BigWing's Senior SEO Manager, Ruth Burr Reedy, gave this talk at StaffingWorld 2015. In it, you'll learn some fundamentals of SEO as well as some ways recruiters and staffers can use content marketing to compete with industry juggernauts like Monster.
How Humans & Machines Can Improve Site Search Results - Search Y: ParisJP Sherman
When it comes to improving your site search results, it takes both human ingenuity and some machine learning. Learn how to improve your site search results with hands-on tactics & then learn how to structure a machine learning element to augment it. This presentation was delivered live and in person at the 2020 Paris Search Y Conference
The document discusses ways to improve internal search experiences on websites. It provides tips for measuring search behavior metrics like keywords, click-through rates, and conversion rates to understand how users are interacting with the search functionality. The document also recommends testing minor changes regularly, like updating snippets or the search results page design, to continuously enhance the search user experience. Additionally, it suggests using search query and behavior data to identify content gaps and drive the creation of new pages to better satisfy user search intents.
SearchLove San Diego 2017 | Larry Kim | Content Marketing MoneyballDistilled
The content marketing bandwagon is ridiculously crowded and the vast majority of your efforts go nowhere - 99.9% of content gets fewer than a thousand shares and the average conversion rate from all this stuff is less than 1%. What’s a marketer to do in 2017 and beyond? Spoiler alert: the answer has virtually nothing to with the conventional wisdom of creating “quality content”. In this session on content marketing strategy, Larry will introduce new tactics for creating and cloning unicorns - the rare l content that does remarkably well on all channels, and even converts well, too.
Keyword research is the foundation of a good #SEO campaign. For this webinar, hosted by Ahrefs, we take a deep dive into identifying long-tail #keyword opportunities with high traffic potential.
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...Distilled
We’ve all been in the room when someone asks the golden question: How do we get more traffic to our content? Here’s a better question: How do we hit our goals with the least amount of traffic possible? Changing the question can lead to a totally different approach to content marketing. One that prioritizes quality, conversion and impact. In this session, Hana will cover the core drivers of high-impact content including establishing content/market fit, advanced persona driven strategies and optimization.
The wrong links can hurt your brand. The right links increase visibility, credibility, traffic, and rankings. Discover the secrets to securing quality inbound links with the very latest best practices in industrial-strength link building. Join BuzzStream Founder Paul May for a structured approach to link outreach that focuses on building more links in less time with higher quality. Review a sample campaign to see exactly how and why it works. Stop building lists, and start building powerful linking partnerships for increased site authority.
SearchLove San Diego 2017 | Wil Reynolds | Intonation Matters: A New Approach...Distilled
Most of us search to solve a problem as quickly, easily, or thoroughly as possible. Once you decide your job is to help people find solutions to problems, you have to hear from them, not least because keyword research is lacking understanding of a searcher’s emotions. How many people searching for Rolex's today are dreamers vs. actual buyers, and how would you market to each group separately? You have to talk with them. Don't have time to talk to users? Google is a great proxy for what people want, and Wil will show you how to start turning keyword research into an empathetic exercise.
How Humans & Machines Can Improve Site Search Results - Search Y: ParisJP Sherman
When it comes to improving your site search results, it takes both human ingenuity and some machine learning. Learn how to improve your site search results with hands-on tactics & then learn how to structure a machine learning element to augment it. This presentation was delivered live and in person at the 2020 Paris Search Y Conference
The document discusses ways to improve internal search experiences on websites. It provides tips for measuring search behavior metrics like keywords, click-through rates, and conversion rates to understand how users are interacting with the search functionality. The document also recommends testing minor changes regularly, like updating snippets or the search results page design, to continuously enhance the search user experience. Additionally, it suggests using search query and behavior data to identify content gaps and drive the creation of new pages to better satisfy user search intents.
SearchLove San Diego 2017 | Larry Kim | Content Marketing MoneyballDistilled
The content marketing bandwagon is ridiculously crowded and the vast majority of your efforts go nowhere - 99.9% of content gets fewer than a thousand shares and the average conversion rate from all this stuff is less than 1%. What’s a marketer to do in 2017 and beyond? Spoiler alert: the answer has virtually nothing to with the conventional wisdom of creating “quality content”. In this session on content marketing strategy, Larry will introduce new tactics for creating and cloning unicorns - the rare l content that does remarkably well on all channels, and even converts well, too.
Keyword research is the foundation of a good #SEO campaign. For this webinar, hosted by Ahrefs, we take a deep dive into identifying long-tail #keyword opportunities with high traffic potential.
