How to configure and optimize your WordPress website for SEO using plugins, tools, and other tips that will help the crawl-ability and performance of your site.
SearchLove Boston 2018 - Dewi Nawasari - Optimizing When Google is Your Compe...Distilled
Google is increasingly trying to have answers to everything in order to make consumers' life easier. Part of these efforts include their expanding rich results, sitting pretty on the top of so many search results pages. This session aims to give some understanding on the challenges as well as tips on working in an industry where Google is also a player.
rel canonical audit BrightonSEO September 2018Mark Thomas
Why taking a look at your canonical setup is a smart move... Some data to compare with, an audit checklist, and a number of Google's quotes over the years.
SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...Distilled
Most marketers know that improving site speed leads to better engagement, conversion rates, and even improved performance in search engines. Still, many marketers don’t get involved in web performance optimization projects, expecting them to be handled entirely by developers. In this talk, you’ll learn about marketing’s critical role in measuring, auditing, and optimizing performance to drive greater impact for your business.
SEO Blog Growth: My Top To Bottom Process - ContentJam 2018Evolving SEO
I was going to talk entirely about keyword intent, but realized I wanted to actually give attendees my entire process for growing blog traffic with SEO. It starts with the keyword research and walks through the overall process all the way to updating and maintaining content.
SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)Evolving SEO
My presentation for the SEMrush webinar with Aleyda Solis and Mordy Oberstein on the Biggest Developments in SEO in 2021 and what to do about them in 2022. I focused on Google Discover and Google's SERP 'Microsites'.
Building an SEO Exponential Growth model by closing your content gapsRazvan Gavrilas
Content Gap Analysis, Keyword Research & Content Optimization for SEO is one of the most powerful techniques to achieve continuous SEO growth. It will allow you to discover new opportunities & optimize to achieve top rankings in Google for both existing & new content. BrightonSEO April 2019.
SearchLove Boston 2018 - Dewi Nawasari - Optimizing When Google is Your Compe...Distilled
Google is increasingly trying to have answers to everything in order to make consumers' life easier. Part of these efforts include their expanding rich results, sitting pretty on the top of so many search results pages. This session aims to give some understanding on the challenges as well as tips on working in an industry where Google is also a player.
rel canonical audit BrightonSEO September 2018Mark Thomas
Why taking a look at your canonical setup is a smart move... Some data to compare with, an audit checklist, and a number of Google's quotes over the years.
SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...Distilled
Most marketers know that improving site speed leads to better engagement, conversion rates, and even improved performance in search engines. Still, many marketers don’t get involved in web performance optimization projects, expecting them to be handled entirely by developers. In this talk, you’ll learn about marketing’s critical role in measuring, auditing, and optimizing performance to drive greater impact for your business.
SEO Blog Growth: My Top To Bottom Process - ContentJam 2018Evolving SEO
I was going to talk entirely about keyword intent, but realized I wanted to actually give attendees my entire process for growing blog traffic with SEO. It starts with the keyword research and walks through the overall process all the way to updating and maintaining content.
SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)Evolving SEO
My presentation for the SEMrush webinar with Aleyda Solis and Mordy Oberstein on the Biggest Developments in SEO in 2021 and what to do about them in 2022. I focused on Google Discover and Google's SERP 'Microsites'.
Building an SEO Exponential Growth model by closing your content gapsRazvan Gavrilas
Content Gap Analysis, Keyword Research & Content Optimization for SEO is one of the most powerful techniques to achieve continuous SEO growth. It will allow you to discover new opportunities & optimize to achieve top rankings in Google for both existing & new content. BrightonSEO April 2019.
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AUJason Mun
If you haven’t heard of crawl budget, you should! It is a precious commodity in SEO. The higher your PageRank, the bigger the crawl budget. Search engines are data hungry robots and can often chew up crawl budget crawling useless URLs and pages of your website. In this session, learn how to control what search engine robots can and can’t crawl. Find out crawl optimisation opportunities and keep your website lean and mean!
Botify set out to answer important aspects of the age-old question - how does Google crawl the web?
