The document discusses various off-page SEO techniques including backlinks, nofollow vs dofollow links, and activities like social bookmarking, article submission, blogging, and press releases. It provides examples of using tools like Ahrefs to find backlinks and submitting a blog to Wordpress.com. Guidelines are given for optimizing blog content for SEO through techniques like meta tags, images, and content while avoiding black hat tactics. The importance of quality, unique content for users is emphasized over content solely for search engines.
SEO disasters: the good, the bad and the taboo: Steven van VessumSearchNorwich
There’s huge taboo around sharing SEO disasters. No one wants to look bad, so everyone shares graphs showing organic traffic going up on social media. SEO disasters happen though, more often than you think. If we’re not open about the things that go wrong, how can we improve ourselves and help others improve? Others will make the same mistakes as you did, while you could have helped them prevent it.
Steven wants to break this taboo by documenting and analyzing devastating SEO disasters he comes across. The topic of this talk is both educational and funny. It’ll inspire people to do better, and (hopefully) help break the taboo.
404 Pages are inevitable so make the most out of it.Neha Patel
People tend to disregard the importance of 404 Error pages. But in reality 404 page is important as your content. Check out the presentation and link the end to learn why it is so important to create an optimized 404 Error page and How to monitor your 404 Error pages.
Lets make your 404 a conversion transfer.
SEO disasters: the good, the bad and the taboo: Steven van VessumSearchNorwich
There’s huge taboo around sharing SEO disasters. No one wants to look bad, so everyone shares graphs showing organic traffic going up on social media. SEO disasters happen though, more often than you think. If we’re not open about the things that go wrong, how can we improve ourselves and help others improve? Others will make the same mistakes as you did, while you could have helped them prevent it.
Steven wants to break this taboo by documenting and analyzing devastating SEO disasters he comes across. The topic of this talk is both educational and funny. It’ll inspire people to do better, and (hopefully) help break the taboo.
404 Pages are inevitable so make the most out of it.Neha Patel
People tend to disregard the importance of 404 Error pages. But in reality 404 page is important as your content. Check out the presentation and link the end to learn why it is so important to create an optimized 404 Error page and How to monitor your 404 Error pages.
Lets make your 404 a conversion transfer.
Webinar Using Google Analytics(tm) to Build Your Content StrategyWP Engine
In this informative webinar, experts from Seer Interactive and WP Engine will teach you how to develop sound content strategy using metrics as your guideposts.
Watch on-demand recording now: https://wpengine.com/resources/demand-webinar-using-google-analytics-build-content-strategy/
5 SEO Mistakes You Can Fix Today
These are five very common SEO mistakes that our SEO Team sees on a regular basis as we review websites.
Goal: To walk you through each of these five mistakes and show you step by step how you can IDENTIFY and CORRECT these issues to improve your organic search rankings.
We will cover...
1) Duplicate Content
Duplicate content is one of the most common mistakes we see on a website especially with Wordpress themed websites. Most webmasters and business owners don't have any idea that they have duplicate content or that it can negatively affect your search rankings.
2) Keyword Theming
Keyword theming will help you eliminate keyword stuffing (which Google hates - think negative SEO and penalties) and enable you to get more keyword phrases ranked for an individual page on your website. We will walk you through how it works and how to use the Google AdWords Keyword tool (for free) to start keyword theming.
3) Competitor Tracking
Knowing what keyword phrases your competitors are ranking for is great, but identifying the easy opportunities to move ahead of them because Google hasn't indexed specific content types or keyword themes is even better. Yup, we will teach how to do this too so you can start dominating your competitors. (Just don't share this with them)
4) User Experience Optimization
It's great to improve your SEO and drive more traffic to your website, but happens once someone lands on your homepage, landing page, or blog? UX is critical to converting traffic to leads and customers. We provide you with good and bad examples as well as best practices regarding One-Click methodology, calls to action, page load speed, and navigation.
5) Images
Yes, images play an integral role to your User Optimization, but also to your overall search engine optimization strategy. This isn't just about ALT Text, but you need to start by thinking about the filename of your images before you upload them to your website, how the image size will affect page load speed, and by all means please don't use stock images.
