- SEO strategy involves choosing keywords, writing quality content, optimizing page URLs and titles, updating keywords based on trends, improving user experience on both desktop and mobile, and hiring an SEO expert or becoming an expert. - Keywords are important for SEO as they help websites rank for relevant search terms. Quality content engages users and encourages them to stay on the site. Page URLs and titles should include keywords. - User experience should be optimized for both desktop and mobile users. Hiring an expert can help audit SEO performance and advise on improvements. Regular keyword research, content updates, and analysis of progress are also important.