Last time we have discussed on SEO Checklists or On Page SEO Checklists. keywords are the key phrases or search term queries for your online marketing by which a no. of internet/ web visitors can reach your business website or landing page. So, your website/ blog/ landing page must be optimized with those key phrases some one is going to search with in major search engines like Google, Yahoo and Bing.

1. Importance of Keywords in SEO

2. What is Keyword?
Last time we have discussed on SEO Checklists or On Page SEO
Checklists.Therewehavemissedthemostfundamentalkeyfactor.
WithoutthisSEOisnothing.Wewebmasterscallitkeyword.
Yes, keywords are the key phrases or search term queries by which
a no. of internet/ web visitors can reach your business website or
landing page.
So,yourwebsite/blog/landingpagemustbeoptimized
with those key phrases some one is going to search with in major
searchengineslikeGoogle, Yahoo and Bing.

3. Importance of Keywords:
Keywordsarethe search term queryifsomeoneinterestedinyour
subject of business is going to search with in search engines like
Google, your website and content must be there in search results. That's
why keywords play a major role to get you a no. of internet traffic
interestedinyourbusiness.
Wecanhaveanexample..
Suppose, your business is about selling Apple laptop. So, your
website content must be optimized with Apple and business
relevant keywords.

4. Implementation of Keywords:
For your business of selling Apple laptop you can use keywords in 2
differentways..
1.You can use only the brad name "Apple" in your landing page OR
websitecontent.
2.Your web content can also have keywords like "the best Apple
laptop"and"best selling Apple laptop".
So,thequestionis,which one you should use?

5. Implementation of Keywords:
So,thequestionwas,which one you should use?
Obviouslynotthefirstone.Youshouldusethesecondone.
ThereasonisApple itself is a generic keyword anditalsomeans
the Apple fruit as well. So you can miss a potential customer
looking for Apple laptop.
So, you must use the specific long tail keywords like "best
selling Apple laptop". Not only Google will understand but the people
searchingforApplelaptopwillgetyourwebsiteveryeasily.

6. Keyword Analysis:
So, now you understand Keyword Research OR Keyword
Analysis is the most crucial part of SEO. Right keywords for
yourbusinesscanonlybring right customerstoyou.
Wealreadyhavediscussedthatthereare2typesofkeywords.
1.Generic
2.Long tail / LSI
You need to take care of the competition as well. Before you choose a
particularkeywordorano.ofkeywordsbesureaboutifthose
keywordsarehighcompetitiveornot.

7. High Competitive OR Low Competitive?
If your website is brand new, it is better to start SEO work with low
competitive keywords. Low competitive & long tail LSI
keywordsareverybestforafreshnewwebsite.
After months and years of SEO practice with less competitive keywords you
canworkwithhighcompetitivekeywordsgradually.
Reason is very simple. At the very beginning your fresh website is not ready
to compete with your rival websites. But gradually with domain age your
website becomes ready to fight neck to neck with your
competitor websites.

8. Contact:
InnextpresentationwewilldiscussonsomeKeyword Analysis
toolsforNewEra of Online Marketing.
AND
NeedtoknowhowtounderstandHigh, Medium and Low
Competitive Keywordsaswell.
Mailme@deepbiochem1989@gmail.comwithqueryandfor
morediscussion.