SEO for Visibility, Action, & Conversion (SMBFTW)Cirrus ABS
(Search Engine Optimization) SEO for Visibility, Action & Conversion: Presented by Kevin Mullett for Social Media Breakfast Fort Wayne on September 21st, 2010 at the Saint Joseph United Methodist Church in Fort Wayne Indiana.
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essen...SEO.com
Here is the slide deck from part 2 of the "Implement These 10 SEO Tips, You Must" webinar series.
SEO.com is celebrating Talk Like Yoda day with this series.
Part 2 covers 5 Link Building Strategy Essentials
You will be able to view the recording here http://www.seo.com/webinars/implement-10-seo-tips-you-must/
The SEO game has undergone dramatic change in the last 12 months, if you need to get your mind straight about what SEO is about and how to do it right, this is for you.
This is a true SEO 101 session.
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg UK
A presentation from the Fresh Egg social media team titled 'Google+ and Friends'. This looks at where Google+ is right now as a social media platform and shares advice on why use it, how to create an optimised profile and the potential SEO benefits of using it.
Also it takes a look at Google+'s 'friends', including Google Authorship, Ripples and Enhanced Listings.
Technical SEO - Alec Bertram's Presentation from London Affiliate Conference ...Fresh Egg UK
Senior SEO Engineer at Fresh Egg, Alec Bertram's presentation on the most common and easiest to fix technical SEO issues from the London Affiliate Conference 2014
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............
SEO for Visibility, Action, & Conversion (SMBFTW)Cirrus ABS
(Search Engine Optimization) SEO for Visibility, Action & Conversion: Presented by Kevin Mullett for Social Media Breakfast Fort Wayne on September 21st, 2010 at the Saint Joseph United Methodist Church in Fort Wayne Indiana.
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essen...SEO.com
Here is the slide deck from part 2 of the "Implement These 10 SEO Tips, You Must" webinar series.
SEO.com is celebrating Talk Like Yoda day with this series.
Part 2 covers 5 Link Building Strategy Essentials
You will be able to view the recording here http://www.seo.com/webinars/implement-10-seo-tips-you-must/
The SEO game has undergone dramatic change in the last 12 months, if you need to get your mind straight about what SEO is about and how to do it right, this is for you.
This is a true SEO 101 session.
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg UK
A presentation from the Fresh Egg social media team titled 'Google+ and Friends'. This looks at where Google+ is right now as a social media platform and shares advice on why use it, how to create an optimised profile and the potential SEO benefits of using it.
Also it takes a look at Google+'s 'friends', including Google Authorship, Ripples and Enhanced Listings.
Technical SEO - Alec Bertram's Presentation from London Affiliate Conference ...Fresh Egg UK
Senior SEO Engineer at Fresh Egg, Alec Bertram's presentation on the most common and easiest to fix technical SEO issues from the London Affiliate Conference 2014
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
Search engine optimization step by step. Latest SEO guidelines for SEO audit, webmaster knowledge, off page guidelines,Directory submission, link building and Facebook posting
Whether you're a seasoned SEO veteran looking to brush up on some basics or a business owner who just got their first site up yesterday, we'll go over all the main points that you need to hit to get more traffic to your site from Google.
We'll be going over:
Local Business Listings
On Site SEO
Basic Competitive Research
Social Media
Originally given on October 2013 at a Seattle SEO Network meetup.
SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!Jonathon Colman
Want to conduct a comprehensive SEO audit for your web site but didn't know how to get started? Download this SEO Audit worksheet - it's free, easy to use, and produces great results!
Covering over 90 of the most common SEO mistakes that most web sites make, this SEO audit tool will help you learn the best practices of search engine optimization as well as where to focus your attention so that you can start realizing ROI for all your hard work.
Have more SEO questions? Feel free to connect with me on Twitter at @jcolman - http://twitter.com/jcolman
Cirrus ABS, in partnership with Element Three, presented it's Search Engine Optimization (SEO) seminar in Indianapolis. This is the second in a four part series to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated into these slides are specific search engine optimization action items to help you enhance the effectiveness of your website.
Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms
Search Engine Optimization Tips: SEO Tips For Beginners in 2015waqas ahmad
Visit: http://www.latesttutorial.com/
How to do SEO in 2015? search engine optimization tips for biggners. Top SEO Tips and Tricks for Beginners to do SEO in 2015 to optimize their blog or website perfectly.
