Google uses spiders that crawl the web constantly to index websites and store them in a huge database. When a search is performed, Google searches this database to return relevant results based on over 200 ranking factors. To optimize a site, keywords should be researched and placed strategically on pages in titles, headings, content and images but not overloaded. Content, links from other sites, social media signals can help a site rise in rankings. Evaluating SEO companies includes checking their online presence and credentials and getting promises in writing.
SEO Tips, Tactics & Strategies for Outdoor Writers, Authors and BloggersPaul Krupin
SEO Tips, Tactics and Strategies for Outdoor Writers is a presentation given to the Northwest Outdoor Writers Association on May 2, 2014 by Paul J. Krupin, Search Word Pro. It covers the current collective knowledge of the art and science of using SEO on websites, and the integration with PR and social media, with numerous relevant examples. The outdoor writer focus is also relevant to authors, publishers, bloggers and business entrepreneurs of all types. The evolution of the search engine algorithms is discussed and the ever increasing role of quality content and content management is described. Topics include keyword research, keyword targeting, metatags, link strategies, good SEO, bad SEO, content selection, content quality, content management, targeted PR, and social media outreach and integration.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Denver ISS Digital Marketing PresentationMary Merritt
This is a simple slide show that I put together for a Digital Marketing presentation that was held at the PPA Convention Center in Denver, Colorado on Saturday, November 3rd 2012. The conference was called Denver Investor Success Summit!
SEO Tips, Tactics & Strategies for Outdoor Writers, Authors and BloggersPaul Krupin
SEO Tips, Tactics and Strategies for Outdoor Writers is a presentation given to the Northwest Outdoor Writers Association on May 2, 2014 by Paul J. Krupin, Search Word Pro. It covers the current collective knowledge of the art and science of using SEO on websites, and the integration with PR and social media, with numerous relevant examples. The outdoor writer focus is also relevant to authors, publishers, bloggers and business entrepreneurs of all types. The evolution of the search engine algorithms is discussed and the ever increasing role of quality content and content management is described. Topics include keyword research, keyword targeting, metatags, link strategies, good SEO, bad SEO, content selection, content quality, content management, targeted PR, and social media outreach and integration.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Denver ISS Digital Marketing PresentationMary Merritt
This is a simple slide show that I put together for a Digital Marketing presentation that was held at the PPA Convention Center in Denver, Colorado on Saturday, November 3rd 2012. The conference was called Denver Investor Success Summit!
Our SEO training programs are designed by known SEO professionals who will teach you SEO optimizing techniques so that you can increase traffic to improve the sales performance of your web site.
What should you know about site structure, content development, internal and external links to win at search engine optimization? How do you measure the success of an SEO campaign? Checkout the presentation by Navneet Kaushal, CEO PageTraffic.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
Search Engine Optimization has changed over the years> Websites with high-quality content that engages and informs the visitor will rank high, while websites with poor quality content will be penalized.
Legal Marketing Association 2019: SEO 2020: Building Your Strategy for On-SER...Diane Kulseth
Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).
In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:
Keyword intent, what it is and why it matters
Looking to the SERPs for content direction
Strengthening your content with structured data markup and other technical optimizations
This intermediate-level session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their firm to reinforce their efforts for the future.
The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.
Presentation on the basics of SEO, coming up with a content strategy and how to use content to become an industry authority.
From the What's Next Event, Cardiff in February 2012.
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Bespoke Agency
My presentation from the 2014 eCommerce conference and expo in Melbourne. In it i highlight a low cost scale able data driven content marketing technique for eCommerce sites. I call out tools you can use and how this fits into your wider SEO and content efforts. enjoy.
what you wear is how you present yourself to the world, especially today,when human contact are so quick.Fashion is instent language.
"Fashion should be a form of escapism,and not a form of imprisonment.
