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Press & Blogger Outreach for Link Building
The document discusses effective press and blogger outreach strategies for link building, emphasizing the importance of compelling stories to gain media attention. Rhea Drysdale highlights the necessity of controlling content distribution and understanding the evolving media landscape, where everyone wants to act as a publisher. It also provides practical tips for identifying influential networks and managing outreach processes.
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Press & Blogger Outreach for Link Building
- 1. Press & BloggerOutreach for Link Building Rhea Drysdale | Oct. 11th 2016 #Pubcon @Rhea @OutspokenMedia
- 2. Let’s give this sessiona new title #Pubcon @Rhea 2
- 3. Press & BloggersDon’t Give a Sh*t About You Rhea Drysdale | Oct. 11th 2016 #Pubcon @Rhea @OutspokenMedia
- 4. I love tracking informationdiffusion! #Pubcon @Rhea 4
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- 8. Then I didit again, but on a local level…
- 10. We had 4news crews show up in a few hours! #Pubcon @Rhea 10
- 11. “Here’s my card. Callor email me anytime you have a good story.” #Pubcon @Rhea 11
- 12. What was thesecret? Asking for help. #Pubcon @Rhea 12
- 13. Want to knowanother secret? #Pubcon @Rhea 13
- 14. Want to knowanother secret? I hate doing this for clients. #Pubcon @Rhea 14
- 15. Radical ideas and newsworthystatements are opposite of how you probably do business. #Pubcon @Rhea 15
- 16. At Outspoken, wehave to control the content & distribution process or results are compromised. #Pubcon @Rhea 16
- 17. The media doesn’tgive a shit about you unless you have a good story and they have time to cover it. #Pubcon @Rhea 17
- 18. Because we don’tlive in this world anymore… #Pubcon @Rhea 18
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- 20. #Pubcon @Rhea 20 Image:https://deanbeech.wordpress.com/boa-tvfilm/audience-theories/hypodermic-needle-theory/
- 21. The truth is,we NEVER lived in that world. #Pubcon @Rhea 21
- 22. We live ina personalized, cross-device world. #Pubcon @Rhea 22
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- 25. Information is rarely receiveddirectly from the source. #Pubcon @Rhea 25
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- 27. #Pubcon @Rhea 27 GoogleTrends: “influencer marketing”
- 28. Identify influential groups andtheir networks #Pubcon @Rhea 28
- 29. Follow the trail Hashtags,URLs, retweets, headlines, quotes #Pubcon @Rhea 29
- 30. Where did theyget their news? #Pubcon @Rhea 30
- 31. Where did thesource of their news get their news? #Pubcon @Rhea 31
- 32. Where did that sourceget their news? Etc… #Pubcon @Rhea 32
- 33. Map network overlap #Pubcon@Rhea 33
- 34. Start at thebeginning with a story as it breaks #Pubcon @Rhea 34
- 35. Social Seeder Sitesfrom my post: - http://hotair.com/about/ - political - http://www.dailykos.com/ - political - http://www.theblaze.com/ - political - http://techaeris.com/ - technical - https://www.engadget.com/ - technical - https://www.techdirt.com/ - http://jezebel.com/ - http://www.democraticunderground.com/ - http://gawker.com/ - http://techchuck.com/ - http://boingboing.net/ #Pubcon @Rhea 35
- 36. Follow the headline #Pubcon@Rhea 36
- 42. It’s not justabout traditional press and bloggers…
- 43. Everyone wants tobe a publisher #Pubcon @Rhea 43
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- 54. Be cautious ofthings like this: #Pubcon @Rhea 54
- 55. Unnatural, irrelevant surgein referring domains = AHHHHH! #Pubcon @Rhea 55
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- 57. Create a qualityscore for outreach targets #Pubcon @Rhea 57
- 58. Consider the newscycle! Rise & decay pattern of story #Pubcon @Rhea 58
- 59. Don’t forget about opiniondynamics & PSYOPS… A talk for another time involving drinks later on… #Pubcon @Rhea 59
- 60. Always remember your reputationand WHY you need coverage. #Pubcon @Rhea 60
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- 62. Read the guidehere: outspokenmedia.com/reputation-marketing/ #Pubcon @Rhea 62