Presentation to SEMNE, May 18, 2010 - How to leverage Google's recent ad innovations: location extensions, sitelink extensions, product extensions, mobile advertising. Expand advertising reach, engage users, increase conversion rates with Ad Extensions.
Jampp’s partnership with PubNative helps them to further drive incremental revenue for their customers across the entire app marketing cycle, from discovery to re-engagement.
Presentation to SEMNE, May 18, 2010 - How to leverage Google's recent ad innovations: location extensions, sitelink extensions, product extensions, mobile advertising. Expand advertising reach, engage users, increase conversion rates with Ad Extensions.
Jampp’s partnership with PubNative helps them to further drive incremental revenue for their customers across the entire app marketing cycle, from discovery to re-engagement.
We believe that Google has developed a system of automatic program and platform linkages, opt-ins and extensions that are opaque and costly for their advertisers. These systems are designed to extend Google’s Internet search dominance into commerce, advertising and apps on the Internet and mobile platforms, giving them disproportionate control of advertising inventory on multiple platforms
Survey of Advertisers and Agencies
Search Engine Marketing Professional Organization (SEMPO)
February, 2009
http://www.sempo.org/learning_center/research/2008_execsummary.pdf
AdClick Africa Media Group is a digital media company providing digital ad solutions to both Publishers and Advertisers alike. Our solutions align your Advertising with the right audience, to ensure optimum performance and unparalleled deliverables.
PixTV 26: 50 Shades of YouTube - Dominating Your Competition with Video Conte...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/TmUV4W
When marketer Anastasia Steele goes to YouTube, she encounters a business vehicle that is beautiful, brilliant, and intimidating. The unworldly, innocent Ana is startled to realize she wants YouTube, despite its enigmatic reserve, and finds she is desperate to get close to YouTube content marketing and YouTube advertising. Unable to resist Ana’s quiet beauty, wit, and independent spirit, YouTube wants her, too.
OK, time to put down the steamy romance novel. We’re going to collapse 50 shades of YouTube down to 2: YouTube content marketing and YouTube advertising. That’s all you need to know to drive dominating video campaigns in short order. In less than one hour, Pixability will share its world-class YouTube expertise and give you an actionable playlist. Stop looking for Christian Grey and start looking for raving fans on YouTube.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
We believe that Google has developed a system of automatic program and platform linkages, opt-ins and extensions that are opaque and costly for their advertisers. These systems are designed to extend Google’s Internet search dominance into commerce, advertising and apps on the Internet and mobile platforms, giving them disproportionate control of advertising inventory on multiple platforms
Survey of Advertisers and Agencies
Search Engine Marketing Professional Organization (SEMPO)
February, 2009
http://www.sempo.org/learning_center/research/2008_execsummary.pdf
AdClick Africa Media Group is a digital media company providing digital ad solutions to both Publishers and Advertisers alike. Our solutions align your Advertising with the right audience, to ensure optimum performance and unparalleled deliverables.
PixTV 26: 50 Shades of YouTube - Dominating Your Competition with Video Conte...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/TmUV4W
When marketer Anastasia Steele goes to YouTube, she encounters a business vehicle that is beautiful, brilliant, and intimidating. The unworldly, innocent Ana is startled to realize she wants YouTube, despite its enigmatic reserve, and finds she is desperate to get close to YouTube content marketing and YouTube advertising. Unable to resist Ana’s quiet beauty, wit, and independent spirit, YouTube wants her, too.
OK, time to put down the steamy romance novel. We’re going to collapse 50 shades of YouTube down to 2: YouTube content marketing and YouTube advertising. That’s all you need to know to drive dominating video campaigns in short order. In less than one hour, Pixability will share its world-class YouTube expertise and give you an actionable playlist. Stop looking for Christian Grey and start looking for raving fans on YouTube.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
IV. Székelyföldi IT&C és Innovációs Konferencia - Október 2016 - Szováta, Románia
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Press & Blogger Outreach for Link BuildingRhea Drysdale
Aka "Press & Bloggers Don't Give a Shit About You"
My Pubcon 2016 Las Vegas presentation on information diffusion, hypodermic needle theory, two step flow theory, social and influencer network mapping, how to identify the source of news coverage, brands becoming publishers, how to evaluate potential links and authors, how to track the evolution of a headline, the rise and decay of stories, and more!
GraphQL is a new API technology that makes it easy to describe the data available in your backend, and then fetch it with a simple query language. In this talk, I go over some of the reasons this is especially great for frontend developers.
GDD Brazil 2010 - Google Storage, Bigquery and Prediction APIsPatrick Chanezon
Google is expanding our storage products by introducing Google Storage for Developers. It offers a RESTful API for storing and accessing data at Google. Developers can take advantage of the performance and reliability of Google's storage infrastructure, as well as the advanced security and sharing capabilities. We will demonstrate key functionality of the product as well as customer use cases. Google relies heavily on data analysis and has developed many tools to understand large datasets. Two of these tools are now available on a limited sign-up basis to developers: (1) BigQuery: interactive analysis of very large data sets and (2) Prediction API: make informed predictions from your data. We will demonstrate their use and give instructions on how to get access.
Google BigQuery for Everyday DeveloperMárton Kodok
IV. IT&C Innovation Conference - October 2016 - Sovata, Romania
A. Every scientist who needs big data analytics to save millions of lives should have that power
Legacy systems don’t provide the power.
B. The simple fact is that you are brilliant but your brilliant ideas require complex analytics.
Traditional solutions are not applicable.
The Plan: have oversight over developments as they happen.
Goal: Store everything accessible by SQL immediately.
What is BigQuery?
