small business website marketing
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Small business website marketing is one of those things that can make or break your website and your business. Literally! Most people think that all they have to do is build a snazzy website and the customers will all come rushing in. I hope you are savvy enough to realise that this is NOT TRUE! Find out how you can market your small business website successfully, without spending thousands on an ad agency or webdesigner.
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Mid-Hudson Valley Digital Marketers was excited to host a Small Business Online Marketing Seminar on December 3, 2013 at The State University of New York at New Paltz. We invited a panel of Hudson Valley digital marketing experts, Raleigh Green, Jason White, and Aaron Mandelbaum to discuss how to make the most of your digital marketing budget on three major vertical: Branding, Search Engine Optimization, and Social Media Marketing.
Raleigh Green of Raleigh Green Inc., discusses the definition of digital branding, today's brand challenges, and then explains how to work past them.
To learn more about MHVDM and future seminar join us on twitter.com/MHVDM or facebook.com/groups/mhvdm/.
10 ways to do marketing without a budget (Wize)
1. This document provides 10 marketing strategies that can be done without a budget, including utilizing voting websites, writing content in other languages, creating mini projects, using existing tools and APIs, guest posting, SEO based content marketing, using Google+, taking advantage of real-time opportunities with IFTTT, and hiring freelancers from sites like Odesk and Fiverr.
2. Some specific suggestions are to write guest posts that cover your company or products, write comparative or new feature articles, and start small by building a community on sites like Secret Startup Jobs.
3. Contact information is provided at the end for any other questions.
Imagine your customer becomes your friend
We are living in times where customer loyalty is decreasing. Is it possible to create a strong emotional relationship with your clients. Or even better: can you become Friends with your clients? In this presentation I describe the difficult road to friendship. It is about doing business with the heart and it is about involving people. That combination leads to the strong emotional bond. In the end, this leads to Friends with benefits: more sales, more word-of-mouth and more loyalty. This philosophy is part of the marketing of the future, in my belief. Doing business with and to the heart will become an asset in these modern times.
Creating a Strong Consumer Experience: 6 Keys to Retail Success
Creating a Strong Consumer Experience: 6 Keys to Retail Successremoved_98c8d4827eb0208c4db118838b8f6010
The document outlines 6 keys to creating a stronger customer experience: 1) think omnichannel by integrating shopping channels, 2) nurture advocates through mutually beneficial relationships rather than just discounts, 3) leverage data insights to understand customers and drive decisions, 4) let consumers control their experience by listening to feedback, 5) personalize the experience in real time through emerging technologies, and 6) anticipate consumer needs by understanding how they interact with the brand across channels. Retailers who can adapt to these consumer-centric strategies will be the most profitable in today's competitive retail environment.11 Secret Ingredients to Viral Facebook Posts
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Make Your Presentation Memorable
Create an unforgettable presentation that makes your audience stand up and cheer, by using tips like these: Create content that is clear and unique. Share your message on social media. Use the "power of three." Simplify your communication. Check out this creative presentation for more insight into presentation success.
Social Media Crisis Management
'Keep Calm & Deal With It' outlines We Are Social's 3As approach to preparing for and handling negative issues in social media, from simple complaints through to full-blown social media #fails. Learn how to define your brand's social media policies and procedures, and start putting an action plan together now so that you're best prepared should a crisis ever hit.
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Download the original high resolution pdf.
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The document outlines an agenda for a brand communication workshop. The workshop aims to define a brand's core values, strengths, and identity. It includes 6 exercises to analyze the target audience, explore brand associations, visualize the brand identity, assess features and benefits, develop a brand proposition, and determine brand values. The workshop follows a structured timing plan and aims to provide a final brand map, mood boards, insights, and recommendations to help guide the brand's future marketing strategy.
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This document does not contain any text to summarize. It appears to be blank or contain only formatting characters that do not convey any information.
The Art of Branding by Guy Kawasaki
In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. Guy Kawasaki presents eight salient tips in The Art of Branding that will give your brand the attention it deserves.
Read the full article on LinkedIn: http://linkd.in/1iWCXgB
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MHVDM presents The Digital Brand | Raleigh Green of Raleigh Green Inc.
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The 10 Big Social Media Challenges (and the tactics to solve them)
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How to Exploit Profitable Niche Markets
Niche marketing involves finding small, untapped markets and creating mini-websites focused on those niches. With low effort and investment, a small niche site can generate $100 per month in profit. By developing 10 such niche sites, one could earn $1,000 monthly. Keyword research is key to identifying profitable niche markets with adequate search volume but low competition. Once a niche is selected, content is created and optimized for search engines to drive traffic. Revenue can be earned through Google AdSense ads or affiliate marketing on the site. While individual niche sites may not be highly profitable, developing many such small businesses can become a serious revenue stream with modest investment of time and effort.
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This document provides guidance for planning and managing an online business website. It discusses several key areas including:
1. The commitments required in running a website such as reliably answering email and educating yourself on relevant topics.
2. Four common ways to make money online such as selling physical products, services, advertising, or monthly subscriptions.
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What do you need to know about small business marketing (post pandemic)
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Local seo tips
The document discusses 3 lessons in local SEO:
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2. Businesses should track how customers find them to know which advertising works best. Without tracking, profitable ads may go undiscovered.
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Hard Money Marketing Case Study: How We Generated $60,000 Commissions
In this online marketing case study for the hard money niche, we go over how we were able to harness 3 powerful inbound lead generation tactics to automatically and predictably bring in leads every week.
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- After doing better SEO, there is a clear difference as you will see, they were able to generate 23.1 hard money borrower leads each month. Before, they were only generating 4.2 hard money leads each month.
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