Our goal was to understand Google with a data-backed approach based on our outstanding customer dataset. This is the first study of its kind, based on real customer data, globally. We analyzed 15% of the data Botify processes every month: 6.2 billion Googlebot requests, 413 million pages crawled by Botify, across 270 websites.
Evaluation of User Experience: Inner-view to Google by Published Patents Rela...SEOzeo
Everybody talks about importance of user-experience but only few of us know what metrics Google cares. In this session, I will show inner-view to Google’s predicted perspective to measure happiness of users by ad-hocs and Google’s published patents.
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln
John Lincoln, CEO of Ignite Visibility, teacher at UCSD and influential blogger presents 7 actionable SEO strategies to build real revenue now at MivaCon 2016. The event took place on March 11, 2016. In presentation covers local SEO, international SEO, tools, and much more.
You can learn more about Ignite Visibility on their website https://ignitevisibility.com and more about John at https://johnlincoln.marketing
Life after Launch - Website Maintenance for Marketing SuccessJohn Gough
After you launch your site, you need to keep working to make sure it remains your best salesperson. Follow these tips to make it discoverable, fast, and secure.
SearchLeeds 2019 - Polly Pospelova - How to hack rankings with page speed opt...SearchLeeds
Google first announced that website speed would become a ranking factor way back in 2010, but yet there’s been no evidence of it clearly having an impact. So to find out if speed and performance do indeed affect rankings, Delete’s SEO R&D team ran an experiment. They wanted to know if rankings could be ‘hacked’ by improving speed and performance and if they could, what it would take to do it. In this talk Polly shares exactly what her team did and more importantly what they achieved. From migrating to HTTP2 and advanced image manipulation, to ‘hacks’ for the handling of critical resources, all the crucial tactics involved that were needed to achieve a top performance score will be covered with real examples.
In this workshop I went through all the settings to help users make sure they have this powerful WordPress plugin configured correctly. It can be overwhelming and the slightest wrong configuration could easily affect your search results.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
This an update on my previous presentation on Kermit. This was presented at the Brighton SEO conference on April 7th 2017. This is for Kermit v0.8 and this client-side Javascript framework will help you with:
- tagging page views including virtual page views generated by single page applications using AngularJS for example
- tagging interactions (covered in the previous presentation)
- managing your cookie consent, in particular which elements will provide implicit consent
- catch potential losses of analytics reporting caused by code changes made by your developers before these changes go live
Revisiting Google's Panda Algorithm: How It Applies Todaysemrush_webinars
The impact felt each time a google algorithm hits can be severe. However, most companies can recover if shown the little steps they can add to their daily activities which drastically improve their visitor experience as well as traffic and rank.
It all comes down to surviving Google Panda. For those that still have sites, an update on how Panda continues to affect us can prove crucial.
The King of SEO Geekdom, William Rock, is going to take you deep inside the Google Panda algorithm to find ways you can both survive a hit, as well as use google panda to rise through the SERPS.
How to construct your own SEO a b split tests (for free) - BrightonSEO July 2021Chris Green
A core skill of SEO is being curious and keeping an open mind. For years though, conducting split tests has been next-to impossible which means many of the "big questions" couldn't be accurately tested. But now the barrier to SEO Split testing is lower than ever, so low in fact Chris will show you how to build your own basic testing setup (for free).
You can find Chris on Twitter @chrisgreenseo
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Power of Digital Marketing - TiE Young Enterpreneurs 2015Navneet Kaushal
Any business needs to find the way to reach its customers. Here you need to start thinking about the essential purpose and thinking that goes with marketing their service or product to its key customers. Digital Marketing session covers topics from market research to developing a market strategy and Break-even analysis. Overall, this presentation covers:
*What is Digital marketing?
*What is the purpose of Digital marketing?
*Effective Digital marketing
*Benefits of Digital marketing?
Steve Lee - LAC 2017 - UX website developmentiGB Affiliate
UX and SEO are on a collision course set to change the search landscape forever. The essence of user experience is well aligned to Google’s ranking factors and as such every affiliate should be incorporating UX into their SEO strategy.
In this session, Steve Lee, the design guru at Crystal Content will demonstrate how affiliates can combine effective UX strategy to see improved rankings and engagement.
