Digital marketing involves promoting products or services online, mainly through search engines, websites, social media, and mobile apps. Key aspects of digital marketing include search engine optimization (SEO) through on-page techniques like optimizing content, keywords, and code, and off-page techniques like backlinks, social signals, and link building. Keywords, metadata, headings, images, links, and page speed all impact a site's rankings in search engines.

1. Digital Marketing
Digital marketing is the marketing of products or services using digital technologies,
mainly on the Internet, but also including mobile phones,
display advertising,and any other digital medium.
Search engine
Search engine is a service that allows Internet users to search for content via the World Wide
Web (WWW).
Top 10 Search Engines
google,bing,yahoo,msn,yandex,baidu,duckduckgo,internet Archive,ASK,AOL
first search engine -Archie created in 1990 by Alan Emtage
Keywords Research
Keyword-Keyword is a word or phrase who describe our whole content.
1.Short Tail Keywords 10 Short Tail (10k)
2.Long Tail Keywords 10 Long Tail (1k)
Tools to Research Keywords
1.Uber Suggest
2.Keywordtool.io
3.Keywordeverywhere
4.Google Keyword Planner
5.LSI Keyowrds -Latent Semantic Index
SEO-SEO stands for Search Engine Optimization, which is the practice
of increasing the quantity and quality of traffic to your website
through organic search engine results
Typesof SEO
1.Black Hat SEO while Follow no google algorithms
2.White Hat SEO while Follow all google algorithms
3.Gray Hat SEO mix with black and white SEO

2. Methods of SEO
1. On Page SEO--in this we will work on our website
(content,layout,design,keywords,headings,images,etc.)
2.
Header Part Optimization -Search Engine Interface
Body Part Optimization -User Interface
SEO Codes
A .Meta Tags
six Types Of Meta Tags
Meta Title 70 Characters
Meta Description 140 Characters
Meta Keywords
Meta Robots
OG Title
OG Description
b. Heading Tags
H1,H2,H3,H4,H5,H6
c.Canonical URL
The canonical URL allows you to tell search engines that certain similar URLs are actually one
and the same
<link rel="canonical" href="https://www.example.com/" />
<meta http-equiv="refresh" content="0; URL='https://www.example.com/'" />
d.Image Optimization
alt tag
minimize the size of image
Always use .jpg file
e.Link Optimization
link should be short and use of keyword
Mobile Friendly test
https://search.google.com/test/mobile-friendly ?

3. Backlink
Internal link link your own pages
External Link link others website pages
Inbound Link when we paste other webpage link on our page
Outbound Backlink when others paste our link on his webpage
Link Relation
1.Do follow crawl,indexing pass link juice direct ranking
2.No follow nocrawl,noindexing no link juice pass work as a hint
3.UGC User Generated Conent
4.Sponsored Sponsored
<a href="https://teachernstudents.com">meditation</a>
<a rel=nofollow href="https://teachernstudents.com/">meditation</a>
Blogs to get updates
1.https://webmasters.googleblog.com
2.https://moz.com/blog
3.https://searchengineland.com
4.https://www.searchenginejournal.com
5.https://www.rankranger.com/google-algorithm-updates
2.Off Page SEO
a.Bookmarking
b.Directory
c.Classified
d.Article
e.Forum
f.Press Release
g.Blog Commenting
h.Profile Cteation
i.Guest Posting