Autocomplete is an algorithm that predicts search queries as a user types into Google's search bar. It generates predictions based on the search history and behaviors of Google users as well as the SEO of pages that show up in searches. Autocomplete results can sometimes be idiosyncratic but also provide implications for brands, as negative keywords may suggest consumer issues while positive keywords indicate interest. Brands can influence their Autocomplete results through good SEO practices like social media profiles, wiki pages, and having multiple users search from different locations.

1. and the Inner
Workings of

2. What is Autocomplete?
Autocomplete is a Google algorithm.
Begin typing in a search term, and Google will
fill out the rest or offer phrases that it
“thinks” you may be searching for.

3. As you type, Google can “predict”
your search query
Predictions are generated via:
• Web activity of Google users
content
• SEO of web pages that show
up in searches
Autocomplete is localized and
catered to personal web browsing,
especially if you are signed into
your Google account.
How Google Autocomplete works:
(The Boiled-down Version)

4. Google Autocomplete has earned some notoriety,
due to results that are sometimes idiosyncratic.
• Projects such as Google Poetics, an ongoing
art project with absurdist Autocomplete
endings.
On the more practical side, when a searcher
looks up certain keywords or brands,
suggestions are generated by the
autocomplete function.
It’s up to your brand to make a good impression!
Practical implications of
Google Autocomplete

5. • Start by searching your company’s name
and seeing what comes up.
Negative keywords (uh oh!) are usually
negative consumer speculations.
• Scam, refund, problems, issues
Positive keywords (yay!) usually come from
people who want to know more about
your business or find great deals
• Wiki, news, coupons, about
Keywords you might see when
you search your company:

6. If you are turning
up negative
results, you have
a little leverage
to tailor the
results.
Good SEO Practice =
Good Autocomplete
results
What if you turn up
something negative?

7. Use social media!
• Create and actively maintain a social
media presence (i.e. LinkedIn,
Facebook, Twitter)
• These will often show up in
Autocomplete when users search your
business
• Favorable results will create signals
for the algorithm
*This will also generate searches for your
social media profiles
What if you turn up
something negative?

8. Make Profile Webpages
• Create high quality content for
your company
• Use sites like Squidoo and
Wikipedia (as long as you meet
notability standards for the latter)
A) You have total control over what
is said about your business.
B) Make sure you use positive
keywords that you would like to
see in the autocomplete function.
What if you turn up
something negative?

9. Get people searching
• Starting small can have big results!
• Have people look up your business with
positive keywords on the end of the phrase
• This practice will actually change up the
algorithm
• Search from multiple IP addresses and
from multiple locations
Search when you travel!
What if you turn up
something negative?

10. 1.Explore the function
yourself and let us
know what you find!
Google Autocomplete

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