An introduction to SEO for beginner. From what SEO is, to how search engines work, to how to optimise websites for search engines and people. Originally a slide deck for a guest lecture given to the Department of Marketing, Faculty of Business, Oxford Brookes University
Cihangir eski plak alanlar 0532 335 75 06
İstanbul un her semtinden eski eski plaklarınız değerinde adresinizden alınır
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alıyoruz. eski plaklarınızı satmak için bizi aramanız yeterli. bize 0532 335 75
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yerleri Cihangir yabancı eski plak alanlar
Our SEO training programs are designed by known SEO professionals who will teach you SEO optimizing techniques so that you can increase traffic to improve the sales performance of your web site.
What should you know about site structure, content development, internal and external links to win at search engine optimization? How do you measure the success of an SEO campaign? Checkout the presentation by Navneet Kaushal, CEO PageTraffic.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
Search Engine Optimization has changed over the years> Websites with high-quality content that engages and informs the visitor will rank high, while websites with poor quality content will be penalized.
Legal Marketing Association 2019: SEO 2020: Building Your Strategy for On-SER...Diane Kulseth
Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).
In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:
Keyword intent, what it is and why it matters
Looking to the SERPs for content direction
Strengthening your content with structured data markup and other technical optimizations
This intermediate-level session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their firm to reinforce their efforts for the future.
The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.
Presentation on the basics of SEO, coming up with a content strategy and how to use content to become an industry authority.
From the What's Next Event, Cardiff in February 2012.
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Bespoke Agency
My presentation from the 2014 eCommerce conference and expo in Melbourne. In it i highlight a low cost scale able data driven content marketing technique for eCommerce sites. I call out tools you can use and how this fits into your wider SEO and content efforts. enjoy.
what you wear is how you present yourself to the world, especially today,when human contact are so quick.Fashion is instent language.
"Fashion should be a form of escapism,and not a form of imprisonment.
An introduction to SEO for beginner. From what SEO is, to how search engines work, to how to optimise websites for search engines and people. Originally a slide deck for a guest lecture given to the Department of Marketing, Faculty of Business, Oxford Brookes University
Cihangir eski plak alanlar 0532 335 75 06
İstanbul un her semtinden eski eski plaklarınız değerinde adresinizden alınır
0532 335 75 06 eski eşyalarınızı plaklarınızı evinize gelip değerinde satın
alıyoruz. eski plaklarınızı satmak için bizi aramanız yeterli. bize 0532 335 75
06 veya diğer numaramız olan 0531 981 01 90 dan ulaşabilirsiniz.
0532 335 75 06 Cihangir eski plak alanlar 0532 335 75 06 Cihangir eski plak
alan yerler 0532 335 75 06 Cihangir eski plak alım satım 0532 335 75 06
Cihangir eski eski plak alanlar 0532 335 75 06 Cihangir eski eski plak alan
yerler Cihangir eski plak eski plak alanlar Cihangir eski plak eski plak
alanlar yerler Cihangir eski plak alım satım yerleri Cihangir yabancı eski
plak alanlar 0532 335 75 06 Cihangir yabancı eski plak alan yerler Cihangir
yerli eski plak alanlar kadıköy 0532 335 75 06 Kozyatağı yerli eski plak alan
yerler Cihangir antika eski plak alanlar 0532 335 75 06 Cihangir antika eski
plak alan yerler Cihangir 33 lük eski plak alanlar 0532 335 75 06 Cihangir 33
devir eski plak alan yerler Cihangir 45lik eski plak alanlar Cihangir 45 lik
eski plak alan yerler 0532 335 75 06 0532 335 75 06 Cihangir long play 0532 335
75 06 alanlar Cihangir kapaksız eski plak alanlar Cihangir toplu eski plak
alanlar Cihangir eski plak satmak istiyorum Cihangir kimler eski plak alıyor?
