A presentation I did for SellerCon 2018, on how to integrate video marketing with your Amazon and eCommerce business.

1. How to Integrate Video
Marketing with your Amazon
and eCommerce Business
Rob Burns, President, Video Telepathy

2. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business

3. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
1. A few stats on why you should be using
video to increase sales
2. Anatomy of a good product video
3. A few different kinds of video
4. How to use videos once you have them
WHAT ARE WE GOING TO TALK ABOUT?

4. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business

5. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
By 2019, 80% of the
World’s Internet
Traffic will be video
[SOURCE: CISCO Study]
WHY YOU SHOULD BE USING VIDEO TO INCREASE SALES
5

6. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
A Minute of Video is worth
[SOURCE: Forrester Research]
WHY YOU SHOULD BE USING VIDEO TO INCREASE SALES

7. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
Video is good for SEO "Time on
page huge factor" & the chances of
getting a page one listing on Google
increases 53 times with video
[SOURCE: Forrester Research]
WHY YOU SHOULD BE USING VIDEO TO INCREASE SALES

8. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
WHY YOU SHOULD BE USING VIDEO TO INCREASE SALES

9. 9

10. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business

11. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
0%
25%
50%
75%
100%
Facebook YouTube Instagram Snapchat Twitter
[SOURCE: ANIMOTO]
49% 32% 24% 22% 22%

12. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business

13. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
Who or what is the hero in your
product video?
ANATOMY OF A GOOD VIDEO
How to integrate video marketing with your Amazon and eCommerce business

14. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
ANATOMY OF A GOOD VIDEO
How to integrate video marketing with your Amazon and eCommerce business

15. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
Tells a story that the viewer can
relate to
ANATOMY OF A GOOD VIDEO

16. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
ANATOMY OF A GOOD VIDEO

17. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
ANATOMY OF A GOOD VIDEO

18. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
I will be creating a whole
video course for
Amazing.com that goes way
down the copywriting rabbit
hole.
ANATOMY OF A GOOD VIDEO

19. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business

20. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
PRODUCT VIDEO
Visitors who view product videos are
85% more likely to buy than visitors who
do not.
[Source Internet Retailer]
GOAL: Make a connection with viewer
and be the guide to help them solve
their problem

21. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
DIFFERENT KINDS OF VIDEOS AND ADS: PRODUCT VIDEO

22. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
FACEBOOK VIDEO
64% of consumers purchase after
watching branded social videos
[SOURCE - Animoto Survey]
GOAL: Get them to click on the ad and
find out more about how your product will
make their life better

23. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
DIFFERENT KINDS OF VIDEOS AND ADS: FACEBOOK VIDEO

24. How to integrate video marketing with your Amazon and eCommerce business
OLD LANDSCAPE
How to integrate video marketing with your Amazon and eCommerce business
Facebook Video Formats
DIFFERENT KINDS OF VIDEOS AND ADS
NEW VERTICAL 2:3
ASPECT RATIO

25. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
YouTube PRE ROLL VIDEO
The total number of hours of video
watched on YouTube each month: 3.25B
Approx. 20% of the people who start your
video will leave after the first 10secs
[SOURCE - YouTube]
GOAL: Get them to click off page and onto your
site within the first 10 seconds

26. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
DIFFERENT KINDS OF VIDEOS AND ADS: YOUTUBE PRE ROLL VIDEO

27. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
DIFFERENT KINDS OF VIDEOS AND ADS
INSTAGRAM VIDEO
80% of Users Follow a Business
on Instagram
[SOURCE - Instagram]
GOAL: Grab their attention in 59
seconds or less and get them to click
to your page

28. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
DIFFERENT KINDS OF VIDEOS AND ADS: INSTAGRAM VIDEO

29. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
RETARGETING VIDEO
Website visitors who are retargeted with
display ads are 70% more likely to
convert on retailers website
[Source - Digital Information World]
GOALS:
• Reduce bounce rates, "Offer a coupon"
• Do a survey funnel and get them back into sales
process
• Very inexpensive branding

30. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
DIFFERENT KINDS OF VIDEOS AND ADS: RETARGETING VIDEO

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34. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business

35. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
eCommerce VIDEO FUNNEL
eCommerce Product
Video
Retargeting VideoVideo Ad
PreRoll Video
Video Ad

36. How to integrate video marketing with your Amazon and eCommerce businessHow to integrate video marketing with your Amazon and eCommerce business
Amazon VIDEO FUNNEL
3rd Party Hosting
Product Video
Product Page
Retargeting VideoVideo Ad
PreRoll Video
Video Ad

37. Just drop an email to: info@VideoTelepathy.com