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BUILDING A CONTENT AND
SOCIAL MEDIA MACHINE
Will Hanke
Why?
Content Builds Your Credibility
Content Builds Your Email List
Content Attracts Attention
The Content Creation Formula
On [DATE], [WRITER]
will publish a post
using [TYPE] about
[CATEGORY].
1. Define Your Categories
On [DATE], [WRITER] will publish a
post using [TYPE] about [CATEGORY]
N-K Creative
The Productivity Experts
AbraKid
Figure out Your Categories
2. Pick Your Content Type
On [DATE], [WRITER] will publish a
post using [TYPE] about [CATEGORY].
Text (Most Common)
Image
Video
Audio
3. Find Writers
On [DATE], [WRITER] will publish a
post using [TYPE] about [CATEGORY].
Duh
Your 2 Forms of Currency/Trade
Complimentary Sites
Industry Bloggers
FollowerWonk
moz.com/followerwonk
Build a ‘Write for Us’ Page
What to Pay for Content
jobs.problogger.net
4. Build the Plan Foundation
Build a Google Content Calendar
google.com/calendar
Decide Your Publishing Schedule
On [DATE], [WRITER] will publish a
post using [TYPE] about [CATEGORY].
5. Come Up with Topic Ideas
Content Ideas
Product review | How-To | Meme
Infographic | Guides | Book Review
Opinion/Rant | Lists | Case Study
Podcast | Interview | Research
What If | Poll/Survey | Comparison
Resource Center | Prediction
Personal Story | Comic | Controversy
Listen to Your Customers
Listen on Social Media
Set up Google Alerts
google.com/alerts/
Recycle Old Stuff
redcanoemedia.com/reviving-old-content
Yahoo! Answers
answers.yahoo.com
6. Write Awesome Headlines
What is a Headline?
Three Main Types of Headlines
• Social Proof (Piggyback)
• Threat
• Gain
Social Proof / Piggyback
• Why I Use Olive Oil and You
Should Too
• What Dr. Oz Eats for a Midnight
Snack
• The New WordPress Plugin
Everyone is Using
Threat Headlines
• Sorry I Lied to You
• Is Your Child’s Mattress Harmful to
Their Health?
• 7 Incredible Views of the Grand
Canyon You Won’t Believe are Real
Gain Headlines
• How I Get My Toddler to Eat His
Spinach Every Time
• Create a Gorgeous Holiday Feast
on Thirty Bucks
• How to Master You are my
Sunshine on Guitar in Five Minutes
Social Media
Let’s Review
1. Define Your Categories
2. Pick Your Content Type
3. Find Writers
4. Build the Foundation
5. Come up with Topic Ideas
6. Write Awesome Headlines
7. Share on Social Media
Next Meetup Thursday Aug 25
• The Ins and Outs of Tracking Visitors to
Your Site
• Reaching More Customers with Paid
Advertising
• Marketing Automation
Remaining Meetups
• Aug meetup – $47
• Dec meetup - $47
“Wind Up 2016 and Jump Start 2017”
• 2 Workshop Pass - $74
Thank You!
RedCanoeMedia.com

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