If your company needs to submit a Contractual Content Writing Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2wFM3kM
The document provides information about various sports in America. It lists the marks/scores achieved by different athletes in multiple sports. It also provides brief descriptions and comparisons of American football and rugby. Some key details include:
1) A table shows the top marks/scores achieved by athletes in different sports like football, basketball, volleyball, swimming, gymnastics, and more.
2) American football and rugby are compared in terms of number of players, ball size, protective gear, and objectives.
3) American football is the most popular sport in America, followed by baseball and basketball. The NFL is the most popular professional football league.
Important factors of SEO, on-page SEO, off-page SEO, keyword research, google indexing, google bot, types of keywords, points to consider while doing SEO
The document provides an overview of search engine optimization (SEO). It discusses what SEO is, how search engines work by crawling websites, indexing pages, processing search queries, and calculating relevancy to retrieve results. It also covers on-page SEO techniques like keywords, titles, and content optimization, as well as off-page SEO strategies like link building, social media, article submissions, and directory listings to improve a website's ranking in search engines.
Pay-Per-Click (PPC) / Adwords Services providing company are WebMok Pvt Ltd in Delhi and Rohtak, Haryana. Boost your sale by Premium services of PPC with WebMok Pvt Ltd. Generate more Traffic and Increase your sale with Best PPC management Company WebMok Pvt Ltd. PPC is the process to gain visibility for your business on every search engine by reaching to your audience with paid advertising. Our experts keep an eye on your Geo-Targeted Audience, High- Valuable keywords which result in make you provide instant result and customer get the best product and services at an affordable price.
Pay-Per-Click (PPC) / Adwords Services providing company are WebMok Pvt Ltd in Delhi and Rohtak, Haryana. Boost your sale by Premium services of PPC with WebMok Pvt Ltd. Generate more Traffic and Increase your sale with Best PPC management Company WebMok Pvt Ltd. PPC is the process to gain visibility for your business on every search engine by reaching to your audience with paid advertising. Our experts keep an eye on your Geo-Targeted Audience, High- Valuable keywords which result in make you provide instant result and customer get the best product and services at an affordable price.
https://webmok.in/ppc-services-company
This document provides information on search engines, including what they are, the oldest search engines, types of search engines, SEO, how to identify unindexed URLs, advantages and key factors of SEO, how to prepare and optimize sites for SEO, link building best practices, Google algorithm updates, keyword research, meta tags, robots.txt files, and how to analyze competitors. It discusses topics like search engine optimization, link building, local SEO, content optimization, and more.
If your company needs to submit a Contractual Content Writing Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2wFM3kM
The document provides information about various sports in America. It lists the marks/scores achieved by different athletes in multiple sports. It also provides brief descriptions and comparisons of American football and rugby. Some key details include:
1) A table shows the top marks/scores achieved by athletes in different sports like football, basketball, volleyball, swimming, gymnastics, and more.
2) American football and rugby are compared in terms of number of players, ball size, protective gear, and objectives.
3) American football is the most popular sport in America, followed by baseball and basketball. The NFL is the most popular professional football league.
Important factors of SEO, on-page SEO, off-page SEO, keyword research, google indexing, google bot, types of keywords, points to consider while doing SEO
The document provides an overview of search engine optimization (SEO). It discusses what SEO is, how search engines work by crawling websites, indexing pages, processing search queries, and calculating relevancy to retrieve results. It also covers on-page SEO techniques like keywords, titles, and content optimization, as well as off-page SEO strategies like link building, social media, article submissions, and directory listings to improve a website's ranking in search engines.
Pay-Per-Click (PPC) / Adwords Services providing company are WebMok Pvt Ltd in Delhi and Rohtak, Haryana. Boost your sale by Premium services of PPC with WebMok Pvt Ltd. Generate more Traffic and Increase your sale with Best PPC management Company WebMok Pvt Ltd. PPC is the process to gain visibility for your business on every search engine by reaching to your audience with paid advertising. Our experts keep an eye on your Geo-Targeted Audience, High- Valuable keywords which result in make you provide instant result and customer get the best product and services at an affordable price.
