2. What Is SEO?
• The process of optimizing the website in order to bring quality
organic traffic through achieving higher ranking in SERP.
• On - Page
• Of - Page
3. On Page SEO
• On-page SEO is the practice of optimizing individual web
pages in order to rank higher and earn more relevant traffic in
search engines.
4. SEO Practices
TITLE
• Should include Keyword
• Should not more 60 characters (including space)
URL
• Must Include Keyword
5. META DESCRIPTION
• Length 160-200
• Must include keyword
HEADINGS
• Must be used to categorize the article
• Must include Keyword
6. Keywords
KEYWORD TYPE
• Primary
• Secondary
• LSI - LSI graph
KEYWORD DENSITY
• Ideal Keyword density is 1-3%
PROXIMITY
• Distance between the search term’s individual keywords.
• Proximity is directly proportional to relevance of site to
Google.
Long Tail Keyword
Short Tail Keyword
7. ALT TEXT
WEBSITE SPEED
• Ideal Speed within 5 sec
• Tool – GT Metrix
• Plug in- Smush for image compression
-Page speed Ninja or light speed cache
BROKEN LINKS
• 404 error
• Plug in- Broken link checker extension
8. CANONICALIZATION
• When two versions of same domain are present.
DUPLICATE CONTENT CHECKING
• Copy Escape- Outside
• Site Liner- Within the site
SMALL SEO TOOLS
WEBSITE AUDIT
• Seo Site Checkup
• Seo optimer
10. Some Important Tools
• SEO Quake: Page Rank, Alexa Rank, Display Ads etc
• Built With: Technical Details of a site
• Search Metrix Website Analyzer: Detailed analysis based on
Content
• Similar Web-Best tool for site analysis-off-page audit