The document provides an overview of a design and manufacturing consulting service. It discusses the consultant's experience and recent projects. It then covers their design process, which includes research, defining problems, ideating solutions, prototyping, and refining ideas based on user testing and other evaluations. The document outlines strategies for effective product design, working with manufacturers, and scaling production while maintaining quality. The goal is to help clients bring innovative ideas to market.
Week 3: Handout dean designed to scale - a framework - 040117
1. 1Proprietary and Confidential, techHousedesign
Designed to Scale:
A Framework for Effective Product Design and Design for Manufacturing
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○ I am a Designer and Engineer who
has spent the last 20 years creating
consumer products for mass
manufacturing.
○ I represent the design thinking and
manufacturing resources needed to
imagine and bring an innovative
idea to market.
○ I enjoy helping people make new
things
○ I work without a net
Me
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got food?
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recent cool stuff
Connected Smart Vent Heads-Up Bicycle NavigationPersonal Craft Coffeemaker
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Brands helped:
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Governing Principles
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Governing
Principles
● create products that people want in their life
● make them of the highest possible quality
● produce only only enough to fulfill the need
● use fewer resources in the process
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Make fewer products
that are needed more.
Mission
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Innovation through a rigorous
application of process
Method
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Process
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I. Concept Generation
II. Product Development
III. Design for Manufacturing & Sourcing
IV. Manufacturing & Scaling
Process
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Design Thinking
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¿what is design thinking?
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This is Design thinking!
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This is Design thinking?
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Research
Define
Ideate
SelectPrototype
Evaluate
Refine
The Design Process.
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Ibn al-Haytham
965-1040
1. Observation of the natural world
2. Stating a definite problem
3. Formulating a robust hypothesis
4. Test the hypothesis through experimentation
5. Assess and analyze the results
6. Interpret the data and draw conclusions
7. Publish the findings
Or... the Scientific Method.
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Research
Define
Ideate
EvaluateSelect
Prototype Refine
Still the Design Process.
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Divergent / Convergent
Research
Define
Ideate
EvaluateSelect
Prototype Refine
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Presented at Visualized Conference on 11.08.2012 at the Times Center in New York City.
By: Benjamin Wiederkehr, editor of Editor at Datavisualization.ch
Design Visualized
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Design Visualized
development of https://villevivante.ch/
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Let’s Design!
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hold up
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How do you personalize the process?
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Know yourself
What’s your advantage?
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Know your customer
Build Personas
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choose your brand and market position
Know your competition
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proceed
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Research
Define
Ideate
EvaluateSelect
Prototype Refine
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Research
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Research ethnography
observing behavior in natural settings
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Research ethnography
https://www.slideshare.net/chiatlanta/ethnographic-research-for-design-innovation-3578305
observing behavior in natural settings
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Research ethnography
● Takes place “in the field”
● Observation is primary data
collection technique.
● Interviews are used to clarify
observations.
● Attention is paid to context and
artifacts.
● Field notes coded and analyzed
for themes and variables.
https://www.slideshare.net/chiatlanta/ethnographic-research-for-design-innovation-3578305
observing behavior in natural settings
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Research competitive
landscape
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Research
state of the art
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Research
state of the art
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Research
mood boards
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Research
Define
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Research
Define
Features:
Qualities
● perception
● style
● actions
● capabilities
● superlatives
Specifications:
Quantities
● size / capacity
● speed
● power
● functions
● materials
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Research
Define
Ideate
brainstorming
The Rules of Improv.
1. always agree
2. yes and...
3. be part of the
solution
4. there are no bad
ideas
follow the rules of improvisation
create a narrative
consider more than one point of view
don’t stop at your first good idea
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Research
Define
Ideate
Select
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Research
Define
Ideate
Select
DESIRABILITY
(human)
VIABILITY
(business)
FEASIBILITY
(technical)
INNOVATION
the basics
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Research
Define
Ideate
Select
let your brand guide you
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Research
Define
Ideate
Select
the Decision Matrix
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Research
Define
Ideate
Select
Prototype Refine
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Research
Define
Ideate
Select
Prototype
STRATEGY IDEATION PROOF OF
CONCEPT
DESIGN PRODUCTION SALES
new product birth cycle
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Research
Define
Ideate
Select
Prototype
STRATEGY
Prototyping strategy
simulationsservice blueprintbusiness plan
find and understand opportunity before investing in it
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IDEATION
Research
Define
Ideate
Select
Prototype
Prototyping ideas
thought
experiments
quick modelssketches
communicate your concept through a visualization
renderings
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PROOF OF
CONCEPT
Research
Define
Ideate
Select
Prototype
prove it works, don’t worry about scale.
Prototyping a proof of concept
breadboardfrankenstein rapid prototype
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DESIGN
Research
Define
Ideate
Select
Prototype
developing new
methods
ergonomic studies functional tests
Prototyping your designs!
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PRODUCTION
Research
Define
Ideate
Select
Prototype
pilot productionCAD / DWG molding simulation
Prototyping production
now is your last chance to get it right
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SALES
Research
Define
Ideate
Select
Prototype Prototyping Sales
Presales & Crowdfunding Search Market ValidationStraw Product Sales
starting at the end
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Research
Define
Ideate
Select
Prototype
$
cost of a
design
change
time
Why do we do it?
