Conducted a comprehensive SEO audit of the website, analyzing 500+ pages and identifying 50+ technical issues; using SEMrush, Google Analytics, Google Search Console, and other tools; Identified areas for improvement which increase web traffic by 20% in the first three months Analyzed search engine results pages (SERPs) and competitor websites to identify keyword gaps and opportunities; implemented a strategic content marketing campaign that boosted website traffic by 60% and achieved 15+ backlinks from high authority domains

1. Husky Communications
SEO Report and Recommendations

2. Summary of Current SEO Position
● Husky Communications currently has no SEO and has a search visibility of 0%.
It does not appear on Google search results at all.
● The Husky Communications website needs to add titles, meta descriptions,
keywords, content more relevant to those keywords, and clean up spelling
errors, broken links, and have the site loading faster. Then Husky
Communications will gain more domain authority and linking domains.

3. SEO Best Practices
● Identify who you want to reach, what decision they need to make, and when in
their decision-making process you need to reach them (can be multiple times in
the process)
● Gather data on how they search and how popular specific search terms are. It’s
SEO - it’s about searches, not search engines
● Align who is searching, and how they search with what you offer
● Create content that shows that your site is where relevant information on the
identified consumer searches can be found

4. Personas

5. Keyword Suggestion
● Templates / Examples
○ Resume Building, Resume templates
○ Cover Letter Building
○ Portfolio Building, Portfolio templates
● Job Research
○ Digital Media jobs, Digital Marketing jobs
○ Entry-level Digital Marketing jobs, Management level Digital Marketing jobs
○ Job Advices
■ Jobs require Graphic Design Skills, SEO Skills jobs, Google Certification jobs
● Networking & Alumni
○ Northeastern Networking, Boston networking events

6. Keyword Volume (Job Research)

7. Keyword Volume (resume building)

8. Keywords (Portfolio building)

9. Keyword Volume (networking and alumni)

10. Keyword Ranking and Search Visibility
Search Visibility:
● Husky Communications: 0%
● BU Communications: 1.17%
● NYU Steinhardt: 0%
● Rutgers Communications: 0.02%
Husky Communications and NYU both have the
lowest search visibilities. They are not appearing
in Google search results for their keywords.
Keyword Ranking:

11. Domain Issue
● Husky Comms has a comparatively low domain
authority (79) when compared to BU comms
(90) , and NYU Comms (91).
● One of the reasons for that is Husky Comms
has just 55 total inbound links compared to the
almost 34 million of BU, and the 1.2 million of
NYU.
● Apart from that, there are only 3 different
domains linking to Husky Comms.
● While it is a positive aspect that out of the 55
inbound links, 54 are followed links, the
number is just so overwhelmingly low that it
absolutely does no good to the overall domain
authority of Husky Comms.

12. On-Page Issues
● According to the Moz report, there are
numerous on-page issues. From a quick glance
at some webpages, these issues are glaringly
obvious (for example, some of the blog posts
have really long titles.)
● Some issues that stand out here are 51 missing
meta description and 25 missing or invalid H1.
● Several of these aren’t critical issues. The good
part is that they can be fixed relatively easily.
Long descriptions, titles and URLs are all low-
hanging fruit.
● However, there are two critical errors in the
form of 404 errors of the following two URLS:
○ https://cpscomm.sites.northeastern.edu
/faq-version-1-0/
○ https://cpscomm.sites.northeastern.edu
/case-study-page/

13. On-Page SEO Has Historically Been Neglected
● 110 issues with unminified
JavaScript and CSS files
● 53 pages have low text-
HTML ratio
● 51 pages don't have meta
description
● 25 pages don't have an h1
heading
● 15 pages have a low word
count
● 10 pages have too much text
within the title tags
● 3 external links are broken
● 3 pages have duplicate H1
and title tags

14. Site Health is Average. Core Web Vitals are Poor

15. Inbound Links
Husky
Comm
BU
Comm
NYU
Comm
Rutgers
Comm

16. Comparison with Competitors

17. Recommendations
● The website needs to appear on popular Google search results among the
target personas
○ SEO is about appearing on searches occurring in the moment, that are relevant to your consumers’
needs. A site needs to appear when and where consumers search for needs you meet.
● The website requires content-specific keywords, spelling corrections, and the
addition of new keywords
○ Using a keyword-based template library might help in the creation of more keywords for our website
● How can we make our website more SEO friendly?
○ Including meta descriptions and titles will make the website more SEO friendly and will aid crawlers in
better understanding the content of a webpage, which is a factor in the SEO ranking algorithm. This, in
turn, will assist site owners in increasing the number of clicks on their website

