Important factors of SEO, on-page SEO, off-page SEO, keyword research, google indexing, google bot, types of keywords, points to consider while doing SEO
Web Design & Development ! BATRA COMPUTER CENTREjatin batra
Are you in search of Web Designing & Development training in Ambala Cantt?
Now your search ends here... Batra Computer Centre provides you best training in Web Designing & Development in Ambala Cantt. We also provide training in courses like Basics of Computer, C,C++, Php, Web Designing, Web Development, Seo, So etc. We offer you training in many other courses also.
A presentation about how WordPress.Com can provide a basic website for individuals or organizations, and step-by-step tips on how to plan and implement a WordPress.Com site.
If someone's just told you that you're HTML, JPEG and PHP for your CMS is not SEF or accordant with W3C guidelines and you have no idea what they're talking about, here's a quick rundown on common web design terms and acronyms for you.
Web Design & Development ! BATRA COMPUTER CENTREjatin batra
Are you in search of Web Designing & Development training in Ambala Cantt?
Now your search ends here... Batra Computer Centre provides you best training in Web Designing & Development in Ambala Cantt. We also provide training in courses like Basics of Computer, C,C++, Php, Web Designing, Web Development, Seo, So etc. We offer you training in many other courses also.
A presentation about how WordPress.Com can provide a basic website for individuals or organizations, and step-by-step tips on how to plan and implement a WordPress.Com site.
If someone's just told you that you're HTML, JPEG and PHP for your CMS is not SEF or accordant with W3C guidelines and you have no idea what they're talking about, here's a quick rundown on common web design terms and acronyms for you.
Detailed walk through of Wordpress CMS and Blogging Platforms and process of setting up hosted and self-hosted systems as well as using custom produced themes, bought and free themes.
wordpress training | wordpress certification | wordpress training course | wo...Nancy Thomas
Website : http://www.todaycourses.com
WordPress Online Training Concepts :
Getting Started with WordPress
Blogging Basics
Types of blogs
Manual installation on a web server
Administration
Understanding the Dashboard
Setting up user accounts
Elements of a Post
Managing Posts, Categories and tags
Adding an About page
Adding your links
Site Design: Themes
How to find and install new themes
The basics components and files of a theme
How to use widgets
Quick PHP Overview
Review of basics template tags
Adding Functionality and Interactivity to your Blog
What is a Plugin?
How to find and install plugins
Popular and useful plugins
Marketing your Blog
Adding Analytics and RSS Feeds
SEO Optimization
Integrating social media sites
How to monetize your blog
Themes: ‘Under the Hood’
Blog design considerations
Dissecting how a theme works
Creating a basic theme from scratch
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WordPress is a website powerhouse for small and large businesses. Learn how to use it, and make it a valuable weapon in your marketing and SEO arsenal.
Detailed walk through of Wordpress CMS and Blogging Platforms and process of setting up hosted and self-hosted systems as well as using custom produced themes, bought and free themes.
wordpress training | wordpress certification | wordpress training course | wo...Nancy Thomas
Website : http://www.todaycourses.com
WordPress Online Training Concepts :
Getting Started with WordPress
Blogging Basics
Types of blogs
Manual installation on a web server
Administration
Understanding the Dashboard
Setting up user accounts
Elements of a Post
Managing Posts, Categories and tags
Adding an About page
Adding your links
Site Design: Themes
How to find and install new themes
The basics components and files of a theme
How to use widgets
Quick PHP Overview
Review of basics template tags
Adding Functionality and Interactivity to your Blog
What is a Plugin?
How to find and install plugins
Popular and useful plugins
Marketing your Blog
Adding Analytics and RSS Feeds
SEO Optimization
Integrating social media sites
How to monetize your blog
Themes: ‘Under the Hood’
Blog design considerations
Dissecting how a theme works
Creating a basic theme from scratch
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WordPress is a website powerhouse for small and large businesses. Learn how to use it, and make it a valuable weapon in your marketing and SEO arsenal.
