This document discusses the importance of design and user experience (UX) for startups. It provides examples of how UX design can help startups succeed by addressing common reasons for startup failure such as lack of product-market fit, running out of cash, and poor marketing. The document also provides case studies of startups that Interactivism worked with, including how UX design helped Scoutables validate their product idea and differentiate Cisco Metacloud's offering.