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...Distilled
We’ve all been in the room when someone asks the golden question: How do we get more traffic to our content? Here’s a better question: How do we hit our goals with the least amount of traffic possible? Changing the question can lead to a totally different approach to content marketing. One that prioritizes quality, conversion and impact. In this session, Hana will cover the core drivers of high-impact content including establishing content/market fit, advanced persona driven strategies and optimization.
The wrong links can hurt your brand. The right links increase visibility, credibility, traffic, and rankings. Discover the secrets to securing quality inbound links with the very latest best practices in industrial-strength link building. Join BuzzStream Founder Paul May for a structured approach to link outreach that focuses on building more links in less time with higher quality. Review a sample campaign to see exactly how and why it works. Stop building lists, and start building powerful linking partnerships for increased site authority.
SearchLove San Diego 2017 | Wil Reynolds | Intonation Matters: A New Approach...Distilled
Most of us search to solve a problem as quickly, easily, or thoroughly as possible. Once you decide your job is to help people find solutions to problems, you have to hear from them, not least because keyword research is lacking understanding of a searcher’s emotions. How many people searching for Rolex's today are dreamers vs. actual buyers, and how would you market to each group separately? You have to talk with them. Don't have time to talk to users? Google is a great proxy for what people want, and Wil will show you how to start turning keyword research into an empathetic exercise.
1) The document discusses the failure of an underground hip hop e-commerce site called UGHH and lessons learned.
2) Key issues included focusing too much on content over paid media, technical issues with the website platform, and lack of testing.
3) The author outlines changes for the future, including rebranding, a new website, improved customer service, and focusing relentlessly on identifying and optimizing the "step function" - the key driver of growth.
Google Discover Optimisation with Google Web StoriesFelipe Bazon
How to drive thousands of visits from Google Discover using Google Web Stories and other techniques that you will learn only if you watch this talk. With proven case studies and validated results.
This document provides an overview of Search Influence, an online marketing firm that specializes in search engine optimization (SEO). It discusses Search Influence's history and credentials in the SEO industry. It then covers some of the basic principles of SEO, including selecting keywords, optimizing on-site content, getting relevant backlinks, and understanding how Google's algorithm works by analyzing various ranking signals. The goal of SEO, according to the document, is to deliver the most relevant search results by optimizing websites to match searcher intent.
Unpacking the Local Search Ranking Factors for 2021 & BeyondSeven Figure Agency
Darren Shaw is one of the TOP Experts in all things Local Search. Every year he publishes a deep dive report called “The Local Search Ranking Factors Survey”. You can check it out here – https://whitespark.ca/local-search-ranking-factors/
To get these factors, Darren & his team interview 50 of the top Local SEO Experts and went DEEP on what they felt were the most important factors that contributed to ranking in local search.
In this LIVE session, we’ll explain the findings, the key insights, and what you need to know to drive better local ranking results for your clients…
Access the full recording of this session here -> https://www.sevenfigureagency.com/unpacking-the-2020-local-search-ranking-factors/
Want to build more awesome links for your business?
Join this sponsored ThinkTank webinar and learn how to quickly and efficiently execute three proven link building strategies.
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Keith Goode
Learn How Successful Online Enterprises are Navigating the Rough Seas of SEO Using a "User-First" Approach. Presented by seoClarity's Chief SEO Evangelist, Keith Goode, at Cross Forum 2016 in Tokyo, Japan. The event was hosted by Crossfinity on Wednesday, June 15th, 2016
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
BrightonSEO Conference: Yext Discussion on Voice Search and SchemaChristian Ward
How to Speak Search Engine.
Ever listen to a child ask questions of Siri? Have you watched them say, “Ok, Google…” and proceed to ask what seems to be an awkward string of words? Believe it or not, children tend to speak “Search Engine” better than we do. Children have defined “structured” language choices with simple terms that haven’t been corrupted by years of nuanced definitions, metaphors, and colloquialisms. These clear, singular definitions are exactly what Google wants from you too, and we’ll talk about how to accomplish that.
Plan, Activate, and Measure Your Content StrategySearch Influence
Paula will discuss strategies to leverage social media and your website to improve your online presence and get your message out there. After a brief introduction of social media demographics and usage stats, you’ll learn how to communicate with and activate your constituents from planning out your content, prioritizing your messages depending on your audience and goals, and measuring your success.
For more information, go to www.searchinfluence.com.
Search Influence's mission is to help customers successfully market online, by developing tools, technology and the experts who support them.
Search Influence employees enjoy top-of-the-line health benefits, employer-matched retirement plan, holiday pay, and paid time off. If you enjoy a fast-paced environment in a growing company, check out our jobs and apply: http://www.searchinfluence.com/jobs/.
