This document outlines a 5-day challenge for creating an online business foundation. Day 4 focuses on Google tools. It explains that Google controls much of the online experience through tools like Search, YouTube, Analytics and Maps. It recommends setting up accounts in Google+, Webmaster Tools, Analytics and Maps. The document provides brief descriptions of each tool and their benefits. It concludes by congratulating the reader for completing the first 4 days of the challenge and offers additional coaching.

1. THE 5 DAY
CHALLENGE
PROVEN STRATERGIES FOR
CREATING THE FOUNDATION TO A
SUCCESSFUL ONLINE BUSINESS
DAY 4: Google Tools
Caroline Balinska
from Online Marketing Princess
www.carolinebalinska.com

2. What Is This Challenge?
• Time and time again I get told that I am successful online because I
am “computer savvy” and “smart”…. And that the “average” business
owner doesn’t have this opportunity.
• I have spent years learning what works and what doesn’t and I want
to share what I have learnt with people who want to succeed.
• I want to show people that a great website can be had by anyone.
• I normally set up websites for businesses, but there are people like
you that want to be able to handle every aspect of their website. So
let me show you how to do it properly and do it the right way the first
time.
• I challenge you to setting up a website that really works and makes
you money! My strategies are proven to work for any type of
business.
www.carolinebalinska.com

3. Why Follow This
Challenge?
• After 15 years in business and 8 years in online business, there are
things I have learnt that work in all businesses.
• I currently have a business that turns over $180,000 a year that I
spend less that 2 hours per week on. I don’t even need to be in the
same country as this business. By following my systems, I will show
you how you can achieve this.
• Getting a website with a few pages is the easy bit. Turning it into a
business you can make money from is the bit most people don’t
understand.
• Get someone to build you a $500 website and don’t expect to make
any real money.
• I will teach you strategies that a $500 web developer doesn’t know.
www.carolinebalinska.com

4. Need More Reasons To
Follow This Challenge?
• Do you want people to like your business and want what
you are selling/offering? I am a lead generation and
reputation management expert. This is what I do!
• Do you want a website that doesn’t need you hovering
over it 24 hours a day? I create websites that can look
after your clients and leads while you sleep, whether with
emails, information or purchases.
www.carolinebalinska.com

5. What Will You Achieve At
The
End Of The 5 Days
• More Clients
• More Money
• I want to show you that by setting up a few systems in the
beginning you can save a lot of time in the future.
• You will create a great foundation for a successful website.
• These strategies can be implemented across any website you
do in the future.
www.carolinebalinska.com

6. What You Will Learn
Today
• Why Google is important to your business
• What Google controls
• What Google tools you need
• Why you need these tools
• How to set these tools up
www.carolinebalinska.com

7. Who Is Google?
• Google is currently the master of the internet.
• They have a lot of control over how and if you
are seen on the internet.
• They offer mostly free tools & products
www.carolinebalinska.com

8. Why Google Is Important
For Your Business
• Not only does Google control organic search results. It
also offers a lot of other services and tools
• Google offers a lot of great free tools to track your
website statistics, do research
• This means you will save money and time, by not
wasting your time & effort on advertising and marketing
in areas that are not working
www.carolinebalinska.com

9. What Google Controls
• Organic search results
• Youtube
• Motorola
• Google Glass – a computure you wear as
glasses
• Keyword research
• 50% of PPC ads you see on other website
(Adwords)
• Gmail
• Android
• Chrome – Browser
• Starting to control all fonts!!! (Google fonts)
• Google Drive – Cloud storage
• Google+
• Google Maps
• Google Earth
• Google Analytics
• Google Trends – Web search statistics
• Google Alerts
• Webmaster Tools
• Google Calendar
• Google Docs
• Picasa – Online photo editor
• Translation tool (Google Translate)
• This is only a VERY small list! I counted
over 100 different tools & services!!
www.carolinebalinska.com

10. What Are The First 5
Google Products You
Need For Your Business
• Youtube.com
• Webmaster Tools
• Google+
• Google Analytics
• Google Maps
www.carolinebalinska.com

11. Google+
This is like the lame version of Facebook. It never really
took off but you have on choice and you have to use it!
There are a few benefits
• Author status (I go into this in my coaching program)
• Google Hangouts
• Nothing else really
www.carolinebalinska.com

12. Youtube.com
• Youtube is the second most used search engine on the
internet and is quickly on it’s way to over taking Google
for the number of searches made.
• You want to create videos around what you offer as
people are searching everything on Youtube
www.carolinebalinska.com

13. Webmaster Tools
• A very necessary place to find out what
Google thinks of your website.
• Find out things like:
o Top search queries
o Crawl errors
o Links to your site
www.carolinebalinska.com

14. Google Analytics
• This is the ultimate tool for your website. This is a must
for every website
Keep track of
• The number of people that visit your site
• How long they stay for
• What pages they are interested in
• Where they come from
• & much more
www.carolinebalinska.com

15. Google Maps
• If you have a local business you need to have your
Google map setup
• If you are a mobile service use your office address
• Helps people find you in local searches quickly
www.carolinebalinska.com

16. Let Me Show You How To
Set Up These Accounts
www.carolinebalinska.com

17. This Is Your Go To Guide
Setting up your Google Accounts is really going to set
you on the path to success.
I bet most of your competition haven’t taken the time
to make sure all these accounts are set up!
Taking the time to build the foundation will pay off in
the long run!
www.carolinebalinska.com

18. WOO HOO!!!
YOU HAVE DONE IT!!!!!
By now you have now learnt how to:
• Target your clients properly
• Create your important Google Accounts
• Create banners
• Set up your Facebook page
• Create a Facebook ad
• And you also understand re-marketing and how to do it!
www.carolinebalinska.com

19. ALL THIS IN ONLY 5
DAYS!!!!!!
Want to learn more?
Want to take your website to the next level and really blow
your competition out of the water?
I have so much more to teach you!
www.onlinemarketingprincess.com/coaching
www.carolinebalinska.com

20. OnlineMarketingPrincess.com
caroline@onlinemarketingprincess.com
www.carolinebalinska.com