In this slide you can find:
seo tips for beginners
seo tips
seo optimization tips
seo tips and tricks
search engine optimization
local seo
seo optimization
search engine optimization tips
search engine marketing
best seo companies
search engine optimization companies
seo link building
seo for beginners
seo for dummies
local search engine optimization
seo basics
seo training
website optimization
best seo
seo software
small business seo
search engine optimisation
free seo tips
search engine marketing company
seo strategy
best seo software
local seo services
ecommerce seo
top seo tips
search optimization
simple seo tips
white hat seo
search engine ranking
website marketing
seo search engine optimization
black hat seo
what is seo
organic search engine optimization
affordable search engine optimization
search engine optimization tools
on page seo
search engine optimization software
free seo tools
search engine optimization seo
seo audit
seo firms
easy seo tips
learn seo
off page seo
seo tools
seo content writing
seo for small business
search engine optimization training
seo web design
seo copywriting
organic seo
cheap seo services
seo optimisation
search engines optimization
search engine optimization service
seo news
seo writing
seo
seo ranking software
seo consulting
guaranteed seo
improve search engine ranking
best seo tips
best seo tools
seo checklist
seo blog tips
seo services
seo program
seo company
do it yourself seo
local search seo
website seo tips
search engine optimization pricing
seo companies
seo business
seo techniques
web optimization
search engine placement
seo plan
search engine optimizer
seo service
search engine marketing services
real estate seo
search engine optimization techniques
seo marketing
seo professional
seo help
how does seo work
affordable seo service
seo strategies
search engine optimization firm
search engine optimization packages
how to improve seo
mobile seo
best seo company
search engine optimization firms
free seo software
seo search
diy seo
blog seo tips
search marketing
local seo company
how to seo
search engine optimization consultants
top 10 seo tips
seo agency
seo website design
seo course
seo articles
seo marketing tips
seo packages
seo firm
seo report
professional seo
free seo
local business seo
link building seo
seo guide
best seo services
seo software reviews
seo reports
seo consultants
seo book
search engine optimization consultant
seo beginners guide
cheap search engine optimization
learn search engine optimization
affordable seo
how to do seo
seo sem
seo campaign
seo results
seo website
seo experts
seo work
optimization seo
seo certification
seo advice
Presentation slide deck by Digital Strategy Works President, Tony Zeoli, on beginner SEO strategies with WordPress. Presented at WordCamp Raleigh on Sunday, April 23, 2017.
Performing an SEO Audit of Your WebsiteBill Hartzer
In this presentation, Bill Hartzer will start by showing several crawlers to grab the data we need, and then start analyzing those results and make recommendations for changes. He'll cover everything from the tools needed to crawl and analyze sites, plus other tools and services, such as Google Webmaster Tools, that you can use to help gather the data.
SEO: Creating and Converting Lead Opportunities
In this presentation you will learn how to leverage search engine optimization. Learn from the experts ways you can get your company more visible on the web and how to turn your website into a lead generation tool for you. WIth over 1 billion searches daily on Google alone, optimization is a must for businesses and organizations. Without SEO for your company's website, you are missing out on big opportunities.
Bounce Rate and Exit Rate | How to reduce Bounce RateMd Faruk Khan
In this slide I'll tell you What is Bounce Rate and What is Exit Rate ? Also how to reduce bounce rate? Here you'll know about Google Tag Manager.
Also I tell you how to find that your Google Analytics code is working or not. It's very essential lesson for every marketer or business owner who really want to keep your website safe.
SEO Seminar for Visibility, Action, & ConversionCirrus ABS
(Search Engine Optimization) SEO for Visibility, Action & Conversion: Presented by Kevin Mullett for Cirrus ABS on November 3rd, 2010 at the Northeast Indiana Innovation Center in Fort Wayne Indiana.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
Search engine optimization step by step. Latest SEO guidelines for SEO audit, webmaster knowledge, off page guidelines,Directory submission, link building and Facebook posting
Whether you're a seasoned SEO veteran looking to brush up on some basics or a business owner who just got their first site up yesterday, we'll go over all the main points that you need to hit to get more traffic to your site from Google.
We'll be going over:
Local Business Listings
On Site SEO
Basic Competitive Research
Social Media
Originally given on October 2013 at a Seattle SEO Network meetup.
SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!Jonathon Colman
Want to conduct a comprehensive SEO audit for your web site but didn't know how to get started? Download this SEO Audit worksheet - it's free, easy to use, and produces great results!
Covering over 90 of the most common SEO mistakes that most web sites make, this SEO audit tool will help you learn the best practices of search engine optimization as well as where to focus your attention so that you can start realizing ROI for all your hard work.
Have more SEO questions? Feel free to connect with me on Twitter at @jcolman - http://twitter.com/jcolman
Cirrus ABS, in partnership with Element Three, presented it's Search Engine Optimization (SEO) seminar in Indianapolis. This is the second in a four part series to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated into these slides are specific search engine optimization action items to help you enhance the effectiveness of your website.
Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms
Search Engine Optimization Tips: SEO Tips For Beginners in 2015waqas ahmad
Visit: http://www.latesttutorial.com/
How to do SEO in 2015? search engine optimization tips for biggners. Top SEO Tips and Tricks for Beginners to do SEO in 2015 to optimize their blog or website perfectly.
