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IWCE Optimize Your GMB - Tues 300.pptx
The document outlines strategies for optimizing Google Business listings to improve rankings, encompassing recent changes in the Google Maps platform and best practices for maintaining a strong profile. Key topics include the importance of genuine reviews, maintaining consistent business information, and leveraging local citations. Additionally, it emphasizes the need for proper verification and user engagement to enhance visibility and drive customer calls.
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IWCE Optimize Your GMB - Tues 300.pptx
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- 2. • What’s NewNow? The latest updates with the Google Map Listing • 5 Biggest Issues that could be preventing you from ranking • Our Proven Model for ranking in the "3 pack" • Best tools systematize and automate the heavy lifting • How to get more authentic reviews 2 What We Will Cover Today
- 3. 3 Who Am I& Why Should You Listen to Me?
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- 5. 5 The Digital DominanceMethod
- 6. 6 The Digital DominanceMethod
- 7. Does Google MapsMatter? 7
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- 10. 10 Factoring in MobileSearch…
- 11. 11 Which Screen ShouldYou Be On?
- 12. 12 Which Screen ShouldYou Be On?
- 13. 13 One Day LastWeek…
- 14. YES! Google MapsMatters! It drives calls and you can’t rely on Pay-Per-Click (or even SEO!) Exclusively 14
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- 16. 16 The BIGGEST Changesin Recent Years • Google Map Listing reduced from 7 results to 3 • Google is serving paid ads in map results • Critical to complete verification process • Reviews require real accounts
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- 18. 18 How it ImpactsSearch Results
- 19. 19 Your Objective: OWNThe Search Results! • Local Service Ads (not yet for us) • Map Listings • Organic Listings • 3rd Party Listings (Angie’s List / Yext)
- 20. 20 Fake Google BusinessListings Google says it has reduced fake Google Maps listings by 70% since 2015
- 21. 21 Fake Google BusinessListings
- 22. 22 Fake Google BusinessListings
- 23. What’s New RightNow? 23
- 24. 24 New Name (again) “GoogleBusiness Profile” GBP (or still GMB)
- 25. 25 Layout Changes Spottedin the Wild searched on 3/28: Memphis window treatments
- 26. 26 Layout Changes Spottedin the Wild Searched on 3/28: window treatments Memphis
- 27. 27 Layout Changes Spottedin the Wild
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- 29. 29 Edit Right InsideSearch Results
- 30. 30 Verification Is GettingTougher
- 31. 31 Verification Is GettingTougher
- 32. 32 Verification Is GettingTougher
- 33. Getting Ranked inthe GMBGBPwhateveritisnow
- 34. 34 4 Pieces toSuccessful Rankings
- 35. 35 1. Claim &Optimize Your Google Business Listing • Make sure you have a login for your Google My Business Account • Update Your Company Name to Read “Company Name”) – E.G. Don’t Add any keywords here • Add your Website Address – This will create an important inbound link • USE a LOCAL NUMBER (800#’s Won’t Do The Trick) • Use a Local Address (NO PO BOX or UPS Store). • Upload PHOTOS – AS MANY AS POSSIBLE – Use personal Photos – Pictures of yourself (the owner), Pictures of Your Staff, Pictures of the Office, Pictures of Your Workroom, Your Equipment, Your Logo, Coupons, Pictures of your work. People Connect & Resonate With People. Leverage that in your Map Listing • Geo-Tag your photos • List your hours of operation & services offered
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- 37. 37 Use Your REALCompany Name
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- 40. 40 Google My BusinessBest Practices • Use Call Tracking to differentiate your lead sources • Update & geotag your photos • Add new photos on a consistent basis • Leverage Google Posts by posting at least once every 10 days • Respond to ALL reviews • Answer questions that get posted
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- 49. What Could BeHurting Your GBP Rankings? 49
- 50. 50 What Could beHurting Your Rankings on Maps? 1. You need office in the city you are targeting to rank well on Google Maps. 2. Did you try to SPAM Google with fake locations? 3. Inconsistent Name, Address, Phone Number profile 4. Did you SPAM your city in company name or categories 5. Do you have enough reviews across the web?
- 51. 51 2. Citations (withNAP) • Lots of citations across the web • Consistent Reference of Company Name, Address & Phone Number • Limited Duplicate / Incorrect Business Information
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- 55. 55 NAP Consistency 123 MainSt. 123 Main Street 456 Awning Blvd 456 Awning Boulevard
- 56. 56 Incorrect Name Or SPAMin Name
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- 62. 62 WTMarketingPros.com/report Citation Consistency &Accuracy Check
- 63. 63 Citation Consistency &Accuracy Check WTMarketingPros.com/report
- 64. 64 Citation Consistency &Accuracy Check WTMarketingPros.com/report
- 65. 65 Citation Consistency &Accuracy Check WTMarketingPros.com/report
- 66. 66 Citation Consistency &Accuracy Check WTMarketingPros.com/report
- 67. 67 Citation Best Practices •Manually claim & optimize your GBP • Use a tool like BrightLocal or WhiteSpark for direct API to the top citation listings • Get listed in major Data Aggregators • Leverage a tool like BrightLocal Citation Finder or WhiteSpark to find niche listing opportunities
- 68. 68 Local Citation Ideas •Chamber of Commerce • Kiwanis Club • Jaycees • BNI Chapter • Google ‘your city business directory’ • Sponsor events that have websites • Sponsor teams/charities
- 69. 69 WTMarketingPros.com/citations 75 Window Treatment& Awning Citation Resources
- 70. 3. Get Lotsof (REAL) Reviews
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- 73. Strategy for DrivingConsistent Reviews • Leverage TOOLS to request a review after every service call • Leave a printed review card • Train your installers to plant the seed & deliver a world class experience • Make a call after the service to walk them through the review process • Build reviews & recognition into your company culture
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- 77. 77 4 Pieces toSuccessful Rankings
- 78. Don’t Forget AboutBing Places! 78
- 79. The Digital DominanceMethod
- 80. The Digital DominanceMethod
- 81. What Questions DoYou Have?
- 82. Thank You! Let’s TalkStrategy! Booth #937 WTMarketingPros.com/strategy
Editor's Notes
- #77 Jump over to LB and show Sunshine’s Review request series