Search Influence
935 Gravier St STE 1300
New Orleans LA 70112-1608
(504) 208-3900
SearchLove London | Matt Beswick, 'Get More From Your Content' Distilled
The document discusses how embracing one's inner geek can help get more from content by using techniques like scraping websites, analyzing social media data through APIs, and identifying competitors' keywords and backlinks to generate content ideas. Specific techniques mentioned include scraping search engines and social platforms, using APIs to analyze topics and data about websites, and identifying competitors' strategies to inform one's own content and outreach efforts. The overall message is that applying technical skills and data can help save time, get noticed, and build networks.
SearchLove Boston 2016 | Britt Klontz | Incorporate 'Pr Thinking' Into Your C...Distilled
For the most successful digital initiatives, 90% of the work is completed before the campaign actually launches, but what should that work be? Britt will show a "behind the scenes" look at successful campaigns, to emphasize the value of incorporating "PR thinking" all the way from the conception of an idea to the execution. This session will focus on the value of media relations and how you can create PR-shaped content that is not only tailored to your brand's message, but also designed to catch the attention of journalists and their captive audiences.
Danny Goodwin — How & Why You Must Improve or Remove Your Old ContentSemrush
These slides were presented during the SEMrush webinar "How & Why You Must Improve or Remove Your Old Content". To access video and siides, visit https://www.semrush.com/webinars/how-and-why-you-must-improve-or-remove-your-old-content/
Andy Crestodina — How to Find Blog Topics Your Audience REALLY Cares AboutSemrush
These slides were presented during the SEMrush webinar "How to Find Blog Topics Your Audience REALLY Cares About". You can watch the replay here >>> https://www.semrush.com/webinars/how-to-find-blog-topics-your-audience-really-cares-about/
The document discusses search engine optimization (SEO) strategies for journalists. It explains that search is a major driver of traffic and outlines some key SEO elements like keywords, URLs, titles, and meta descriptions. It recommends submitting sites to search engines, getting links from other sites, promoting content on social media, and writing articles that others will want to link to in order to improve search engine rankings.
The overlap of SEO and PR has been happening for years. The nice thing is our PR brethren have been doing this for years and can teach us some really awesome things. In this presentation from SearchLove London 2015, get tons of tools and tips to help with your SEO program.
Best of SEJ Summit: How to Identify Lost & Missed Content OpportunitiesSearch Engine Journal
Join Rhea Drysdale, CEO of Outspoken Media, as she covers how to identify lost and missed content opportunities that will attract engaged users and build your site’s expertise, authority, and trust.
Technical SEO is so many things -- canonicals, parameters, hreflang, schema, robots.txt. Crawlable code and appropriate markup are part of an SEO's job, but they aren't where the competitive advantage lies. Google says content and links are the top ranking factors. So where should an SEO spend 80% of their time to beat the competition? An SEO's top priority should be content. Stories from Jeff Bezos and WaPo, Rand Fishkin and Pricenomics illustrate the case.
SearchLove San Diego 2017 | Marcus Tober | Ranking Factors in a Mobile-First ...Distilled
With Google rolling out the mobile-first index in 2017, the performance of a website’s mobile version is more relevant than ever. In this session, Marcus will reveal the most important mobile Ranking Factors, with a particular focus on content. Secondly, we will illuminate keyword opportunities with a much larger search volume on mobile, and analyze user needs and content demands that differ between desktop and mobile. By analyzing brands’ websites that exhibit outstanding mobile performance, you’ll take away best practices for mobile search optimization in 2017.
Great SEO Starts with Your Brand [State of Search 2015]Ruth Burr Reedy
Great SEO involves making connections with users, targeting engagement and providing whole-funnel UX. These are all things that great brands do well - even those who don't do traditonal SEO well. By defining your brand up front, you can inform a holistic marketing strategy that delights and retains customers and shows Google you know what's up.
This document summarizes key topics from PubCon New Orleans 2013 including conversion rate optimization, social media, SEO tools, link building, local marketing, visual social marketing, Google+, author rank, blogging, video marketing, and remarketing. Some of the main points discussed are using images of people looking at calls-to-action to increase conversions, highlighting phone numbers yellow to boost conversions by 25%, staging product photos, following influencers on Twitter, creating engaging content for comments on Facebook, and boosting social signals through author rank and Google+ to help ranking.
1) The document discusses the failure of an underground hip hop e-commerce site called UGHH and lessons learned.
2) Key issues included focusing too much on content over paid media, technical issues with the website platform, and lack of testing.
