This document provides an overview of optimizing a Google Business Listing using the Digital Dominance Method. It discusses the biggest changes with Google Maps listings, including the reduction to 3 results and paid ads in maps. It then outlines a proven formula for ranking in the top 3 results, including claiming and optimizing the Google Business Listing with photos and information, adding citations across the web with consistent business details, driving real reviews, and on-page website optimization. Additional tips are provided for managing citations, reviews, and utilizing tools to improve rankings on Google Maps and local search results.

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Optimizing Your
Google Business Listing

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The Digital Dominance Method

3. • The latest updates with the Google Map
Listing
• 5 Biggest Issues that could be preventing you
from ranking
• Our Proven Model for ranking in the 3 pack
• Best tools systematize and automate the
heavy lifting
• How to get more authentic reviews
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What We Will Cover Today

4. 4
I Wrote the Book on This!
• Certified Google Partner
• Author of Your Internet Marketing Plan for Window
Treatment Companies
• 22 years teaching and doing Digital Marketing
• Active member of the WCAA
• Spoken at SEO and Digital Marketing events across the
US.
• Widely accepted as the premier expert in the internet
marketing for Window Treatment & Awning Industry
• Work with Window Treatment & Awning businesses
across the US

5. 5
I Wrote the Book on This!
Get Your Free Copy
WTMarketingpros.com/book

6. This is What We Do!

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8. Does Google Maps Matter?
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11. YES! Google Maps Matters!
It drives calls and you can’t rely on
Pay-Per-Click Alone
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Factoring in Mobile Search…

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Which Screen Should You Be On?

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The BIGGEST Changes
• Google Map Listing reduced from 7 results to 3
• Google is serving paid ads in map results
• Google Home Services is LIVE in most major
markets
• Critical to complete Advanced Verification
Process
• Reviews require real accounts

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How it Impacts Search Results

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Your Objective: OWN The Search Results!
• Home Services
• Map Listings
• 3rd Party Listings (Angie’s List / Yext)
• Organic Listings

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Fake Google Business Listings
Google says it has reduced fake Google Maps
listings by 70% since 2015

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What Could be Hurting Your Rankings on Maps?
1. You need office in the city you are targeting
to rank well on Google Maps.
2. Did you try to SPAM Google with fake
locations?
3. Inconsistent Name, Address, Phone Number
profile
4. Did you SPAM your city in company name or
categories
5. Do you have enough reviews across the web?

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Our Proven Formula for Getting Ranked
In the 3-Pack

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1. Claim & Optimize Your Google Business Listing
• Make sure you have a login for your Google My Business Account
• Update Your Company Name to Read “Company Name”) – E.G.
Don’t Add any keywords here
• Add your Website Address – This will create an important inbound
link
• USE a LOCAL NUMBER (800#’s Won’t Do The Trick)
• Use a Local Address (NO PO BOX or UPS Store).
• Upload PHOTOS – AS MANY AS POSSIBLE – Use personal Photos –
Pictures of yourself (the owner), Pictures of Your Staff, Pictures of
the Office, Pictures of Your Workroom, Your Equipment, Your Logo,
Coupons, Pictures of your work. People Connect & Resonate With
People. Leverage that in your Map Listing
• List your hours of operation & services offered

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Add More Info

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Add More Info

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Claim & Optimize your
Google My Business Listing

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Google My Business Best Practices
• Update your photos & add to them on
a consistent basis
• Leverage Google Posts by posting at
least once every 90 days
• Respond to reviews
• Answer questions that get posted

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2. Citations (with NAP)
• Lots of citations across the web
• Consistent Reference of Company
Name, Address & Phone Number
• Limited Duplicate / Incorrect
Business Information

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Citation Services

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moz.com/checkout/local/check
Citation Consistency & Accuracy Check

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www.Plumberseo.net/scan

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www.Plumberseo.net/scan

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Citation Best Practices
• Manually claim & optimize Google My
Business
• Use a tool like YEXT or Moz for direct
API to the top citation listings
• Get listed in major Data Aggregators
• Leverage a tool like BrightLocal
Citation Finder or WhiteSpark to find
niche listing opportunities

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WTMarketingPros.com/citations
75 Window Treatment & Awning Citation Resources

34. 3. Lots of (REAL) Reviews

35. Strategy for Driving Consistent Reviews
• Leverage TOOLS to request a review after
every service call
• Leave a printed review card
• Train your installers to plant the seed &
deliver a world class experience
• Make a call after the service to walk them
through the review process
• Build reviews & recognition into your
company culture

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reviews.wtmarketingpros.com

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How Does Your Business Compare?
reviews.wtmarketingpros.com

38. 4. On Page Optimization
WTMarketingPros.com/training

39. Our Proven Formula for Getting Ranked in the 3-Pack
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40. Bing Places
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41. Free Discovery Call
314-334-1681
or
WTMarketingPros.com/strategy/
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This is a LOT of Work!

42. August Training: LIVE Website Critiques
42
How does your website stack
up from an SEO perspective?
WTMarketingpros.com/training

43. Call me Directly at 314-334-1681
or
WTMarketingpros.com/strategy
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