- YouTube is a major search engine and platform for video content, with billions of daily views and hours of video uploaded every minute. - Businesses can use YouTube as a marketing tool by creating different types of promotional and tutorial videos to attract customers and drive traffic. - Proper video SEO techniques like keyword research, embedding videos on websites, and developing backlinks can help videos rank higher in search engines. - As video consumption increases with mobile devices and new technologies, video marketing will become more important for businesses to reach customers online.

1. The SEO How To‟s Of YouTube.com
How To Attract New
Business Using YouTube.com
As An Effective And "Low-Cost"
Marketing Tool

2. How Web Video SEO is Coming of Age…QUICKLY!
- 24 Hours of Video is Uploaded to YouTube (YT) EVERY MINUTE
34,560 Hours PER DAY 12,614,400 Hours PER YEAR - 720
- Since it’s launch in 2005, YouTube has become the 5th largest brand on the web
- YouTube is the 2nd Largest Search Engine!!!!!
- May 2010 – YouTube exceeds 2 BILLION views a day
- In September of 2010: 125.5M (40% of the US population) Americans watched
10.3 BILLION videos on YT That is an average of about 3 videos per day
- Average person spends 15 minutes a day on YouTube
ALL OF THIS IS MADE POSSIBLE BY THE WIDENING OF HIGH SPEED CXN
* Source: Website-Monitoring.com

3. Lewis Southwick ~ Southwick Search Marketing
- University of Missouri Grad …. My degree is in BIOLOGY!!!!!
- Area Manager Southern Vision Centers - 1993
- Marketing Director for Frames For America, Inc - 1996
- Director of Business Development – Trippon Group of Companies - 2007
- Private Search Consulting Since 2007
- Southwick Search Marketing ~ 2009

4. You Can Dominate Your Market With Video Marketing
- Video Marketing is in its INFANCY with most industries
- 98% of searches on the web are for local businesses
GENERALLY, Local search is quicker & easier to rank higher and faster
- Videos engage the viewer more than any other medium can
- People are 6X’s more likely to recall something they have learned VISUALLY
compared to what they READ or HEARD
- You can build a relationship FASTER and MORE STABLE than written copy

5. What I Am Going To Cover
- Video Categories ~ Are All YouTube Videos The Same
- Preparing To Become A Video Marketer
- Know Your “Sidney”
- The Most Important Step In Video SEO Starts By Doing This First
- YouTube Secrets To Gain Top Ranking on Search Engines
- What The Future Holds

6. Video Categories ~Are All YouTube Videos The Same
- Promotional
Video Sales Letters
Call To Action
Welcome, Thank You, Introduction
- Tutorial
Educating About A Subject ~ Documentary
How To Do “X”
ABC – Always Be Closing! Your marketing videos are
LEADING THE VIEWER TO TAKE A DESIRED ACTION!

7. Video Production 101 – How To Get Started
- Step 1 THINK
What is the purpose of this video? Purpose? (company profile, product demo,
testimonial, event marketing)
- Step 2 EASY TO USE CAMERA!!!!!
Stay in budget! Too Complicated = No Productivity!
- Step 3 CREATE A SHOT LIST
Story board your video. Script It. Teleprompter. Interview Questions & Answers.
- Step 4 LIGHT AND SOUND
Sound Trumps Light!

8. Video Production 101 – How To Get Started
- Step 5 BE TRANSPARENT
Keep it Real!
- Step 6 EDITING SOFTWARE
KISS – Outsource vs Do-It-Yourself
- Step 7 TELL „EM ABOUT IT
Social Media Campaigns. Aggregators. TubeMogul & Traffic Geyser
- Step 8 Publish Often
Be consistent. Newsworthy = Quick Ranking.
*Use YouTube “Most Popular”- Yahoo Trending Now – Google News Top Stories

9. Video Production 101 – How To Get Started

10. Know Your “Sidney”
Who is your target customer?
Realistically define who your target customer.
Define their needs and how your company can meet those needs.
Examples:
Rich Uncle Paul
Know Your Demographics!
What are your customers most commonly asked questions
What are their fears, keeps them up at nights, makes them happy…and address
them in your video script
Benefit, Benefit, Benefit
CLEAR Benefit stated as early in your video as possible

