This document provides tips on optimizing a website for search engine optimization (SEO). It discusses modifying parts of a website like meta page titles, heading tags, and meta descriptions to boost organic traffic. It also recommends using free SEO tools like Google Search Console and Screaming Frog to evaluate a site. Additionally, it discusses using lead magnets like free resources to attract visitors and convert them into leads using marketing automation tools like email sequences. Defining customer personas is presented as the first step to building an effective marketing funnel and automation process.

1. Optimize Your Website for SEO

2. Have You Ever Wondered What It
Would Be Like To...
• To have a dominate web presence that positioned
you as the top window treatment business in your
area?
• What it would be like to have a flood prospects
calling into your business on a consistent basis
that found you online?
• Know that your marketing strategy was working so
you didn’t have to worry about it?

3. • The main parts of a website, and how modifying them can boost your
organic traffic.
• What ‘pieces’ of content make up the best website
• How you can get more conversions with one simple change to your
approach
• What potential leaks your current site has, and how to fix them for
better tracking (and at the end of the day, ROI)
• How other websites actually influence where your website ranks in
Google, Yahoo! and Bing
You’re About To Discover....

4. Who Am I & Why Should You Listen To Me?
• Author of the Complete Guide to Digital Marketing for
Window Treatment Companies
• Associate member of the WCAA
• Spoken at industry events across the US
• Widely accepted as the premier expert in digital
marketing for window treatment businesses
• Over 21 years of digital marketing experience
• Worked with Window Treatment and Awning businesses
across the US

5. These Strategies WORK

6. We are going to cover
the EXACT strategies
that produce these
results on this
presentation

7. Attendance Bonuses

8. Got Questions?

9. Enough of the Housekeeping…

10. Online Marketing Pyramid
• Pay-per-click
• Online Directories
• Social Media & eMail
• Website Setup
Search Engines
SEO / Organic
Map Listings
Pay-Per Click

11. Your Website – A Business Brochure

12. Your Website – A Business Brochure
Home Page
About Us
Services / Products
Contact Us
Maybe a Blog

13. Please Do Business with Us… Please?!

14. Do You Want Our Boring Self Promotion Stuff?

15. Call a Staff Meeting- We Had Visitors!

16. So Many Moving Parts & In Depth
Knowledge Needed

17. Is It Even Working?

18. Turn Your Website Into a Marketing Machine

19.  Basic SEO Tips & Tools
 Lead Magnets
 Marketing Automation
3 Parts of Today’s Presentation

20. Part One: SEO Tips & Tools

21. Nerdy SEO Stuff
Meta Page Titles
Heading Tags
Meta Descriptions
Site Speed
Mobile Friendly
Blogs/Content Creation

22. Free SEO Score
Google Search Console
Hot Jar
Screaming Frog
Nerdy SEO Tools

23. <title=“My Page Title”>
Meta Page Titles

24. A title tag is an HTML element that specifies the title of a
web page.
Title tags are displayed on search engine results pages
(SERPs) as the clickable headline for a given result, and
are important for usability, SEO, and social sharing.
Meta Page Titles

25. Meta Page Titles

26. Heading Tags

27. The header tag, or the <h1> tag in HTML, will
usually be the title of a post, or other emphasized
text on the page. It will usually be the largest text
that stands out. There are other header tags in
HTML too, like an h2, h3, h4, etc.
Heading Tags

28. Heading Tags

29. Heading Tags

30. …a ~160 character snippet, a tag in HTML,
that summarizes a page's content. Search
engines show the meta description in search
results mostly when the searched for phrase is
contained in the description
Meta Descriptions

31. Meta Descriptions

32. Site Speed

33. Google Page Speed Insights

34. Mobile Friendliness

35. Mobile Friendly Test

36. Blogs / Content Creation

38. SEO Tools

39. Google Search Console

40. google.com/webmasters
Google Search Console

41. Keyword Ranking Info

42. Submit Your Sitemap

43. Hotjar.com

44. Hot Jar

45. Hot Jar

46. screamingfrog.co.uk/seo-spider/

47. Screaming Frog

48. Part Two – Lead Magnets

49. Step 1: get traffic
Step 2: {magic?}
Step 3: make sales
Lead Magnet

50. …an irresistible bribe offering a
specific chunk of value to a
prospect in exchange for their
contact information.
Lead Magnet

51. Yawn…

55. Define your core customer/service
Build lead magnets to match
Keep them targeted to your content
Tease with content beforehand
Make them easily consumable
Don’t make me think
Making the Perfect Lead Magnet

59. Part Three – Marketing Automation

60. Hi, Want to Get Married?

61. The Customer Journey

62. Sales Funnels

63. The Customer Journey - Touchpoints

64. Wait – Who Are These People?!

65. Wait – Who Are These People?!

66. bit.ly/RCMpersonas
Defining Personas

67. What Do We Want Them to Do?

68. What Do We Ultimately Want Them to Do?

69. How Am I Going to Get Them to Do It?

70. draw.io
Draw Out the Process

71. Build Email Sequences

72. wtmarketingpros.com/ac/
Email Automation

73. Where Do You Start?

74. bit.ly/wtpersonas
Defining Your Personas

75. Now What?

76. • Do Nothing
• Learn To Do It On Your Own
• Hire An Expert
Now That You Know What to Do…

77. How Would You Like Us To Do this
FOR YOU?

78. We Only Work with One Client From Each
Market

79. WTmarketingPros.com/strategy/
Let’s Schedule a Strategy Call

80. Schedule your strategy session
WTmarketingPros.com/strategy/
Got Questions?