In this slide you can find:
seo tips for beginners
seo tips
seo optimization tips
seo tips and tricks
search engine optimization
local seo
seo optimization
search engine optimization tips
search engine marketing
best seo companies
search engine optimization companies
seo link building
seo for beginners
seo for dummies
local search engine optimization
seo basics
seo training
website optimization
best seo
seo software
small business seo
search engine optimisation
free seo tips
search engine marketing company
seo strategy
best seo software
local seo services
ecommerce seo
top seo tips
search optimization
simple seo tips
white hat seo
search engine ranking
website marketing
seo search engine optimization
black hat seo
what is seo
organic search engine optimization
affordable search engine optimization
search engine optimization tools
on page seo
search engine optimization software
free seo tools
search engine optimization seo
seo audit
seo firms
easy seo tips
learn seo
off page seo
seo tools
seo content writing
seo for small business
search engine optimization training
seo web design
seo copywriting
organic seo
cheap seo services
seo optimisation
search engines optimization
search engine optimization service
seo news
seo writing
seo
seo ranking software
seo consulting
guaranteed seo
improve search engine ranking
best seo tips
best seo tools
seo checklist
seo blog tips
seo services
seo program
seo company
do it yourself seo
local search seo
website seo tips
search engine optimization pricing
seo companies
seo business
seo techniques
web optimization
search engine placement
seo plan
search engine optimizer
seo service
search engine marketing services
real estate seo
search engine optimization techniques
seo marketing
seo professional
seo help
how does seo work
affordable seo service
seo strategies
search engine optimization firm
search engine optimization packages
how to improve seo
mobile seo
best seo company
search engine optimization firms
free seo software
seo search
diy seo
blog seo tips
search marketing
local seo company
how to seo
search engine optimization consultants
top 10 seo tips
seo agency
seo website design
seo course
seo articles
seo marketing tips
seo packages
seo firm
seo report
professional seo
free seo
local business seo
link building seo
seo guide
best seo services
seo software reviews
seo reports
seo consultants
seo book
search engine optimization consultant
seo beginners guide
cheap search engine optimization
learn search engine optimization
affordable seo
how to do seo
seo sem
seo campaign
seo results
seo website
seo experts
seo work
optimization seo
seo certification
seo advice
Presentation slide deck by Digital Strategy Works President, Tony Zeoli, on beginner SEO strategies with WordPress. Presented at WordCamp Raleigh on Sunday, April 23, 2017.
Performing an SEO Audit of Your WebsiteBill Hartzer
In this presentation, Bill Hartzer will start by showing several crawlers to grab the data we need, and then start analyzing those results and make recommendations for changes. He'll cover everything from the tools needed to crawl and analyze sites, plus other tools and services, such as Google Webmaster Tools, that you can use to help gather the data.
SEO: Creating and Converting Lead Opportunities
In this presentation you will learn how to leverage search engine optimization. Learn from the experts ways you can get your company more visible on the web and how to turn your website into a lead generation tool for you. WIth over 1 billion searches daily on Google alone, optimization is a must for businesses and organizations. Without SEO for your company's website, you are missing out on big opportunities.
Bounce Rate and Exit Rate | How to reduce Bounce RateMd Faruk Khan
In this slide I'll tell you What is Bounce Rate and What is Exit Rate ? Also how to reduce bounce rate? Here you'll know about Google Tag Manager.
Also I tell you how to find that your Google Analytics code is working or not. It's very essential lesson for every marketer or business owner who really want to keep your website safe.
SEO Seminar for Visibility, Action, & ConversionCirrus ABS
(Search Engine Optimization) SEO for Visibility, Action & Conversion: Presented by Kevin Mullett for Cirrus ABS on November 3rd, 2010 at the Northeast Indiana Innovation Center in Fort Wayne Indiana.
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
Search Engine Optimization, Let’s Get Visible - Fort Wayne ChamberCirrus ABS
A Fort Wayne Chamber Academy seminar presented by Kevin Mullett (@kmullett) for The Greater Fort Wayne Chamber Of Commerce on August 3rd in Fort Wayne Indiana.
SEO for Visibility, Action, & Conversion 2011Cirrus ABS
SEO for Visibility, Action & Conversion (2011): An updated SEO presentation to include information about Google Mayday, Google Panda, Bing Business Portal & other changes. Presented by Kevin Mullett for Cirrus ABS on April 14th 2011 at the Norhteast Indiana Innovation Center in Fort Wayne Indiana.
11 action steps to better SEO with information on organic SEO, how social media works with SEO, online reputation management, click through, improving visibility in search, and much more.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
8 Keys to Ranking Well in Google Search ResultsBrad Smith
Want to rank well in Google search results? Here are 8 steps that staffing and recruiting firms (and all businesses) can take to rank well in search results and generate more leads.