Our SEO Team will guide you through all of these and drop in a few more.
If you need more help, we are here for you and will provide with a free SEO Website Review.
Inbound Marketing Agents
SEO Team
E: agent@inboundmarketingagents.com
W: www.inboundmarketingagents.com
P: 615.600.4790
A supported Product Owner has the power to prioritize. An empowered Product Owner has the power to say 'No'!
The Product Owner is the most underutilized and unsupported role in large organizations that are trying to increase their speed to market. Product Owners are only business people playing a 'weekend dad' to the team or they are merely only writing requirements for the team.
Companies that are successful in delivering products to market empower the Product Owner. The Product Owner has one leg in Product Management and the other leg with the Scrum Team. The empowered Product Owner engages the business, customers, engineering, design, sales groups as stakeholders. They are empowered to optimize value by creating vision and context to enable teams to deliver products people want to buy and are technically sound to maintain and scale.
In this workshop, we will help you unleash this opportunity and guide you in understanding the role of an empowered Product Owner.
5 SEO Quick Wins to give your website a boost in search.
The Small Things that Make The Big Differences.
SEO is a long-term process but here are some things you can do to speed up the process – like these 5 SEO quick wins.
Get Mobile
Get Faster
Get Local
Get Optimized
Get Zero Position
Get your
Free SEO Audit today!
I will audit your website and provide a complete SEO action plan.
https://simple.am/
https://youtu.be/NOu5axfyZyU
April 9, 2015 Meetup: A deep dive into site maps and wireframesMickey Mellen
At our last Meetup we discussed the questions we ask in order to begin a web project. This month we'll be discussing the steps we take to get to design. This involves everything from site maps, to copywriting, to wireframing and finally design.
This is the deck for the first Nashville HUG featuring the one and only Alan Perlman (Hubspot Academy Expert). We had a phenomenal time as he shared some new features for Hubspot's new COS.
SEO for Enterprise: Back to the BasicsAdam Audette
When you really boil it down, in-house SEO leaders are responsible for just three things: 1) Driving traffic, 2) Reporting on the channel, 3) being the bridge. This deck requires more explanation (all content was delivered verbally), but should illustrate one basic fact: keeping it simple is the key to success in enterprise SEO!
Tips and tactics that generate clicks and impressions - Daniel BrooksSearchNorwich
This talk goes over some new keyword research tactics which will vastly improve your targeting that will generate increased traffic and conversions for your client.
What's a Web Strategy and Why Do I Need One? Hall_
More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
Presented By Jenika Scott of Hall Web Services
SEO Strategy and The Hummingbird EffectRobin Leonard
Talk given at #SEMCON2013 on SEO Strategy and the impact caused by Hummingbird.
http://www.pinasevents.com/wp-content/uploads/2013/10/The-7th-Search-Engine-Marketing-SEMCON-2013.jpeg
6 simple way to improving seo strategy through webmasters toolsINDIAN SEO COMPANY
Most search experts rely on Google Webmaster Tools to analyze the technical aspects of a website. Here are 6 top ways by which you can improve SEO strategy through webmaster tool.
Seo tutorial: Practical seo learning for beginners with tutorialPurpalyn
Here is a SEO step by step guide for beginners. This practical SEO tutorial and beginners guide will teach you the basics and fundamentals of SEO in a step by step and methodical manner.
Webinar Using Google Analytics(tm) to Build Your Content StrategyWP Engine
In this informative webinar, experts from Seer Interactive and WP Engine will teach you how to develop sound content strategy using metrics as your guideposts.
Watch on-demand recording now: https://wpengine.com/resources/demand-webinar-using-google-analytics-build-content-strategy/
5 SEO Mistakes You Can Fix Today
These are five very common SEO mistakes that our SEO Team sees on a regular basis as we review websites.
Goal: To walk you through each of these five mistakes and show you step by step how you can IDENTIFY and CORRECT these issues to improve your organic search rankings.
We will cover...
1) Duplicate Content
Duplicate content is one of the most common mistakes we see on a website especially with Wordpress themed websites. Most webmasters and business owners don't have any idea that they have duplicate content or that it can negatively affect your search rankings.