3) The author outlines changes for the future, including rebranding, a new website, improved customer service, and focusing relentlessly on identifying and optimizing the "step function" - the key driver of growth.
Google Discover Optimisation with Google Web StoriesFelipe Bazon
How to drive thousands of visits from Google Discover using Google Web Stories and other techniques that you will learn only if you watch this talk. With proven case studies and validated results.
This document provides an overview of Search Influence, an online marketing firm that specializes in search engine optimization (SEO). It discusses Search Influence's history and credentials in the SEO industry. It then covers some of the basic principles of SEO, including selecting keywords, optimizing on-site content, getting relevant backlinks, and understanding how Google's algorithm works by analyzing various ranking signals. The goal of SEO, according to the document, is to deliver the most relevant search results by optimizing websites to match searcher intent.
Unpacking the Local Search Ranking Factors for 2021 & BeyondSeven Figure Agency
Darren Shaw is one of the TOP Experts in all things Local Search. Every year he publishes a deep dive report called “The Local Search Ranking Factors Survey”. You can check it out here – https://whitespark.ca/local-search-ranking-factors/
To get these factors, Darren & his team interview 50 of the top Local SEO Experts and went DEEP on what they felt were the most important factors that contributed to ranking in local search.
In this LIVE session, we’ll explain the findings, the key insights, and what you need to know to drive better local ranking results for your clients…
Access the full recording of this session here -> https://www.sevenfigureagency.com/unpacking-the-2020-local-search-ranking-factors/
Want to build more awesome links for your business?
Join this sponsored ThinkTank webinar and learn how to quickly and efficiently execute three proven link building strategies.
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Keith Goode
Learn How Successful Online Enterprises are Navigating the Rough Seas of SEO Using a "User-First" Approach. Presented by seoClarity's Chief SEO Evangelist, Keith Goode, at Cross Forum 2016 in Tokyo, Japan. The event was hosted by Crossfinity on Wednesday, June 15th, 2016
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
BrightonSEO Conference: Yext Discussion on Voice Search and SchemaChristian Ward
How to Speak Search Engine.
Ever listen to a child ask questions of Siri? Have you watched them say, “Ok, Google…” and proceed to ask what seems to be an awkward string of words? Believe it or not, children tend to speak “Search Engine” better than we do. Children have defined “structured” language choices with simple terms that haven’t been corrupted by years of nuanced definitions, metaphors, and colloquialisms. These clear, singular definitions are exactly what Google wants from you too, and we’ll talk about how to accomplish that.
Plan, Activate, and Measure Your Content StrategySearch Influence
Paula will discuss strategies to leverage social media and your website to improve your online presence and get your message out there. After a brief introduction of social media demographics and usage stats, you’ll learn how to communicate with and activate your constituents from planning out your content, prioritizing your messages depending on your audience and goals, and measuring your success.
For more information, go to www.searchinfluence.com.
Search Influence's mission is to help customers successfully market online, by developing tools, technology and the experts who support them.
Search Influence employees enjoy top-of-the-line health benefits, employer-matched retirement plan, holiday pay, and paid time off. If you enjoy a fast-paced environment in a growing company, check out our jobs and apply: http://www.searchinfluence.com/jobs/.
Search Influence
935 Gravier St STE 1300
New Orleans LA 70112-1608
(504) 208-3900
SearchLove London | Matt Beswick, 'Get More From Your Content' Distilled
The document discusses how embracing one's inner geek can help get more from content by using techniques like scraping websites, analyzing social media data through APIs, and identifying competitors' keywords and backlinks to generate content ideas. Specific techniques mentioned include scraping search engines and social platforms, using APIs to analyze topics and data about websites, and identifying competitors' strategies to inform one's own content and outreach efforts. The overall message is that applying technical skills and data can help save time, get noticed, and build networks.
SearchLove Boston 2016 | Britt Klontz | Incorporate 'Pr Thinking' Into Your C...Distilled
For the most successful digital initiatives, 90% of the work is completed before the campaign actually launches, but what should that work be? Britt will show a "behind the scenes" look at successful campaigns, to emphasize the value of incorporating "PR thinking" all the way from the conception of an idea to the execution. This session will focus on the value of media relations and how you can create PR-shaped content that is not only tailored to your brand's message, but also designed to catch the attention of journalists and their captive audiences.