Pay-Per-Click (PPC) / Adwords Services providing company are WebMok Pvt Ltd in Delhi and Rohtak, Haryana. Boost your sale by Premium services of PPC with WebMok Pvt Ltd. Generate more Traffic and Increase your sale with Best PPC management Company WebMok Pvt Ltd. PPC is the process to gain visibility for your business on every search engine by reaching to your audience with paid advertising. Our experts keep an eye on your Geo-Targeted Audience, High- Valuable keywords which result in make you provide instant result and customer get the best product and services at an affordable price.
https://webmok.in/ppc-services-company
This document provides information on search engines, including what they are, the oldest search engines, types of search engines, SEO, how to identify unindexed URLs, advantages and key factors of SEO, how to prepare and optimize sites for SEO, link building best practices, Google algorithm updates, keyword research, meta tags, robots.txt files, and how to analyze competitors. It discusses topics like search engine optimization, link building, local SEO, content optimization, and more.
The document provides information on various topics related to search engine optimization (SEO), including on-page SEO, off-page SEO, tools, and best practices. It discusses optimizing elements on webpages like titles, meta descriptions, and images. It also covers off-page techniques like link building, social media marketing, and submitting sitemaps. Various SEO tools are presented for tasks like keyword research and analytics.
This document provides an overview of search engine optimization (SEO) best practices. It discusses key on-page optimization techniques like optimizing title tags, meta descriptions, and internal linking. It also covers off-page optimization strategies like building high-quality backlinks from other reputable sites. The document explains how search engines work by crawling the web, indexing pages, and ranking them based on relevancy and popularity algorithms. It emphasizes that good SEO takes time, effort, and following ethical "white hat" techniques rather than manipulative "black hat" approaches.
Digital marketing uses electronic devices like computers and smartphones to engage with customers. It has benefits like increased traffic, brand awareness, and measurable results. The main components of digital marketing are web design, search engine optimization, pay-per-click advertising, social media marketing, email marketing, content marketing, affiliate marketing, web analytics, and mobile marketing. Each component has specific strategies and tools to reach customers online.
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
This document provides an overview of search engine optimization (SEO) techniques. It discusses how search engines work by crawling websites, indexing pages, and ranking them in algorithms. It describes what factors search engines like Google consider in rankings like keywords, links, titles, and meta tags. The document outlines both on-page and off-page optimization strategies and tools. It notes that SEO is time-consuming but can help websites rank higher organically and get more visitors through free traffic from search results.
in this document you know what is digital marketing and its benefit.
if you want to be a digital marketing expert then visit our site; https://www.webandappdevelopment.com/courses/digital-marketing-training-courses-raipur.php
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
This is the SEO tutorial which is presented by Online Net India, a best digital marketing and SEO company in Delhi/NCR, India. It will definitely usable for SEO beginners.
This document provides an overview of online marketing strategies and recommendations for optimizing several websites for search engine results. It discusses search engine optimization techniques like SEO, pay-per-click advertising, and social media optimization. It also performs an analysis of the current keywords and competitors for the websites. Several recommendations are provided to improve the on-page and off-page optimization of the websites.
Digital MarketingDigital marketing courses in Pune-SIM.pptxMaheshVarade3
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
School of Internet Marketing is the best training institute for learning digital marketing course in PCMC as they provide theory and practical knowledge to their students.
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
School of Internet Marketing is the best training institute for learning digital marketing course in PCMC as they provide theory and practical knowledge to their students.
SIM Digital Marketing COURSES PPT.pptxShaileshBone
School of Internet Marketing is the best training institute for learning digital marketing course in PCMC as they provide theory and practical knowledge to their students.