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75 06 Cihangir eski plak alıcıları Cihangir eski plak ticareti Cihangir
civarında eski plak alanlar 0532 335 75 06 Cihangir antika pikap alan yerler
Cihangir pikap satın alan yerler 0532 335 75 06 Cihangir ikinci el pikap
alanlar 0532 335 75 06 Cihangir antika eski plak alıcılar Cihangir eski plak
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eski yerli eski plak alanlar Cihangir antika yerli eski plak alan yerler 0532
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alan eski plakcılar Cihangir eski plak alan iş yerleri Cihangir eski plak
satın alan dükkanlar Cihangir eski plak satın alan firmalar 0532 335 75 06
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alan yerler 0532 335 75 06 Cihangir Cihangir Cihangir yakası eski plak alan
yerler Cihangir Cihangir avrupa yakasında eski plak alan yerler Cihangir
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0532 335 75 06 Cihangir eski plak alan yerler 0532 335 75 06 Cihangir eski
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Cihangir eski eski plak alan yerler Cihangir eski plak eski plak alanlar
Cihangir eski plak eski plak alanlar yerler Cihangir eski plak alım satım
yerleri Cihangir yabancı eski plak alanlar
QUE HAGO YO? Sabes que la mayoría de las personas eventualmente tienen dolores de columna vertebral como ciática, disco herniado, dolor de cuello, desviación de la columna etc., y que estos dolores son incapacitantes y los medicamentos solamente dan alivio temporal? Yo lo que hago es eliminar los dolores tratando la causa del problema para que puedas disfrutar la vida otra vez. Y lo hago utilizando una forma de curar que se llama “QUIROPRACTICA”, en conjunto con TERAPIA FISICA, DESCOMPRESION ESPINAL, TRACCION y MASAJES TERAPEUTICOS. Me he dedicado a esto los últimos 28 años. Entonces, si conoces alguien que está sufriendo dolores relacionados con la columna vertebral, cuéntale de mí y estaré a sus órdenes. Dr. Mario López D.C. QUIROPRACTICO egresado de Palmer Chiropractic University. Citas al 258.0536
Guía para la Educación Inclusiva. Desarrollando el aprendizaje y la participa...Gustavo Bolaños
Guía para la Educación Inclusiva
Desarrollando el aprendizaje y la participación
en los centros escolares
(Adaptación de la 3ª edición revisada del Index for Inclusion)
Tony Booth y Mel Ainscow
OEI
Business Network North SEO Seminar Notes Aug 2012andy1005
Hi Everyone
These are the slides from this mornings seminar, sorry it was a bit of arush at the end, if you have any questions, please let me know!
Andy
8 Keys to Ranking Well in Google Search ResultsBrad Smith
Want to rank well in Google search results? Here are 8 steps that staffing and recruiting firms (and all businesses) can take to rank well in search results and generate more leads.
Managing your personal online reputation - Interpreting and influencing searc...Sean McGinnis
This presentation details a method for positively managing your personal online reputation (or that of your business) through interpreting and influencing search results. Tips and tricks include understand the basics of search engine algorithms, using positive SEO techniques and tactics to create fresh content that will push negative results off the first page of search results.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Our Founder Maricka is talking at the Into The West Blogger Network in Radisson Blu Hotel & Spa, Galway on Sunday 8th February 2015.
Maricka's focus on the day was #AllThingsSEO ... Let's face it, content is now so important to the longevity of SEO, bloggers are in a better position than most...
Check out www.GalwayMarketing.ie/ for all details on OMiG (Online Marketing in Galway)
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...Simplilearn
This presentation on SEO will help you understand the various factors that help you rank #1 on Google which includes keyword research, creating high-quality content, how to optimize the content using on-page elements and website level factors which influence Google ranking and we will also discuss off-site engagement. But, ranking on Google is not easy. There are a lot of factors that influence this. Now, let us get started and understand the major factors influencing Google ranking in the year 2019.
Below topics are explained in this SEO presentation:
1. Keyword research
2. High-quality content
3. Optimize on-page elements and website factors
4. Off-site engagement
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Basic overview of SEO and what you need to know when trying to optimize your website for search engines like Google, Yahoo and Bing. Content marketing and link building strategies as well as helpful web tools.
A general deck about optimising your website for your business.
(No rabbits out of hats)
Plan it out
Choose benefits over features
Show, don’t tell
Use local-targeted content
Evaluate traffic sources
Focus on the right audience
Develop and plan for humans before robots
Website audits and SEO
SEO Bootcamp Training Course - Kuala Lumpur Marketing MeetupFreelance
Start gearing up now for an absolutely killer training session in Search Engine Optimization.
Enjoy the slide deck from our hands-on training course, designed to guide you – step-by-step – through all that is needed to position your site to rank in the natural search-engine results.
