This document describes the products and services offered by Giftd, a platform that helps businesses grow traffic, improve customer loyalty, and boost conversions. Giftd offers various smart tools that can be added to a website, including referral programs, motivational tools to incentivize customers, and tools to collect user data. It also discusses loyalty programs, digital and physical gift cards, campaigns to promote group gifts and upsells, and analytics reports to track performance. The platform aims to deliver efficient customer acquisition and processing through an intuitive interface and data-driven tools and solutions.
Selling SaaS or Whitelabel gifting app and portal suitable for large retailers who want to implement gifting to drive traffic to stores or in customer support. Also suitable for launch in for example India where several companies have asked us to launch. Ready to integrate with gifting code/redeem partners in 150 countries.
The stakes of doing business get higher every day as retailers vie to win the eyes, ears and wallets of customers for their stores.
The Internet has made price almost completely transparent and independent retailers are constantly challenged to find new and unique merchandise that big box down the street don’t carry.
This seminar explores how independent retailers can find merchandise to meet their customers needs while differentiating themselves from other stores.
Selling SaaS or Whitelabel gifting app and portal suitable for large retailers who want to implement gifting to drive traffic to stores or in customer support. Also suitable for launch in for example India where several companies have asked us to launch. Ready to integrate with gifting code/redeem partners in 150 countries.
The stakes of doing business get higher every day as retailers vie to win the eyes, ears and wallets of customers for their stores.
The Internet has made price almost completely transparent and independent retailers are constantly challenged to find new and unique merchandise that big box down the street don’t carry.
This seminar explores how independent retailers can find merchandise to meet their customers needs while differentiating themselves from other stores.
How to Keep the Holiday High Going for CustomersNarvar
Now that the Holiday madness is over, how do you keep riding that wave of enthusiasm to continue optimizing the entire customer experience and keep your seasonal shoppers coming back all year long? This SlideShare will help you learn how to champion your customers by continuing to deliver the best experiences across the board, inspire customer loyalty with a seamless holiday returns experience, build a community of fans using authentic post-holiday content and messaging across channels, and more.
Beyond the Basics: Why Consumer Are Demanding Intelligent PersonalisationPure360
Our research has revealed that the common personalisation tactics used in marketing aren't cutting the mustard anymore. To keep up with consumer expectations we need to think beyond the basics of personalisation. But what does that look like?
A Tale of Two Journeys: Delivering Engaging Content to Your Buyersion interactive
ion's November webinar comparing the buyer's journey through static content versus interactive content and how you can use interactive digital dialog to provide rich insights to sales and marketing.
This presentation was delivered on Mar 17, 2015 at the IRCE Design Focus Conference in Los Angeles, CA. The annual conference is sponsored by Internet Retailer Magazine
Unique Shopoping Experience with eCommerce Gamification Extension Mike Taylor
Enhance your online Customer's Shopping Experience with the next big things of e Commerce. Brainvire provides the Gamification Extension for your online Store.
For More Details :http://www.brainvire.com/gamification/
Loyalty Marketing is the Only Marketing You NeedFivestars
Loyalty marketing may be the only marketing you ever need to do. Experts agree that loyalty marketing is one of the most effective and efficient froms of marketing. With the rapid growth of social media, it is more relevant than ever before for small businesses.
Our guide to loyalty marketing will detail:
1. Data from experts on loyalty marketing and the results that it achieves
2. Key drivers of customer loyalty
3. A framework for measuring returns from your loyalty program
4. Practical tips for using loyalty marketing to increase your sales
Top Drivers of Marketing Success – What to Budget for in 2015Planimedia
In an industry where the pace of change has never been greater, staying ahead has never been more challenging. BAI Retail Delivery will help transform you from the leader you are now, to the visionary you want to be. Giving you actionable insights and inspiration that will help you stay ahead of your competition.
Learn why your in-store experience is your secret weapon for competing with/beating online retail. How do you continually surprise and delight your customers and still leave them anticipating more? Learn how every touchpoint – before, during, and after the purchase – impacts your customers’ perception of your business, and how to connect your brand’s online personality with your in-store experience.
This is a summary of a talk I gave at the Grand Rapids WordPress Meetup Group. A few of the things it covers: the marketing mix, sales funnel, and types of media.
How to Keep the Holiday High Going for CustomersNarvar
Now that the Holiday madness is over, how do you keep riding that wave of enthusiasm to continue optimizing the entire customer experience and keep your seasonal shoppers coming back all year long? This SlideShare will help you learn how to champion your customers by continuing to deliver the best experiences across the board, inspire customer loyalty with a seamless holiday returns experience, build a community of fans using authentic post-holiday content and messaging across channels, and more.
