On this edition of Search Sessions, we talk the top factors that get your website ranking high on Google. Our Boostability SEO Experts Mike Marsh and Colton Miller give actionable strategies you can take to make your website invaluable in the eyes of search engines. AND we’ll give you the number one thing that gets your website ranking.

1. Search Sessions
The #1 Factor to Rank on Google
How to Make Your Website Invaluable for Search Engines
Mike Marsh
SEO Manager |
@themarshspeaks
Kristine Pratt
Head of Content |
@kprattitude
Colton Miller
Director of SEO |
@BigCSEO

2. Today’s Agenda
1. Introductions
2. Boostability Case Study
3. Why Organic Traffic Matters
4. Ranking Factors
5. Countdown to the #1 Factor to Rank High on Google
6. Q&A
7. Tune In Next Time:
a. The Top 2 Sales Techniques Every Business Needs to Know (9.16.20)
b. Google Ads, with Clayton Hunter (9.30.20)
Actionable Changes You Can Implement on Your Site to Make it
Irresistible for Search Engines

3. “We offer affordable SEO
specifically for small to
medium-sized businesses. By
supporting these businesses,
we (and you) are supporting
the backbone of economies
all around the world.”
69,000+
Keywords On Page 1 Of
Google In 2019
30,000+
Full-service
Customers
16
Countries
2.3 Million
Keyword Rankings
Tracked Per Month
9
Languages
86%
Of Our Customers Get
On The 1st Page Of
Google Within 6 Months
Boostability - The Global Leader in SMB & White Label SEO
Gavan Thorpe,
Boostability CEO

4. Colton Miller
Director of SEO
@BigCSEO
About Colton
Mike Marsh
SEO Manager
@themarshspeaks
Colton Miller, or Big C as he’s known
to friends, has worked in search
marketing for over a decade. Colton
currently is the director of our
strategy team creating tests,
validating theories, and executing
SEO strategies for the thousands of
clients at Boostability.
About Mike
Mike Marsh is the SEO manager on the
marketing team. He has 8 years of
digital marketing experience and has
dealt with a wide variety of clients.
Mike is in charge of Boostability's
organic lead channel and SEO strategy
implementation.
Technology Powered, People Enabled.

5. The #1 Factor to Rank on Google
How to Make Your Website Invaluable for Search Engines
Mike Marsh
SEO Manager | @themarshspeaks
Colton Miller
Director of SEO | @BigCSEO

6. In 2019, Boostability Made Some Changes.
● We completely overhauled and re-did our SEO
and content strategy with GROWTH in mind.
● The goal was to improve our branding, our
content, and website in general.
● Wanted to increase:
○ Time on Page
○ Page Views
○ High-Intent Keywords
○ Article Quality
○ Organic Traffic, Which Equals Organic Leads

7. The Power of SEO.
users
sessions
pageviews
Blog User Metrics Q1-Q2 2020
14%
13%
+67% Organic leads in 2020
9%

8. 17% Increase in Pageviews
141% Increase in Time on Page
82% Increase in Organic Traffic
9% Increase in High-Intent Keywords
Consistency
Content focused on high-intent keywords
and interesting topics
Time on Page 2020 vs 2019
141% increase!
Boostability continues
to see amazing time
on page increases!
The Power of SEO.
What’s the Why?
● Internal linking structure (cluster
implementation finished in Q4 2019)
● Syndication via Email and Social

9. Leads, Leads,
Leads...

10. It's All About the Leads!
● Conferences / Trade Shows
● Social
● Paid
● Organic / SEO
● Email
● Direct Mail
● Outbound Calling
● Word of Mouth / Referral
But what channel to focus on?
There are so many to choose from!
Where to start?

11. Understanding the Difference.
Paid = renting lead gen (1x) faster
Organic = owning lead gen (Grows) longer

12. Organic Leads =
Highest Conversion

13. So what is the #1 Factor
to Rank on
Ranking Signals:
● Relevant Keywords
● Good Content
● Mobile Friendliness
● Optimized Code
● Pagespeed
● Backlinks
● Click Through Rate
● Freshness
● Brand Awareness
● Social Signals
● UX/UI
● Domain Age
??

