Till now i am learning about search engine optimization.

1. Things That I Have
Learnt As A SEO
Analyst
In My New Journey

2. UnderStanding Of Search Engine
● Google
● Bing
● Yahoo
● Difference Between Search Engine Web Browser
● SERP ( Search Engine Result Page)
● Types Of Search Engine
● Features Of Search Engine
● Concept Of Crawling , Indexing , Ranking

3. About SEO
SEO, or Search Engine Optimization, is the practice of optimizing online content to improve its visibility and ranking on
search engine results pages.
Types Of SEO ( Mainly three types of SEO )
● On Page SEO = Page SEO is about making your webpage user-friendly and relevant to
specific search queries, helping it rank higher in search engine results.
● OFF Page SEO =Off-page SEO involves activities outside your website, like building backlinks and
establishing a positive online presence, to enhance your site's authority and visibility in search engine
results.
● Technical SEO = Technical SEO focuses on optimizing website infrastructure and technical elements to
improve search engine visibility and user experience.

4. Other Types Of SEO :
● Image SEO = Image SEO enhances the visibility and accessibility of images on a
website for search engines by optimizing factors like file names, alt text, and
compression.
● Video SEO =Video SEO involves optimizing video content to improve its visibility on
search engines, often through techniques like keyword optimization, engaging
thumbnails.
● Ecommerce SEO =E-commerce SEO aims to optimize online stores for search engines,
improving their visibility and rankings, thereby attracting more potential customers and
increasing sales.
● Mobile SEO = Mobile SEO focuses on optimizing websites for mobile devices to enhance
user experience and improve search engine rankings on mobile search results.
● Local SEO = Local SEO aims to optimize online visibility for businesses in specific
geographic areas, increasing their chances of appearing in local search results and
attracting nearby customers.

5. Others Types Of SEO :
● White HAT SEO = White hat SEO refers to ethical and legitimate optimization practices that
adhere to search engine guidelines, aiming to improve a website's ranking and user experience
without resorting to manipulative tactics.
● Black HAT SEO = Black hat SEO employs unethical and manipulative tactics to exploit search
engine algorithms and achieve higher rankings for a website, often violating search engine
guidelines.
● Gray HAT SEO = Gray-Hat SEO falls between White-Hat and Black-Hat SEO, incorporating
both ethical and potentially risky techniques to achieve quicker results.
● Negative SEO = Negative SEO involves malicious tactics aimed at harming a competitor's
website's search engine rankings, often through activities like building spammy backlinks or
creating duplicate content.
● International SEO= International SEO optimizes websites to rank well in search engines
across multiple countries and languages, ensuring global visibility and attracting diverse
audiences.
● Content SEO =Content SEO involves optimizing the quality and relevance of website
content to improve search engine rankings and enhance the overall user experience.

6. Google Search Algorithm
The Google Search algorithm is a complex system Google uses to decide how pages will rank in the
search results.
How Does Google Search Algorithm work ?
Google's search algorithm works by analyzing and ranking web pages based on factors like content relevance, quality,
and user experience, aiming to deliver the most relevant and useful results for a given search query. It considers
keywords, backlinks, and other signals to determine the page's relevance and authority, helping users find the
information they need
.Get Ahead of Google Algorithm Updates :
The core purpose of Google’s updates is almost always the same—to make it easier for
searchers to find the most useful content for their search query.

7. On Page SEO
On Page SEO is about making your webpage user-friendly and relevant to specific search queries, helping it rank
higher in search engine results.
Why Is On-Page SEO Important ?
On-page SEO is important because it helps your webpage communicate effectively with search engines. Optimizing
elements like content, keywords, and meta tags makes it easier for search engines to understand your page's
relevance to user queries, ultimately improving its chances of ranking higher in search results and attracting the right
audience.
On Page SEO Techniques :
● Write unique, helpful content
● Place target keywords strategically
● Write keyword-rich title tags
● Write click-worthy meta descriptions