Conducting effective user research to understand your customers’ needs
Implementing your findings into effective design and content that will be impactful
Impact of UX on SEO – how are they linked?
Our project focused on the streaming services market. We utilized conjoint analysis, perceptual maps, behavioral and demographic data to determine how our client (YouTube Red) could increase market share with their target demographic (college students).
This project challenged us to do several things:
- Develop a background of the company we are representing and its target market
- Use our two key tools (perceptual mapping and conjoint analysis) and apply them to a real-life situation
- Survey design for perceptual mapping and conjoint analysis, data collection, and analysis
- 60 surveys total (30 for conjoint analysis and 30 for perceptual mapping)
- Determining recommendations and conclusions based on the data collected
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AUJason Mun
If you haven’t heard of crawl budget, you should! It is a precious commodity in SEO. The higher your PageRank, the bigger the crawl budget. Search engines are data hungry robots and can often chew up crawl budget crawling useless URLs and pages of your website. In this session, learn how to control what search engine robots can and can’t crawl. Find out crawl optimisation opportunities and keep your website lean and mean!
Botify set out to answer important aspects of the age-old question - how does Google crawl the web?
Our goal was to understand Google with a data-backed approach based on our outstanding customer dataset. This is the first study of its kind, based on real customer data, globally. We analyzed 15% of the data Botify processes every month: 6.2 billion Googlebot requests, 413 million pages crawled by Botify, across 270 websites.
Evaluation of User Experience: Inner-view to Google by Published Patents Rela...SEOzeo
Everybody talks about importance of user-experience but only few of us know what metrics Google cares. In this session, I will show inner-view to Google’s predicted perspective to measure happiness of users by ad-hocs and Google’s published patents.
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln
John Lincoln, CEO of Ignite Visibility, teacher at UCSD and influential blogger presents 7 actionable SEO strategies to build real revenue now at MivaCon 2016. The event took place on March 11, 2016. In presentation covers local SEO, international SEO, tools, and much more.
You can learn more about Ignite Visibility on their website https://ignitevisibility.com and more about John at https://johnlincoln.marketing
Life after Launch - Website Maintenance for Marketing SuccessJohn Gough
After you launch your site, you need to keep working to make sure it remains your best salesperson. Follow these tips to make it discoverable, fast, and secure.
SearchLeeds 2019 - Polly Pospelova - How to hack rankings with page speed opt...SearchLeeds
Google first announced that website speed would become a ranking factor way back in 2010, but yet there’s been no evidence of it clearly having an impact. So to find out if speed and performance do indeed affect rankings, Delete’s SEO R&D team ran an experiment. They wanted to know if rankings could be ‘hacked’ by improving speed and performance and if they could, what it would take to do it. In this talk Polly shares exactly what her team did and more importantly what they achieved. From migrating to HTTP2 and advanced image manipulation, to ‘hacks’ for the handling of critical resources, all the crucial tactics involved that were needed to achieve a top performance score will be covered with real examples.
In this workshop I went through all the settings to help users make sure they have this powerful WordPress plugin configured correctly. It can be overwhelming and the slightest wrong configuration could easily affect your search results.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
This an update on my previous presentation on Kermit. This was presented at the Brighton SEO conference on April 7th 2017. This is for Kermit v0.8 and this client-side Javascript framework will help you with:
- tagging page views including virtual page views generated by single page applications using AngularJS for example
- tagging interactions (covered in the previous presentation)
- managing your cookie consent, in particular which elements will provide implicit consent
- catch potential losses of analytics reporting caused by code changes made by your developers before these changes go live
Revisiting Google's Panda Algorithm: How It Applies Todaysemrush_webinars
The impact felt each time a google algorithm hits can be severe. However, most companies can recover if shown the little steps they can add to their daily activities which drastically improve their visitor experience as well as traffic and rank.
It all comes down to surviving Google Panda. For those that still have sites, an update on how Panda continues to affect us can prove crucial.
The King of SEO Geekdom, William Rock, is going to take you deep inside the Google Panda algorithm to find ways you can both survive a hit, as well as use google panda to rise through the SERPS.
