Our Founder Maricka is talking at the Into The West Blogger Network in Radisson Blu Hotel & Spa, Galway on Sunday 8th February 2015.
Maricka's focus on the day was #AllThingsSEO ... Let's face it, content is now so important to the longevity of SEO, bloggers are in a better position than most...
Check out www.GalwayMarketing.ie/ for all details on OMiG (Online Marketing in Galway)
Blogging for business and content marketing training course by OpaceOpace Web Design
Blogging is used by many organisations to help them engage with new and existing customers, develop a “voice” to educate and inform visitors and also to boost visibility on search engines and social media. This business-focussed blogging taster seminar from internet marketing specialist Opace will provide a practical approach to blogging for business. Event hosted at Bournville College on 30th May 2013.
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
Search Rediscovered: Adapting to the New World of Structured Data and SchemaRebecca Gill
In 2019 we don’t just compete with our peers in search. The knowledge Graph has arrived, and it is dominated by schema and structured data. Google is now a portal for search and our direct competition online.
Google has slowly migrated away from traditional search and pushed further into a world that is controlled by artificial intelligence and structured data. Few marketers have acknowledged this shift and adapted to Google’s usage of advanced SEO techniques.
While many marketers are starting to think about popular topics such as AI and voice search, they are missing the underlying code base that will help prepare them for the new world of digital marketing and search.
The search results page is evolving, and it is shifting even faster for certain types of queries. Will you be prepared?
Learning Objectives:
Learn the basic elements of schema and how Google uses structured data to better understand your website and how it relates to a user’s search queries.
Learn the action steps necessary to prepare your organization for schema identification, implementation, and validation.
Whether you have a personal blog, business website, or are making money through online advertising, today's currency of success relies, almost exclusively, on the science of cultivating more significant traffic to your website.
Blogging for business and content marketing training course by OpaceOpace Web Design
Blogging is used by many organisations to help them engage with new and existing customers, develop a “voice” to educate and inform visitors and also to boost visibility on search engines and social media. This business-focussed blogging taster seminar from internet marketing specialist Opace will provide a practical approach to blogging for business. Event hosted at Bournville College on 30th May 2013.
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
Search Rediscovered: Adapting to the New World of Structured Data and SchemaRebecca Gill
In 2019 we don’t just compete with our peers in search. The knowledge Graph has arrived, and it is dominated by schema and structured data. Google is now a portal for search and our direct competition online.
Google has slowly migrated away from traditional search and pushed further into a world that is controlled by artificial intelligence and structured data. Few marketers have acknowledged this shift and adapted to Google’s usage of advanced SEO techniques.
While many marketers are starting to think about popular topics such as AI and voice search, they are missing the underlying code base that will help prepare them for the new world of digital marketing and search.
The search results page is evolving, and it is shifting even faster for certain types of queries. Will you be prepared?
Learning Objectives:
Learn the basic elements of schema and how Google uses structured data to better understand your website and how it relates to a user’s search queries.
Learn the action steps necessary to prepare your organization for schema identification, implementation, and validation.
Whether you have a personal blog, business website, or are making money through online advertising, today's currency of success relies, almost exclusively, on the science of cultivating more significant traffic to your website.
Practical workshop-based SEO training course in Birmingham by OpaceOpace Web Design
Pay attention at the back because our Birmingham-based SEO training courses are tailored to help you make the most of your internet marketing. This course provides business-focused expert SEO training in Birmingham and around the West Midlands. Delivered to you by Opace in Birmingham, we provide a range of practical workshop-based SEO, social media and internet marketing training courses for groups and on a 1:1 basis.
This presentation will provide valuable insight for adding SEO into your current WordPress service offering. The discuss focuses on the pros and cons of adding basic SEO into your services, while also providing some guidance on what to avoid along the way.
16 Sure-Fire Tips to Optimizing On-Page SEOAmy Westebbe
This is a How-To-Guide for optimizing On-Page SEO on your Website. Learn 16 sure-fire tips even non-technical marketers and copywriters can use to get to the top of the Google search engine results page. With on-page SEO best practices, you'll see more traffic, fewer bounces, longer session duration, and better conversion rates. Boston-based Westebbe Marketing.