2) Keyword Theming
Keyword theming will help you eliminate keyword stuffing (which Google hates - think negative SEO and penalties) and enable you to get more keyword phrases ranked for an individual page on your website. We will walk you through how it works and how to use the Google AdWords Keyword tool (for free) to start keyword theming.
3) Competitor Tracking
Knowing what keyword phrases your competitors are ranking for is great, but identifying the easy opportunities to move ahead of them because Google hasn't indexed specific content types or keyword themes is even better. Yup, we will teach how to do this too so you can start dominating your competitors. (Just don't share this with them)
4) User Experience Optimization
It's great to improve your SEO and drive more traffic to your website, but happens once someone lands on your homepage, landing page, or blog? UX is critical to converting traffic to leads and customers. We provide you with good and bad examples as well as best practices regarding One-Click methodology, calls to action, page load speed, and navigation.
5) Images
Yes, images play an integral role to your User Optimization, but also to your overall search engine optimization strategy. This isn't just about ALT Text, but you need to start by thinking about the filename of your images before you upload them to your website, how the image size will affect page load speed, and by all means please don't use stock images.
Our SEO Team will guide you through all of these and drop in a few more.
If you need more help, we are here for you and will provide with a free SEO Website Review.
Inbound Marketing Agents
SEO Team
E: agent@inboundmarketingagents.com
W: www.inboundmarketingagents.com
P: 615.600.4790
A supported Product Owner has the power to prioritize. An empowered Product Owner has the power to say 'No'!
The Product Owner is the most underutilized and unsupported role in large organizations that are trying to increase their speed to market. Product Owners are only business people playing a 'weekend dad' to the team or they are merely only writing requirements for the team.
Companies that are successful in delivering products to market empower the Product Owner. The Product Owner has one leg in Product Management and the other leg with the Scrum Team. The empowered Product Owner engages the business, customers, engineering, design, sales groups as stakeholders. They are empowered to optimize value by creating vision and context to enable teams to deliver products people want to buy and are technically sound to maintain and scale.
In this workshop, we will help you unleash this opportunity and guide you in understanding the role of an empowered Product Owner.
5 SEO Quick Wins to give your website a boost in search.
The Small Things that Make The Big Differences.
SEO is a long-term process but here are some things you can do to speed up the process – like these 5 SEO quick wins.
Get Mobile
Get Faster
Get Local
Get Optimized
Get Zero Position
Get your
Free SEO Audit today!
I will audit your website and provide a complete SEO action plan.
https://simple.am/
https://youtu.be/NOu5axfyZyU
April 9, 2015 Meetup: A deep dive into site maps and wireframesMickey Mellen
At our last Meetup we discussed the questions we ask in order to begin a web project. This month we'll be discussing the steps we take to get to design. This involves everything from site maps, to copywriting, to wireframing and finally design.
This is the deck for the first Nashville HUG featuring the one and only Alan Perlman (Hubspot Academy Expert). We had a phenomenal time as he shared some new features for Hubspot's new COS.
SEO for Enterprise: Back to the BasicsAdam Audette
When you really boil it down, in-house SEO leaders are responsible for just three things: 1) Driving traffic, 2) Reporting on the channel, 3) being the bridge. This deck requires more explanation (all content was delivered verbally), but should illustrate one basic fact: keeping it simple is the key to success in enterprise SEO!
Tips and tactics that generate clicks and impressions - Daniel BrooksSearchNorwich
This talk goes over some new keyword research tactics which will vastly improve your targeting that will generate increased traffic and conversions for your client.
What's a Web Strategy and Why Do I Need One? Hall_
More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
Presented By Jenika Scott of Hall Web Services
SEO Strategy and The Hummingbird EffectRobin Leonard
Talk given at #SEMCON2013 on SEO Strategy and the impact caused by Hummingbird.
http://www.pinasevents.com/wp-content/uploads/2013/10/The-7th-Search-Engine-Marketing-SEMCON-2013.jpeg
6 simple way to improving seo strategy through webmasters toolsINDIAN SEO COMPANY
Most search experts rely on Google Webmaster Tools to analyze the technical aspects of a website. Here are 6 top ways by which you can improve SEO strategy through webmaster tool.
