How you can build a content and social media machine that generates more eyeballs and leads on your website.

1. BUILDING A CONTENT AND
SOCIAL MEDIA MACHINE
Will Hanke

2. • Why creating content is so important for your business’
online health
• The four pieces to the content creation formula
• What is ‘good content’ and where to find it
• How to write compelling headlines that lead to action from
your readers
• How to leverage social media to get huge traction from the
content you’re creating
• What tools help you automate your social media efforts
You’re About To Discover....

4. Why?

5. Content Builds Your Credibility

6. Content Builds Your Email List

7. Content Attracts Attention

8. The Content Creation Formula
On [DATE], [WRITER] will
publish a post using
[TYPE] about
[CATEGORY].

9. 1. Define Your Categories
On [DATE], [WRITER] will publish a post
using [TYPE] about [CATEGORY]

10. N-K Creative

11. The Productivity Experts

12. AbraKid

13. Figure out Your Categories

14. 2. Pick Your Content Type
On [DATE], [WRITER] will publish a post
using [TYPE] about [CATEGORY].

15. Text (Most Common)

16. Image

17. Video

18. Audio

19. 3. Find Writers
On [DATE], [WRITER] will publish a post
using [TYPE] about [CATEGORY].

20. Duh

21. Your 2 Forms of Currency/Trade

22. Complimentary Sites

23. Industry Bloggers

24. FollowerWonk

25. Build a ‘Write for Us’ Page

26. What to Pay for Content

27. 4. Build the Plan Foundation

28. Build a Google Content Calendar

29. Decide Your Publishing Schedule
On [DATE], [WRITER] will publish a post
using [TYPE] about [CATEGORY].

30. 5. Come Up with Topic Ideas

31. Content Ideas
Product review | How-To | Meme
Infographic | Guides | Book Review
Opinion/Rant | Lists | Case Study
Podcast | Interview | Research
What If | Poll/Survey | Comparison
Resource Center | Prediction
Personal Story | Comic | Controversy

32. Listen to Your Customers

33. Listen on Social Media

34. Set up Google Alerts
google.com/alerts/

35. Recycle Old Stuff

36. Yahoo! Answers

37. 6. Write Awesome Headlines

38. What is a Headline?

39. Three Main Types of Headlines
• Social Proof (Piggyback)
• Threat
• Gain

40. Social Proof / Piggyback
• Why I Use Olive Oil and You
Should Too
• What Dr. Oz Eats for a Midnight
Snack
• The New WordPress Plugin
Everyone is Using

41. Threat Headlines
• Sorry I Lied to You
• Is Your Child’s Mattress Harmful to
Their Health?
• 7 Incredible Views of the Grand
Canyon You Won’t Believe are Real

42. Gain Headlines
• How I Get My Toddler to Eat His
Spinach Every Time
• Create a Gorgeous Holiday Feast
on Thirty Bucks
• How to Master You are my
Sunshine on Guitar in Five Minutes

43. Social Media

51. Let’s Review
1. Define Your Categories
2. Pick Your Content Type
3. Find Writers
4. Build the Foundation
5. Come up with Topic Ideas
6. Write Awesome Headlines
7. Share on Social Media

52. Now What?

53. Now What?
• Do Nothing
• Learn To Do It On Your Own
• Hire An Expert

54. Now What?
How would you like us to do this FOR YOU?

55. Now What?

56. Now What?

57. How It Works
1. Website Upgrade
2. Online Asset Setup
3. Content Strategy
4. Reporting
5. Link Acquisition
6. Ongoing Training

58. We Only Work With One Client From Each Market

59. Strategy Session for Your Business
Schedule a FREE Strategy Session
WTMarketingPros.com/strategy/

60. Got Questions?
Schedule a FREE
Strategy Session
WTMarketingPros.com/strategy/