Presentation from SNAP Conference 2014. Everything about how to do SEO, focused specifically on bloggers.

1. HOW TOreallydo SEOreallydo SEOFOR BLOGGERS

2. INTRODUCTION

3. 2009

4. 2013

5. Buying Junk Cars

6. “All traffic sources are not created equal.”
-SOMEONE, SOMEWHERE

7. BASICS OF SEO

8. How Search Engines Work

9. TITLE TAGS

10. IMAGES

11. INTERLINKING

12. EXTERNAL LINKS

13. Case Study

14. Overall Organic Traffic
Before
After

15. Yellow Armpit Stains
Before
After

16. Finding The Keywords
via Google Webmaster Tools

17. Google Keyword Tool
how to remove armpit stains
1,000 MONTHLY SEARCHES
how to remove underarm stains
480 monthly searches
Other keywords: remove underarm stains, remove armpit stains, armpit stain remover, etc

18. Find Rankings
ProRankTracker.com

19. Fixing The On-Page SEO
•
Adjust the title tags to contain the keywords
•
Make sure variations of the keyword show up in the content
•
Rename any images and change the alt text
•
Link to from relevant articles on your blog

20. Get External Links
via ahrefs.com

21. Results
100-150 visits a day
Increase in organic versus other traffic sources

22. Overall Organic Traffic
Before
After

23. The Importance of the Long Tail

24. TO BOOSTING YOUR SEO
STEPS
5

25. FIND YOUR TOP POSTS
1

26. Landing Pages

27. Source: Google

28. IDENTIFY YOUR KEYWORDS
2

29. Google Webmaster Tools

30. Google Analytics

31. Google Analytics

32. FIX YOUR ON-PAGE SEO
3

33. Post Titles
•
Change title
•
Change URL
•
Make sure to 301 redirect if you change the URL

34. Content
•
Variations of your keywords
•
Keep it natural

35. Images
•
File name
•
Alt text

36. Internal Links
•
Relevant posts
•
Alternate anchor text

37. BUILD EXTERNAL LINKS
4

38. Guest Blogging
via Clark’s Condensed

39. Roundups
via Humbled Homemaker

40. Image Links

41. Image Links
Google.com/searchbyimage

42. MONITOR YOUR RESULTS
5

43. Google Analytics

44. Rank Tracker
via ProRankTracker.com

45. QUESTIONS?