Danny Goodwin — How & Why You Must Improve or Remove Your Old ContentSemrush
These slides were presented during the SEMrush webinar "How & Why You Must Improve or Remove Your Old Content". To access video and siides, visit https://www.semrush.com/webinars/how-and-why-you-must-improve-or-remove-your-old-content/
Andy Crestodina — How to Find Blog Topics Your Audience REALLY Cares AboutSemrush
These slides were presented during the SEMrush webinar "How to Find Blog Topics Your Audience REALLY Cares About". You can watch the replay here >>> https://www.semrush.com/webinars/how-to-find-blog-topics-your-audience-really-cares-about/
The document discusses search engine optimization (SEO) strategies for journalists. It explains that search is a major driver of traffic and outlines some key SEO elements like keywords, URLs, titles, and meta descriptions. It recommends submitting sites to search engines, getting links from other sites, promoting content on social media, and writing articles that others will want to link to in order to improve search engine rankings.
The overlap of SEO and PR has been happening for years. The nice thing is our PR brethren have been doing this for years and can teach us some really awesome things. In this presentation from SearchLove London 2015, get tons of tools and tips to help with your SEO program.
Best of SEJ Summit: How to Identify Lost & Missed Content OpportunitiesSearch Engine Journal
Join Rhea Drysdale, CEO of Outspoken Media, as she covers how to identify lost and missed content opportunities that will attract engaged users and build your site’s expertise, authority, and trust.
Technical SEO is so many things -- canonicals, parameters, hreflang, schema, robots.txt. Crawlable code and appropriate markup are part of an SEO's job, but they aren't where the competitive advantage lies. Google says content and links are the top ranking factors. So where should an SEO spend 80% of their time to beat the competition? An SEO's top priority should be content. Stories from Jeff Bezos and WaPo, Rand Fishkin and Pricenomics illustrate the case.
SearchLove San Diego 2017 | Marcus Tober | Ranking Factors in a Mobile-First ...Distilled
With Google rolling out the mobile-first index in 2017, the performance of a website’s mobile version is more relevant than ever. In this session, Marcus will reveal the most important mobile Ranking Factors, with a particular focus on content. Secondly, we will illuminate keyword opportunities with a much larger search volume on mobile, and analyze user needs and content demands that differ between desktop and mobile. By analyzing brands’ websites that exhibit outstanding mobile performance, you’ll take away best practices for mobile search optimization in 2017.
Great SEO Starts with Your Brand [State of Search 2015]Ruth Burr Reedy
Great SEO involves making connections with users, targeting engagement and providing whole-funnel UX. These are all things that great brands do well - even those who don't do traditonal SEO well. By defining your brand up front, you can inform a holistic marketing strategy that delights and retains customers and shows Google you know what's up.
This document summarizes key topics from PubCon New Orleans 2013 including conversion rate optimization, social media, SEO tools, link building, local marketing, visual social marketing, Google+, author rank, blogging, video marketing, and remarketing. Some of the main points discussed are using images of people looking at calls-to-action to increase conversions, highlighting phone numbers yellow to boost conversions by 25%, staging product photos, following influencers on Twitter, creating engaging content for comments on Facebook, and boosting social signals through author rank and Google+ to help ranking.
The Agency Model is Broken - UnGagged LA 2019Ruth Burr Reedy
The digital marketing agency model is broken. In this talk, I share the most important metric to keep your agency healthy and functional: employee retention
Traditional Marketers Are Coming for Our Jobs - #StateofSearch 2014Ruth Burr Reedy
Traditional marketers are making big plays into the digital marketing space. In this increasingly competitive market, how can digital marketers compete with traditional marketing and big media?
In my talk at DFWSEM State of Search 2014, I discussed the coming tide of traditional marketers trying to do digital marketing, the threats to be aware of, and strategies to compete.
This document provides tips and strategies for businesses to optimize their local Google listings. It discusses the importance of having an accurate listing with complete information, linking to the listing from websites and other online profiles, leveraging additional third party listing sites to generate backlinks, getting customer reviews and submissions, and following Google's guidelines to avoid penalties. The goal is to generate trusted sources of information about the business online to improve search engine rankings and visibility on Google searches.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
This document appears to be notes from an SEO presentation. It discusses several topics related to SEO, including links, content, site architecture, and technical aspects. Links are described as important for search engines to crawl websites, and that quality links from trusted sources are more beneficial than many poor quality links. Content is also important for determining relevance, and keywords should be included naturally throughout pages. Site architecture factors like URLs, titles and headings can help search engines understand pages. Technical configuration and engagement on platforms like Google+ and Webmaster Tools are also recommended.
Structure Matters - Information Architecture for UX & ConversionsJackie Burhans
Presented at World Information Architecture Day, my presentation explores how the power of driving information has shifted from content creators to content consumers and how your message can reach your audience in a constantly changing digital landscape.