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Research
Define
Ideate
EvaluateSelect
Prototype
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Research
Define
Ideate
Select
Prototype
Evaluate
engineering testing
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Research
Define
Ideate
Select
Prototype
Evaluate
User Testing
Paper prototyping from YouGenics
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Research
Define
Ideate
Select
Prototype
Evaluate
Polls
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Research
Define
Ideate
EvaluateSelect
Prototype Refine
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Break!
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Designed for Manufacturing
Designed to Scale
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What’s a patent worth?
IP Tactics
from: Mechanical Engineering for Hackers by Will McLeod
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Producing in Scale
Quantities 1-10 10-100 100-1000 (MOQ) MOQ+
Service Level design proof
hand testing
ergonomic studies
photography
life testing
promotional items
light duty products
short term user testing
low volume production mass production
Plastics CNC
FDM
SLS
polyjet
laser cut
CNC
FDM bot farm
SLS
proto-mold
urethane casting
extrusion molding
CNC
SLS
proto-mold
extrusion molding
injection molding
compression molding
proto-mold (<50k)
injection molding
extrusion molding
compression molding
blow molding
2K molding
Metals investment cast
CNC
Hand Machining
sheet metal
welded steel
laser cut
investment cast
CNC
Hand Machining
sheet metal
welded steel
laser cut
investment cast
CNC
sheet metal
welded steel
die cut
laser cut
investment cast
CNC
sheet metal
die cast
forged
stamped / drawn / spun
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The Uncanny Valley of Production
Quantities 1-10 10-100 100-1000 (-MOQ) MOQ+
Service Level design proof
hand testing
ergonomic studies
photography
life testing
promotional items
light duty products
short term user testing
low volume production mass production
Plastics CNC
FDM
SLS
polyjet
laser cut
CNC
FDM bot farm
SLS
proto-mold
urethane casting
extrusion molding
CNC
SLS
proto-mold
extrusion molding
injection molding
compression molding
proto-mold (<50k)
injection molding
extrusion molding
compression molding
blow molding
2K molding
Metals investment cast
CNC
Hand Machining
sheet metal
welded steel
laser cut
investment cast
CNC
Hand Machining
sheet metal
welded steel
laser cut
investment cast
CNC
sheet metal
welded steel
die cut
laser cut
investment cast
CNC
sheet metal
die cast
forged
stamped / drawn / spun
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Some obvious Cost Drivers
Plastic:
● quantities
quantity goes up, $ goes down.
● part size
large parts mean large molds
● wall thickness
you pay by weight
● mold complications
lifters, undercuts, threads
● material
by decreasing $
PA
PC / Tritan
ABS / PMMA / PS
PET
PP / PE
Metal:
● part shape
large sizes and complicated shapes
● operations
every action requires a tool
● material
stainless grades
steel grades
● finishing
polishing costs
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Some not so Obvious Cost Drivers
Plastic:
● part shape
can affect tooling
● wall thickness
increased molding time,
decreased capacity
● colors
1 tool per color
● materials
1 tool per material
Metal:
● part shape
you pay for your scrap
● operations
some actions require more than one tool
● material
some are easier than others
● finishing
non-stick, anti-oxide, color, shine
brushing costs more!
● heat treatment
for hardness or temper
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Let’s Find a Factory!
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hold up!
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Talking to suppliers
● Prepare an NDA
● Have a drawing or spec.
● Know your production quantities.
● Be specific about your tolerances, materials, and
finishes.
● Get your units right.
● Ask about sampling fees and NRE’s.
● Don’t forget about lead times and shipping!
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Make drawings and BOM’s
It will make your life easier and US Suppliers will ask you for them.
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Even pictures if you have them..
or colour samples...
materials and
textures too!
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proceed
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Where to look
what is your priority?
● close to me
● my customers
● raw materials
● regional expertise
● made in the U.S.A.
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manufacturing clusters
follow the money
https://www.wired.com/2011/05/ff_jobsclustermap/
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manufacturing clusters
follow the skills
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manufacturing clusters
follow the skills
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use the internet
GlobalThinking
there can be only one...
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● retail sales
● wholesale suppliers
● product manufacturers
● contract manufacturers
● service providers
● material suppliers
● equipment suppliers
What you’ll find inside:
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What you really find on
Alibaba:
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hold up
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BEFORE CLICKING
know exactly what you need. ● A specific part:
part number, part name
● Industry specific terms
● Regional requirements:
threads (inch metric), AC voltage
● Process requirements:
batch size and NRE’s
understand what’s possible,
know your tolerances, by process and industry
● Material:
grade and quality, finishing,
special handling, food safety
● Quantities and lead times
● Regulatory needs
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proceed
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Search by
specific product
or category:
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Search by
material or style:
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Search by specialized
process or finishing:
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Have your drawings!
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Build a Quality Plan
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Consider a Manufacturing Contract
a few details:
● Manufacture and Supply of the Goods
● Payment of Price
● Late Payment and Interest
● Quality of the Products
● Intellectual Property and Trademarks
● Duration and Termination
● Consequences of Termination
● Confidentiality
● Dispute Resolution
30. 88Proprietary and Confidential, techHousedesign
proceed to Phase IV
89Proprietary and Confidential, techHousedesign
dean@techHousedesign.com
Thank you.
www.techHousedesign.com
dean@techhousedesign.com
THANKS!