In this intensive, real-world training guide, American-born industry veteran Nikki Johnson covers the full range of 2016 SEO best practices, fundamental tactics, and go-to-market strategies.
Learn how to do SEO with this essential field guide.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
2. WhatYou’ll Learn...
• How Search Engines Work
• 5 Key Ranking Factors
• How To “Optimize”Your Site (but
not too much...)
• How to GetYour Site to Rise In
The Rankings
• How To Evaluate a SEO Company
3. How People Think Search Engines Work
• People type a search
term into google
• Google searches the
whole internet for
relevant webpages
• Google returns the site
in order of relevance
4. How Google Really Works
• Google does not wait
for people to enter
search terms, and then
scour the internet
• Google “spiders” crawl
the web all the time,
searching for pages to
store in its database
• When a spider finds a
new piece of content it
does the following:
5. How Google Works Con’t
• The spiders strip away all of the
graphics leaving text, links and a few
meaning full tags.
• Google creates an “index card” for
each page that is spidered and places
it in its huge database along with the
other sites that are are indexed
under the same words.
• When someone searches, Google
searches the “index cards”in the
database and Google chooses the
order of the results based on
over 200+ factors.
7. The Game Has Changed...
• Right Keywords In The
Right Places
• High Quality Backlinks
• Fresh, High Quality
Content
• Social Media Activity
• And more....
Google Wants To Return AUTHORITY Sites
8. Good News, Bad News
• Bad News - SEO is more time
consuming because you have to
create content and interact
online.
• Good News - Getting search
engine traffic doesn’t have to
cost a lot of money.
• Good News - If you do the
things you would normally do
to promote your business
online, you will get visitors
from those channels AND it
will help your search engine
rankings.
9. More Good News & Bad News
• Bad News - It’s harder
to get your website to
page one of google.
• Good News - Getting
your website to page
one of google is not the
ONLY way to get search
engine traffic. Focus on
the other ways, and you
will also get search
engine traffic.
10. Good News, Bad News:
There are many ways to get to page one
!
• The search results are getting
more personalized based on
your search history
• Social signals change the
search results based on your
friends search behavior
• Your computer’s location
affects local search results
• Videos, images, news and
products can reorganize the
search results.
12. How To “Optimize”Your Site*
• The Right Keywords
• In The Right Places
*This gets your website indexed under the right words. (Critical!) But it
does not make the site rise in the search engine results/rankings.
13. SEO Starts Here!
• Keyword research is the process of
determining the words and phrases
that your target customer will use
when looking for your product or
service, then compiling them into a
list for use on your website and in
your internet marketing campaigns.
• The Goal - TARGETED Traffic
• IdeallyYour Keywords Should have:
Significant Traffic, Commercial
Value, Low Competition
14. Keyword Research:
Step 1 - Brainstorm
• Brainstorm a list of about 10 words & phrases that
you think people will use to find what you have to
offer.
• Ask your friends, families and customers what they
would use.
• Look at the traffic data from your current website.
• Also brainstorm local search terms
15. Keyword Research Continued
• Put a search term directly into google to check
competition. (Target: Less than 300,000.) Make a note of
it.
!
• Go to Google’s Free Adwords Tool
• You’ll need to sign up for an Adwords account, but you
don’t have to place an ad.
• In the box that says “Enter one or more of the following”,
enter your keyword phrase, review your and then click
on the Search button. (If needed, change the Location.)
• EvaluateYour Results
17. How To Evaluate Keyword & Phrases
• Goal: Find keywords with low competition, significant
traffic, commercial value.
• Look at the variations on the keywords for ideas.
• You can look for ideas broadly or closely related to your
keywords.“Broad” is good for brainstorming.“Closely” is
needed for final analysis.
• Note commercial and informational phrases
• Evaluate the local (and global) search volume. Don’t be
afraid of low numbers!
• Look at the advertiser competiton.
• Keep track of terms that match what your target
customer will likely input, has some competition but not
too much, and has a significant local and/or global search
18. Targeting Options
If you need local results
Set your targets here
for more focused results
Switch between
Broad Match &
Close Match here
19. Ad Group Ideas
Ad group ideas are related keywords grouped together. Think of them as clusters or categorized groups of keywords.
