The document discusses data collection, defining it as the systematic gathering of information for decision-making in business. It distinguishes between primary data, collected firsthand for specific studies, and secondary data, which is reused information, outlining their respective advantages and disadvantages. The document highlights the importance of accurate data while also noting the challenges associated with both primary and secondary data collection methods.

1. Collection of data
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2. introduction
 Data collection is a term used to describe a
process of preparing and collecting data.
 Systematic gathering of data for particular
purpose from various sources,that has been
systematically observed,recorded,organized.
 Data are the basis inputs to any decisions making
process in business.

3. PURPOSE OF DATA COLLECTION
 The purpose of data collection is:-
To keep on record.
To make decisions about important issue.
To pass information on to others.

4. :-
Primary data
Secondary
data

5. Primary data :-
 If the data being collected for the first time for statistical
treatment, they are known as primary data.
 In other word data collected by personal investigation
from the original source, by performing some experiments
is called primary data
 They are in the form of raw material.
 It is useful for current studies as well as future studies.
 For eg:- your own questionnaire.

6. Primary research methods:-
Quantitaive:- according to the magnituted or
number is called quantitative.
Eg:- chickens of poultary farm may be
classified on the basis of their growth rate.
Qualitative:- according to quality or attribute
the data is called qualitive.
 More details – tells you why,when and how?

7. Advantageof primary data:-
 Degree of accurarcy is quite high.
 It does not require extra cautions
 It depicts the data in great detail.
 For some investigation, secondary data are
not available.

8. Disadvantage of primary data:
 Collection of data requires a lot of time.
 Requires lot of finance.
 Requires a lot of labour.
 Requires lot of skill.
 In some enquiries it is not possible to
collect primary data.

9. Secondary data :-
 When the primary data are used for any other
purpose they are termed as secondary data.
 It involves less cost, time and effort
 This type of data that is being reused. Usually in a
different context.
 For eg:- data form the book.

10. Sources:-
 Journals
 Books
 Magazines
 Newspaper
 Libraries
 The internet

11. Advantages of secondary data:-
Low cost to acquire.
Use is very conveninent.
Clarification of research
question.
May answer research question.

12. Disadvantage of secondary
data :-
Quality of research
Not spececific to researcher’s needs.
Incomplete information.
Not available for all types of enquiries.

13. Thank you 