writing your keyword 3000 times on your page will not help you. It actually hurts you. There is a lot more to be said about content, but that’s for later.
The worst thing about this page is that this website could and would rank for these terms with ease if they simply beefed up their content a little bit. The only thing they would need to do which could be considered SEO is to talk about the keywords in their content, because Dat dog has a lot of buzz and sites are already linking to them, so Google recognizes them as a good, trustworthy site. No link building would be necessary.
I wanted the nola247 site to rank for the term 24 hour restaurants new orleans. I was able to get anchor text links, linking that keyword to the domain.Overtime as I accumulated links like this, I tracked the rank in google throughout the process.
This was the result. As you can see, the more I linked to my site with that specific keyword, the higher I ranked for that keyword in Google.
This is the basic SEO formula, but Google’s formula for determining the value of your site and where it ranks is incredibly complex, it’s more than just having the right keywords and a bunch of links.Particularly in the last year, SEO isn’t basic anymore, so we need to pay closer attention to Google’s algorithm.
Essentially, Google’s algorithm is a the formula used to deliver search results. There are a bunch of factors in that formula and they’re called signals.
This is pretty much what we’ve been talking about already and these have been widely recognized and confirmed signals for years now.
The people who create the search algorithms have stated in the past that they’re goal is to deliver the best search results, and they will use as means avaiable to do that and avoid allowing people to game the system.This is something to think about for SEO now and in the future: is this work I’m doing good for users?
Google and Bing have confirmed that they used these signals for their organic search algorithms. How do seos make this happen without looking like spam?
Google and Bing have confirmed that they used these signals for their organic search algorithms. How do seos make this happen without looking like spam?
Does anyone know what bounce is?
Does anyone know what bounce is?
The number represents the click-thru rate for each result. What’s wrong with these results, are there any bad results?If, overtime, the footballs future result doesn’t get clicked, google could decide that it no longer deserves to be the 4th result for this search.
The number represents the click-thru rate for each result. What’s wrong with these results, are there any bad results?If, overtime, the footballs future result doesn’t get clicked, google could decide that it no longer deserves to be the 4th result for this search.
This is ultimate goal of Google and other search providers. Everyday they’re getting better at delivering these results and we can use this to guide us.
One way to attract links, shares and other positive attention to your site to create content with the intent of going viral.In one day this post attracted 40,000 unique pageviews, some links, and many shares. This boosted the authority of the site and all pages linked from it.