Seo tutorial: Practical seo learning for beginners with tutorialPurpalyn
Here is a SEO step by step guide for beginners. This practical SEO tutorial and beginners guide will teach you the basics and fundamentals of SEO in a step by step and methodical manner.
In SEO, there are on-page factors and off-page factors. On-page SEO factors are aspects of your website that you can optimize for better search rankings. It’s about improving things like your technical set-up, your content, and how user-friendly your site is. In this post, we’ll explain all about on-page SEO and how it differs from off-page SEO, and we’ll talk about some on-page optimizations that can help you to rank better..
Search Engine Optimization- Meaning, Roadmap and FutureBanyanbrain
Banyanbrain presents a guide to the meaning, strategies, future, and some myths about search engine optimization. It will help you understand how SEO is done and what importance it holds in a digital marketer's life. This guide also provides official trusted resources from where you can be updated with industry trends and latest news of digital marketing. Explore it and get the perfect guide to Search Engine Optimization.
SEO or Search Engine Optimization isn’t merely something that enables your website to organically rank better in Google, but it includes a great depth of strategy and methods to implement to eventually make it successful.
This PPT has some essential points about digital marketing, which will help fresher to crack their interview in digital marketing. The Digital Marketing Terms we share here are essential for interviews that every company must ask freshers.
In this PDF you will learn about SEO audits. How to do an SEO audit and find your website problems. In this pdf, you deeply learn the right ways to do a Seo audit and also about the best tool that helps you to do an audit.
Pdf By Megatask Technologies
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
1. Off-Page SEO (Introduction)
• Basic Of Off-Page SEO
• What is Off-Page SEO
• Why we do Off-Page SEO
• Different Techniques Of Off-Page SEO
http://googlerankingtips.com/
2. Backlinks
• What is Backlinks (Incoming Link)
• Explain Students on White Board with Example
(Office Furniture External Blog Example)
• Show Practical on using Ahref Tool
• Very Important concept to understand Off-
Page SEO
3. Off-Page SEO (Definition)
• Define Off-Page SEO (Earning Backlinks from
other websites)
• Revised what is Backlinks & Off-Page SEO
• Explain Students How Off-Page SEO will Help
our website to Rank in SERP (Take the Help of
Previous Backlnks Example)
4. No/Do follow Link
• Explain what is No follow & Do follow Link
• Explain why Google/Search Engine need
backlinks from both kind of link
• Explain student with Example using tool on PC
How we find the link is Do follow or No Follow
5. Off-Page Techniques/Activities
• Social Bookmarking
• Article Submission
• External Blog Submission
• Press Release Submission
• Guest Blog Submission
• Infographic/Image Submission
• Video Submission
• PPT Submission
• QA
• Forum
• Document Sharing
7. Blog SEO: How to Search Engine Optimize Your Blog Content
Search engine optimization is incredibly important for marketers. When you optimize your
web pages -- including your blog posts -- you're making your website more visible to people
who are looking for keywords associated with your brand, product, or service via search
engines like Google.
But it can be a pretty tricky tactic to master with Google's copious algorithm updates.
How do you know what matters and what doesn't? What are today's blog SEO best
practices, and what's considered "old-school"? How on earth can you keep it all straight?
We understand confusion is a common issue facing inbound marketers -- and we want to
help. In this post, we'll cover how to optimize your blog posts for the keywords you care
about, along with a few other optimization tactics you should keep in mind.
Note that this list doesn't cover every single SEO tactic under the sun. Rather, these tips are
meant to get you started with improving SEO for your blog in particular.
HubSpot customers: If you want to see specific SEO optimization tips for your individual
blog posts, click the chart icon on the far left side of the blog editor when you're working
on the post to access the SEO Optimization screen.
8. How Our Article Should Be
• Unique & Quality ( Should NOT Contain
Duplicate Content)
• It’s must be basically for users’ NOT for Search
Engine
9. SEO Techniques
• White Hat:
Meta Tag Optimization
Content Optimization
Image Optimization
• Black Hat:
Content Duplicity
Keyword Stuffing
Hidden Text
Cloaking