11. Important Note About Marketing
to “Sydney”
Be sensitive to your industry
Professional services vs. Retail
Funeral Home vs. Comedy Club
Be Sensitive To Your “Sydney”
IRS Negotiation
Collection Attorney
Cosmetic Surgery
Deliver What You Promise
If you can’t deliver it, don’t offer it!
Be careful not to sound too good to be true
ALWAYS Operate Above The Board
Slander & Liable Statements

12. The Most Important Step in Video SEO is ….
Keyword Research is KING!
Do you know your top 5 keyword phrases for your industry? You MUST find out
what terms your customer are searching for to find your goods/services.
Google Keyword Tool is free! No excuses for not doing keyword research.
- Embed your video from YouTube …. It’s FREE bandwidth!
- Create ONE YouTube Account Per Website/Department – Keyword in Name
- Develop ONE video for your top keywords
- Keyword should be file name uploaded to YouTube
- Keyword should be the FIRST words in the title
- Keyword should be the FIRST words in the description
-Keyword should be the FIRST words in the Youtube video tags
- Keyword should be in the page URL where your Youtube video lives on your site
- Only one keyword inspired video per URL
-Your URL should have more keyword rich content that your Youtube description

13. -Your URL should have more keyword rich content
than your Youtube description

14. XML Video Sitemaps
- Create a Video XML Sitemap so that search
engines can find your video content
Google search for “video xml sitemap
generator”
- WordPress sites that contain video should have
the XML Video Sitemap Plugin
http://wordpress.org/support/topic/plugin-
wordtube-video-sitemapxml-for-google
- Submit Your sitemap to Google Webmaster
Tools

15. Youtube Video Linking Strategies
- Cross link your Youtube video URLS using keyword rich text links

16. Youtube SEO Strategies – Rank Higher Faster &
Stay On Top Of Your Competition
- Know Your Character Length Limits
Title: 27 Characters
Tags: 120 Characters, 24 character limit to one tag
Description: 1000 Characters
Title: Attempt To Repeat Keyword Twice – DON’T KW SPAM
Description: KW first words of the description. Include at least 2 links – 1st one
ALWAYS to where that video lives on your site
Tags: Aggregators vs Live Upload

17. YouTube.com Tags – IMPORTANT “Writer Downer”
List of Tags:
china economy, china stock, china stock market, china market, chinese stock
market, chinese stock exchange
YouTube & Aggregators will reduce this list to:
china economy stock market chinese exchange
INCLUDE EXACT PHRASE QUOTES:
“china economy”, “china stock”, “china stock market”, “china market”, “chinse
stock market”, “chinese stock exchange”

18. Link to Your Video On YouTube.com
Link Back To Your YouTube
Video With a New Window
Link To Lift the Views On
YouTube

19. YouTube.com Video Length Best Practices
Don’t Go Long!
Readers have short attention spans.
The best e-commerce videos are between 1-2 minutes.
HOWEVER, industry specific videos may vary.
IE: Mesothelioma: Asbestos Mesothelioma Symptoms may be longer than 2
minutes and be a multi-part video series
YouTube Limits your video to 10 minutes of 10G

20. YouTube.com Videos Are Made To Be Seen
Don‟t Hide the videos on your site!
Videos hidden behind a text link have a .5 to 2 percent click-through rate.
Those with a thumbnail link have a 6 to 14 percent click-through rate.
Those embedded right on the page, have a 25 to 45 percent click-through rate.
Production cost is the same no matter where you place the video.
So get the most out of your video!

21. Develop a BackLink Strategy
Create a System to Generate BackLinks
- Create a signature for commenting on blogs, forums, etc that includes a link to
your video
-Comment on related videos and add a link to your video
- Use videos in your email marketing, link to your page where your video lives
- Social bookmarking, Content Syndication & Social Media Marketing
- Comment on forums of .gov, .edu and .org sites

22. What The Future Holds For Video SEO Marketing
Videos are 53 Times More Likely To Generate a First Page Google Ranking
Than Traditional SEO Techniques
The rise of smart phones will drastically increase video consumption.
Video SEO will become more competitive – First Always Zwins!
“Internet Ready” televisions will add to the amount of video watch
Google Audio Indexing – YouTube video transcripts will soon be indexed
Google continues to improve behavior data tracking to deliver relevant content
Don‟t be late on the bandwagon for SEO video marketing
Make these technologies lucrative for you. Brainstorm
how you want to take advantage now and in the future.

23. The SEO How To‟s Of YouTube.com
Lewis Southwick
lewis@southwicksearchmarketing.com
Ph: 713-256-6120