How to construct your own SEO a b split tests (for free) - BrightonSEO July 2021Chris Green
A core skill of SEO is being curious and keeping an open mind. For years though, conducting split tests has been next-to impossible which means many of the "big questions" couldn't be accurately tested. But now the barrier to SEO Split testing is lower than ever, so low in fact Chris will show you how to build your own basic testing setup (for free).
You can find Chris on Twitter @chrisgreenseo
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Power of Digital Marketing - TiE Young Enterpreneurs 2015Navneet Kaushal
Any business needs to find the way to reach its customers. Here you need to start thinking about the essential purpose and thinking that goes with marketing their service or product to its key customers. Digital Marketing session covers topics from market research to developing a market strategy and Break-even analysis. Overall, this presentation covers:
*What is Digital marketing?
*What is the purpose of Digital marketing?
*Effective Digital marketing
*Benefits of Digital marketing?
Steve Lee - LAC 2017 - UX website developmentiGB Affiliate
UX and SEO are on a collision course set to change the search landscape forever. The essence of user experience is well aligned to Google’s ranking factors and as such every affiliate should be incorporating UX into their SEO strategy.
In this session, Steve Lee, the design guru at Crystal Content will demonstrate how affiliates can combine effective UX strategy to see improved rankings and engagement.
Conducting effective user research to understand your customers’ needs
Implementing your findings into effective design and content that will be impactful
Impact of UX on SEO – how are they linked?
Our project focused on the streaming services market. We utilized conjoint analysis, perceptual maps, behavioral and demographic data to determine how our client (YouTube Red) could increase market share with their target demographic (college students).
This project challenged us to do several things:
- Develop a background of the company we are representing and its target market
- Use our two key tools (perceptual mapping and conjoint analysis) and apply them to a real-life situation
- Survey design for perceptual mapping and conjoint analysis, data collection, and analysis
- 60 surveys total (30 for conjoint analysis and 30 for perceptual mapping)
- Determining recommendations and conclusions based on the data collected
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...iGB Affiliate
Google Penguin changed SEO forever. Before April 2012 you could easily buy a ranking position but that time is long gone. The Google Penguin spam filter is now part of Google’s core algorithm and works in real time. You need to keep an eye on your link profile and start building high-quality links.
Google confirmed that links are in the top two ranking factors, alongside great content. Therefore, you need to be able to structure your SEO efforts with the intention of creating sustainable and quality links for 2017 and beyond.
Why links are an integral ranking factor and will always be
How links are not all the same
The best sustainable link building methods
Content Marketing strategies to Boost your Search Engine rankings!
A solid content marketing plan is the key for any successful SEO campaign. This presentation shares some great Do-it-Yourself tips to help you succeed in content marketing and search engine optimization.
SEO has changed a lot in last few years. In this presentation learn all about the new SEO and how you can do next generation SEO to rank your site in top in search engines.
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Industry influencer Navneet Kaushal, CEO, PageTraffic led a webinar on ‘How to Master SEO in 2017’. Herein, he threw light upon what it takes to get SERPs domination with zero rank (yes you heard it right) and not rank one!
Diese Präsentation von der SMX 2017 in München lässt dich erleben, was Videos für deine Kunden auslösen und damit dein Marketing erfolgreicher machen. Du lernst, wie du mit Youtube Inhalten deinen Kunden hilfst, sie zum lachen oder weinen bringst und damit deiner Konkurrenz um Längen voraus sein wirst.
The Challenges of YouTube Live and Recorded VideoRoberto Blake
YouTube is the second most trafficked website in the world as well as the second largest search engine. For video marketing, it is the single largest online video platform and the easiest overall to monetize and convert from. This presentation was given at Summit Live and outlines how you can leverage YouTube effectively for both Live Streaming and Recorded Video.
Web Personalization - A Must for Your 2017 Marketing PlansMarketo
Marketers have already learned personalized content is essential to increasing engagement levels across key accounts. As you finalize 2017 planning, how will you successfully deliver the right message to the right buyer? Learn how Marketo Web Personalization can optimize marketing efforts, and maximize website and content ROI in the New Year.
Next Era of SEO: A Guide to SEO Split-TestingTom Anthony
SEO focused A/B Testing or Split-Testing is fast becoming an important new technique for digital marketers. This deck explains why it is important, and how you can do it.