Slides from my presentation on how small businesses and non-profits can improve their search engine visibility and drive more qualified leads to their site.
Online and Offline Marketing: How To Connect the Dots - Fort Wayne Social Med...Cirrus ABS
This keynote presentation by Kevin Mullett, Director of Visibility and Social Media for Cirrus ABS, highlights the importance of connecting the dots with your online and offline marketing efforts.
Kevin discusses how to leverage offline marketing activities for online conversion, and how to maximize online relationship building for offline lead generation.
This presentation was made to Greater Fort Wayne, Inc.'s Social Media Summit on August 14, 2013.
Make It Easy for Travelers to Connect and Select You - IN OH Tourism ConferenceCirrus ABS
Kevin Mullett presents at the Indiana Ohio Regional Tourism Conference.
Many businesses unknowingly place barriers between themselves and the very travelers they are trying to reach and connect with. Others are unaware of key factors that cause potential customers to go elsewhere.
In this session we will look at actual examples of changes that can have a huge impact on your social media, mobile, and online marketing effectiveness. We will discuss actions you can take to maximize those that connect and select your business from pre-trip planning through the duration of their stay. And while we are at it, we will toss in ideas for making sure their friends and followers here all about you.
Social Media Failures and How to Avoid Them - AllFacebook SFCirrus ABS
Our own Kevin Mullett presents at the 2012 AllFacebook Marketing Conference in San Francisco.
==========
The success or failure of your online marketing and social media strategy rests in correct execution. And while we may have some success despite obvious mistakes, or when flying by the seat of our pants, we have to ask what are we leaving on the table. These small missing factors have a huge impact on the value and return from any campaign. How could we get more for roughly the same effort? What mistakes are leading to false proclamation that social can't work in your business, industry, or field? It's time for a second set of eyes and input. This session will highlight real world examples of social media usage that failed to connect the dots, and will provide minor adjustments that would have resulted in exponential results.
QR Codes are a potential technique, and like all techniques, they only work as well as the strategy and implementation behind the use. In this presentation we look at what QR Codes can do and how we might use them effectively.
QR Codes are not a 100% strategy. In other words they should be used to attract the percentage of people who are attracted to them and have the means and knowledge to do so. Expecting QR Codes to magically produce results exceeding those of all other forms of marketing is unrealistic.
Presented by Kevin Mullett, Director of Product Development for Cirrus ABS for NITA (Networking Information Technology Association)
NetCentered Seminar with Matt Nickols, Cirrus ABS CEO January 2012Cirrus ABS
NetCentered Marketing is Cirrus ABS' proprietary strategy for tying all your marketing efforts together – Internet-based and traditional – to best achieve your business goals. It also provides for the most thorough and accurate assessment of your marketing effectiveness. With NetCentered Marketing, you can, for instance, target ideal prospects and measure prospect-to-customer conversions with unprecedented accuracy. Other marketing strategies exist. But we believe – and our hundreds of clients will attest – that our NetCentered Marketing approach is the surest way to succeed online.
http://www.cirrusabs.com/services.aspx/netcentered-business-strategy
Google Plus Pages for Brands and Businesses: What Now? What Next? - webinarCirrus ABS
Webinar - Google Plus Pages for brands and businesses, marketers, and social media geeks. Discussing creation, optimization, engagement, connections, and more.
presented by Kevin Mullett for Cirrus ABS
Using Social Media to Reach New & Existing CustomersCirrus ABS
Using social media to reach your new and existing customers presentation by Kevin Mullett for the Alliance Open House comics and game retailers in Fort Wayne Indiana.
WaterFurnace International Online Marketing Case StudyCirrus ABS
Tim Litton, Director of Marketing for WaterFurnace International, Inc., presents an online marketing case study of how they effectively used technology to market geothermal systems.
Steve Franks, Director of Programs at the Northeast Indiana Innovation Center, gives a presentation about tools companies can use to manage new innovation within their company.
Growing & Supporting Your Dealer/Distributor NetworkCirrus ABS
Mark Burke, COO of Cirrus ABS, presents information on how to use marketing concepts and new technology to quickly and efficiently promote products from a central point to and through a geographically distributed dealer network.
Is Your Online Reputation Crap, Nonexistent, or Under Control? - Blog Indiana Cirrus ABS
Is Your Online Reputation Crap, Nonexistent, or Under Control? // Presented by Kevin Mullett (@kmullett) for Blog Indiana aka #BIN2011 on August 11th, 2011.
If you found value in this presentation please comment on it and use the link below to tweet some of your favorite quotes.
How To Measure Your Online Marketing - Fort Wayne ChamberCirrus ABS
How To Measure Your Online Marketing: A Lunch ‘n Learn seminar presented by Kevin Mullett (@kmullett) for The Greater Fort Wayne Chamber Of Commerce on July 20th in Fort Wayne Indiana.
