The document discusses various off-page SEO techniques including backlinks, nofollow vs dofollow links, and activities like social bookmarking, article submission, blogging, and press releases. It provides examples of using tools like Ahrefs to find backlinks and submitting a blog to Wordpress.com. Guidelines are given for optimizing blog content for SEO through techniques like meta tags, images, and content while avoiding black hat tactics. The importance of quality, unique content for users is emphasized over content solely for search engines.

1. Off-Page SEO (Introduction)
• Basic Of Off-Page SEO
• What is Off-Page SEO
• Why we do Off-Page SEO
• Different Techniques Of Off-Page SEO
http://googlerankingtips.com/

2. Backlinks
• What is Backlinks (Incoming Link)
• Explain Students on White Board with Example
(Office Furniture External Blog Example)
• Show Practical on using Ahref Tool
• Very Important concept to understand Off-
Page SEO

3. Off-Page SEO (Definition)
• Define Off-Page SEO (Earning Backlinks from
other websites)
• Revised what is Backlinks & Off-Page SEO
• Explain Students How Off-Page SEO will Help
our website to Rank in SERP (Take the Help of
Previous Backlnks Example)

4. No/Do follow Link
• Explain what is No follow & Do follow Link
• Explain why Google/Search Engine need
backlinks from both kind of link
• Explain student with Example using tool on PC
How we find the link is Do follow or No Follow

5. Off-Page Techniques/Activities
• Social Bookmarking
• Article Submission
• External Blog Submission
• Press Release Submission
• Guest Blog Submission
• Infographic/Image Submission
• Video Submission
• PPT Submission
• QA
• Forum
• Document Sharing

6. External Blog Submission Demo
• Website: https://www.tumblr.com
• Website: https://wordpress.com/
• Username: er.rahulchavhan@gmail.com
• Pass: rahul@123

7. Blog SEO: How to Search Engine Optimize Your Blog Content
Search engine optimization is incredibly important for marketers. When you optimize your
web pages -- including your blog posts -- you're making your website more visible to people
who are looking for keywords associated with your brand, product, or service via search
engines like Google.
But it can be a pretty tricky tactic to master with Google's copious algorithm updates.
How do you know what matters and what doesn't? What are today's blog SEO best
practices, and what's considered "old-school"? How on earth can you keep it all straight?
We understand confusion is a common issue facing inbound marketers -- and we want to
help. In this post, we'll cover how to optimize your blog posts for the keywords you care
about, along with a few other optimization tactics you should keep in mind.
Note that this list doesn't cover every single SEO tactic under the sun. Rather, these tips are
meant to get you started with improving SEO for your blog in particular.
HubSpot customers: If you want to see specific SEO optimization tips for your individual
blog posts, click the chart icon on the far left side of the blog editor when you're working
on the post to access the SEO Optimization screen.

8. How Our Article Should Be
• Unique & Quality ( Should NOT Contain
Duplicate Content)
• It’s must be basically for users’ NOT for Search
Engine

9. SEO Techniques
• White Hat:
Meta Tag Optimization
Content Optimization
Image Optimization
• Black Hat:
Content Duplicity
Keyword Stuffing
Hidden Text
Cloaking

10. Thank You