Is your content converting customers the way you want it to? If not, it might be time to rethink your web copy and business’s point of view.

1. HowtoDevelop
Your Brand’s
PointofView

2. HowtoDevelopYourBrand’sPointofView
• Research from the
Corporate Executive
Board shoes that
the #1 reason
businesses are
disappointed with
their conversion
rates is because of a
poor content
marketing strategy.

3. • So what’s the secret to a truly compelling
content strategy?
• It’s quite simple: develop your point of
view!

4. ElementsofaStrongBrandPointofView
• Strong opinions
• Unique voice
• Personality
• And much more help compose your point
of view!
• Without distinguishing your brand’s voice,
you can’t distinguish it as a leader in your
industry. Your point of view IS your equity.

5. • Let’s focus on the 4 key secrets to
developing your point of view. Ready?

6. #1–DefineYourGoal
• This might seem obvious,
but most people skip it.
Instead of writing “just
another” blog post, think of
your goal. Is it to entertain,
inform, teach, become a
leader, establish your
brand?
• As simple as it sounds: you
can’t accomplish a content
marketing goal unless you
have one.

7. #2–DeterminetheMostEffectiveFormat
• Content doesn’t
necessarily have to be a
blog post. Depending on
your goal, other formats
could be more
appropriate such as:
• A YouTube video
• Infographic
• Case Study
• Interview
• Or something
completely creative!

8. #3–VaryYourUpdates
• You’ll always want to
find ways to keep your
content fresh,
especially if you upload
on a regular basis.
• Push your brand to the
limit, and expand the
proverbial “box!”

9. #4–KeepCreating
• Regularly updated content is vital to
establishing your brand’s voice and point
of view!

10. Content Equals Money is a content
writing service that serves a wide
variety of clients with top-shelf
shareable content. We cater to SEO
marketing agencies as well as small
business, providing content
marketing strategies applicable to
many fields. Whether you need
content for yourself or content for
your clients, Content Equals Money
is the insource Writing Service to
suit your needs!