Structure Matters - Information Architecture for SEO and UXAscedia
Information architecture is increasingly important in all aspects of business. Search engines and users are placing the burden of information organization and structure on website owners and rewarding or penalizing brands according to their accessibility. From domain structure to sitemap hierarchy to page layout, content architecture can directly affect lead generation, website engagement and conversion rates. Not understanding best practices or performing diligent testing can quickly impede search engine rankings and user experience. Learn the necessary steps required to properly architect your website's content and data.
SEO is not what it once was, but do you know why. This presentation will dive deeper into the history and current state of SEO, as this will allow us to better predict the future. This slide deck was created for @HubSpot's New Hampshire User Group (@HUGNH) presentation.
Ruth Burr's slides from the SEO Strategies panel at DFWSEM State of Search 2012. What does your grandma think you do? It's called "marketing." The more we incorporate classic marketing metrics and thinking into our SEO the more we'll be doing real business and making real money.
The document discusses trends in marketing, including that robots will increasingly filter and predict what users see, and that content marketing must be optimized for mobile. It advocates developing creative, high-quality content that will break through "filter bubbles" and gain loyalty through multiple traffic sources. The author's company focuses on strategy, creativity, and technology, and developing content using principles like being simple, unexpected, and telling stories.
Why It Doesn’t Matter If You Are #1 on GoogleCharlie Kalech
The Death of the Keyword and what you should be focussing on instead. Is SEO dead as well, what is the solution. Facebook reach for business pages has plummeted - is there an alternative?
The 5-Minute SEO Playbook (Mom 2.0 Summit 2016)Timothy Resnik
SEO is not Magic, and you can do it! Many content creators struggle with SEO and end up paying someone to do something they could do themselves. This session will be half pep talk and half practical guide to doing some more advanced SEO tactics on your own.
Pandas, Penguins and Hummingbirds…oh my! Staying current with all the changes Google makes to its search algorithm is enough to make even the most experienced SEOs want to scream. On top of that, speculation runs rampant on what exactly different updates mean and how they’ll affect your organic search traffic.
How do you know what’s truth and what’s fiction? During this webinar, Marketing Mojo’s Janet Driscoll Miller and Tad Miller will review 14 of the biggest myths in SEO and debunk them, one by one, so you can focus on the SEO tactics that really matter.
What You’ll Learn:
• Are the rumors about the death of SEO really true, or greatly exaggerated?
• How do social signals really factor into search rankings?
• Are press releases and guest posts still OK, or too risky?
Watch the full webinar: http://bit.ly/1dQAh3i
Pandas, Penguins and Hummingbirds…oh my! Staying current with all the changes Google makes to its search algorithm is enough to make even the most experienced SEOs want to scream. On top of that, speculation runs rampant on what exactly different updates mean and how they’ll affect your organic search traffic.
How do you know what’s truth and what’s fiction? During this webinar, Search Mojo’s Janet Driscoll Miller and Tad Miller will review 14 of the biggest myths in SEO and debunk them, one by one, so you can focus on the SEO tactics that really matter.
What You’ll Learn:
• Are the rumors about the death of SEO really true, or greatly exaggerated?
• How do social signals really factor into search rankings?
• Are press releases and guest posts still OK, or too risky?
SEO, content creation, and metrics are identified as important growth hacking trends for 2016. SEO involves creating quality content to improve search engine rankings and visibility. Content should add value for customers rather than just promoting products. Metrics are crucial for testing strategies and identifying what drives growth.
The document summarizes and debunks several common myths about search engine optimization (SEO). It discusses that (1) websites do not need to be manually submitted to search engines like Google to be found, as search engines have crawler programs that discover websites; (2) building high-quality content is more important for SEO than solely focusing on link building, as Google prioritizes content and link quality over quantity; and (3) while ranking highly is still important, the ultimate goal of SEO should be producing useful content that readers want to share, rather than solely focusing on rankings.
This document debunks 12 common SEO myths. It explains that while SEO has changed significantly in recent years, many marketers are still unsure what tactics are effective or outdated. Each myth is then addressed in its own section, with explanations for why the myth is false and what the reality is. Key points addressed include the importance of quality over quantity for both content and links, how user experience and intent are now major ranking factors for Google, and that techniques like keyword stuffing are no longer effective and can hurt a site.
Similar to SEO and Your Online Brand - Staffing World 2015 (20)
HRMantra is a cutting-edge HR technology solution that harnesses artificial intelligence for digital transformation of HR operations. It streamlines processes like attendance management, performance evaluations, project progress tracking, employee database management, and payroll processing with automated income tax & benefit plans calculations. Unlock productivity, compliance automation, and data-driven insights with this innovative HR cloud platform for the future of work.
