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Search Engine Strategies(Help with Website Redirects to Reduce Duplicate Content)Steve Wiidemanwww.CreativeSearchStrategies.com
Who Cares?Your conversion rate, that’s who!A print view of a page has ZERO conversion elements
A ‘tag’ view of a page has few conversion elementsWho else cares? Google, Bing & Most Importantly, UsersA broken link can compromise your SEO strategy
A broken link may cause a Google searcher to return to Google
Users will link to a page irrespective of www or an ending “/”Where To StartWWW or no WWW, make a choice.User 1User 2User 1User 21 Vote1 Vote2 VotesNo WWWWWWWWW
Redirect Non-WWWCheck with Your IT Specialist FIRSTAdd the following to your .htaccess file at the root of your web server
Verify the RedirectCheck with Your IT Specialist FIRSTDownload the HTTPWatch browser pluginIn Internet Explorer, go to View > Explorer Bar > HTTPWatch
Verify the RedirectCheck with your IT Specialist FIRSTNavigate to any website other than the test websiteClick on Run, and then type in http://your_siteStop after a few secondsScroll up and look for a 301 code under Result
Redirect Moved PagesFor websites on Linux / Apache, this is easyAdd to .htaccess:RedirectPermanent /oldpage.html http://www.yoursite.com/newpage.htmlFor websites on Windows / IIS, follow the eHow.com instructions here  http://www.ehow.com/how_6654997_redirect-iis.html
Canonical & Robots OptionsWhen, if or ever you have multiple versions of the same page:site.com/tag/some_tag/
site.com/author/some_author/
site.com/some_page.html/?view=print

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Website Redirects to Reduce Duplicate Content

  • 1. Search Engine Strategies(Help with Website Redirects to Reduce Duplicate Content)Steve Wiidemanwww.CreativeSearchStrategies.com
  • 2. Who Cares?Your conversion rate, that’s who!A print view of a page has ZERO conversion elements
  • 3. A ‘tag’ view of a page has few conversion elementsWho else cares? Google, Bing & Most Importantly, UsersA broken link can compromise your SEO strategy
  • 4. A broken link may cause a Google searcher to return to Google
  • 5. Users will link to a page irrespective of www or an ending “/”Where To StartWWW or no WWW, make a choice.User 1User 2User 1User 21 Vote1 Vote2 VotesNo WWWWWWWWW
  • 6. Redirect Non-WWWCheck with Your IT Specialist FIRSTAdd the following to your .htaccess file at the root of your web server
  • 7. Verify the RedirectCheck with Your IT Specialist FIRSTDownload the HTTPWatch browser pluginIn Internet Explorer, go to View > Explorer Bar > HTTPWatch
  • 8. Verify the RedirectCheck with your IT Specialist FIRSTNavigate to any website other than the test websiteClick on Run, and then type in http://your_siteStop after a few secondsScroll up and look for a 301 code under Result
  • 9. Redirect Moved PagesFor websites on Linux / Apache, this is easyAdd to .htaccess:RedirectPermanent /oldpage.html http://www.yoursite.com/newpage.htmlFor websites on Windows / IIS, follow the eHow.com instructions here  http://www.ehow.com/how_6654997_redirect-iis.html
  • 10. Canonical & Robots OptionsWhen, if or ever you have multiple versions of the same page:site.com/tag/some_tag/
  • 13. site.com/archive/2011/01/11/For pages, add this line to the <head> section of your document:<link rel="canonical" href="http://www.example.com/page.html" />For a page you do NOT want indexed, add:To the <head> section: <meta name="robots" href="noindex,follow" />To the <a href> links: <a href="page.html" rel="nofollow">
  • 14. Common MistakesNot redirecting websites on development servers or folders
  • 15. Not adding a noindex,nofollow on development servers or folders
  • 16. Not removing noindex,nofollow after a migration
  • 17. 301 Redirecting to the homepage during or after a website move
  • 18. Using a 302 (temporary) redirect in place of a 301 (permanent) redirect
  • 19. Not testing the old link in Google
  • 20. Redirecting a popular webpage to new URL for no important reason
  • 21. Not redirecting a popular webpage after a URL changeFind Duplicate ContentCopyscape.com is one optionThe other is to just search Google and Bing (in quotes) 5-6 words of context.If you website appears first, it’s a good sign, you earned the credit.
  • 23. Connect with Steve WiidemanWiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.Steve Wiidemanwww.SEOSteve.comFacebook.com/stevewiidemanP. (562) 732-4417E. info@seosteve.com@seosteve