They tend to be phrases that are nearly identical with only slight variations to either the beginning or the end of the
phrase. If you click on any of the Ad group ideas, you'll see a complete list of keywords that you can research further.
20. Keyword Ideas
Keyword ideas are individual terms.They are not grouped together but are displayed in one large list.
Great Article With more Info: http://www.razorsocial.com/google-keyword-planner/
23. Or…you could try fiverr.com
Click here - best people
come to the top
My Favorite Keyword Research Gig:
https://www.fiverr.com/nhshapiro/analyze-your-website-if-you-have-google-analytics-installed
24. Keyword Placement
• Title Tag
• Meta Description* and
keywords tag
• Header Tags: H1, H2, H3
• Image File Names and
Alt tags
• Diverse Keywords
• Relevant Content
• Be Linkworthy
The Mad Hatter Is Definately Rather Loony
http://www.wordtracker.com/academy/how-to-optimize-web-page
Target 2-5 related keywords/page
*Metadescription is important because PEOPLE see it.Write it in a way that makes your target customer want to click-thru to your site!
25. Do NOT:
• “Stuff” Keywords in
• Have your title tag match your
headlines
• Hyperlink your keywords.
Instead, hyperlink actions words
like “Click here to learn more”
• Have a lot of ads - even google
ads.
• Do any kind of link scheme.
• Try to trick Google!
26. Review
!
• How Search Engines Work
• How to OptimizeYour Site
• Right Keywords (Research)
• In the right places (but don’t
overdo it!)
28. What Does Google Want?
(How To MakeYour Site Rise in The Rankings)
• Fresh, High Quality Content
on your website
• Links toYour Site from
“Authority” Sites
• Social (Media) Signals & Shares
• *Local Directory & Review
Listings (Google Local?)
32. Blog Post
Impact of Blog Post when
posted to Social Media
Co-Schedule.com is a
Great Tool to Automate The Process!
33. Content Cruise Control
• Get Clear AboutYour Goals,Your
Buisness,Your Target Cutomer
• Brainstorm & Capture Topic Ideas,
Style Ideas, Sources & Content To
Recycle
• Do “Stealth Research” For More
Ideas & Resources
• ScheduleYour Posts.
• Schedule Chunks of Time To Create
The Posts (or decide how to
delegate this task)
• Rinse and Repeat
35. MakeYour Website Findable
Part II: Create High-Quality Links Back ToYour Site*
!
• Create “LinkBait” (i.e. great content people
want to link to)
• Comment on other blogs
• Contribute to other blogs
• Submit Press Releases to sites like PRweb.com
• Answer questions on sites such as
AllExperts.com
• Submit posts to social bookmarking sites like
digg.com
• Set up pages on Squidoo.com
• Join & particpate in forums
• Post a video to sites likeYouTube.
• Submit articles to article banks like
ezinearticles.com & eHow.com
• post your content on social media
• Create optimized listings in local directory &
review sites like Google Places &Yelp.ca
36. Social (Media) Signals
• PostYour blog post through your
social media accounts Increase
Social Shares (FB “Like” button,
Retweeting, Googe +1)
• GrowYour Audience
• Engage with Authority Users
• Use Google+
37. How to Evaluate An SEO Company
• Ask what keyword they are ranked
for and look for them in the search
engines.
• Check out their blog and social
media presence.
• Ask how they build links and use
content. (If they talk about “link
farms” - RUN!)
• If they offer a guarantee, ask how
they can “guarantee” placement if
they don’t control google.
• Get everything in writing & read
your contract!
• Get and review monthly ranking
WouldYou TrustYour
SEO To This Guy?
38. WhatYou’ll Learn...
• How Search Engines Work
• How To “Optimize”Your Site (but
not too much...)
• How to GetYour Site to Rise In
The Rankings
• How To Evaluate a SEO Company
42. Final Thought:
• Using online marketing
techniques to grow your
offline business is like
buying a piece of
exercise equipment...
• Most of the time, it will
work...if you use it!