The Rules Do Apply: Navigating HR ComplianceAggregage
https://www.humanresourcestoday.com/frs/26903483/the-rules-do-apply--navigating-hr-compliance
HR Compliance is like a giant game of whack-a-mole. Once you think your company is compliant with all policies and procedures documented and in place, there’s a new or amended law, regulation, or final rule that pops up landing you back at ‘start.’ There are shifts, interpretations, and balancing acts to understanding compliance changes. Keeping up is not easy and it’s very time consuming.
This is a particular pain point for small HR departments, or HR departments of 1, that lack compliance teams and in-house labor attorneys. So, what do you do?
The goal of this webinar is to make you smarter in knowing what you should be focused on and the questions you should be asking. It will also provide you with resources for making compliance more manageable.
Objectives:
• Understand the regulatory landscape, including labor laws at the local, state, and federal levels
• Best practices for developing, implementing, and maintaining effective compliance programs
• Resources and strategies for staying informed about changes to labor laws, regulations, and compliance requirements
Why you need to recognize your employees? (15 reasons + tips)Vantage Circle
Discover the top reasons for employee recognition. Learn practical tips for creating an effective recognition program that benefits employees, managers, and the entire organization.
2. 11,944,000,000 Google searches per
month
Source: Digital Marketing Ramblings
93% of online experiences begin with a
search engine
64% of web traffic comes from
organic search
@ruthburr
10. It’s Called Marketing.
Look it Up.
“Marketing is the process of
communicating the value of a product or
service to customers, for the purpose of
selling that product or service.”
That’s from Wikipedia, y’all.
@ruthburr
11. It’s Called Marketing.
SEO is about figuring out how people
are searching for what you have, so you
can show them – and Google – that you
have what they want and you’re the best
place to get it.
That’s from me.
@ruthburr
13. If You Do Nothing Else…
@ruthburr
If you’re going to do one thing for your website, install tracking
software like Google Analytics – what gets measured, gets
improved!
14. Metrics to Track
• Form completions
• Signups
• Phone calls
• Time on page/site
• Visits to specific pages
• Bounce rate
…What is important to you?
@ruthburr
15. Extra Credit: Google Tag
Manager
Go the extra mile with tracking using Google Tag Manager,
which will allow you to put tracking code on your site without
needing a web developer’s help. @ruthburr
16. How People Search
$@ruthburr
The online decision-making process involves multiple
searches, content pieces and social media channels – every
step of that process is an opportunity to reach your audience
Go the extra mile with tracking using Google Tag Manager,
which will allow you to put tracking code on your site without
needing a web developer’s help.
17. Local SEO
@ruthburr
Local SEO impacts map results, including the 3-pack or “snack
pack” of local results at the top of many local search results
pages.
18. How Local SEO Works
Name
Address
Phone number
@ruthburr
Be as consistent as possible with your name, address and
phone number, and make sure they are present and consistent
in as many places as possible on the web.
20. Local SEO Tools
There are a number of tools you can use to update your local
information easily. These are some of my favorites.
@ruthburr
21. Google’s Pigeon Update
@ruthburr
The “Pigeon” update in summer of 2014 started counting
organic SEO ranking factors, such as the ones we’ll discuss in
the rest of the presentation, as more important than they
previously were for local reuslts.
22. Organic SEO
@ruthburr
Organic search results are all the results that are not paid ads.
The highlighted non-local results on this page are organic
results.
24. Condemned Houses by LHOON on Flickr
…Not Here.
@ruthburr
Nobody wants to come to a party in a condemned house – but
by trying to market a broken-down website, that’s what you’re
doing.
27. Fast
@ruthburr
Ideal page load time: 2
seconds
Realistic page load
time: 5 seconds
You can view page load times and recommendations for
improving them under “Site Speed” in Google Analytics.
28. Public
@ruthburr
Any content behind a login or paywall is content Google can’t
see. Think about what you want to be visible in search engines.
29. Mobile-Friendly
@ruthburr
Tap points
are ~7 mm
square
Tap points
are ~5 mm
apart
Font is readable
(~12 CSS pixels)
and wraps
properly
Use the meta viewport tag
Use relative
widths (100%)
instead of fixed
widths (360 px)
30. Mobile-Friendly
To check if your site is mobile-friendly, search for your site on
your phone and look for the “Mobile-friendly” tag. @ruthburr
31. Easy to Navigate
@ruthburr
Don’t confuse people – make it clear where they’re supposed
to go to complete the task they want to complete.
