This document outlines a COVID-19 marketing plan for businesses. It suggests that with people isolated at home, they will have more time and motivation to do home projects and repairs. It identifies 5 main areas to focus on: generating leads, assuring customers, handling sales remotely, safely interacting with customers in-home, and getting paid. Specific tactics are provided for each area like updating online listings, offering no-contact services, and accepting contactless payments. The plan aims to help businesses position themselves for an expected rise in demand during this time.

1. YOUR COVID-19
ACTION PLAN
BY RED CANOE MEDIA

2. YOUR COVID-19 MARKETING PLAN
TOUGH TIMES AHEAD

3. CUSTOMERS STILL NEED
YOUR SERVICES
THE COVID-19 OPPORTUNITY

4. YOU CAN BE POISED FOR
AN INCREASE IN DEMAND
People are being isolated to their homes for extended periods
of time along with their kids and family. They will be in their
home all day with nowhere else to go. This is way outside the
norm.
They will be bored out of their minds looking for productive
things that they can do. While they might not be looking to do
a major renovation any deferred maintenance will be more
evident than ever (the ugly curtains, the broken blinds...).

5. POISED FOR AN INCREASE IN DEMAND

6. POISED FOR AN INCREASE IN DEMAND

7. RECORD SOCIAL MEDIA
CONSUMPTION

8. ONLY REASONS YOU WON'T
GET THE CALL...
They don't think you are open
They are concerned that it is NOT safe

9. 5 MAIN AREAS TODAY
GENERATING LEADS
CUSTOMER ASSURANCE
HANDLING SALES
IN THE CLIENT'S HOME
GETTING PAID
PLUS
YOUR MARKETING OPPORTUNITY
RESOURCES FOR GETTING STARTED

10. GENERATING
LEADS

11. GENERATING LEADS
TRACKING
PPC
PPC-MAPS
PPC-RETARGETING
SEO
WEBSITE FORMS
CALLS TO ACTION

12. SALES
CHALLENGES

13. SALES
VIRTUAL OPTIONS
ONLINE SCHEDULING
SHOCK AND AWE BOX
COLD CALLING
WEBINARS/PRODUCT DEMOS
DISCOUNTS OR GIFT CARD UPSELLS

14. YOUR
GOOGLE PROFILE

16. UPDATE YOUR GMB PROFILE
GOOGLE.COM/BUSINESS
UPDATE YOUR HOURS OR SET TO
TEMPORARILY CLOSED
NEW LISTING PRIORITY
"SANITIZE" YOUR PROFILE
NEW REVIEWS NOT PUBLISHED
EXPECT DELAYS

17. IN THE
CLIENT'S HOME

18. IN THE CLIENT'S HOME
YOUR ASSURANCE CAMPAIGN
PRE-ENTRANCE CHECKLIST
VIDEO ON THANK YOU PAGE
WEBSITE NOTICE
SOCIAL MEDIA POST/NOTICE
EMAIL REMINDER ON VISIT DAY
FOLLOWUP CALL

19. OTHER CUSTOMER INTERACTION
CURBSIDE SERVICE
TIME TO START THINKING ABOUT
ECOMMERCE?
DELIVERY (FOR A FREE)

20. GETTING
PAID

21. GETTING PAID
GET CUSTOMERS CC AT TIME OF
PURCHASE
STOP TAKING CHECKS
OFFER UP-FRONT DISCOUNT
OFFER DISCOUNT FOR ACH

22. YOUR MARKETING
OPPORTUNITY

23. YOUR MARKETING OPPORTUNITY
LESS AD INVENTORY
COMPETITORS TAKING FOOT OFF GAS
IDLE HANDS

24. COVID-19 RESOURCES
RedCanoeMedia.com/covid

25. MARKETING STRATEGY
Get or keep your SEO Strategy running
Max out your PPC Campaign
Max out your Google Local Services
Implement Your Assurance Campaign
Post updates on Social Media & eMail
Daily
Update your hours on website and GMB

26. HERE TO SERVE YOU
314-514-5SEO (5736)REDCANOEMEDIA.COM/STRATEGY