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
Digital Marketing for Startup & EntrepreneursAmit Panchal
I Created this PowerPoint For Entrepreneurs to Explain Them How to Leverage Digital Marketing Platforms for Startup Effectively. How to Create Good & Custom Content for Blogging? How to Increase Engagement & Followers? How to Measure Success of Digital Marketing Campaign? How to Identify Target Audience on Digital Platforms?
In this webinar with Semrush, I've shared how to get featured snippets on Google, my best practices and tips to plan and implement for owning featured snippets, and a few common questions that I covered during the talk and the ones that I encountered after that.
Here is the link to the content calendar template that I had shared during the talk- https://bit.ly/3sBzTkj
Follow me on Twitter: @himani_kankaria and on LinkedIn- https://www.linkedin.com/in/himanikankaria/
Read my blogs on ecomkeeda.com.
Follow these simple blogging tips from experts to make your blogging career more successful. Take your time and start blogging if you can write fantastic content. Content is the only thing which can drive millions of visitors to your website.
Learn what's new in content writing to create better content and outperform your competitors. We are sharing the top five current trends to support you.
The importance of SEO in Internet MarketingConversacja
Basic SEO training course prepared for Stjerneskibet coworking space (Odense, Denmark).
Schedule:
SEO BASICS
Specific knowledge points include:
Learning how Google works
What search engines are looking for
Building a monthly SEO action plan
KEYPHRASE RESEARCH
Specific knowledge points include:
Understanding the importance of keyphrase research
Learning the keyphrase research tools
How to develop a per-page keyphrase strategy
CONTENT DEVELOPMENT TRAINING
Specific knowledge points include:
Specific SEO writing best practices
Important places to include your main keywords
How to edit existing text for keyphrases
Michael Smyth General Manager presents current and future plans for SCCUL Enterprises 2015 to early 2016.
The event was held on Tuesday 22nd September in Harbour Hotel, Galway at the OMiG September Meet Up 2015.
Thanks to SCCUL Enterprises for sponsoring this event.
Practical workshop-based SEO training course in Birmingham by OpaceOpace Web Design
Pay attention at the back because our Birmingham-based SEO training courses are tailored to help you make the most of your internet marketing. This course provides business-focused expert SEO training in Birmingham and around the West Midlands. Delivered to you by Opace in Birmingham, we provide a range of practical workshop-based SEO, social media and internet marketing training courses for groups and on a 1:1 basis.
This presentation will provide valuable insight for adding SEO into your current WordPress service offering. The discuss focuses on the pros and cons of adding basic SEO into your services, while also providing some guidance on what to avoid along the way.
16 Sure-Fire Tips to Optimizing On-Page SEOAmy Westebbe
This is a How-To-Guide for optimizing On-Page SEO on your Website. Learn 16 sure-fire tips even non-technical marketers and copywriters can use to get to the top of the Google search engine results page. With on-page SEO best practices, you'll see more traffic, fewer bounces, longer session duration, and better conversion rates. Boston-based Westebbe Marketing.
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
Digital Marketing for Startup & EntrepreneursAmit Panchal
I Created this PowerPoint For Entrepreneurs to Explain Them How to Leverage Digital Marketing Platforms for Startup Effectively. How to Create Good & Custom Content for Blogging? How to Increase Engagement & Followers? How to Measure Success of Digital Marketing Campaign? How to Identify Target Audience on Digital Platforms?
In this webinar with Semrush, I've shared how to get featured snippets on Google, my best practices and tips to plan and implement for owning featured snippets, and a few common questions that I covered during the talk and the ones that I encountered after that.
Here is the link to the content calendar template that I had shared during the talk- https://bit.ly/3sBzTkj
Follow me on Twitter: @himani_kankaria and on LinkedIn- https://www.linkedin.com/in/himanikankaria/
Read my blogs on ecomkeeda.com.
Follow these simple blogging tips from experts to make your blogging career more successful. Take your time and start blogging if you can write fantastic content. Content is the only thing which can drive millions of visitors to your website.
Learn what's new in content writing to create better content and outperform your competitors. We are sharing the top five current trends to support you.
The importance of SEO in Internet MarketingConversacja
Basic SEO training course prepared for Stjerneskibet coworking space (Odense, Denmark).