SEO for Enterprise: Stuff You Can Do Yourself!Adam Audette
SEO is dead. But is it? Well, it doesn't matter anyway because in the enterprise we have NO TIME and NO RESOURCES anyway. Well, this deck is here to save you. Here are about 9 things you can do yourself without the need for anyone else. Get after it.
SEO is not what it once was, but do you know why. This presentation will dive deeper into the history and current state of SEO, as this will allow us to better predict the future. This slide deck was created for @HubSpot's New Hampshire User Group (@HUGNH) presentation.
SEO 101: How to Get Started Winning Google Search TrafficBernard Huang
Last updated 3/27/17 - Learn how to start winning in SEO. Here's a talk I gave at the 500 Startups Marketing Hell Week for Batch #18, #19, #20:
Topics covered include:
* State of SEO in 2017
* Should you do SEO?
* How to set up your relevant SEO accounts
* How to do keyword research
* On-site content considerations
* Top on-site technical considerations
* Anddddd, off-site hacking (backlinks)
* Recommended SEO tools
6 steps to earning more leads using Local SEOEagan Heath
People search online every day for local services and products, but unless your link appears in the top spots on the results page, chances are they aren't finding you. Local SEO agency owner Eagan Heath will share the steps his agency Get Found Madison takes to make themselves and their clients appear at the top of Google searches. He'll cover these actions in his "Local SEO checklist," a phrase which often ranks on page 1 nationally itself! Leave with an action plan for getting your small business found.
How Google Ranks Websites and Basic Needs for SEODuane McLennan
Only the very basics without all the technical mumbo jumbo.
- How Google is ranking websites today.
- How small local businesses like florists can develop their search engine rankings.
This presentation was given during a 1-day e-Marketing training at the Université catholique de Louvain (UCL) in Louvain-La-Neuve, Belgium on March 8, 2012.
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing,
THE BETTER VISIBILITY YOUR PAGES HAVE IN SEARCH RESULTS, THE MORE
LIKELY YOU ARE TO BE FOUND AND CLICKED ON. ULTIMATELY, THE GOAL OF
SEARCH ENGINE OPTIMIZATION IS TO HELP ATTRACT WEBSITE VISITORS
WHO WILL BECOME CUSTOMERS
Learn how to identify duplicate content and redirect duplicate content appropriately so that the pages YOU want indexed appear in Google and Bing search results.
Featuring SEO Expert Steve Wiideman, you'll get the code, techniques, and reasoning behind 301 and canonical redirects.
SEO has an ugly side and a useful side. The useful side is about best practices, great content, and semantic HTML. This presentation was developed for the PMC's Beast Bloggers Camp 2 in Oakland, October 2009.
Do you want to drive more traffic to your website using Search Engine Optimization - but don't know what to do? Join Wendy and June from bWyse to learn everything you ever wanted to know about Search Engine Optimization, but didn't know who to ask! Register to attend our FREE webinar and learn SEO techniques you can implement.
At the end of our edutainment workshop you will:
· understand your best keywords to use
· know the meta data for each website page
· understand all on-page elements to improve ranking
· be able to incorporate other important SEO techniques!
· And much, much more!
A perfect place for beginners – you will leave with the ability to make improvements to your website right away!
How to Rank Better in Google: Food Bloggers Canada #FBC2015Casey Markee, MBA
Food blogging is a competitive niche. Learn how to design and optimize your food blog with these best practices on SEO, mobile experience, content, and page speed and give your site the BEST chance of future rankings success!
SEO might seem like a complicated puzzle, but that's because there's been so much information about what is and isn't correct. Join us for a practical, no-nonsense presentation from Nile Flores that equips you with the essential knowledge and tools to optimize your WordPress content and unlock organic traffic potential.
- Learn practical SEO tips to optimize your content.
- Discover beginner-friendly tools to streamline your SEO workflow.
- Get the scoop on AI's impact on SEO: dos & don'ts.
Please note that this will also be an open discussion so we can all learn from each other!