8. OFF Page SEO
Off-page SEO involves activities outside your website, like building backlinks and establishing a
positive online presence, to enhance your site's authority and visibility in search engine results.
WHY OFF PAGE SEO IS IMPORTANT ?
Off-page SEO is crucial because it involves building a positive online reputation for your website. Activities such
as acquiring quality backlinks and establishing a presence on social media can enhance your site's authority
and credibility, contributing to higher search engine rankings.
OFF PAGE SEO TECHNIQUES :
● Link Building
● Content Marketing
● Local SEO
● Reviews
● Events

9. Anchor Text
Anchor text is the clickable text in a hyperlink that provides a brief description of the linked content. It serves as a visible,
often underlined, and differently colored text, helping users and search engines understand the topic or context of the
linked page.
TYPES OF ANCHOR TEXT :
● Exact Match
● Partial Match
● Branded
● Naked URL
● Generic
● Image Anchor

10. Importance Of Anchor Text :
Anchor text is important because it provides context and signals to search engines about the
content of the linked page. Well-optimized anchor text helps improve the relevance and ranking
of the linked page in search engine results. It also enhances the user experience by providing a
clear indication of what to expect when clicking on a link.

11. SEO PARAMETERS :
DOMAIN RATING (DR) :
Domain Rating (DR) is a metric developed by Ahrefs that quantifies the overall authority of a website's backlink profile
on a scale from 0 to 100. It reflects the strength and quality of the backlinks pointing to a domain, with higher DR
indicating a more authoritative and trustworthy website in the eyes of search engines.
UR ( URL RATING ) :
URL Rating (UR) is a metric used by Ahrefs to measure the strength and authority of a specific webpage's backlink
profile. It provides a numerical score, usually on a scale from 0 to 100, indicating the page's link popularity and
potential impact on search engine rankings based on the quality and quantity of the backlinks pointing to that
particular URL.

12. BUSINESS LISTING :
BENEFITS OF LOCAL BUSINESS LISTING :
● Increase online visibility.
● Improved local SEO.
● Enhanced brand awareness.
TYPES OF BUSINESS LISTING :
● Free business Listing
● Paid business Listing
HOW A LOCAL BUSINESS LISTING WORK :
● Create a profile
● Accurate NAP information
● Choosing the right directories

13. Business Listing :
POPULAR LOCAL BUSINESS LISTING PLATFORM :
● Google my business
● Yelp
● Bing places
MONITORING AND MANAGING LOCAL BUSINESS :
● Regularly updating information.
● Responding to customer feedback.
● Tracking performances metrics of your local business listing.

14. Business Listing :
HOW TO CHOOSE BUSINESS LISTING SITES ?
● Websites should be spam free.
● Good domain authority.
● Do-follow link.
BEST PRACTICES FOR A LOCAL BUSINESS LISTING :
● Consistent business information.
● Optimizations descriptions and technologies.
● Encouraging customers reviews.
THE IMPACT OF A LOCAL BUSINESS LISTING ON CUSTOMER ACQUISITING :
● Increased websites traffic.
● Higher conversion rates.
● Building trust and credibility.

15. PPT SHARING AND PDF SHARING IN SEO:
PPT SHARING :
In SEO, PPT sharing refers to the practice of sharing PowerPoint presentations on various online platforms and
websites.
HOW TO DO IT :
● Create a relevance presentations.
● Convert to PPT format.
● Choose PPT sharing platform and create a account and upload on social media and platform.
BENEFITS :
● Increased visibility and reach.
● Potential backlinks to your website.
● Establishing authority and expertise in your industry.

16. PPT SHARING AND PDF SHARING IN SEO:
PDF SHARING :
PDF sharing in SEO involves converting relevant content into PDF format and distributing it on various
online platforms.
HOW TO DO IT :
● Create Valuable Content
● Convert to PDF Format and choose PDF sharing platform.
● Optimize Metadata Include Links Promote on Social Media
BENEFITS :
● Diversified content distribution.
● Potential for backlinks and increased website traffic.
● Improved SEO through content repurposing.

17. THANKING YOU……