Beyond the Basics: Why Consumer Are Demanding Intelligent PersonalisationPure360
Our research has revealed that the common personalisation tactics used in marketing aren't cutting the mustard anymore. To keep up with consumer expectations we need to think beyond the basics of personalisation. But what does that look like?
A Tale of Two Journeys: Delivering Engaging Content to Your Buyersion interactive
ion's November webinar comparing the buyer's journey through static content versus interactive content and how you can use interactive digital dialog to provide rich insights to sales and marketing.
This presentation was delivered on Mar 17, 2015 at the IRCE Design Focus Conference in Los Angeles, CA. The annual conference is sponsored by Internet Retailer Magazine
Unique Shopoping Experience with eCommerce Gamification Extension Mike Taylor
Enhance your online Customer's Shopping Experience with the next big things of e Commerce. Brainvire provides the Gamification Extension for your online Store.
For More Details :http://www.brainvire.com/gamification/
Loyalty Marketing is the Only Marketing You NeedFivestars
Loyalty marketing may be the only marketing you ever need to do. Experts agree that loyalty marketing is one of the most effective and efficient froms of marketing. With the rapid growth of social media, it is more relevant than ever before for small businesses.
Our guide to loyalty marketing will detail:
1. Data from experts on loyalty marketing and the results that it achieves
2. Key drivers of customer loyalty
3. A framework for measuring returns from your loyalty program
4. Practical tips for using loyalty marketing to increase your sales
Top Drivers of Marketing Success – What to Budget for in 2015Planimedia
In an industry where the pace of change has never been greater, staying ahead has never been more challenging. BAI Retail Delivery will help transform you from the leader you are now, to the visionary you want to be. Giving you actionable insights and inspiration that will help you stay ahead of your competition.
Learn why your in-store experience is your secret weapon for competing with/beating online retail. How do you continually surprise and delight your customers and still leave them anticipating more? Learn how every touchpoint – before, during, and after the purchase – impacts your customers’ perception of your business, and how to connect your brand’s online personality with your in-store experience.
This is a summary of a talk I gave at the Grand Rapids WordPress Meetup Group. A few of the things it covers: the marketing mix, sales funnel, and types of media.
The complete guide to win Gift Card campaign for Magento siteMagestore
Listed as one of the hottest items for year-end sales season, Gift Card plays an essential role in the successful final quarter of every business. According to the National Retail Federation, eight out of ten shoppers will buy gift cards as a Christmas present this holiday. Why do you stand behind this chance? If you are still confused about how to use and how to optimize this extension for your business, don’t hesitate to scroll down these 20 pages with a lot of secrets revealed for your demand.
Get a merchant to offer a discount on their product or service and proceed to market that discount to their audience for a set period of time or until the offer sells out. The primary sales and persuasion triggers that daily deal and coupon websites typically use is urgency, scarcity, and convenience.
Why Gift Cards?
Gift cards are a very essential component in business in the following ways:
>> It helps customers make more purchases from stores in every occasion.
>> It helps vendors to delight their potential and prospective customers.
>> Gift cards help the eCommerce store owners to establish a strong bond with the customers.
>> The content of gift card certificates help the vendors to attain maximum engagement at the WooCommerce stores.
>> According to Statista, gift cards sales are projected to reach around 160 billion US dollars.
Visit the links to go through various WooCommerce gift card extensions-
1-https://wordpress.org/plugins/gift-cards-for-woocommerce/
2-https://codecanyon.net/item/woocommerce-ultimate-gift-card/19191057
3-http://bit.ly/2P09c6C
4-https://www.youtube.com/watch?v=F49HDH0Xz6I
Thanks For Watching
Team MakeWebBetter
Scratch off cards are an interactive and effective promotional tool that can help B2B and B2C businesses increase sales, new business and repeat business. You can even use a scratch off card as an excellent employee incentive program to get your employees involved and increase production!
Scratch Off Systems is a leading producer of scratch off promotional cards and can take your promotion from start to finish.
Four Hot Ways to Maximize Revenue Performance NowAffiliate Summit
This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: Squeezing every penny from your program is vital, so here’s how to maximize your network performance and site real estate, turn more clicks into sales, and take amazing care of your affiliates.
Reduction of 5% of defective customers may result in 80% increase in profitability
u 60%to 80%of lost customers were satisfied
u 90%ofcustomerswholoveacompanywillrepeatbutonly30%
of customers who like the company will repeat
u 20-40%of your customers bring 80%of yourprofits
A state of the art Advertising Platform offering digital marketing and advertising products utilizing the latest technology.