34. @ruthburrThis is what the Cattlemen’s website looks like to Google.
Make sure you’re using text, not pictures of text – Google can’t
read words in an image.
35. Keywords Are Important.
It doesn’t matter how you talk about what you
do. It matters how your users look for what
you have, so you can show them that you
have it.
@ruthburr
36. “Marketing specialist”
1600 monthly searches
“Marketing guru”
260 monthly searches
@ruthburr
Keyword research shows you how your audience is talking
about what you have, so you can better connect with them.
37. Can I Rank for That?
@ruthburr
Before you target a keyword, do some research to see if you
could realistically rank for it.
38. It’s very difficult to compete for jobs keywords because you’re
competing with aggregators like Monster and Indeed. @ruthburr
39. @ruthburr
Instead, look for terms that people might be searching on
earlier in their job search process, to build a relationship with
them before they get to the decision-making stage.
40. What Problems Can I
Solve?
“I don’t know what I should do after college”
“I’m ready for the next step toward my dream job”
“I hate the place I work now”
“I want a higher salary to support my family”
@ruthburr
Think about the reasons someone might want a new job. What
problems might they be trying to solve?
41. What Do People with These
Problems Search For?
“Best jobs marketing grads”
“Marketing career planning”
“Top workplaces OKC”
“Highest paying marketing jobs”
@ruthburr
Now, do some keyword research keeping in mind the kinds of
things someone with these problems might be searching for.
42. Creating in-depth resources not only builds a brand relationship with
your consumer, it also positions you as an expert and protects you
from “thin content” penalties like Google’s Panda update.Panda by George Yu on Flickr
Build Rich Content
Avoid Penalties and Connect with Users at Top of Funnel
@ruthburr
46. Title tag: ~60
characters including
spaces
Description tag:
~150 characters
including spaces
@ruthburr
Use your target keywords in the <title> and <description> tags
of the page. These should be editable in most content
management systems.
47. Description tag!
@ruthburr
Your description tag won’t help you rank any better on Google,
but it does provide a description in search results and on social
media that you can control.
48. “Marketing specialist jobs: Your marketing
specialist jobs source for marketing specialist
jobs, marketing specialist job description,
marketing specialist careers.”NO.
Use Your Keywords
@ruthburr
You don’t have to stuff your keywords in everywhere, to the
point that it sounds unnatural.
49. Use Your Keywords
Just say what you were going to say, using
your keywords.
AND:
Let keyword research drive your content
strategy.
@ruthburr
50. Robot Spaceman Party Invitation by Nancy Dorsmer on Flickr
Invite People Over
@ruthburr
51. Search Traffic
Search Traffic
Your
Website
Competitor
Website
CTR Social
Blog
Guest
Posting
Links
ReferralsPR
Events
Dwell
Time
Online Presence
@ruthburr
Your online presence is bigger than just your website – it
includes everything you do on social media and elsewhere on
the web.
52. Why Links Are Important
@ruthburr @ruthburr
A link pointing to your website is like a “vote” from that website,
in Google’s eyes, so building links is important. However, not
all links are created equal.
53. Quantity
20 People Saying I’m Good > Me Saying it
@ruthburr
The first factor in link building is volume. Having a lot of links is
better than having very few.
54. Diversity
Unrelated People Saying I’m Good > My Friends and Family
@ruthburr
The second factor is diversity. It’s better to have links from a lot
of different websites, rather than a lot of links from just a
handful of websites.
55. Authority
Barack Obama Saying I’m Good > Crazy Man Yelling Into a Bag
@ruthburr
The third factor is authority – links from websites that are
credible, established authorities in your niche are better than
low-quality or unrelated links.
56. DON’T BE SHADY.
@ruthburr
Do NOT buy links. You could get penalized by Google. Also,
don’t engage in link spam – driving your total number of links
up by accruing a lot of low-quality, irrelevant links won’t work.
57. Who Are Your Friends?
@ruthburrWhat other businesses is your business already associated with?
Try asking your partners and associations to link back to you.
60. Followerwonk -> TagCrowd
Use FollowerWonk to find people who list your target term in their
Twitter bio – then paste your Followerwonk search results into
TagCrowd to find overlapping interests for new content ideas.
@ruthburr
62. Additional Resources
• Nielsen PRIZM
• Focus groups
• Surveys
• Interviews
• Example personas:
http://academy.hubspot.com/examples/customer-
examples/?Tag=Buyer+Persona
Here are some additional resources to help you build user
personas that you can target with content. @ruthburr