This is a updated but shortened version of our Cirrus ABS presentation on Measuring Marketing.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Elevating Tactical DDD Patterns Through Object Calisthenics
SEO for Visibility, Action, & Conversion
1. SEO for Visibility, Action & Conversion // Kevin Mullett
cirrusabs.com
twitter.com/cirrusabs
facebook.com/cirrusabs
youtube.com/user/cirrusabs
linkedin.com/companies/cirrus-abs
2. SEO // visibility is online currency
• no visibility = no clicks
• unattractive or spammy titles & descriptions = no clicks
• clicks for incorrect terms = no conversion
• poorly planned landing pages with no CTA = no conversion
3. SEO // technical, onsite & offsite factors
There are technical, onsite, & offsite factors that
contribute to your sites SEO performance.
4. SEO // visibility via preferred media
• preferred media not singular media
• the year of talking to your audience where they are
• not the time to be steadfast in our ideals
5. SEO // visibility via preferred media
• i’ve never seen a perfect launch, i.e. one where I got to
do everything I wanted
• projects are always limited by: time, money, effort,
resources, knowledge, buy in (from HIPPOs or clients)
• test conversions, measure results
6. SEO // where’s the intent?
• social
• dm
• tv
• radio
• tradeshows
• newspaper
• yellow pages
• search Marketing
• SEO
7. SEO // are you in trouble?
if your site is…
• trapped by flash
• looking good but can’t
be found
• built in a way that
prevents you from
changing or adding content
• if you can’t change page titles, and meta descriptions
you’re in trouble.
8. SEO // know thy algorithms
big year for google changes
• over 200 criteria
• 6000 test algorithm changes per year
• caffeine; the new algorithm
• google Gulp with Auto Drink » google.com/googlegulp
• real time search: if something is trending you will see it
• forced customized (personalized) search:
if you’re logged in you see customized results
• beta social circle search (will it be opt-out too?)
• emphasis on indexing speed
• emphasis on freshness and frequency
• webmaster console: removed pagerank, added Labs which includes
site performance, fetch as googlebot, and malware detail tools
• DNS 8.8.8.8.
9. SEO // all things being equal
since there are over 200 criteria you must do competitive
analysis to maximize your return on efforts.
10. SEO // action alpha
• create a list of competitive sites
• resolve yourself to run competitive analysis
(the ones i’m about to tell you)
• develop a plan to win or call in reinforcements
11. SEO // what’s what?
there are many ways google presents results
12. SEO // be local if local
• mobile device “local searches” on the rise
• local search instills high confidence with searchers
• social applications like brightkite, foursquare, gowalla
13. SEO // action beta
• grab your local listings:
getlisted.org
• setup google profiles for you and your business
google.com/profiles
• schedule a time to review your local analytics
google.com/localbusinesscenter
• review friends businesses & have clients review
yours
14. SEO // we all want to be #1
we can’t all be number one
15. SEO // what’s in a name?
We've taken clients to number one on Google
based on keywords they insisted had to be there, only to find out
that a slight derivation would have yielded exponential traffic.
16. SEO // action gamma
• poll your customer facing employees; ask who are
your clients
• go to adlab.msn.com/demographics-
prediction/DPUI.aspx for additional insight
• write down what you really do & who you are
competing against
• take the keywords & keyword phrases you think are
important and verify volume with
adwords.google.com/select/KeywordToolExternal
17. SEO // i’ve nothing to write
a common complaint is not
knowing what to write & what
keywords to target
• fresh content is crucial
• newest articles win
all else being equal
• increases site depth
• increases crawl rate
18. SEO // technical considerations
• KW - Saturation: formula + kw phrases + length (this isn't absolute
but it makes you think)
• writing titles: formula + clickability + bolded words
• writing meta descriptions + clickability + bolded words
• H1-H6:
• alt tags: often missed (don't say picture or image of, google already
knows its an image)
• calls to action so they do something once on page
• image naming and using "-" not "_"
• don't try so hard to get a certain saturation that you lose good long
tail connecting words or relevance!
• duplicate content. Google essentially came out and said this isn't a
big deal, but still.
• so many more
19. SEO // action delta
• for each page of your site run & review
tools.seobook.com/general/keyword-density/
• change title tags & descriptions first because
they are valuable & clarify thinking
• start with keywords & keyword phrases you
already rank for
20. SEO // all backlinks; aren’t equal
why do we want backlinks?