A Unique Marketplace with an integrated loyalty program, driving traffic to your business.
A top of the line provider of…
Mobile Text Message Marketing!
QR Code Marketing!
Deals of the Day!
Loyalty Marketplace!
2. Contents
1. About
2. Products
a) Smart tools for your site
• «Refer a friend»
• «Motivation»
• «Up-sell»
• «Collect user data»
b) Loyalty programs
c) Digital and plastic gift cards
• Corporate sales
• Gift yours products online
• Crowdgifting
3. Campaigns
a) Group gift
b) Up-sell
c) Engagement through social networks
4. Analysis and reports
a) Track your widgets' performance
b) Dashboard
Contents | 2
3. About
Giftd is a platform that grows the
traffic of your website, improves
customers’ loyalty and boosts
conversion with а unique set of tools:
• A turnkey referral system for every
kind of business that turns your
customers into brand advocates
and acquires new clients .
• Powerful and flexible (perfect)
motivational tools that incentivize
your clients at just the right
moments.
About | 3
Our tool set delivers more efficient customer
processing through cutting edge technology.
We've spent over 4 years building these tools
and developed perfect solutions that cater for
your traffic and conversion needs.
4. Smart tools for your
website
Launch your referral system powered by gift cards that:
ü Motivates customers to recommend you to their friends
ü Improves brand recognition and social networks impact
ü Acquires new clients
| 4
Incentivize your clients in critical interaction points in order to:
ü Improve conversion
ü Collect user data
ü Increase purchase amount
5. «Refer a friend» tool
Social networks word of mouth is the
most cost effective boost to your
marketing!
Launch your turnkey customer referral
program within a day.
Your current customers recommend your
site for an immediate reward via
widgets or designated “refer a friend”
page, which means!
• More social media buzz and search
engines value
• New «organic» user acquisition
• More brand engagement and loyalty
«Refer a friend» tool | 5
Customers can share with friends on the most popular social networks, via email as well as a
personal link. These links can be sent via instant messenger and posted in blogs.
6. You can offer immediate incentive for
valuable customers' actions in order
to reduce abandoned carts and
increase purchase amounts.
• The more a customer has in his
cart – the more valuable she is for
your shop…
• … and the more you can offer as a
discount or gift card amount to
make her close the order now.
• The discounts amounts are
offered by a Giftd algorithm and
remain active for a very short
period of time, just enough to
complete the order.
• It's easy to receive and easy to use
immediately - no client's data
required.
«Motivational» tool
«Motivational» tool | 6
7. The amount of the discount is
determined by the current order
value.
The discount becomes active only
upon the increase of the purchase
amount.
Results:
• Better engagement.
• Increased purchase amounts.
«Up-sell» tool
«Up-sell» tool | 7
8. Reward your clients for providing
you with their contact information,
and reach out to them in different
channels.
You can always tweak the settings
of the widget so that it appears to
«warm» customers only.
Selling to current customers is 7
times cheaper than trying to
attracts new ones.
«Collect users’ data» tool
«Collect users’ data» tool | 8
9. Loyalty program
Set up your online loyalty program based
on the gift cards and promo-cards you
give away.
• Customers sign-up to your loyalty
program automatically after
acceptance of any offered card.
• You can design and implement reward
program with points and
achievements.
• Integrates with your current loyalty
program.
• Use both online and offline.
Loyalty program | 9
10. Digital and plastic gift cards
Giftd will help you issue both digital and
physical gift cards, that improve your service
and enable you to sell more.
• Our designers create unique designs for your
gift cards for free.
• No coders needed: to issue your cards all
you need is to paste a snippet into the code
on your website.
• An admin of your Facebook page can set up
your gift cards app in a matter of minutes.
• Plastic gift cards can be redeemed or sent
online.
Digital and plastic gift cards | 10
11. Gift cards
A few ways how to sell your gift cards
efficiently:
• Make a «Gift cards» section in your
menu. We will provide your customized
gift cards web page;
• Put a ribbon at the side or bottom of the
screen as a shortcut to the page;
• Schedule an offer to buy a gift card so
that it pops up:
o On holidays;
o Upon browsing on «Gifts» page on
your site;
• Any other trigger that shows that your
client is in the mood to buy a gift.
Gift cards | 11
12. Offer gift cards to your
corporate clients:
Your corporate clients can:
• Gift your product or service to all of their
customers, partners, or employees;
• All they need is to have the list of names,
emails and amounts;
• It takes minutes to schedule gift cards
delivery on a given time and date;
• Cards can have customized corporate
design, and come in digital, printed or
plastic form.
