Qualitative Research is a type of educational research in which the researcher relies on the views of the participants and in Quantitative Research, the researcher decides what to study. Divergent Insights gives perfect details about a market research study.

1. {
Qualitative Research
Vs.
Quantitative Research?
Let us understand in detail
• Singapore • India • South Korea * China * UAE
We help turn fortunes

2. Qualitative Research:
A type of educational research in which the
researcher relies on the views of the participants.
Quantitative Research:
A type of educational research in which the
researcher decides what to study..
Qualitative Vs. Quantitative

3. Characteristics of Research Types
Sr. No.
Qualitative
Research
Quantitative
Research
1.
Ask broad and general
questions
Ask specific narrow
questions
2.
Collecting data consisting
largely of words (text) or
image (picture).
Collects data from
participants.
3.
Descriptions and analysis of
words for themes.
Analyzes numbers using
statistics.
4.
Conducts the inquiry in
biased, subjective manner
Conducts the inquiry in
unbiased, objective manner

4. Difference Between Research Types
Attributes Qualitative Research Quantitative Research
Identifying a
Research
Problem
 An exploration in which
little is known about the
problem.
 A detailed understanding
of a central phenomenon.
 Description of trends or an
explanation of variables’
relationships
Reviewing the
Literature
 Minor role in suggesting
SRQ to be asked.
 Justify the importance of
studying the research
problem.
 Major role through suggesting
the RQ to be asked.
 Justifying the R problem and
the need for the direction of
the study.
Specifying a
purpose for
the research
 Be General and Broad
 Seek to understand the
participants experience
 Be specific and Narrow
 Seek Measurable, observable
data on variables

5. Difference Between Research Types
Attributes Qualitative Research Quantitative Research
Collecting
Data
 Collecting data using
forms with general,
emerging Qs to permit the
participant to generate
responses.
 Gathering word(text) or
image(picture) data.
 Collecting info from a
small number of
individuals or sites.
 Collecting data using
instruments with preset Qs
and Res.
 Collecting info from a large
number of individuals.

6. Difference Between Research Types
Attributes Qualitative Research Quantitative Research
Analyzing
and
Interpreting
Data
 Text Analysis
 A description of themes
 Stating a larger meaning of
findings.
 Data Analysis tends to consist
of statistical analysis
 Describing trends, comparing
group differences, relating
variables
 Interpretation tends to consist
of comparing results with
prior predictions and past
research
Reporting and
Evaluating
Research
 A flexible, emerging
structure and evaluative
criteria
 Take a subjective and
biased approach
 Tend to use standard fixed
structure and evaluation
criteria
 Take an objective & unbiased
approach

7. Research Design procedures associated with Qualitative research
and Quantitative research methods:
 Experimental Designs
 Correlation Designs
 Survey Designs
 Grounded Designs
 Ethnographic Designs
Research Designs Associated

8. { We help turn fortunes
• Singapore • India • South Korea * China * UAE
www.divergentinsights.com contact@divergentinsights.com