This document provides guidance on building a content and social media strategy. It recommends defining categories for content, choosing content types like text, images or video, finding writers, creating a publishing calendar, brainstorming topic ideas, and writing headlines using different styles. It also stresses the importance of sharing content on social media. Specific tips include setting up Google Alerts to find topics, recycling old content, listening to customers and social media for ideas, and using a content management tool like Google Calendar. The document concludes by advertising upcoming meetups on content marketing and digital advertising topics.