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
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What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
Optimizing Your Website for Search EnginesTony Sattler
SEO is hard. It’s a sub-section of the digital industry that has never found common ground. It's nearly impossible to tell who's good at it and who's not.
Fortunately, you can lay a foundation for good organic search traffic by implementing best practices on your own website.
What is the SEO,and why does it matter to your business website?Chittaranjan Infotech
Search Engine Optimization ( SEO) refers to the process used in sites such as Google,Yahoo, or Bing to improve the location of a website on search engine results pages ( SERPs). Developing a company SEO strategy will help drive customer traffic to your website, as well as increase your sales and revenue. To get you started on the development of your SEO strategy, here's a little history to understand how search engines like Google use metrics to rank website placements for organic searches.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Search Engine Optimization (SEO) is the on-going process of making sure that your web site performs as well as possible on specific search engine searches.
This presentation aims to explain the SEO basics that every SEO beginner, website designer, developer, or site owner should know.
Learn more about SEO here: http://seoinformationtechnology.blogspot.com/
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
Digital Marketing is the leading industry in the market and most popular filed is SEO so why are waiting just learn SEO and prepare for SEo interview Questions. Due to this pandemic, the Digital Advertising industry has been increased by about 15% growth in the year 2020.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Basic guide to SEO
1.
2. INTRODUCTION
• Whenever you enter a query in a search engine and hit 'enter' you
get a list of web results that contain that query term. Users
normally tend to visit websites that are at the top of this list as they
perceive those to be more relevant to the query.
• If you have ever wondered why some of these websites rank better
than the others then you must know that it is because of a powerful
web marketing technique called Search Engine Optimization (SEO).
• SEO is a technique which helps search engines find and rank your
site higher than the millions of other sites in response to a search
query. SEO thus helps you get traffic from search engines.
3. • Google Indexing is a process in which Google's web crawlers
(spiders) capture the information of the website, at the time that it
is being made and pass on this information to Google Search
Engine, and store it based on keywords, so whenever someone
searches using those keywords, the prestored results are displayed.
• If the crawlers do not crawl your website, you can update your
website in their search engine (index) through webmaster tool, go
to webmaster.google.com, and submit your website there.
• Crawling is a process by which search engines discover publicly
available web pages. Google uses software name “web crawlers”
for crawling. The crawl process begins with a list of web address
from past crawls and sitemaps provided by website owners.
4.
5. • What you can do is to check what a crawler sees from your
site. As above mentioned, crawlers are not humans and they
do not see images, Flash movies, frames, password-protected
pages and videos, so if you have added these on your site,
you'd better run the Spider Simulator below to see if these
goodies are viewable by the spider.
• If they are not viewable, not indexed, not processed, etc. - in
a word they will be non-existent for search engines.
6. • Google Spider is a program (set of instructions) that
automatically fetches Web pages. Spiders are used to feed
pages to search engines. It's crawls over the Web, so it’s called
spider. Another term for these programs is known as
WebCrawler.
• Example:
Name of Google Spider is “Googlebot”.
Name of Bing Spider is “Bingbot”.
Name of Alta Vista Spider is “Scooter”.
7. a) When page is crawled by crawler the next step is to index its all the
content.
b) The index page stored in a giant database, from where it can be access or
retrieved later as per requirement.
c) Essentially, the process of indexing is identifying the words that best
describe the page and provides the page to particular keywords which search
on the web.
d) So typical work is very difficult for a human to process such amounts of
information but generally search engines manage just fine with this task
within a few time.
e) Sometimes search engine not get the meaning of a page right but if we
help them by optimizing it, it will be easier for to search engine to classify
your pages correctly and for you – to get higher rankings and better results.
8.
9.
10. Keywords – The Most Important factor in SEO
• Keywords are the most important SEO element for every search engine,
they are what search strings are matched against. Choosing the right
keywords to optimize for is thus the first and most crucial step to a
successful SEO campaign.
