This document provides an on-site SEO checklist to help websites rank highly on search engines and avoid spam issues. It includes optimization of meta tags, keywords, headings, images, inbound and backlinks, submission to Google's tools, website speed and structure, mobile optimization, content, and social media. Specific recommendations are given for title tags, meta descriptions, keywords, keyword density, image optimization, internal linking, redirects, and more.

2. Improve your site’s ranking and keep it
spam free! This On-site SEO checklist is a
great resource to keep yoursite on the first
page of Google, Bing, Yahoo!

3.  Meta Tags
 • Keywords Optimization
 • Headings & Image
 Optimization
 • Inbound Link & Backlink
 • Google's Tool Submissions
 • Website Optimization
 • Mobile Optimization
 • Content Optimization
 • Social Media Optimization

4.  Title Tags -length
50-60 char
 Meta Description -
150 and 160 char
 Meta Keywords -
200 char

5.  Keyword optimization is the act of researching,
analyzing and selecting the best keywords to
target to drive qualified traffic from search engines
to your website.
 Here's a list of some of the most important places
to optimize for your chosen keywords on your site.
 Keyword Density:(Number of keywords/ Total
number of words) *100

6.  To Upload fast -
compress Images like
100kb
 Alt tag is - helpful in case
images on a page
cannot be found.
 Image title - it is used to
provide a title for your
image.
 Use Proper H tags
Including H1

7.  Build the Backlinks from High Quality .edu and
.gov Sites
 Give Internal Links/Anchor Text to the
keywords
 Check 301 redirection
 Check 302 redirection
 Check 404 redirection
 Underscores in the URL
 Use Limited Reciprocal Links

8.  Check Mobile rendering
 Check Mobile CSS
meta viewport tags are
present?
 Check Site is
Responsive or Not?
 Is Your Website User
Friendly?
 Check IP
Canonicalization
 Page Load Speed Under
2 Seconds

9.  No Duplicate Content is allowed
 Check User Generated - Spammy Content on site?
 Use the Updated Content on Site
 Watch the User Reviews / Blog Comments

10.  Create Social
Networking pages
Profiles
 Og tags for LinkedIn,
google+, twitter &
Facebook
 Create google maps
account with geo
position geo.placename
geo.region
 Add Copyright, Author,
Language
 Add RSS feeds on Site.

11.  • Use Favicon icon Use Schema.org
 • Structured data
 • Use Videos Whenever Possible
 • Check Internal links working properly?
 • Check IP Canonicalization
 • Check W3C Validity
 • Check Browser Compatibility
 • For WordPress - Use Yoast or All in SEO Plugin
 • Validate HTML and CSS
 • Check Site is Stored in Cache?