14. What About
#2-5?

15. #5 SEO Friendly Strategy
Do Keyword Research
● Look for keywords that are relevant to
your company
● Long Tail (Sink repair Lehi, Utah)
- The benefits
● Short Tail (Plumber, Lehi)
- The challenges
● Apply keywords into your content
● Consider “high-intent” keywords
Start with a plan to create
content for your brand:
● Topics
● Cadence
● Channels
● Tone
● Voice
● Branding

16. #5 SEO Friendly Strategy
Why is the searcher performing
this query? What is their INTENT?
● Navigational
● Informational
● Research
● Transactional
Learn
Find
Buy

17. #4 Implementation
Technical SEO Optimizations
● Focus on long-tail keywords that match search intent
● Include your keywords in content once or twice
● Optimize your meta description
● Optimize your images with alt text
● Have a comprehensive tagging plan
● Use URL structures that help your visitors
● Link internally (Consider topic clusters)
● Create evergreen content
● Repurpose and update your current content
● Make sure your blog is mobile-friendly and responsive

18. #3 Have Something to Share
Now...keep on going....
● Remember that helpful things are rarely boring (Even if they are,
objectively, not as exciting)
● Tell your story visually, or via different mediums
● Interview inherently interesting people
● Data Write Ups regarding specialized topics - Data Twists
● Shock people's pants off with information and, if you can handle
controversy
How to Come Up With Content Ideas for Your Vertical

19. #3 Making Your Content Interesting
Quality content is decided by
your audience
● Clean Layout
● Engaging, Featured
Images
● Easy to Navigate, Easy to
Discover

20. Lightning Round:
Locksmith
Instacare
Personal Injury Lawyer
Asphalt Paving Company
Sedation Dentist
Home Service Repair in Kansas City
Personal Real Estate Agent Site/Blog
Roofing & Restoration
Lawn Care and Landscaping

21. #2 Local Optimization
● Local Pack
● Citations
● GMB Profile
● Review Management
● Proximity
● Relevance
● Prominence
Main tool for optimization is CONTENT

22. Website Copy that Reflects:
1. Who
2. What
3. Where
4. Why
https://www.beehiveplumbing.com/plumbing-repairs-utah/
#2 Local Optimization Application

23. #2 Services Pages
Rule of thumb for
local SEO is start with
services pages for less
than 4 target
locations.
If you are targeting 5
locations or more
switch to location
pages with each
service detailed.

24. #2 Create Location Pages - Example
Create pages
specific to
different locations
14
Locations!
Create customer
content for each
location page
DO NOT Duplicate
Content

25. The #1 Factor
Is….

26. Blog Success Story
● Query-Based Content Strategy
○ How To’s
○ What, Who and How
○ FAQ Focussed
● Personal Interviews
● Top Nav Leads to Tagged Subpage
Article Success Story
● Interesting Interview
● Interactive Content
○ Embedded Tweets
○ Videos
○ Carousel of Images
● Nicely Formatted Text
● “You May Also Like” Tag/Nav
● Sticky Slider for Social and Lead Gen
Entertaining + Educational Information
Case Study!

27. Boost Case Study
Local SEO Success
● Content/copy with location
keywords
● Service pages targeting
business location
● About Us page with local
SEO strategy implemented
https://everblak.com/

28. The #1 Factor
Is….

29. GOOD
CONTENT!

30. #1 GOOD CONTENT
Content is King.
Nothing is more powerful than quality
content that includes the following SEO
Optimizations:
1. Keywords
2. Intent
3. Target Audience
4. Evergreen
5. Length
6. E-A-T
● Expertise
● Authority
● Trustworthiness

31. Resources
What are Content Clusters?
Understanding Query Types and Search Intent
The #1 Factor to Rank on Google
How Often Should I Post New Content on My Website
How to Make Your Content SEO Ready
How to Improve Local SEO Through Local Content
Technology Powered, People Enabled.

32. Questions?
We’re here to help!
Kristine Pratt
Head of Content | @kprattitude

33. Tune In Next Time!
Search Sessions, Sept 16th
The Top 2 Sales Techniques Every Business
Needs to Know
Taking your Prospects from Seeds to Sales
FEATURING
Upcoming
With Clayton Hunter (Wed, Sept 30th)
Matt Tennison
VP of Business Development
Matt Salzl
Director of Sales

34. Need help with your SEO?
Reach out to us!
Visit boostability.com or call 800-261-1537
RSVP / Watch: boostability.com/search-sessions/