Offer gift cards to your corporate clients | 12
13. «Gift online» button
• Last moment gift buying is a
common thing.
• These purchases are usually made in
brick and mortar stores, because the
gift is needed here and now, and one
can't afford to wait for the delivery.
• Convert such clients into your
customers by adding a button «Gift
online» to every item in your shop.
• Your clients can gift your product or
service in less than a minute.
«Gift online» button | 13
14. Group gifts - Crowdgifting
Group gifting is a great feature for your
brand’s promotion among customers’
friends.
Improve your service and sell more
allowing your customers to arrange and
invite their friends to chip in for a group
gift.
This feature enables various scenarios
that can be highly viral and boost your
social media marketing.
(Watch «Group gifting scenarios»)
Group gifts – Crowdgifting | 14
15. Giftd applications
Giftd motivational technology can be applied to many types of
problems.
We have tested it on a variety of applications to validate its broad
applicability.
With Giftd powerful tools, setting up a campaign is child’s play. The
intuitive interface makes the process incredibly smooth and quick.
| 15
16. Application: Crowdgifting
Assumptions:
On birthdays social network pages
explode, and number of wishes comes in
tens and hundreds. Congratulation from a
brand on such date is absolutely relevant.
Sending a gift is even better.
Plan:
You congratulate a customer with her
birthday, and send her a gift card with a
“free” amount right through her social
networks page. Any friend can chip in,
and add to the card’s amount. The “free”
amount can be used only upon reaching
of a certain threshold, so it’s a discount
rather than free cash.
Results:
• You initiate a purchase through gifting – a pretty
cool and unique scenario!
• Good coverage and penetration into your target
audience for free.
• New way of interaction with your customers.
Application: Crowdgifting | 16
17. Crowdgifting: Example 1
1. Congratulate your customer with a group
gift card with initial 10 USD, on which
anybody can chip in.
2. Comments to your post should explain
that everyone can support the gift.
3. Initial gift cards’ amount shall become
redeemable only upon reaching an
amount of 50 USD.
Crowdgifting: Example 2
1. Congratulate with a gift card for a
particular item, e.g. cell phone for 200 USD.
The gift card has a balance of 20 USD, and
anybody who opened the link is allowed to
participate.
2. You can set the terms, that should the final
amount be less than the target, the
customer gets the gift card with the
collected cash on it to redeem for whatever
she likes.
Application: Crowdgifting | 17
18. • A client hits the “buy” button on any
item of online store
• Giftd estimates the price of the item,
average price per item, average
transaction amount of the store and
other parameters.
• Then we show the individual discount,
expiration time and increased total
order amount on which the discount
becomes available for this client
• If the user still does not finish the order,
Giftd sends the reminding message, and
keeps the discount and the cart.
Example: Up-sell
All calculations are conducted with Giftd’s own algorithms that can be adjusted to suit your business model.
Example: Up-sell | 18
19. Assumptions:
Browsing thorough your social network page people
will eagerly accept your request to make a post about
your brand for a small incentive, if it is easy to do, and
fits the pattern of their current social behaviour.
Social media promotions
Results:
• More relevant brand references in social networks,
• Increased penetration into target audience though friend’s wall posts,
• Additional traffic for free.
Plan:
You select a type of action for which a client will get
the reward: i.e. share, like or sign-up.
Upon the completion of the action, a client is sent to
your site and can use the reward.
Social media promotions | 19
20. Make an offer with Giftd widget, that
appears to loyal customers only:
• Publisher gets a reward for a re-post.
• Reward could come in different
shapes: next purchase discount, early
access to special offers, participation
in lottery, etc.
• Easily change the headline, button,
image or any other element to create
multiple variations of your Giftd tool.
• You will be surprised how powerful
this simple tool is.
Example: Motivation to loyal users | 20
Example: Motivation to loyal users
21. Use data to analyse
results
The pinnacle of every action is a result. To understand efficiency you
need to define and measure key indicators.
| 21
22. Performance analysis
We provide you with the full range of data points from Giftd tools, so that our team, or your marketing
staff can create reports on Giftd performance.
You can synch the data with Google Analytics and use the data together with your «e-commerce» reports.
Use data to analyse results | 22
23. For every campaign you run,
Giftd generates a report
that explains you how your
tools are performing against
the target indicators. Apart
from calculating the
conversion rate of each
tool, these insights are
critical to making business
decisions.
You can track your
statistical data anytime,
issue new rewards or gift
cards, download or synch
with your CRM the acquired
contact details.
Dashboard
Dashboard | 23