• Now, when the Web is so densely populated with sites, it is next to
impossible to achieve constant top ratings for a one-word search string.
Achieving constant top ratings for two-word or three-word search strings
is a more realistic goal. For instance, If you have a site about dogs, do NOT
try and optimize for the keyword "dog" or "dogs". Instead you could try
and focus on keywords like "dog obedience training", "small dog breeds",
"homemade dog food", "dog food recipes" etc. Success for very popular
one-two word keywords is very difficult and often not worth the trouble,
it's best to focus on less competitive highly specific keywords.
11. • When choosing the keywords to optimize for, you need to consider not
only the expected monthly number of searches but also the relevancy of
these keywords to your website.
• Although narrow keywords get fewer searches they are a lot more
valuable than generic keywords because the users would be more
interested in your offerings.
• Lets say you have a section on your website where you give advice on
what to look for when adopting a dog. You might discover that the "adopt
German shepherd" key phrase gives you better results than a keyword like
"German shepherd dogs". This page is not of interest to current German
shepherd owners but to potential German shepherd owners only. So,
when you look at the numbers of search hits per month, consider the
unique hits that fit into the theme of your site.
12.
13. When it comes to star website like Amazon niche site keyword
research, the following terms are considered as ready to purchase
term.
• Best/Top Rated + Product Type
• Cheap + Product Type
• Quality + Product Type
• Product Name + For Sale
• Bargain + Product Type
• Best + Product Type + Online
• Best + Product Type + Review
• Best + Product Type + Year
• Buy + Product Type / Product Name
• Where Can I Buy + Product Name / Product Type
• Product Name + Vs/Or/Compared to + Product Name
• Product Name + Review/Reviews
• Product Name + Coupon
14.
15.
16. Some of the basic Points to Remember while
doing on-Page SEO
• Update Meta Title of the webpage with the focus keyword.
• Update Meta Description of the webpage with the focus keyword in it.
• Content on the website should be relevant and original includes written
content, images, logos, overall design of the website.
• Bounce Rate should be in check, should not above average that is 59%.
• Internal Linking amongst pages. (This is done to control the bounce Rate).
• Navigation (Menu) should be simple to use.
• Alt Txt of the Images should be updated with the focus keyword in it.
• About us page, and Privacy policy Page should be on the website.
• Focus Keyword should be in the first paragraph of the webpage
17. • Focus Keyword should be on the heading of the webpage (H1, H2, H3
etc, its good to do).
• Webpage should have minimum 300 words content.
• Focus Keyword Ratio to text on the website should be 1% to 2%
• NO keyword Stuffing, keywords on the website should not be more
than 2% and not on places unnecessarily to gain ranking
• External Linking (putting links leading to other website, It is not
necessary, but it is good to do).
• Site speed should not be slow (use tools to check site speed, images
should be in smaller size , enough hosting space for large images).
18. • Plugin used for increasing the speed of the site is Wp speed up ,to use
this plugin just Install and activate the plugin.
• Virtual Robots.txt- go to settings Reading- and add url that you do not want
to be crawled.
• Website Sitemap Updated and submitted- in Yoast you will get an option
for Sitemap, enable user sitemap.
• canonical tag updated (if you have 2 versions of the webpage, clearly
mention the version that you want the crawlers to crawl, and the one that
you are using).
• A canonical tag (or "rel canonical") is a way of telling search engines
that a specific URL represents the master copy of a page. Using
the canonical tag prevents problems caused by identical or
"duplicate" content appearing on multiple URLs.
19. • Website must be updated on Google Webmaster tool to check for
indexing and crawling issues.
• Website updated in google Analytics tool to get visitor data, and
how they respond to your website pages.
• Website should be responsive (ie it should take the shape of the
device that you are using, mobile phone, tablet, laptop, large led)
• The targeted focus Keyword should be Highlighted (bolded, italics,
underlined, Not must do).