The document provides information on search engine optimization (SEO) best practices. It discusses important SEO concepts like keywords, on-page optimization including titles and meta tags, and off-page optimization techniques like social media, links, and directory submissions. Key tools mentioned for keyword research include Google AdWords and Wordtracker. The document also lists different types of off-page optimization methods one can use, such as social bookmarking, article submissions, video marketing, and press releases.

10. Learning Subject

11. What should I do before I start
learning of SEO

12. Search engines are programs that search documents for specified keywords and returns a list of
the documents where the keywords were found.
What is search engine ?

13. Why is SEO Important ?

14. Keyword:
> A keyword, in the context of search engine optimization, is a
particular word or phrase that describes the contents of a Web page.
How to Develop Keyword Research Skills

15. Some of Keywords tools are here:
•Google Adwords Keyword Tool –
– https://adwords.google.com/select/KeywordToolExternal
•Word tracker keyword suggestion tool -
– https://freekeywords.wordtracker.com
Keyword Tools

16. SEO is the activity of optimizing Web pages or whole sites in order
to make them more search engine friendly, thus getting higher
positions in search results.
What is Search Engine Optimization

17. Why Search Engine
Optimization?

18. • Site
• Website Popularity
• Site Visitor
• Online Income
•
Search Engine Optimization

19. SEO ?
SEO Search Engine Optimization SEO
• Web Site
• Keyword
• Back Link
• Page Rank
• Search Engine
• Meta Keyword / Description
• On Page Optimization Off Page Optimization

20. Backlinks are incoming links to a website or web page
Back Link Link Back Link. Google Back Link
Back Link

22. On Page Optimization Site Search Engine Web site design
Development
Classification OF SEO

23. On-Page Optimization Methods
 Keywords
• Domain and URL
• Titles
• Meta Tags
• Content
• Remove broken / dead links
• Add Google and XML Site Map
• Feed

24. Off Page Optimization, On Page Site Search Engine Off
Page Optimization Web site VisitorTraffic

25. – Social Networking Sites
 Facbook , LinkedIn, Twitter, Google+, etc
– Web 2.0 Property Creation
– Link Wheels
– Blogging
– Blog Comments
– Forum Postings
– Directory Submission
– Social Bookmarking
– Article submission
– Video Marketing/ Video Promotions
– Answer
→Yahoo Answers, Cha-Cha, Answer Bag, etc.
off page seo Methods

26. –Search Engine Submission
→ Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos,
Excite, etc.
–Photo Sharing
–Press Release Promotion
off page seo Methods

27. SEO Or Search Engine Optimization directory submission
Search engine Internet directory category Site directory
submission directory submission
Directory submission

28. Browser Site bookmark , Bookmarking Site Site
Bookarking
Social Bookmarking
Social Bookmarking

29. • web Blog Visitor Social Bookmarking Site Content Tag
Bookmarking Traffic
• Back link
• Page Rank
• Branding Bookmarking Title Keyword

30. Shohag Chandra Das