The document discusses search engine optimization (SEO) techniques. It defines SEO and explains why it is important for getting unpaid traffic and continuous visitors from search engines. It then outlines various techniques businesses can use inside their website, such as specifying keywords, rephrasing text, optimizing HTML, and building sitemaps. External techniques discussed include submitting to directories, social networking, getting other sites to link to you, and avoiding penalties. The presentation emphasizes ongoing optimization through analytics and webmaster tools.

1. Search Engine Optimization
Hazem Torab
Co-Founder & CEO, IRange

2. Agenda
• What’s is SEO?
• Why SEO?
• Search Engines Market Share
• Page Rank
• Techniques – Inside Your Websites
• Techniques – Outside Your Website
• Techniques – Ongoing Optimization

3. What is SEO?
One of the most effective methods in internet
marketing, by making some activities inside and
outside your website to improve the visibility in
search engines

4. Why SEO?
• Unpaid traffic
• Continuous source of visitor
• 21% of traffic come from search engines
• Good image for your business

5. Search Engines Market Share
3% 1%
14%
Google
Bing
Yahoo
14%
Ask
AOL
68%

6. Page Rank

7. How to Optimize My Website?
Inside your website
Specify Your Re-phrase Optimize Eye Build Your
Keywords your text your HTML Catching Sitemap
Outside your website
Social
Directories Let others Avoid
Networking
Submission link to you Penalties
Websites
Ongoing optimization
Check
Check Your Add More Rebuild Your
Webmaster
Analytics Content Sitemap
Tool

8. Inside Your Website
Specify Your Re-phrase Optimize Eye Build Your
Keywords your text your HTML Catching Sitemap

9. Specify Your Keywords
• Be Realistic and avoid choosing very
competitive keywords
• Target all related keywords to your business
https://adwords.google.com/select/KeywordToolExternal
http://www.google.com/trends

10. Specify Your Keywords Cont.
• Google Adwords Keyword Tool
https://adwords.google.com/select/KeywordToolExternal

11. Re-phrase Your Text
Before
In this article I am going to give tips about search engine optimization.
After
Search Engine Optimization (SEO) is one of the most important topics, in this
article I am going to write some SEO Tips and Tricks.
http://tools.seobook.com/general/keyword-density/

12. Re-phrase Your Text Cont.
USE ORIGINAL CONTENT, DON’T COPY
AND PASTE

13. Optimize Your HTML
<Title>
URL
<meta name="Description" content=“”/>

14. Optimize Your HTML cont.
• Use meta tags for description and keywords
• Use <H1> for the main keyword
• Use <b> and <u> for your keywords
• Use tooltips for images and links

15. Optimize Your HTML cont.
• Avoid using nested tags
• Put JS & CSS in separate files
• Check your links (avoid broken links)
• Use search engine friendly URLs

16. Eye Catching
On which are you going to click?

17. Build Your Sitemap
Sitemap Generator:
http://www.xml-sitemaps.com/
To Submit Sitemap:
http://www.google.com/webmasters/

18. Outside Your Website
Social
Directories Let others Avoid
Networking
Submission link to you Penalties
Websites

19. Directories Submission
• Before submitting your website make sure
that it’s 100% complete
• Submit it to DMOZ and general directories
• Find the suitable directories for your business

20. Social Networking Websites

21. Let Others Link to You
• Make RSS Feeds
• Write original and attractive content
• Make good relations with bloggers and other
site owners to talk about your site (Not Link
Exchange)
• Link to others websites

22. Avoid Penalties
• Don’t Copy & Paste Content
• Avoid broken links
• Don’t make hidden text
• Don’t increase the keyword density
• Don’t link to un-trusted websites
• Don’t duplicate content

23. Ongoing Optimization
Check
Check Your Add More Rebuild Your
Webmaster
Analytics Content Sitemap
Tool

24. Analytics
http://analytics.google.com

25. Webmaster Tool
http://www.google.com/webmasters/

26. Let’s See The Result!

27. Start Today

28. Thank You
http://hazemtorab.blogspot.com
http://www.facebook.com/IRange.Software
http://twitter.com/Hazem.Torab
hazem.torab@irange.net