Schedule:
SEO BASICS
Specific knowledge points include:
Learning how Google works
What search engines are looking for
Building a monthly SEO action plan
KEYPHRASE RESEARCH
Specific knowledge points include:
Understanding the importance of keyphrase research
Learning the keyphrase research tools
How to develop a per-page keyphrase strategy
CONTENT DEVELOPMENT TRAINING
Specific knowledge points include:
Specific SEO writing best practices
Important places to include your main keywords
How to edit existing text for keyphrases
Michael Smyth General Manager presents current and future plans for SCCUL Enterprises 2015 to early 2016.
The event was held on Tuesday 22nd September in Harbour Hotel, Galway at the OMiG September Meet Up 2015.
Thanks to SCCUL Enterprises for sponsoring this event.
Building a Global Brand Through Content Marketing & Social Media.
OMIG Digital & Inbound Marketing Presentation by, Anthony Quigley, Digital Marketing Institute.
A slideshare that gives you the basis on how to improve yor business using SEO and Social Media.
It helps you with different platforms in which you can promote not only your websites but also your brand.
To begin the method of optimizing your web site and content for SEO, you ought to produce associate degree SEO strategy. you may get to delineate your audience, outline your ideal leads, determine target keywords, and monitor SERP rankings. however wherever must you begin.
A look into the wonderful, and sometimes daunting, world of SEO. In this presentation, I cover why you need SEO, what it takes to rank in search engines, what actually goes into it, considerations for a CMS platform, how to determine success and some key takeaways for success.
Be it that I presented this at the Melbourne Travel Massive event to a beginner level audience and within a limited time frame, I had to make the scope relatively broad, but you can find a much more in-depth version of this presentation over at:
http://www.slideshare.net/holidaypointau/the-se-os-guide-to-making-a-website-michael-jones
Please feel free to ask any questions in the comment box below, email me at info@holidaypoint.com.au, or if you live in Melbourne, come to the dedicated SEO Meetup at http://www.meetup.com/Melbourne-SEO/
How to drive traffic to your website in 2021 (and beyond)Tool For Bsiness
Learn how to drive traffic to your website. Here's a listed proven strategies on getting website traffic in 2021. https://www.toolforbusiness.com/how-to-drive-traffic-to-your-website/
what you wear is how you present yourself to the world, especially today,when human contact are so quick.Fashion is instent language.
"Fashion should be a form of escapism,and not a form of imprisonment.
Similar to OMiG Into the West Blogger Network (20)
Building on the first event of the Sales Professionals Network ‘ Smarketing- The power of aligning sales and marketing’, The Sales Professionals Network is now partnering with OMiG to bring insights to you on ‘how’ to build the relationship between Sales and Marketing.
Panel Discussion: Building the Relationship between Sales and Marketing
Paul Gainham, Senior Director, EMEA Marketing, Juniper;
Emma Killian, Co-Founder & CMO, BriteBiz;
Mike Connolly, Sales Director, Anecto;
Jenny Brennan, Director of Inside Sales, Agorapulse.
This special event takes place with Keynote speaker Paul Gainham, Senior Director, EMEA Marketing at Juniper Networks. Paul will be joining the panel discussion to discuss the following;
Building the Relationship between Sales and Marketing
Hosted by: Online Marketing in Galway (OMiG), in partnership with The Sales Professionals Network from regionalskills.ie.
The Toughest Talk, Revitalising & transforming AIB'S Sponsorship of GAA through the power of social video by Mark Brennan - AIB. At the OMiG Digital Summit 2016.
Periscope - How to use live streaming for Business with Becboop? This was a presentation made by Rebecca Casserly (BecBoop) on Tuesday 22nd September 2015 in the Harbour Hotel, Galway at the OMiG September Meet Up.
OMiG December 2014 Meet Up with Special Announcement
Tuesday 16th December at 19:00 with Pat Divilly Fitness and Martha Fraser Embrace Health. Also announcing OMiG Digital Summit, January 2015
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
5. What is SEO
Search engine optimization (SEO) is the process of
affecting the visibility of a website or a web page in a
search engine's "natural" or un-paid ("organic")
search results.
6. Google Organic Vs Google PPC
Google
Pay
Per
Click
Ads
(PPC)
–
Google
Adwords
Google
‘Organic
LisBngs’
–
LisBngs
you
do
not
pay
for.