• visibility / brand recognition
• traffic generation / linkbait
(to pages or our site)
• to encourage page or site indexing
• increase page rank / authority to impact SERPs
• because someone told you to get them
21. SEO // all backlinks; aren’t equal (part deux)
• BLNF: backlink nofollow = www.url.com (rel=“nofollow”)
• BLDF: backlink dofollow = www.url.com
• BLNA: no anchor = www.url.com (no <a href=“url”>bob</a>)
• CONNF: contextual nofollow = webdesign by company
(rel=“nofollow”)
• CONDF: contextual dofollow = webdesign by company
there are additional conditions that affect the value of backlinks
• TLD authority i.e. page rank or TLDPR
• link page authority / page rank
• backlink destination page: root or subpages
• topic relivance
• iframes, redirects, url-shortners, email, image links
• keyword anchor text match & proximity
• backlink age ?
22. SEO // action epsilon
• run Majestic SEO:
majesticseo.com/bulk-backlink-checker.php
• ask Suppliers for backlinks
• ask Customers (mutually beneficial btw)
• ask friends and family
• create new, subject matter expert, articles on
your site and tell the world
• link to the page with content, not always home
23. SEO // the social three
• social media
the tools for building followers, friendships, & contacts
• social networking
the daily visibility & interaction, i.e. the “social” part
• social marketing
subtle or overt application of various media to promote
24. SEO // action zeta
grab your brand
• mass id check
namechk.com
• mass id with facebook app
dandyid.org
• social visibility
mybloglog.com
• signup & join some groups
ning.com
25. SEO // did it work? do it again
• check google analytics or server logs for:
bounce rates, time on site, pages visited, conversion pages,
confirmation pages (setup advanced filters & funnels)
• monitor contacts, calls, lead sources
• rank checker: firefox add-on
• google a/b testing
26. We'll Help You Master Internet Marketing
These days it’s more important than ever for you to reach new prospects,
satisfy customers, find new efficiencies, and grow your business. The Web's
the way to do it. We can help. Call 1.877.817.4442
SEO for Visibility, Action & Conversion: Presented by Kevin Mullett for Cirrus ABS on February 9th 2010 at the NIIC in Fort Wayne Indiana. Introduction by Matt Nickols (CEO).
Today we will discuss Search Visibility, which includes both Search Engine Optimization and Marketing. We also want to discuss click ability or overall conversion, an often overlooked part of the success equation. It doesn&apos;t matter how much traffic you can drive if it&apos;s the wrong traffic (wrong keywords) or if they never take action. Lack of conversion can be caused by things like, poor site usability, design not fitting subject or demographic, lack of calls to action (CTA), etc.
We will also discuss onsite (on page), offsite, and to a lesser degree technical (best practice) factors. And don&apos;t worry if you have no idea what that means, you will when you leave. I could bore you to death, and possibly will anyway, with search history, articles from the past, and crystal ball like predictions, but I won&apos;t. Some articles by top SEOs from last year have been rendered useless due to algorithmic changes. Some of the items I say today will have a limited shelf life. So goes search. There are some advanced concepts we use that are very time consuming and technical in nature. It would take the bulk of this two hour seminar to explain them, so I will do my best not to digress into long explanations of such. So let&apos;s get to it.
If you have not been already, this will be the year you are inundated with people telling you to get into social media, and I will be among those asking you to take a look at it, but I want to explain some factors to consider before deciding where to put your money and efforts in 2010. I also want to show you a bit about how social media is affecting SEO and more importantly how it is not. As I mentioned at a recent Social Media breakfast, this will be the year of talking to your audience in their preferred medium, that is to say those they pay attention to, not the ones you wish to participate in. In a down economy we are not afforded the opportunity to be steadfast in our ideals.
The Difficult Truth, it&apos;s not about money it is about time, unless you don&apos;t have time, then you need to spend money. If you don&apos;t have the time, or someone on staff who does, you will need someone you can call to explain it. Someone who will weed out fad from fact. Even if you engage us to help, we need you to show interest and participate in your marketing success. Another difficult realization is that launching a site is not an item to checkoff some list. Unless the check says, now it&apos;s time to get serious. I&apos;ve never seen a PERFECT site launch. What&apos;s a perfect site launch? One where I was able to do everything I wanted to do. Heck, I didn&apos;t even get to do EVERYTHING for our site launch. Projects are always limited by one or more of the following; time, money (which can affect time), effort, resources, knowledge, and buy in (from HIPPOs or you; the client). Any company you deal with will have those same limiting factors.
We don&apos;t have to be very old to figure out that if we want fed we have to go where the food is. Right now, you need to be going where the traffic is or more pointently, where you can be visible. And while being visible is great, if efforts are put into areas where there is no intent for action, ROI will be low. Just who or what do we want to be visible too? The obvious answer is people who would like to use our product or service. The not so obvious answer is where search bots frequent.
We simply do not have time today to cover the pitfalls common to poorly performing sites, nor can we go through step by step all the best practices. For the purpose of today I am going to assume you have a functioning website. A website that isn&apos;t a lame duck. We will be happy to look at your site and give you a free report on how it fairs. That said, here is a mach 1 flyby.
