This document outlines an SEO proposal with the objectives of brand awareness, relevant traffic, and search engine ranking. It proposes optimizing on-page factors like URLs, content, and social media as well as off-page factors like backlinks. It includes a keyword strategy targeting long-tail keywords, product keywords, and calls-to-action. An analysis finds the current site has room for improvement in titles, descriptions, and links. The proposal recommends on-page improvements like metadata and content optimization as well as off-page link building through social bookmarking, articles, and more. Monthly reporting is included.

1. Ayusya.in
SEO Proposal

2. SEO Objective
2
 Brand Awareness
 Relevant User Traffic
 SERP Ranking
 Competitor Targeting

3. SEO Approach
3
 URL Factors
 On-Page Factors
 Off Page Factors
 Social Factors
 Contributing to optimal ranking solution

4. 4
Keyword/Content Strategy
 To target long phrase low competitive keywords with content rich
articles
 Product based keywords and content
 Brand and product based content would be developed for the
keyword targeting
 CTA based keywords to be targeted

5. Keyword
Suggestions

6. Keywords
6
Keyword list given is just an indicative list. Please give your feedback for concrete list.
Keywords AVG Searches
herbal hair care products 10 – 100
herbal pain relief oil 10 – 100
herbal products online 100 – 1K
herbal skin care products 100 – 1K
herbal products for skin 10 – 100
herbal skin care products online 10 – 100
ayurvedic pain relief oil 100 – 1K
ayurvedic oil for knee pain 100 – 1K
herbal shampoo for hair fall 100 – 1K
herbal cough syrup 100 – 1K
natural herbal products 10 – 100
herbal health products 10 – 100
natural skin care products 100 – 1K
natural organic skin care products 10-100
organic skin care products 100-1k
herbal skin care 100-1k
herbal health care 100-1k
herbal healthcare products 10-100
natural herbal medicine 10-100
herbal medicine for knee pain 100-1k
ayurvedic oil for arthritis 10-100

7. SEO Strategy
7
• Make website user friendly & search engine friendly.
• Optimize website content (keyword rich content) and making it search engine friendly
• Individual webpage optimization (Optimize Title & description for each pages)
• Optimize images present on website and make them search engine friendly
• We will optimize each header using relevant keywords
• We will upload initial SEO work like updated robot.txt file, xml sitemap etc.
• Building confidence & trust by highlighting strengths of the website
• Smooth internal navigation via relevant keywords and increasing the number of unique visitors and interactions on
the website
• Focusing on providing better user experience
• We will build quality backlinks from various sources for example - article linking, guest blog linking, video
submission, Image submission, press release etc. It will help us to diversify our backlink profile. Search engines,
namely Google, give more credit to websites that have a larger number of quality backlinks and consider those
websites more relevant in a search query.
• We will create optimize content for the website.

8. Current
Analysis

9. Current Website Analysis
9
Matrix Value
Domain
Domain Age 5 Years 0 Month 14 Days
Domain Expiration 2/21/2019
Google PR 0
Domain Redirection www to Non www
Crawl Status
Robots File
Present ( But we need upload updated robots.txt file
Sitemap html
Not Present (We will upload HTML Sitemap on the
website)
Sitemap xml Present
Total Indexed Pages In
Google
155
Source Code
SERVER RESPONSE 200
Flash Not Present
Google Analytics Present (UA-114689312-1)
CSS Validation 2 Errors
Home Page
Title Tag Present (We will create keyword rich title)
Description Tag
Present (We will optimize description from the SEO
prospective)
ALT tag Present (We will optimize it)
Header (h1)
Present (Multiple H1 present, we will optimize it)
Header (h2) Present
URL
URL Canonicalization
(upper & lower case)
Present (http://ayusya.in/)
Dynamic Parameter Not Present
Homepage URL Proper
Technical
Issues
www & non www URL Open with non www
Custom 404 Page Present

10. Current Website Analysis
10
Matrix Value
Social
Blog Present
Link to Twitter Present (https://twitter.com/ayusya_natural)
Link to Google Plus
Not Present (We will create Google Business Page for
the website)
Link to Likedin
Present (https://in.linkedin.com/company/ayusya-
naturals---india)
Link to YouTube
Present
(https://www.youtube.com/channel/UCBNJlq4uxfewsZ
OMCIPNbXg)
Link to Instagram Not Present
Link to Pintrest Not Present
Link to Facebook Present (https://www.facebook.com/ayusyanaturals/)
Page Speed
Score for Mobile 60 / 100
Score for Desktop 28/ 100
Mobile
Optimization
Mobile Friendly Test Mobile Friendly
Mobile Speed Medium
Meta View Port Proper
MOZ Score Domain Authority 15/100
Page Authority 24/100
Total Links 26
Root Domain 4
Google Listing Maps and business Not Present
Google Cache Cache Date 7 Mar 2018 12:09:08 GMT
Service Pages Service Pages Present
Content Present

11. Top Priorities
11
• Duplicate content present on some pages of the website. Will revise website content and make it search engine friendly.
• Add updated Robots.txt file to website
• Add Google webmaster tool to check website server health and crawler issues.
• Write Unique Title for each page which includes targeted keywords
• Write Meta description for each page which describes the page
• Add optimize H1 & H2 tag on the website
• Optimize Images by adding Alt tag
• Add updated HTML & XML Sitemap page to website
• Uploading website blog and will update regularly.
• Build quality backlinks from various sources.

12. On Page
Activity

13. On Page Activity
13
• Keyword Research & Analysis
• SEO Content Writing and Landing Page Creation
• Title Tag Optimization
• Meta Description
• Meta Keywords
• Basic Content Optimization & Recommendations
• Internal Linking Optimization
• URLs Optimization
• Anchor Tag Optimization
• Header Tag Optimization
• Canonical issue Resolve
• Robots.txt File Management
• XML Sitemap Creation
• Google Webmaster Tool Setup
• Initial Website Analysis
• Broken Link Analysis
• Fixing Server Issue

14. Off Page
Activity

15. Off Page Activity
15
Off page Activities Numbers per Month
Social Bookmarking 50
Article Writing 4
Article Submission 4
Article Bookmarking 10 X 4
Blog Post Writing 2
Blog Bookmarking 2 X 5
Link Wheel Bookmark 2 X 10
Infographics Submission (information need to be sent by
client)
1
Q & A Posting 2
Image & Video Submission (information need to be sent by
client)
Yes
Local & Social profile Submission 5
PPT Submission 1
PR submission ( information need to be sent by client) 1 X 5
Reporting Monthly

16. Thank You