SlideShare a Scribd company logo
1 of 74
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Local and On Page SEO
for Window Treatment
& Awning Companies
2
• The main and most influential ‘pieces’ of a website
• How your website should be structured for the optimal traffic
conditions
• Tricks to get more LOCAL search traffic
• How to optimize your GMB profile so you show up in the “three pack”
• Why reviews influence your business profile
• Bonus: Time to Long Click
You’re About To Discover....
• Author of Your Internet Marketing Plan for Window Treatment Companies
• 22 years teaching and doing Digital Marketing
• Active member of the WCAA
• Spoken at SEO and Digital Marketing events across the US.
• Widely accepted as the premier expert in the internet marketing for Window
Treatment & Awning Industry
• Work with Window Treatment & Awning businesses across the US
Who Am I & Why Should You Listen to Me?
Veteran Owned & Family Run for Over 22 Years
These Strategies WORK
I am going to cover the
EXACT strategies that
produce these results
on this presentation
Got Questions?
Enough of the Housekeeping…
Quick SEO Overview
9
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Main SEO Structure
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Main SEO Structure
Page Titles
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Main SEO Structure
Meta Descriptions
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Main SEO Structure
Heading Tags
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Main SEO Structure
Find Your Tags
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Local SEO Dominance
Website ‘Layout’
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Local SEO Dominance
Know Your Keywords
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Keyword Research
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Google Keyword Planner
48
AnswerThePublic.com
49
Google Trends
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Google Trends
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Top 81 Keywords for WT/Awnings
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Top 81 Keywords for WT/Awnings
WTMarketingPros.com/keywords
Local SEO Dominance
Google My Business
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•Claimed & verified Google map listing
on Google My Business
•NO-SPAM in the Company Name
•Lots of online reviews
•Keyword in the Title Tag or some
variation
•Lots of citations with consistent
reference of NAP
•Solid link profile across the web
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What Do These Results Have in Common?
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Local SEO Dominance
Citations
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Local SEO Dominance
Reviews
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Hi [[first_name]],
Thanks for choosing Sunshine Drapery. I’d like to personally Thank You for
choosing our company. We will soon be celebrating 50 years serving the St.
Louis metro area and we greatly appreciate your business.
We now need your feedback, please. Below is a very easy and quick way to let
my staff and I know how we did. It would mean a lot to us to hear from you so
we can strive to be the best decorating company in St. Louis for another 50
years!!
Bruce Bernstein; Owner
Review Us Now
Thank you for your business and support!
67
Reach Out!
68
69
reviews.WTMarketingPros.com
70
Let’s Review
SEO Structure
• Title Tags
• Meta Descriptions
• Heading Tags (especially H1)
Let’s Review
Local SEO
• Website Layout
• Keyword Research
• Google My Business
• Citations
• Reviews
FREE Strategy Session & SEO Review
• Analysis of your current online visibility
• Ranking Report showing where you rank
currently
• Full Listing of current title & description tags
• Analysis of Online Directory Listings &
Consistency
• Analysis of Online Reviews and Reputation
• Analysis of Social Presence
• Analysis of Website Conversion Effectiveness
WTMarketingPros.com/strategy
Call me directly at 314-334-1681
or
WTMarketingPros.com/strategy
74

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