Who can tell me a recent Google change, preferably one I have not already stated? Did you understand it? Did you research it? Do you know how that will affect you business or site? Do you have the time too? And more importantly did you change anything on your site to take advantage of it? Google has dozens of blogs, so it is hard to know which product is going to affect your business today. For example how does the new personalized search affect you? (you will think you are ranking better then you are!) The scary thought is that this is, so far only considering Google. While Matt Cutts of Google recently downplayed previous comments about site performance as a potential criteria for ranking, there is no doubt that Google has made recent changes encouraging site performance.
Take any of the 200 plus criteria and start by first comparing that to your competition. Let&apos;s say for example that your competition has a page (browser) title like such (company name + service + location + stop words + other service + stop words) ALL THINGS BEING EQUAL you could likely win with (service + location | company name). Why include the company name? Branding and credibility which MAY lead to higher click through rate (CTR) from the SERP (search engine results page). Now if your competition has kept it to (service + location) and everything else was equal then you would want to match that method.
SEO // action alpha: This seminar is all about having you leave today with actionable items. Care has been given to provide easy to implement SEO techniques that can have measurable impact on your websites performance. Knowing what your competition is doing allows you to extend efforts to the areas of highest return. And if all this seems too daunting, then it is time to call in reinforcements. 1.877.817.4442 // info@cirrusabs.com // http://www.cirrusabs.com
Let&apos;s start by making sure we are all on the same page as to what are some of the key terms and areas of a SERP (search engine result page) are.
If you are not a national brand, localization matters. If you are a national brand, grabbing local listings is still a good idea. If you think of your own searching habits, you are very likely to have used localized search yourself. While mobile traffic directly to individual websites is still not stacking up to expectations and claims, mobile searches are defiantly on the rise. We also see local search as a high confidence indicator which can lead to higher CTR for no local listings lower on the SERP. And of course lets not forget about all our early adopter friends who are using location aware social applications like Brightkite, Foursquare, and Gowalla.
SEO // action beta: It’s free and easy to do. Go grab your local listings, set up profiles, and set a reminder to go look at the Google local business center analytics. The Google LBC analytics is a separate service from the Google analytics on your website and is a newer feature released in 2009. Don’t forget to review your friends businesses, those service providers you appreciate, and ask clients to review yours.
Let’s have a little reality check here. Who doesn’t want to be number one? When dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrase) SERPs. We also need to understand that the higher the competition for KW/KWP terms the longer it is likely to take to move up unless more effort is brought to bear. The thing we need to understand is that all keywords and phrases are not equally valued. That is why we need to know volumes of traffic.
We&apos;ve taken clients to number one on Google based on kw they insisted had to be there, only to find out that a slight derivation would have yielded exponential traffic. It can be the difference between the terms you use in the industry and what clients actually ask for, or much worse developing an entire website for the wrong profit center or term. What we need is the right keywords for the right demographics.
SEO // action gamma: The quandary many are left with is how to find the right SEO terms to optimize your site for. Let’s start with understanding who your clients are. After that let’s clarify what products or services return the most value to you, and how they fit with your online marketing efforts. Be specific about what you really do, who you really are as an organization, and who you compete with. Now put in keywords and keyword phrases from those exercises, and ones we will do later, into Google’s Keyword selector tool. Knowing the volume of the keywords and keyword phrases you wish to rank for affords you the opportunity to place emphasis on those that will yield the highest return, and you are most likely to be able to place for.
If I have heard it once, I have heard it a hundred times; I’ve nothing to write about. We are back to the truism, if you don’t have the time or the expertise you will need to engage someone who does. This simply is too important to your online marketing efforts to avoid. There is no magic pill to make it all better. You need to have fresh content, significant site depth, and individual pages with keywords and keyword phrases, to draw both human and bot traffic. There are many tools available to us to find good content. Start by familiarizing yourself with Google suggestions that drop down related words as you type into the search box, and the Wonder wheel which is under the “show options” link at the top left of a Google SERP. We also encourage you to use RSS feeds and Google Alerts as additional ways to find good similar material you can write about. It should go without saying, don’t copy other peoples articles. Instead, pull a snippet and summarize what that article means to your clients or business and include a link to the original article. Frequency of updates directly affects crawl rate and freshness of content is one factor for determining your rank on a SERP. Look, you and those in your employ are subject matter experts, it’s time to tell the world about it.
Due to the limited time we have today, I will leave you with some simple technical techniques and generalities. We will cover these in more depth at future events. Keyword saturation is not an absolute, it is a target to help clarify and force you to think in terms of subject per page of your site. You need to make it clear to the search engines what the subject matter of each page is. When creating titles and meta descriptions, think of how you want it to appear on the SERP as well as what keywords need to be included. Pay particular attention to what words you want to be bolded in the SERP for each page, white paper, pdf, or article on your site. And of course do not sacrifice readability, CTA, and general conversion methods just to get traffic. The traffic is almost completely for naught if you can’t get them to convert. Almost.