7. Google Organic Vs Google PPC
Google Organic
• Free
• Trusted.
• Loves fresh, relevent and quality
content.
• Your company can show up via
company website, social media,
news etc – make sure YOU own
the space.
• Extremely competitive.
• Involves more work than you think
i.e. S.E.O – Search Engine
Optimisation.
Google PPC
• Increases visibility on search
engines.
• Allows you to be seen when you
may not be ranking high
‘organically’’.
• Extremely targeted advertising.
• Reaching potential customers at
the latter end of the buying cycle.
• Do not fall behind your
competitors.
• Can be useful when you have little
or no online visibility.
9. What is Content Marketing?
Content marketing is a marketing technique of creating and distributing
valuable, relevant and consistent content to attract and acquire a clearly
defined audience - with the objective of driving profitable customer action.
What is Inbound Marketing?
Inbound marketing refers to marketing activities that bring visitors in, (blogs,
video, eBooks, Infographics, Social Media) rather than marketers having to go
out to get prospect's attention (e.g. Cold Calling, Door to Door sales) . Inbound
marketing earns the attention of customers, makes the company easy to be
found and draws customers to the website by producing interesting content.
10. What is thought leadership?
Thought leaders are the informed opinion leaders and the go-to people in their
field of expertise. They are trusted sources who move and inspire people with
innovative ideas; turn ideas into reality, and know and show how to replicate
their success.
11. Content is King!!
• 360 Approach
• Website at core
• Integrated set of tools
• Driven by content
12. The benefits of Content and Inbound Marketing
• Get clients knocking on your door!
• 90% of marketers now use Content Marketing (Content Marketing Institue,2013)
• 78% of consumers believe that organizations providing custom content are interested in
building good relationships. (TMG Custom Media)
• Blog give websites 97% more indexed links. (Content+)
• Articles with images get 94% more views (Content+ 2013)
14. Increase Bloggers visibility
• Objective: To increase the visibility of any website we
most produce good informative content that serves a
number of purposes.
• It targets the users that are searching for particular products/problems/services
e.g. Custom Automation , Fixture Design and Moldflow.
• It displays Bloggers ’s extensive knowledge and expertise in this area.
• It has the potential to gain links from other sites
• It increases the authority and market leadership of the Bloggers brand.
15. Why does the approach work?
• Google wants to give the best experience for its users so
they have built an algorithm that best makes use of the 3
main types of searches that users make.
• “Make
Up
Tips”
1.
Ad
hoc
search
• “
How
to
use
eye
liner
properly”
2.
Known-‐item
search
• “Bec
Boop
Make
Up
Tips”
3.
Named
page
search
16. 1. Ad hoc Search
1. With an ad hoc search, the searcher’s goal is to find as many relevant
documents as possible about a topic, as the need arises.
2. So for example “Make Up Tips” would be examples of ad hoc
searches.
3. The searcher probably does not want to go to a specific website at
this time. The searcher is relying on the search engine to deliver
many relevant documents (with corresponding links/URLs), and he/
she will browse those documents to learn more about this topic.
4. A great example here for Bloggers would be testimonials and an
extensive explanation of the types of make up and precise tips on
how to apply.
17. 2. Known-item Search
• The searcher knows a particular web page exists but does not always
know or remember where it is e.g. 20 Top tips to applying foundation.
• Bloggers can maximise this target searcher by building a strong brand
with extensive high quality content and expertise of their particular
area e.g. Make Up, Fashion, Food, Cars etc,.
• The searcher is at a different stage of the buying cycle, usually closer
to conversion.
• Long tail keywords are important in this instance i.e. 3-5 keywords as
opposed to 1-2 keywords in a search term.
• Optimise a site for long tail keywords through case studies, fresh
content, news, local news.
18. 3. Named page Search
• With a named page search, the web searcher wishes to go to a specific
page within a website, a page that the searcher recalls seeing or
visiting at a previous time. E.g. Bec Boop, So Sue Me Blog
• Bloggers can grow this by adding more engaging and useful content to
their site.
• At this stage searchers are a lot closer to conversion.
• To get to this stage Bloggers have to increase their online presence
and brand awareness.
• Thought and industry leaders.
19. Top 10 SEO Tips
for Bloggers
So much to choose from where do
I start?
20.