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
4. WHAT IS SEO?
Search Engine Optimization:
The process of getting
traffic from the search
results on search engines:
“free”, “natural”, “organic”
@BobbyKircher
15. SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY
SLUGS
▸ Use keywords
▸ DON’T OVERDO IT
▸ Don’t change your slugs if
you can help it
▸ Use 301 Redirects if you do
@BobbyKircher
17. SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY
CATEGORIES
▸ Think of it as a Pyramid
▸ Organizational structure
for your content
▸ Create landing pages for
your categories
@BobbyKircher
18. SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY
TAGS
▸ Specific details of you
content
▸ Try not to compete with
your categories
▸ Noindex your tags if it’s
become unwieldy
@BobbyKircher
20. SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY
IMPROVING SITE SPEED
▸ Site Caching Plugins: W3 Total
Cache or WP Super Cache
▸ Lossless image compression
▸ Using a CDN for image hosting
▸ Minifying HTML, CSS, & JS
▸ Test speed GTMetrix
▸ Using a Wordpress hosting solution
▸ Better coded themes
@BobbyKircher
21. SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY
OPTIMIZING IMAGES
▸ ALT tags for identifying images.
Used by screen readers for visually
impaired people and Image Search
▸ Lossless Compression for improved
page speed:
EWWW Image Optimizer Plugin
▸ Image Title tag is used for “tool tip”
window in some browsers, but not
necessary.
▸ Using a CDN for image hosting to
help website performance.
@BobbyKircher
22. SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY
THEMES
▸ Is your theme responsive?
▸ How clean is its code?
▸ Does it have its own SEO
tools?
▸ Page Builders vs. No Page
Builders: Doesn’t matter
@BobbyKircher
23. SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY
ACCELERATED MOBILE PAGES PROJECT
▸ Open source initiative for
faster mobile content
▸ Spearheaded by Google
▸ Wordpress Plugin by
Automattic
▸ Rather new - beta-ish
▸ AMPProject.org
@BobbyKircher
25. SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY
301 REDIRECTS
▸ Tells search engines your
content has moved
▸ Reduces 404 errors
▸ Helps with usability
▸ Redirection Plugin
@BobbyKircher
27. SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY
POPULAR SEO PLUGINS
@BobbyKircher
28. SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY
POPULAR SEO PLUGINS
@BobbyKircher
29. SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY
YOAST SEO PLUGIN
▸ Title & Meta Descriptions
▸ Content readability analysis
▸ Meta Robots directives
▸ XML Sitemaps & Customizations
▸ Permalink Customizations
▸ Social: Open graph customizations
▸ Robots.txt & .htaccess editor
▸ Bulk Title editor
▸ Shows server errors from Google Search
Console
@BobbyKircher
31. SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY
GOOGLE SEARCH CONSOLE
▸ Submit your Sitemap
▸ 404 Error reports & fixes
▸ Site issue notifications
▸ Notify Google of URL changes
▸ Re-inclusion requests
▸ Reports Mobile Issues
▸ Great information on how Google sees
your website
▸ https://www.google.com/webmasters/
@BobbyKircher
33. SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY
GOOGLE ANALYTICS
▸ Measure Site Traffic
▸ Analyze Traffic Sources
▸ Sync with Google Search
Console Data
@BobbyKircher
34. SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY
NEGATIVE FACTORS AFFECTING SEO
▸ Robots.txt blocking all bots
▸ Bad redirects in the .htaccess file
▸ Changed settings in WP to
excluded bots
▸ Has your site been hacked?
▸ Is your site’s IP blacklisted?
▸ Have you participated in link
spam?
▸ Do you have duplicate content?
@BobbyKircher
35. SEO PLUGINS: THE GOOD, THE BAD, & THE UGLY
OTHER THINGS TO DO:
▸ Create unique, compelling
content people will link to and
share.
▸ Local Citations for small
businesses.
▸ Share content through social
media
▸ Participate in forums, write articles
for other websites and blogs
▸ SSL Certificate for your site
@BobbyKircher
36. KEY TAKEAWAYS!
‣ Configure Wordpress for optimal SEO
‣ Use an SEO Plugin like Yoast
‣ Improve your website’s performance
‣ Create amazing content and products
‣ Use Google Search Console
‣ Monitor & Measure!
@BobbyKircher