SEO // action delta: Repeat after me; I will not fret over meta keywords…I will not. Sure go ahead and include meta keywords, but do not treat them as a focus. Instead, review pages on your site where the search engines may not be clear on the subject or purpose. Change title tags and your meta descriptions as you create and alter content first. They are of high value and have a way of clarifying your thinking with regard to the subject of the page. Keep in mind that what ever KW/KWP’s appear in your title tag must be in the content of the page. Do not “stuff” either. It is always helpful to start with keywords and keyword phrases that you already have placement on the search engines for, rather then starting for terms that you have never ranked for. I will show you how to check that later in this presentation. Do make sure though that the words are the correct words. The ones we validated earlier.
Someone told you that hundreds or thousands of backlinks were the key to SEO nirvana right? Well to be sure, backlinks are important, as it was one of the founding factors Google was based on. And yet we have the knowledge that there are over 200 criteria that Google uses to determine rank. Furthermore I have seen sites that have been active for years with tens of thousands backlinks still not rank well because they do not sufficiently cover other ranking factors. Which leads us squarely back to that all things being equal statement I keep saying.
All backlinks are not ranked equally. Refer to slide.
SEO // action epsilon: Let’s use Majestic SEO, although there are many others, to check to see how many backlinks we have. Hey while we are at it, let’s pull out that competitor list from earlier and see how they fare. Keep in mind it is not simply quantity of backlinks but also quality of backlinks that is considered. Now lets look for ways to bolster our backlink strategy. Ask your suppliers to provide backlinks, but have them do so on relevant pages. Encourage customers and suppliers to have individual pages that make sense to be linking too and from. A giant page of links might be ok, but a page that is about XYZ uses our materials like this, is far better. Get into social media and tell the world about your new articles. A common mistake is linking to your home page, and while that is desirable in many instances, don’t forget to send people to inside pages that are more relivant.
Let’s talk about Social media. Actually let’s talk about the “social three” as I call it. Why? Because people use these terms interchangeably, when they are not in fact interchangeable. Social media is online tools that we use like twitter, facebook, friendfeed, foursquare, ning, to build followers, friendships, and contacts. Social networking is the day to day interaction we have with those contacts, in other words the “social” part. It is no different then when you attend a party, that you might otherwise pass on, in order to touch base with clients or potential clients. Social marketing is the subtle or overt use of one or more online tool to promote your business to the network you have established. Again no different then reminding those people you meet at parties, “hey I build killer websites, you should have me do one for you”. At the end of the day you can remove the social off all of these and revert back to traditional media, networking, and marketing methods.
SEO // action zeta: It is wise for both branding reasons, and for online marketing presence to grab your brands social spots. If you have an intern, this would be a great task to set them out on. Which ones are important? Which ones don’t you want a competitor or squatter to have? The additional power of these networks, which will be discussed in further depth in our next seminar, is far past just socializing. While the backlink value for many is not high, the fact that search engines are constantly crawling these networks is past simply noting. This is especially important while the crawl rate on your website is low. Posting to some of these networks can lead to those social pages being indexed in under an hour and subsequently lead to radical improvement in new pages being indexed on your site.
A long time ago a client mentioned that they seen an abnormal spike in traffic in their analytics client. When asked what happen on that day, the client mentioned they had a story about them in the newspaper. Clearly the abnormal traffic was due to abnormal promotion. We want to look for successes so we can repeat them and failures so we can correct or avoid them. While it sounds geeky to discuss Google A/B or multivariate testing, this will not lead to conclusive results for clients with low traffic volume. It certainly may not provide enough measurable change to warrant the cost of creating those changes. This in no way means we should not constantly be testing for improvement. We can as an alternative look to landing page effectiveness, conversion funnels, bounce rates, time on site, and many other types of clues in order to fine tune ROI. This would be a great time to input keywords you have selected based on validation efforts earlier into a tool like Rank Checker, a Firefox add-on, to establish a baseline for both your site, and that of your competitors. You will also want to express the need for everyone in the company to be committed to monitoring contacts, calls, and lead sources for clues on what is working so you can do it again.
We at Cirrus ABS appreciate you taking the time to learn how to improve your internet marketing efforts. Please let us know how we can help you and if you liked this seminar please remember to sign up for our next event which will be on march 1st on social media, social networking, and social marketing concepts.
http://www.cirrusabs.com, http://www.twitter.com/cirrusabs, http://www.facebook.com/cirrusabs, http://www.youtube.com/user/cirrusabs, http://www.linkedin.com/compaines/cirrus-abs, by email: info@cirrusabs.com or by phone: 1.877.817.4442.