The document discusses the advantages of creating a blog post series, including increased traffic and improved conversion rates. It advises focusing on a single theme that allows individual posts to stand alone and suggests using an editorial calendar for organization. Additionally, it highlights that 'Content Equals Money' is a writing service catering to diverse clients with tailored content marketing strategies.

1. HowtoWritea
BlogPostSeries
Part 1

2. • Let’s face it: you love
sequels. They give us
more of something that
we already love.
• Whether it’s Pirates of
the Caribbean or The
Dark Knight, it’s great
seeing each subsequent
scenario unfold.

3. Likewise, why limit a brilliant idea to single
blog post? Benefits of a blog series include:
• Increased traffic
• Easier content creation
• Improved conversion/click-through-rates

4. • So how can
you write a
successful
blog post
series for
your
business?

5. Create A Single Idea that You Can
Break Down Into Other Ideas
• Not only does this give you an underlying theme, but
it allows each individual post to stand on it’s own.
Theoretically, a visitor could stumble onto “Part 7”
and still enjoy it without having read the prior six
parts.

6. Stay Focused on a Single Idea
• This will make it easier to break down into parts.
Consider The Lord of the Rings. The idea is simple: a
hobbit tries to destroy a ring. But this simplicity
naturally allows accompanying storylines to develop
and take shape.
• Plus, this keeps it easy to keep the entire series
unified and cohesive.

7. Utilize an Editorial Calendar
• The benefits of using an
editorial calendar for a blog
post series include:
• Staying focused on topic and
release dates
• Ensuring you’re painting a
cohesive image
• Simplifying the process of
writing and brainstorming
• Having the ability to plan
the whole series

8. Content Equals Money is a content
writing service that serves a wide
variety of clients with top-shelf
shareable content. We cater to SEO
marketing agencies as well as small
business, providing content
marketing strategies applicable to
many fields. Whether you need
content for yourself or content for
your clients, Content Equals Money
is the insource Writing Service to
suit your needs!