There's no doubt about it that 2019 is going to be the year of voice search, and it's more important than ever that your website is optimized to attract, engage, and convert those using it. In fact, by 2020 half of all searches are expected to be using voice search! In our webinar, Optimizing Your Site For Voice Search, we'll teach you the organic and paid search tactics you need to focus on to drive more quality traffic and conversions to your site from voice search, today!

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© 2017 Marcel Digital. All Rights Reserved.
Listen to Many, Speak to Few:
OPTIMIZING YOUR SITE FOR VOICE SEARCH
a Marcel Digital webinar

2. PATRICK DELEHANTY
Marketing Director / Moz Oracle
KYLE BRIGHAM
Director of Strategy
MEET YOUR PRESENTERS
MICHAEL KRASON
Director of Paid Media

3. © 2018 SPM Marketing & Communications and Marcel Digital. All Rights
Reserved.
Marcel is a digital marketing agency based in
downtown Chicago. Founded in March 2003,
Marcel remains one of the original and most
well established digital marketing firms in the
United States.
PROPRIETARY AND CONFIDENTIAL

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OUR CLIENTS | Some of Who We’ve Worked With

5. OUR AGENDA
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VOICE SEARCH
101
OPTIMIZING FOR
SEO + PAID
ONGOING
STRATEGIES
PROPRIETARY AND CONFIDENTIAL

6. VOICE SEARCH
101

7. Voice Search is a speech recognition technology that
allows users to search by saying terms aloud rather than
typing them into a search field into a device such as a
smartphone or home assistant.
VOICE SEARCH 101 | What is Voice Search?

8. VOICE SEARCH 101 | What Does Voice Search Look Like?

9. VOICE SEARCH 101 | What Does Voice Search Look Like?

10. People LOVE Devices
68.4 percent of the US population owns a smartphone and 1 in 6 Americans
own a smart speaker / home assistant.
Voice Search Is On The Rise
More than 40 percent of American adults now use voice search at least once per
day and 20 percent of mobile search queries are voice searches.
In Fact, It’s A Billion Dollar Segment
Voice commerce was a $1.8 billion retail segment in the United States in 2017
and $200 million in the United Kingdom.
Voice Search Is The Future
By 2020, 50 percent of all searches will be voice searches.
VOICE SEARCH 101 | Why Does It Matter?

11. |
CERTIFICATIONS & AWARDS
Over 600 Billion
The number of voice searches that will be
conducted yearly by 2020
VOICE SEARCH 101 | Why Does It Matter?

12. OPTIMIZING FOR SEO + PAID

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© 2017 Marcel Digital. All Rights Reserved.
OPTIMIZING FOR SEO

14. VOICE SEARCH | Optimizing for SEO
Technical

15. VOICE SEARCH | Optimizing for SEO: Technical
Stay on top of technical tactics:
● Focus on creating a fast loading site
● Make sure that your site is secure
● Build a mobile-friendly website
● Regularly check site for issues and errors

16. VOICE SEARCH | Optimizing for SEO: Technical

17. VOICE SEARCH | Optimizing for SEO: Technical
Stay on top of technical tactics:
● Focus on creating a fast loading site
● Make sure that your site is secure
● Build a mobile-friendly website
SCHEMA!
● Regularly check site for issues and errors

18. VOICE SEARCH | Optimizing for SEO: Technical

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© 2017 Marcel Digital. All Rights Reserved.
TIP:
Leverage Schema.org mark-up to give your results a better chance of
showing up as a rich snippet in the search results.

20. VOICE SEARCH | Optimizing for SEO: Content
Build content that matters:
● Create content relevant to audiences
● Create content that answers questions
● Create content in conversational
tone● Make sure you’re leveraging SCHEMA!

21. VOICE SEARCH | Optimizing for SEO: Off-Site
Focus on your off-site properties:
● Claim your Google My Business
● Ensure your listings are up to date
● Build QRA backlinks to content
● Share your content on social media

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© 2017 Marcel Digital. All Rights Reserved.
OPTIMIZING FOR
PAID SEARCH

23. VOICE SEARCH | Optimizing for Paid Search

24. VOICE SEARCH | Optimizing for Paid Search
Review the current traffic you’re getting:
● Export the last 30 days of activity
● Filter for long tail (5 or more words) search
queries● Research the intent of those searches
● Use these searches to beef up keyword list,
landing pages, and content

25. VOICE SEARCH | Optimizing for Paid Search
Do some house cleaning:
● Add irrelevant keywords and searches to negative list
● Consider removing local-based searches from negative list
● Regularly check site / landing pages for issues and errors

26. VOICE SEARCH | Optimizing for Paid Search
Spruce up your campaigns for voice searches:
● Add relevant keywords and searches
● Make sure that your site is secure
● Build a mobile-friendly website
● Regularly check site for issues and errors

27. SUMMARY

28. WHAT SHOULD YOU DO? | Strategize and Optimize
DON’T STOP
● Make sure your site is fast and easy to use
● Make sure your site is mobile-friendly
● Develop user-focused content
● Optimize your website and offsite channels
● Stay on top of your Google Ads campaigns
● Measure and report
● Fine tune and tweak

29. |
QUESTIONS?

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/company/marcel-digital@marceldigital
THANK YOU
/marceldigital
JOE STOFFEL
SEO Specialist
KYLE BRIGHAM
Director of Accounts
www.marceldigital.com
pdelehanty@marceldigital.com
312.255.8044 x232
We appreciate you taking the time to sit on the phone
with us! We hope you see the benefits of CRO and walk
away with actionable insights. As always, if you have any
questions, feel free to contact us at any time!
THANK YOU
MICHAEL KRASON
Director of Paid Media
PATRICK DELEHANTY
Marketing Director / Moz Oracle
KYLE BRIGHAM
Director of Strategy
www.marceldigital.com
312.255.8044
We appreciate you taking the time to join our webinar
today! We hope you see the benefits of optimizing for
voice search and walk away with actionable insights!!