Analytics-as-a-Service - Data Warehouse in the Cloud
Fully-Managed by Google (US or EU zone)
Scales into Petabytes
Ridiculously fast
Decent pricing (queries $5/TB, storage: $20/TB) *October 2016 pricing
100.000 rows / sec Streaming API
Open Interfaces (Web UI, BQ command line tool, REST, ODBC)
Familiar DB Structure (table, views, record, nested, JSON)
Convenience of SQL + Javascript UDF (User Defined Functions)
Integrates with Google Sheets + Google Cloud Storage + Pub/Sub connectors
Client libraries available in YFL (your favorite languages)
Our benefits
no provisioning/deploy
no running out of resources
no more focus on large scale execution plan
no need to re-implement tricky concepts
(time windows / join streams)
pay only the columns we have in your queries
run raw ad-hoc queries (either by analysts/sales or Devs)
no more throwing away-, expiring-, aggregating old data.
Complex realtime event analytics using BigQuery @Crunch WarmupMárton Kodok
Complex event analytics solutions require massive architecture, and Know-How to build a fast real-time computing system. Google BigQuery solves this problem by enabling super-fast, SQL-like queries against append-only tables, using the processing power of Google’s infrastructure.In this presentation we will see how Bigquery solves our ultimate goal: Store everything accessible by SQL immediately at petabyte-scale. We will discuss some common use cases: funnels, user retention, affiliate metrics.
Learn more about the Doubleclick Dynamic remarketing potential in the presentation of Dmytro Tonkikh, Promodo PPC expert. He compares the effectiveness of AdWords versus Doubleclick Dynamic creative and provides a few useful solutions.
An indepth look at Google BigQuery Architecture by Felipe Hoffa of GoogleData Con LA
Abstract:- Come learn about Google BigQuery and its underlying architecture. Felipe will go over the evolution of BigQuery and explain some of the underlying principles of BigQuery and Dremel. Felipe will also go over some of the latest use cases and will demo a use case of Google BigQuery
Bio:-
Felipe Hoffa moved from Chile to San Francisco to join Google as a Software Engineer. Since 2013 he's been a Developer Advocate on big data - to inspire developers around the world to leverage the Google Cloud Platform tools to analyze and understand their data in ways they could never before. You can find him in several YouTube videos, blog posts, and conferences around the world.
Follow Felipe at https://twitter.com/felipehoffa.
DoubleClick for Advertisers is an Ad Management and Ad Serving solution that helps Agency and Advertisers manage the entire scope of digital advertising.
Follow me to get more updates regularly.
AWS Athena vs. Google BigQuery for interactive SQL QueriesDoiT International
During the re:Invent 2016, AWS has released the Amazon Athena - an interactive query service that makes it easy to analyze data in Amazon S3 using standard SQL. Athena is serverless, so there is no infrastructure to manage, and you pay only for the queries that you run.
We took a look on AWS Athena and compared it to the Google BigQuery - another player of serverless interactive data analysis.
Would you like to know which one is the right tool for you? Join us for this meetup to learn AWS Athena and for the test drive of querying exactly the same dataset using AWS Athena and Google BigQuery to see where each one shines (or totally blows it).
Forms are the main 'entry barrier' to anything meaningful on the web. It might be a registration form, sign-up form or a shopping cart. In all of them, you wish to do the best in order to make your users happy with the experience.
In these slides, we will cover the best practices so your forms will rock.
The 'macro view' on Big Query:
We started with an overview, some typical uses and moved to project hierarchy, access control and security.
In the end we touch about tools and demos.
We continuously support our ad-agency clients, and are forever looking for new innovative ways to do that.
One way is through our Demystify Digital Guides. This is the second instalment in the series and focuses on Programmatic Radio.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
A lot of advertisers are not familiar with the programmatic advertising term: demand-side platform (DSP). There are a lot of questions about what a DSP is and how different DSPs compared to Google Ads. You can find those anwers in our DSPs vs Google Ads e-book.
5 reasons to get best outcomes from Performance max(0).pdfScale Up
The latest new Performance Max campaigns allow users to see their Google Ads inventory from just one campaign. It is created to praise keyword search campaigns of all the users. This helps to find more potential leads across Gmail, Google Maps, YouTube, Discover, and Display Search.
Based on the specified conversion goals, Performance Max helps users increase their chances of getting more conversions and value. It optimizes performance in real-time through different channels with the Smart Bidding method. This article will examine the 5 reasons to get the best outcome from Performance Max ad campaigns.
Increased reach and lowered CPA with DoubleClickMark Squires
THE GOALS
- Maximize every pound in the marketing budget
- Keep the CPA in balance while serving dynamic vouchering campaigns to a new audience on mobile devices
- Decrease the rate of costly, ineffective GIF backup images
THE APPROACH
- Experiment with a mixed-mode campaign created on Google Web Designer
- Use Flash backed up by HTML5 to ease the switch to HTML5-only campaigns
THE RESULTS
- Backup images have decreased from 7% to 0.5%
- HTML5 outperforms Flash so convincingly that marketers switched to an HTML5-only approach
- HTML5 campaigns increase reach by adding mobile inventory yet decrease overall eCPA by 12%
- Process 50% faster because designers can create ads without help from a developer
Summary of Stacey Delaney's presentation from SAGE 2016Ruperta Daher
Stacey Delaney, Managing Director at Sparcmedia, presented on 'How to Add New Revenue Streams to your Business by Incorporating Programmatic Capabilities' at Sparcmedia's sponsored breakfast session at SAGE.
Defining the programmatic publishing landscape, highlighting the trends, and debunking the misconceptions of programmatic advertising for African publishers.
We are providing these services and training of digital marketing, Web Development, Search engine Optimization, Graphic designing, Content Writing, Social Media Marketing, Email Marketing, Facebook ads, Google ads, Social Media Optimization based in Pakistan all over the World.