small business website marketing
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Small business website marketing is one of those things that can make or break your website and your business. Literally! Most people think that all they have to do is build a snazzy website and the customers will all come rushing in. I hope you are savvy enough to realise that this is NOT TRUE! Find out how you can market your small business website successfully, without spending thousands on an ad agency or webdesigner.
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Mid-Hudson Valley Digital Marketers was excited to host a Small Business Online Marketing Seminar on December 3, 2013 at The State University of New York at New Paltz. We invited a panel of Hudson Valley digital marketing experts, Raleigh Green, Jason White, and Aaron Mandelbaum to discuss how to make the most of your digital marketing budget on three major vertical: Branding, Search Engine Optimization, and Social Media Marketing.
Raleigh Green of Raleigh Green Inc., discusses the definition of digital branding, today's brand challenges, and then explains how to work past them.
To learn more about MHVDM and future seminar join us on twitter.com/MHVDM or facebook.com/groups/mhvdm/.
10 ways to do marketing without a budget (Wize)
1. This document provides 10 marketing strategies that can be done without a budget, including utilizing voting websites, writing content in other languages, creating mini projects, using existing tools and APIs, guest posting, SEO based content marketing, using Google+, taking advantage of real-time opportunities with IFTTT, and hiring freelancers from sites like Odesk and Fiverr.
2. Some specific suggestions are to write guest posts that cover your company or products, write comparative or new feature articles, and start small by building a community on sites like Secret Startup Jobs.
3. Contact information is provided at the end for any other questions.
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We are living in times where customer loyalty is decreasing. Is it possible to create a strong emotional relationship with your clients. Or even better: can you become Friends with your clients? In this presentation I describe the difficult road to friendship. It is about doing business with the heart and it is about involving people. That combination leads to the strong emotional bond. In the end, this leads to Friends with benefits: more sales, more word-of-mouth and more loyalty. This philosophy is part of the marketing of the future, in my belief. Doing business with and to the heart will become an asset in these modern times.
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Creating a Strong Consumer Experience: 6 Keys to Retail Successremoved_98c8d4827eb0208c4db118838b8f6010
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Make Your Presentation Memorable
Create an unforgettable presentation that makes your audience stand up and cheer, by using tips like these: Create content that is clear and unique. Share your message on social media. Use the "power of three." Simplify your communication. Check out this creative presentation for more insight into presentation success.
Social Media Crisis Management
'Keep Calm & Deal With It' outlines We Are Social's 3As approach to preparing for and handling negative issues in social media, from simple complaints through to full-blown social media #fails. Learn how to define your brand's social media policies and procedures, and start putting an action plan together now so that you're best prepared should a crisis ever hit.
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Download the original high resolution pdf.
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This document does not contain any text to summarize. It appears to be blank or contain only formatting characters that do not convey any information.
The Art of Branding by Guy Kawasaki
In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. Guy Kawasaki presents eight salient tips in The Art of Branding that will give your brand the attention it deserves.
Read the full article on LinkedIn: http://linkd.in/1iWCXgB
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The document provides tips for writing effective sales letters in 20 minutes or less. It recommends starting with the offer, then listing benefits in bullet points. A money-back guarantee should be included. Optional bonuses can be added. The letter should then close by reiterating benefits and how to sign up. This "good enough" approach allows creating sales letters quickly to start generating sales.
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Hard Money Marketing Case Study: How We Generated $60,000 Commissions
In this online marketing case study for the hard money niche, we go over how we were able to harness 3 powerful inbound lead generation tactics to automatically and predictably bring in leads every week.
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