Online Digital Marketing Courses In India | Join Online Training InstituteRajatKamble8
Join India's 1st Online Digital Marketing Courses with 100% Placement Assistance at affordable fees. Get all details about online digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
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This document provides an overview of search engine optimization (SEO) techniques. It discusses how search engines work by crawling websites, indexing pages, and ranking them in algorithms. It describes what factors search engines like Google consider in rankings like keywords, links, titles, and meta tags. The document outlines both on-page and off-page optimization strategies and tools. It notes that SEO is time-consuming but can help websites rank higher organically and get more visitors through free traffic from search results.
in this document you know what is digital marketing and its benefit.
if you want to be a digital marketing expert then visit our site; https://www.webandappdevelopment.com/courses/digital-marketing-training-courses-raipur.php
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
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This document provides an overview of online marketing strategies and recommendations for optimizing several websites for search engine results. It discusses search engine optimization techniques like SEO, pay-per-click advertising, and social media optimization. It also performs an analysis of the current keywords and competitors for the websites. Several recommendations are provided to improve the on-page and off-page optimization of the websites.
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School of Internet Marketing is the best training institute for learning digital marketing course in PCMC as they provide theory and practical knowledge to their students.
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School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
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Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
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Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
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Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
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This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
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- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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https://instblast.com/instagram/free-instagram-views
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
intoduction to search engine optimization.pptx
1. search engine
optimization
Definition
It is the process of improving the quality and volume of traffic from search
engine to a website.
Or
It is the process of designing and developing a website to rank well in search
engine.
2. Definition of search engine
Search engine is a program that identifies files in its database based on
the query or keyword added by the user and return results accordingly.
Google , Bing, yahoo, yandex are some of the types of search engines.
3. • Seo is free of cost
• Seo is marketing by understanding how search algorithm works and
what human visitor might search.
• In a research it shows that 80% people click on organic research and
20% click on ads
• There are some websites to remain updated regarding digital
marketing
Search engine land ;- go through it you will remain updated
regarding the changes takes place in seo.
4. Anatomy of search engine
• Maximum 20 results on first page
• 10 organic results
• 4 ads on upper side
• 3 ads on lower side
• 3 local listings
6. crawling
• This task is performed by a software called crawler or a spider or
google bot as in case of google .
• When you own a website its all codes. The pictures and content you
see those are all codes.
• All the codes in your website has to be read in order for it to be
stored in googles database.
• Content, coding and images are very important for designing and
development of website.
• Search engine +bot= crawlername
Google bot, yahoo bot, yandex bot, bing bot
7. Indexing
• It is the process of creating index for all fetched web pages and
keeping them into a giant database from where it can later be
retrieved.
• The process of indexing is identifying the words and expression that
best describe the page and assigning the page to particular keyword.
• If google does not read your website it means it is not developed as
per particular browser.
• Update your website so google read it .
8. Retrieval :- It can be further divided into processing and
calculating relevancy.
• Snapshot taken should be stored in category and location wise
• Processing:- when a search request comes the search engine
processes it.
• Calculating relevancy:-search engine starts calculating the relevancy
of each of the page.
• Snapshot taken by google are stored in website.
9. Ranking
• All the ranking you see are based on relevancy algorithms.
• These search engines update their algorithm time to time so as to
bring the most relevant sites on top and avoiding spam
• We do seo to improve ranking of our webpages on relevant search
query
10. Seo factors
Onpage seo
• Content optimization
• Html optimization
• url structure
Off page seo
• Social signals
• Link building
• Local citation
11. Content optimization
• Content plays an important role in the ranking of website.
• The ratio of content is 50% :- it means 50% of help we get from
content in order to rank well in search engine.
• Content should be fresh and valuable, not the old content should be
used.
• Content should be relevant.
• Content should be deep and wide .
• Plan additional pages to create more relevant content
12. • Content should be predefined.
• Content of service page should be effective and authorized.
• Content of blog should be easy , because the audience is unaware
about the service
13. Content length
• On services page length should be 300 to 500 words content.
• On blog page it should be more than 600 words.
Use LSI keywords (synoynms)
• Use synonyms of keywords, because if you use same keywords again
and again google gave penalty.
14. Content keyword essentials
1)Keyword density:- It is the ratio of number of times your keywords
appear on the page of your article versus the number of words appear
on the page.
2)Proximity:- It refers for the distance between words of a keywords
in a phrase. For e.g.:-digital marketing in India or best India's digital
marketing company.
3)Prominence:- Putting up keywords in prominent section of page.
Headline, top of page, beginning of paragraph, html (title, alt).