Secondary data is data that was collected by someone else for another purpose. It can save time and costs compared to primary data collection, but may not be suitable for the current research purpose if it is outdated or does not meet the study requirements. Secondary data comes from internal sources like sales records, marketing activities, and costs within a company, or external sources like the internet, published reports, and standardized industry data. While secondary data has benefits like lower costs, it also has limitations in that the researcher did not collect it themselves so they may not know about errors or gaps in coverage for their specific needs.

2. Secondary data collection
Introduction:- The 2nd ry data collection involves
less cost, time and effort, data are collected other
purpose. It may not suit for present purpose.
Sometimes, it may be outdated and may not meet
the requirements of present study.

3. Meaning
Secondary data are collected from sources which
have been already created data for the purpose
of first-time use and future uses.
(or)
2nd ary data sources are edited primary sources,
SECOND-HAND versions. They represent
thinking of someone. (2nd ary data analysis is
commonly known as SECOND-HAND
analysis)

4. Classification sources of data
Secondary data or
sources
Internal sources
a)Sales records
b)Marketing
activities
c)Cost information
d) Distribution report
e)Feedback
External sources
a)Internet
b)Published data
c)Standardized
sources

5. Classification sources of data

6. a)SALES RECORDS:-
A sales system consists of
a integrated elements
which also includes
customer profile and
interceders details.

7. b)MARKETING ACTIVITY
Labour force, sales
promotions and
advertisement will from
marketing activity.

8. c)Cost information
The records of these
activates will provide
information in term of
cost.

9. d)Distribution reports & feedback
Directly distributors, in
addition to, distributors
feedback on timeliness of
stock replenishment, quality
of product, match of
product range with the
actual customer inquires.

10. External sources of secondary data
external sources of secondary data
are government publications,
foreign government publication,
journals, books, magazines, news
papers, annual reports, sources of
2nd ary data, case studies and
findings of research articles in
journals of different disciplines.

11. Uses of 2nd ary data
 It’s provide enough information
 New ideas can be explored later
through
 It’s help to define the population
 It as a references to compare the
validity of primary data

12. Benefits of 2nd ary data
 It is saves cost and time.
 It’s little effort, time & money.
 Historical data is always 2nd ray data.
 2nd ary data can be more accurate than
primary data.

13. Limitation of 2nd ary data
 Researchers no knowledge of the data.
 It’s very difficult to evaluate the
accuracy of the data.
 It’s may not be sufficient to data
requirement.

14. THERE IS NO SHORTCUT
TO SUCCESS
THANK YOU
UR’S Manju….