21. Top Onsite SEO Tips
1. Always have some phrases in mind for you as a blogger
e.g. Make Up Blogger Ireland, Teen fashion blogger etc.
2. Always have key phrases in mind for each individual
article.
3. To really control your onsite SEO make sure you know
how to edit your Meta data i.e. SERP details (Meta Title
and Data)
22. Top Onsite SEO Tips
4. Ensure who have a H1 heading on all key pages on your
site. Ensure it is keyword rich.
5. Make sure you know how to control all this data, in
Wordpress there are tools such as Yoast
and All in One SEO.
6. Ensure all the pictures you use are optimised for SEO
i.e. low file sizes and alt tagged with the appropriate
keywords.
7. Add your blog to Google Webmaster and make sure
they can read all the necessary pages on the site. i.e.
make sure it is indexed. Fill instructions here.
23. Top Onsite SEO Tips
8. Make sure the url structure is not too long, if full titles
are pulling through shorten them to pull through
keywords.
9. Optimise your social meta data too i.e. the images and
information that is pulled through to social media. Use
SEO tools mentioned above like Yoast or All in one SEO
for this.
10. Finally, measure, analyze and optimize. Use Google
Analytics, Google Webmaster for overall statistics.
Consider using MOZ to monitor keyword rankings. Use
this as a basis to make decisions for optimization.
27. All Online Mediums are a Support to
your Blog/Website?
Website
Facebook
TwiTer
TradiBonal
Advertsing
Shop
Floor
YouTube
Pinterest
Email
MarkeBng
PPC
28. How do Bloggers approach this?
• The great thing about the 3 main types of searcher’s is that many factors for each
actually overlap into the next type. So by optimising for one we inherently will increase the
performance of the others.
• 1. Onsite SEO: Optimise the website from a technical SEO point of view as much as
possible
• 2. Content Optimisation: Flesh out the websites to show off Bloggers ’s years of
experience and knowledge i.e.. Produce great content that adds value and people want to
read.
• 3. Backlinks: The next stage is to promote this online. Promotion online is done by
getting links from other websites to yours. These are called backlinks. The more backlinks
from industry related websites to the Bloggers ’s websites that Google see's when it
crawls the internet, Google will assume Bloggers to be a “popular” website and thus their
keyword rankings will increase. To achieve this we need to produce a Content Marketing
Plan.
29. How do Bloggers approach this?
• 4. Content Marketing: A Content Marketing plan usually lasts anywhere from 3 to 9
months and lays out a path to ultimately increase the rankings of the website.
Notes:
• Create a content plan to complement the keywords and your blogging objectives for the
next year ( start off with 3/6month plan).
• Backlinks will increase with Content Marketing also.
• Keyword and planned goals would be reported and reached at each 3 month mark (one
month is not a sufficient amount of time for change).
30. Check out the following links
• eMarketer- http://www.emarketer.com/
• Hubspot - http://www.hubspot.com/
• SEO Tips for Posts -
https://yoast.com/seo-friendly-blog-post/
Objective: To increase the visibility of any website we most produce good informative content that serves a number of purposes.
It targets the users that are searching for particular products/services i.e. Accelerated Reliability Testing Centers
It displays Bloggers ’s extensive knowledge and expertise in this area.
It has the potential to gain links from other sites
It increases the authority and market leadership of the Bloggers brand.
The great thing about the 3 main types of searcher’s is that many factors for each actually overlap into the next type. So by optimising for one we inherently will increase the performance of the others.
The first thing to do is to optimise the website from a technical SEO point of view as much as possible.
IMS have this part complete. The next stage is to flesh out the websites to show off Bloggers s 50 years of experience and knowledge i.e.. Produce great content. The next stage is to promote this online. Promotion online is done by getting links from other websites to yours. These are called backlinks. The more backlinks from industry related websites to the Bloggers websites that Google see's when it crawls the internet, Google will assume Bloggers s to be a “popular” website and thus their keyword rankings will increase. To achieve this we need to produce a Content Marketing Plan.
A Content Marketing plan usually lasts anywhere from 6 to 9 months and lays out a path to ultimately increase the rankings of the website.
The Bloggers brand is massive so a 9 month plan would be the recommended timescale.
Keyword and plan goals would be reported and reached at each 3 month mark.