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The document discusses how to use online video for marketing. It provides tips for creating effective video content, optimizing videos for search and social media, promoting videos across various platforms, and analyzing video performance metrics. The goal of video marketing is to publish videos, optimize them for discovery, promote them widely, and analyze viewer engagement and business results.
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- 1. How to Use Online Video for Marketing Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Karen Rubin Product Owner @HubSpot Twitter: @karenrubin
- 3. Outbound Marketing is Broken 800-555-1234 Annoying Salesperson
- 4. Marketing Has Changed 1950 - 2000 2000 - 2050
- 5. Inbound Marketing Blog SEO Social Media
- 13. Short is Sweet http://www.youtube.com/watch?v=Q3yCB7AvvAk
- 14. Focus on First 10 Seconds http://www.youtube.com/watch?v=4-lGe5MnBlY
- 16. Live Video Requires No Editing http://www.youtube.com/watch?v=t74O5rACAP4
- 17. Camera Shy? Try Screen Recording http://www.youtube.com/watch?v=0glUGk81Kyg
- 26. Publishing Everywhere Easily If you are interested in testing Visible Measures upcoming product, email [email_address] with subject “HubSpot”
- 40. iTunes SEO - Appealing Image
- 48. Leverage Your Whole Company
- 55. Blip.tv Stats
- 56. Visible Measures / Tube Mogul
- 57. Try a Call to Action at the End http://www.youtube.com/watch?v=4-lGe5MnBlY
- 58. HubSpot: Traffic, Leads, Customers Visitors from YouTube Visitors Leads Customers SEO 5,289 754 12 YouTube 834 72 3 Social Media 511 28 1