The document provides 11 actionable SEO tips and tricks that can be used today. It recommends implementing webmaster tools like Google Search Console and Bing Webmaster Tools. It also suggests connecting Google Analytics to Search Console, creating an XML sitemap, fixing 404 errors, improving page speed, using structured data, conducting thorough keyword research, creating user-focused content, not obsessing over rankings, creating local listings, and ensuring accurate name, address and phone number listings. The document emphasizes that SEO requires constant evolution over time.