Walt Disney "imagineered" great story and strategy for Disney - what tips for content strategy can you learn from him?

1. How to Imagineer Your
Content Strategy Like

2. • One of the most
effective ways to
create a content
strategy is to forget
about marketing and
focus on storytelling
instead!
• If storytelling is the
secret to effective
content, then who
better to inspire your
brand than legendary
storytelling master
Walt Disney?

3. Principles of Disney’s Success
• Part of what made Walt
Disney so legendary was
his ability to:
• Capture the attention of
audiences all ages
• Imagineer compelling
stories that kept
audiences wanting more
• Relate to all
demographics

4. How did he do this?
Walt Disney consistently
employed the following
tactics in his writing:
• A story needs a theme
• A great hero needs a
great villain
• Don’t build it for
yourself

5. A Story Needs a Theme
• Disney used entertainment as a vehicle to
showcase a theme. Likewise, a hodgepodge of
posts is ineffective. Using an editorial calendar
allows you to plot out how you define your
brand and reach consumers.
• The more specific you become in planning, the
better you can target your audience.

6. A Great Hero Needs a Great Villain
• Part of what makes Disney’s
stories so compelling is how
strong the characters are.
Likewise, define problems
that consumers are having
(the villain) so greatly that
when you introduce your
brand as a solution,
customers have no choice
but to turn to you! Don’t
just showcase your brand –
define the problems you can
fix!

7. Don’t Build it for Yourself
• Disney specifically built stories for his
audiences. Are you building content and a
social media strategy for yours?

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