18. Recommendations
● The website needs to build more inbound links to get the benefit
○ Internal inbound links may be created linking GitHub, Research Gate, Instaguide, Medium Bloggers,
and Wikipedia.
○ Pitch Ad Age, Boston Globe, and other media to publish our work on their websites, which can then be
linked to our site
○ If the links are not working or are broken, it gives the end user a negative image. Furthermore, this will
have an effect on the overall SEO score of the webpage. Links on a webpage should always be checked
before publication as a recommended practice.
● Additional changes that can be made to the website.
○ Web sites are optimized when they use new-generation image and video formats, since this assures
that the pictures are compressed (smaller in size) and load quicker on different client browsers
○ Few images are JPEG; nevertheless, utilizing WEBP files might increase the site's functioning
capability
○ Heading tags and alt tags are important too in the structure of a webpage. These not only improve the
visual appeal of a webpage, but when utilized appropriately, they also improve the page's accessibility
score

19. Content Recommendations
Keywords to focus on creating content around:
● Marketing career path
○ Infographic to help learn about the various career paths available in digital marketing
○ Title: Want to build a Career in Digital Marketing? | Marketing Career Path | Husky Communications
○ Meta description: A Marketing Career Path infographic will help you learn about the various careers available in
the field of Digital Marketing. This map will show you the finest careers. How to become a 1. SEO expert 2. Social
media manager 3. Content creator 4. Public Relations 5. UX/UI designer, and more.
● Digital marketing interview tips
○ YouTube videos (2) of a professor or student expert sharing their tips for digital media job interviews for both
entry level jobs and management level jobs
○ Title: Digital Marketing Interview Tips for Entry Level Positions and Digital Marketing Interview Tips for
Management Level Positions
○ Meta description: Watch and learn digital marketing interview tips from experienced professionals at
Northeastern University for both entry level and management level digital marketing positions.

20. Content Recommendations
Keywords to focus on creating content around:
● Resume Building
○ YouTube video of a former student from Husky Comms talking about their experience from a successful project
○ Title: How I landed a 60k job with my experience at NEU Husky Communications
○ Meta description: NEU student talks about Husky Communications
● Women Owned Small Business
○ Blog posts and YouTube videos, because these formats are best for detailed explanations
○ Title: Micro Credential Courses for Women Owned Small Business after Covid-19
○ Meta description: Starting from Spring 2022, the Husky Communication team started to help women and
minority owned businesses through faculty lead process in all digital communication field.
● Digital Marketing Resume
○ Blog post, because the blog section currently does not have content on this topic
○ Title: How to Build a Strong Digital Marketing Resume in 2022
○ Meta description: A concise guide for students and young professionals to build a robust digital marketing
resume for jobs ranging from entry-level to mid-level.

21. ● Blank pages
○ The About Page is a blank page right now, but the Program Overview has everything
○ Redaunt blog post page that only has title, but the whole content is blank for some reasons
● Make the Apply as a student page appear in the menu bar
○ Apply as a student page only appears under Contact Us page, but it is an important call to action page
● There are 4 pages all contained the words Student Associates in the name, and have very
similar contents
○ 3 are well finished differently, but only one is linked to the menu bar
■ They are all published pages
○ 1 called Student Associates as Timeline, looks like an unfinished draft, but is published
■ Very new, and should list as draft
Content Recommendations

22. Documentation of the SEO Class’ Work
Our team did a total overhaul of the Husky Communications website to improve
SEO:
● Added and/or re-wrote title tags and meta descriptions to all published blog
posts and pages
● Categorized the published blog posts into SEO-friendly categories for greater
SEO
● Deleted duplicate drafts of pages and blog posts to improve site quality
● Deleted old drafts of pages and blog posts that haven’t been edited since 2020
● Added metadata to images with keywords

23. Documentation
Examples of title tag and meta description changes, and categorizing blog posts:

24. Documentation
Examples of title tag and meta description changes, and categorizing blog posts:

25. Documentation
Examples of title tag and meta description changes

26. Documentation
Add description to images with keywords helps search engine “understand” them
also helps Husky Communication website’s SEO.

27. Documentation
Adding categories to each posts and pages also helps Husky Communications SEO.

28. Videos Proposal
1. Tips on making a portfolio/resume/cover letter
2. Video on student experiences at Husky Comms
3. Interview experiences